Sunglasses Style Update – Summer 2010
The sun is finally shining and this summer, you can be assured that your peepers will be fully protected in addition to looking ultra stylish with the wide array of sunglasses from a selection of incredible brands on offer here at Shade Station. Sunglasses are one of the most popular types of accessory and are not only worn for functional purposes, but also as a way of defining and conveying your unique personal style, adding character to your look and injecting a polished or creative edge to your ensemble.
So let’s take a look at some of the amazing brands you can choose from this summer! We are incredibly excited to see an array of new brands in addition of course, to the classic favourites that continue to dazzle and impress with new seasonal designs.
First up, Adidas sunglasses are one of our new brand additions and are proving incredibly popular with the brand’s selection of sporty, slick, sharp and super trendy sunglasses for men and women. Ranging from oversized retro designs to chic visors and ultra contemporary wraparounds, bold and vibrant colour is a common theme throughout the collection and in true Adidas style, only the highest quality and superior function is equalled with flawless style.
For the essence of Italian chic, Armani sunglasses are the perfect option with sophisticated styling and versatile designs ranging from contemporary oversized aviators to classic and understated but statement wraparounds. The Armani eagle logo is typically presented upon the arm hinge and you can be assured that each pair of Armani sunglasses makes the perfect style investment.
Arnette sunglasses are one of our recent brand additions to Shade Station and are the ultimate sporting sunglasses with a strong attitude and sleek looks. The styles are typically wraparound but other designs in the mix include on-trend colour inspired oversized aviators such as the High Life Style in addition to more classic and sophisticated aviators including the One Time design.
The ultra glamorous, elegant and bold BVLAGRI has some wonderful new styles for summer that are highly reflective of the luxurious essence of the brand. Featuring aesthetic elements such as elaborately and beautifully decorated hinge detailing including the BV8021B style and boasting fresh, summery and exquisite colour tones, you can be sure that you look the ultimate glamour queen in a pair of BVLGARI sunglasses!
The colourful Carrera is famous for its collection of retro inspired, sporty and ultra fashionable designs and with the likes of Paris Hilton, Lady Gaga and Alicia Keys loving the cool style of Carrera sunglasses, these are definitely a hot favourite on the style scene. The new Champion, Speedway and Panamerika designs are perfect for summer 2010 with strong lines, colourful frames and an all-round highly on trend but unique style.
Chanel is a classic and timeless brand; synonymous with all things elegant, luxurious and sought after and the collection of Chanel sunglasses are certainly no different! With stunning hinge detailing, ultra feminine oversized frames in addition to a variety of other frame styles to choose from, a pair of Chanel sunglasses makes the perfect lifetime investment, created by a label that is regarded as one of the most desired in the world.
D&G never fail to impress with their consistently forward thinking yet classically stylish sunglasses that maintain a timelessly fashionable appeal. Some of the new styles in the D&G offering include the chic and striking DD6067 unisex aviator design, with a sleek gold frame and black lenses for ultimate definition and a striking finish. D&G sunglasses are highly representative of exquisite Italian style and match incredible high quality and function with amazingly chic aesthetics.
The elegant and feminine Dior sunglasses and eclectic, bohemian inspired Dolce & Gabbana sunglasses are further classic brand favourites here at Shade Station that both continue to unveil stunning and versatile styles of sunglasses that are sure to become your ultimate go-to accessory. Colour is a key trend for summer 2010 and both of these brands demonstrate the essence of that in their own unique and distinctive style.
You definitely must check out the collection of Fendi sunglasses, with new releases for summer including the FS34 208 style with its white frame and unique buckle hinge and the new ultra chic and statement FS5063 tortoiseshell Fendi sunglasses. Some pairs are designed to be worn with confidence whereas others are styled with a more understated tone but still possessing those creative Fendi elements that make the sunglasses so sought after and highly noted in the fashion industry.
We didn’t think it would be long before pop star, actress and all-round entertainment sensation Madonna would team up with her long time friends, design duo Dolce and Gabbana to create something spectacular. The result of the recent collaboration is the collection of MDG Madonna for Dolce and Gabbana sunglasses and we have to say, you won’t be disappointed! Conveying a fusion of elegance, statement style, a hint of sparkle and sophistication, the range comprises of a wide variety of frame designs, all featuring the MDG logo, with the M suitably embellished in diamante stones!
The film sensation Sex and the City 2 is certainly one of the most talked about movies of the year and regardless of what most of us thought about the plot, we can’t deny that the clothes and accessories were to die for! Jee Vice sunglasses are one of the sunglasses brands as seen on the fab four protagonists and we are proud to have them here on our shelves at Shade Station! Designed for sassy, stylish and confident ladies, each pair is created with a personality in mind – reflected in the name of the styles which include Heated (as worn by Carrie Bradshaw), Eccentric, Spicy, Sassy and Red Hot (as worn by Samantha Jones). Colour, texture and bold, fearless style is common throughout the whole range and it’s easy to see why Jee Vice is currently a hot favourite on the stylish streets of LA. Now you can get a piece of the Hollywood style action for yourself!
Oakley sunglasses are highly renowned and respected for their superior use of technical innovation and the brand continually impresses with its range of sunglasses; all boasting the very latest lens technology and frame materials unique to the Oakley brand. Oakley sunglasses are definitely the choice to opt for if you are seeking the ultimate in visual clarity, flawless construction and incredible style. Some of the new releases include the Oakley Holbrook range, the amazingly sleek Split Jacket and the ladies chic but statement Deception sunglasses. Make sure you take a look at the technical specifications of each style for a more in-depth description.
Police sunglasses and Prada sunglasses are two further classic designer brands that provide striking style, versatility and fantastic quality and function in their range of sunglasses. With a wide range of oversized styles, aviators, wraparounds and visors, you can be assured that you are investing in a pair of timelessly fashionable sunglasses that work with a variety of looks.
Prada Sport sunglasses are the more sporty orientated and lifestyle section of the main Prada line and the sunglasses within this collection all feature the distinctive Prada Sport red line logo and are perfect for sports or for someone who enjoys and on-the-go lifestyle and requires a pair of sunglasses to suit this, but also of course, wants to look polished and stylish!
As colour and pattern is a huge look for summer 2010, Pucci is a brand that perfectly captures this is in its own unique and vibrant manner that has been prominent on the style scene since the 1950’s. Depicting the essence of glamour and sophistication, the new Pucci’s sunglasses styles include the ultra feminine and oversized EP65OS sunglasses whereby the frame slightly extends outside of the lenses. Boasting a purple frame with Pucci printed detailed and a knotted hinge, these eclectic and striking sunglasses are designed to be worn with confidence and are perfect when elegantly dressed up or glam up a beachside look in true Hollywood style!
When it comes to classic brands, you can’t get more classic and timeless than Ray-Ban yet this is one of the brands that still remains one of the most popular and iconic on the style scene. Ray-Ban sunglasses are constantly spotted on all the celebrities and trend icons with the numerous designs for men and women boasting vibrant colour tones and patterns for a trend inspired finish in addition to the classic versions still being prominent favourites. Make sure you check out the range of Ray-Ban Aviators, Wayfarers, Clubmasters and Cockpit to check out the new versions in the offering for 2010!
Revo sunglasses are one of our recent brand additions to Shade Station and is definitely becoming one of the major players in the eyewear industry with sleek and fierce styles that incorporate highly superior and functional polarized lenses for maximum eye protection and visual clarity. The styles remain simple, sharp and sleek, using the cool Discern Titanium style as an example, but with a definite attitude that shows you mean business and incorporating only the most innovative and modern uses of lens technologies.
Tom Ford sunglasses are the perfect choice if you are looking for a pair of shades that define the essence of sophistication and elegance but also provide the option to choose something that is a little more unique and bold in design. Tom Ford has some wonderfully feminine new designs in the mix including the chic oversized Callae sunglasses with a beautiful brown frame complimented with a gold toned hinge. Ford has also just launched a pair of stunning new Marco aviators featuring a summer inspired pale gold frame and graduated olive lenses for a fresh and highly stylish finish. The ultimate in versatility!
Of course, these are just a few brands that you are able to select from with other incredibly fashion forward brands in the offering including the fabulous Burberry sunglasses, D Squared sunglasses, Dragon sunglasses, Just Cavalli sunglasses, Persol sunglasses, Roberto Cavalli sunglasses, Versace sunglasses, Vintage sunglasses and Von Zipper sunglasses.
At Shade Station we are always on the lookout for the latest brands and styles and regularly update our sunglasses collections accordingly so regardless of whether you base your look on trend inspiration or favour a more eclectic and unique style, we have a pair of sunglasses to compliment every desire. You can also follow our Style Blog to keep an eye on what styles and brands are new to our shelves and of course, what all the celebs and fashion icons are currently wearing! And if that isn’t enough, you can also follow us on Twitter @shadestation for daily style and brand updates!
Whatever style of sunglasses you opt for, or even if you are looking for inspiration to try something new, we have all the latest, innovative, functional, contemporary and classic styles to ensure that we fulfil every requirement you may have when looking for the perfect pair of sunglasses this season or beyond.
From all of us here at Shade Station, we wish you a very happy and stylish summer!
Groomed and Stylish with Police Sunglasses
Polise Sunglasses Style
Police is the brand famed for courting some of Hollywood’s leading men. Bruce Willis, George Clooney and Antonio Banderas have all leant their names and good looks to the Police label. But it is Britain’s own king of cool David Beckham, that really catapulted the brand into the main stream fashion retail arena in the mid Noughties.
Police are slowly becoming a real lifestyle brand – as well as selling clothes, watches, accessories and sunglasses, they have begun selling prescription glasses, jewellery and scents. However it is their sunglasses that we are really interested in… and celebrities seem to agree. Beckham is often seen wearing Police shades and R&B singer Ne-Yo is also partial to Police sunglasses if his appearance at Cannes last year is anything to go by!
Shade Station sell a wide range of Police Sunglasses – from classic aviators to sporty wraparounds. To give you a little helping hand we thought we’d highlight a few of the hottest styles to wear this summer;
Summer wouldn’t be summer without a stylish pair of aviators. Police do the perfect pair in style S8333. Aviators need little introduction, they suit anyone and everyone and will always be fashionable. We say, if in doubt, always opt for aviators!
Police do retro too; you only have to look at style S1626 to know this. An oversized pair of Police sunglasses in tortoiseshell or black with plastic frames and graduated lenses, these funky shades will go down a treat in the park or whooping it up at a festival.
Style S8225 are slightly more reserved and subtle than the previous sunglasses, but will suit sporty men down to the ground. With a sleek style, thin metal frames and a jazzy triple striped arm, these sunnies will definitely keep you looking cool this summer.
Most Police sunglasses are unisex and designed with the fashionable, yet slightly erring on classic, in mind. If this sounds like you, then make sure you check out the latest range of Police sunglasses at Shade Station in time for the hot weather coming our way. (Fingers crossed!)
Police Sunglasses – Timeless Italian Style
Police Sunglasses – Timeless Italian Style
The Police brand was launched back in the 1980’s and was inspired aesthetically by the sunglasses worn by the U.S Police. Since then, Police has grown incredibly and the Police sunglasses range is perfect if you want to capture that essence of chic Italian style.
There are some fantastic new styles ready for the spring/summer season, many of which are fairly sporty looking and are never too overstated or bold, making them highly wearable and versatile for all seasons and occasions.
The new S1629 Police sunglasses for example are a sophisticated unisex style in a simple but statement classic wraparound design. The frame i
s black with the iconic Police logo subtly positioned adjacent to the hinge.
All Police sunglasses are perfectly structured and flatter a number of face shapes and the unisex styles look equally great on the guys and girls. Police sunglasses are the ideal choice if you are a girl who likes her sunglasses to look chic and sophisticated but versatile and with a sporty edge as opposed to typically high fashion.
Of course, Police is still considered to be one of the most fashionable brands around but has achieved this status due to its unique approach to trends. With on-trend styles such as S8413 wraparounds to the S8333 aviators and even the oversized S1626 which have a slightly retro appeal, Police sunglasses remain seasonally stylish but maintain a simple yet statement look of their own which ensures that from a style and fashion perspective, they boast longevity.
The lenses within the Police sunglasses range are also available in a wide array of choices depending on of you prefer a more neutral, smart or contemporary finish. The S8296 Police sunglasses for example, feature light grey lenses with a 
slight mirrored effect whereas the S8424 ultra modern Police sunglasses incorporate much darker toned black lenses to compliment the style of the frames and the overall ‘look’ of the style.
Ultimately Police sunglasses are the perfect choice if you love to convey that classic Italian styling in your overall look and are seeking a pair of shades that will defy seasonal trends and will flatter every outfit, regardless of the occasion. Police is one of the most favoured designer brands across the globe because the style transcends and appeals to a number of fashion preferences and remains true to its original core and flawless style!
Slick Police Sunglasses
Police Sunglasses
Police sunglasses are an Italian brand with transatlantic appeal. Originally modelled on the shades worn by the Italian Police Force, Police sunglasses aimed to bottle and sell the distinct brand of cool the ‘Polizia’ sport. The label was launched in the early Eighties, when sunglasses made the progression from being a simple accessory to a major fashion accessory. The cult of Ray Ban probably helped launch hundreds of new eyewear brands during the boom of the Eighties!
Mirrored aviators were originally the staple of the Police brand, but now their portfolio has expanded to include variations on the aviator style and smart wraparound sunglasses. The majority of Police sunglasses sport sleek silver or black metal frames, with the Police logo on the arm and black or tinted brown lenses.
Police sunglasses have become know for their slick, uni sex style and their even slicker ad campaigns. With brand spokesmen like Bruce Willis, George Clooney, David Beckham and Antonio Banderas, they couldn’t fail to catch the public eye! These four very masculine stars each have qualities that appeal to men, yet at the same time have the ability to set a million women’s hearts racing. George Clooney’s charm, wit and suave looks helped elevate the Police brand in the early Noughties and then employing David Beckham at the height of his footballing fame, meant Police sunglasses really capitalised on their growing market share. With clever advertising and representation, Police sunglasses have hit their target audience right where it matters.
Sunglasses Style Update – Spring 2010
With summer on the way, a pair of sunglasses provides the essential accessory to protect your eyes and ensure that you look super stylish. Whether you prefer your sunglasses to be chic, sophisticated, super glamorous, sporty, or perhaps a combination of each style, we definitely have something that will appeal. With a huge array of designer brands to choose from, you need look no further than Shade Station when finding your perfect pair of sunglasses.
Carrera sunglasses are going to be huge this summer and we have already seen both Lady Gaga and Alicia Keys rocking a pair of Carreras in their recent music videos. With celebrities such as Kanye West and Paris Hilton also working the Carrera sunglass look, these retro sporty inspired sunglasses with vibrant coloured and fresh toned frames are effortlessly cool, great for everyday chic and offer something a little alternative.
A new exciting brand just added to our list is Pucci sunglasses . This designer label is famous for its vibrantly printed scarves with beautiful swirly, psychedelic style patterns and the brand has now launched a sunglasses range. Capturing the key trend of colour, the collection comprises of some wonderfully glamorous oversized retro style sunglasses with the iconic boho style Pucci pattern as well as block colours including stunning aqua tones as well as feminine violet and purple. The detailing incorporated into the Pucci sunglasses is also striking.
Next up we have the ever stylish and faithful Police sunglasses brand which with their understated yet effortlessly cool range, you will never fail to look chic and stylish. Police shades have also added some new styles to their collection which include sleek wraparound sunglasses, classic style sunglasses with narrow frames and aviators and even some retro oversized styles with a sporty edge. Great sunglasses for both the guys and girls!
Fendi is also a hot designer brand to look out for and following the launch of the new Fendi Chef handbag, the luxury brand thought it only fair to launch a pair of Fendi sunglasses to match – perfect for every fashionista! There are some wonderfully dramatic but elegant Fendi oversized sunglass styles with pretty embellishments such as a small flower positioned on the frame making for a delicate touch. Perfect for channelling a high fashion and polished edge.
Who could forget Prada? The ultimate in glamour, Prada sunglasses have some incredibly styles for both men and women ranging from classically oversized to cool aviators and some new geek chic styles with narrow lenses and thick frames. The Prada butterfly sunglasses which are nipped in at the centre are still a huge must-have for this season and add definition and a unique edge to your look – perfect for something that little bit different. In an array of vibrant colours as well as classic tones such as black and brown, Prada sunglasses tick every style box.
Prada Sport sunglasses are also a new addition and offer something a little more sports orientated and great for everyday on-the-go chic with understated classic styles complete with the vibrant Prada Sport logo. Wraparound sunglasses, visor style sunglasses, geek chic style sunglasses (thick frames and narrow lenses) and aviator sunglasses are the hot designs to look out for and perfectly capture that summer chic look with a casual edge.
Ray-Ban sunglasses never fail to be a hot favourite and the style icons cannot get enough of the revamped and on-trend colourful Wayfarers which are constantly seen when the sun comes out (and even when it doesn’t!). This season, Ray-Ban have also launched Limited Edition Wayfarers which of course, are only available for a limited amount of time and are going to be a firm style favourite this summer an sure to be seen at the music festivals. One of the most classic of all the Ray-Ban’s and one of the first styles of sunglasses to be launched is the Aviator RB3025 sunglass which is still going strong and a classic that has been adapted to incorporate various lens and frame colours but retaining the original edge that makes it so popular and again, a favourite among the celebrities!
For something ultra dramatic, glamorous and show stopping look no further than BVLGARI sunglasses. These sunglasses are always regarded as on trend due to their high fashion appeal that never fails to attract attention. Regularly spotted on the most chic of style icons and celebrities BVLGARI sunglasses are the depiction of luxury fashion. With intricately designed hinge detailing, embellishments that often stretch down the length of the arm and the incorporation of exquisite colours the collection of oversized and visor style BVLGARI sunglasses are timeless accessories.
Tom Ford is the man of the moment in both movies and fashion and his collection of Tom Ford sunglasses are wonderfully chic and glamorous. One particular style that will definitely turn heads is the oversized Nico Sunglass style – these sunglasses are creatively designed with a triangular style frame but as this season is all about going bold and as fashion is about creating a statement then why not give them a try and assert your own unique high fashion style! Other styles include the more classic and slim framed oversized styles as well as some super chic new aviators which are timeless sunglass classics.
Lady Gaga shot to stardom in 2009 and she is now one of the most famous ladies in pop, also noted for her unusual but amazing sense of fashion. Whilst off stage Lady Gaga can often be spotted working the latest designer shades and she was recently featured on the front cover of V Magazine in a pair of MMJ112 Marc Jacobs peel-off style sunglasses! The MMJ112 sunglasses are an oversized retro style and look incredibly funky and stylish in hot seasonal colours. These are sure to be a favourite this spring/summer along with the other oversized and aviator Marc Jacobs sunglass styles.
The famous Oakley sunglass brand never fails to surprise and impress with its highly innovative and stylish range of sunglasses, perfect for every sporting need. Some of the new releases including the O Rokr and Split Thump incorporate added high tech features such as an MP3 player and Bluetooth so you can listen to your favourite tunes and keep in touch whilst on the go! The new Oakley Conduct frame is an amazingly slick visor style with Oakley’s unique High Definition Optics for precise visual clarity and a chic and bold aesthetic style. The Oakley M Frame sunglasses capture the futuristic style appeal and feature innovative M shaped lenses for function, style and comfort and the new Oakley Hinder sunglasses are an oversized style for ladies with that distinct Oakley attitude with a high trend edge. Oakley is always at the forefront of eyewear technology and the brand’s sunglasses never fail to look sleek and streamlined and convey that the wearer really means business!
Other hot brands to look out for include the classically sophisticated Chanel sunglasses in addition to Dior sunglasses, Dolce & Gabbana sunglasses, Roberto Cavalli sunglasses, Gucci sunglasses and Armani sunglasses for a wide array of super glamorous sunglasses that make for the one faithful accessory that will remain stylish for seasons to come. D Squared sunglasses, Prada Sport sunglasses and Von Zipper sunglasses offer a fantastic range of sporty but cool sunglasses and are a hit among the extreme sport athletes and celebrities. For a classic touch of chic, look no further than Armani sunglasses, Roberto Cavalli sunglasses and for that injection of street style edginess, why not opt for a pair of innovatively designed Diesel sunglasses?
At Shade Station we are always on the lookout for the latest brands and styles and regularly update our sunglasses collections. Check out our style blog so you are up to speed with what’s hot and new in! Be sure to also check out our sales to get that sought after style at a fantastic price. Whatever style of sunglasses you opt for, or even if you are looking to try something new, we have all the latest and classic styles to ensure that we fulfil every sunglass style and function need.
Style Update – Spring 2010
Spring is slowly but surely on its way and here at Shade Station we have a vast array of sunglasses, watches, jewellery and accessories to see that you step into the new season in ultimate fashion forward style!
Whilst many of us don’t have the opportunity or budget to completely update our wardrobe each season, the simple use of a glamorous pair of sunglasses, a uniquely styled watch or a statement piece of jewellery can completely transform and update your outfit, bringing it to the forefront of fashion and injecting hints of those key trends making you every inch the style icon!
So let’s take a look at what’s in the offering from Shade Station for the forthcoming season. Firstly, as the sun begins to finally shine, you are going to need a spectacular pair of sunglasses for safety and of course, style purposes. There are some incredible new brands to look out for in addition to a vast collection of new styles from the classic favourite brands.
One brand addition that we are pleased to announce is Burberry sunglasses. Famous for its iconic classic ‘Burberry Check’, this high end brand now has a superbly stylish range of sunglasses with the ever favourite oversized styles in addition to some more contemporary designs. Some of which incorporate the Burberry check pattern whereas others boast fresh spring colour nude tones (a top key trend this season) such as white, warm brown and fawn. The ultimate in feminine chic!
The next new sunglasses brand to look out for is Prada Sport sunglasses. Capturing the essence of the renowned Prada Italian style but adding a casual and sporty aesthetic, these sunglasses comprise of chic visor styles, wrap around and highly on trend geek chic style narrow and rectangular lenses with thick rimmed frames. Prada Sport sunglasses perfectly unite two key trends this season; colour and sport style with fresh white, red, and brown frames to choose from as well as classic colours and all incorporating the vibrant Prada Sport logo. Perfect for on-the-go-chic!
Marc Jacobs is hot on the fashion agenda and we have some incredibly stylish sunglasses to look out for by this ultra trendy and sought after brand. With dramatically oversized sunglasses to cool aviators, there are again a wide variety of designs to choose from for both men and women. Marc Jacobs sunglasses have a range of both colour and the always sophisticated black and the up to the minute shape will definitely allow you to fashionably stand out from the crowd!
Other brand favourites that we have added new sunglasses styles to include the ever chic and classic Chanel sunglasses which if you are the definition of a true glamour and style Queen, you won’t be able to resist! Fendi sunglasses, BVLGARI sunglasses, Gucci sunglasses and Dolce & Gabbana sunglasses and Dior sunglasses offer some incredibly sophisticated and vibrant high fashion orientated designs whilst Police sunglasses, Von Zipper sunglasses and Oakley sunglasses have some fantastic sports and lifestyle orientated styles capturing the ultimate in high function and great fashion. And who can forget the classic Ray-Ban brand? There are some amazing new Ray Ban sunglasses styles to look out for with modern twists on iconic styles such as the Wayfarer and Clubmaster in addition to some brand new fresh and contemporary designs. The limited edition Wayfarers with scenes such as the New York subway are a must for those at the cutting edge. For the ultimate in high tech innovation, Oakley has some incredible new sunglasses incorporating the latest lens technologies providing maximum eye protection and of course, conveying superb style. One of Shade Station’s favourite brands this summer for ladies is Pucci sunglasses. The colours, shapes and design are so perfect we defy any stylish lady not to be going gaga over them!
Watches are a fantastic accessory to capture a particular style and we have some great new models to keep your eye out for. Again, it is all about the colour this season with watches and the bolder and more vibrant the better! Brands that perfectly express this include the sporty but ultra trendy Adidas watches, Nixon watches, Black Dice watches and LTD Watches, D&G watches and Ed Hardy watches with their beautifully detailed tattoo art watches. Hot brands which have some fabulous new styles are DKNY watches for that spirit of New York style, Diesel watches for innovative edginess and Fossil watches for something completely unique but highly on trend. All of these brands offer a variety of watch styles and achieve a great balance between originality and high trend appeal. For something super elegant DKNY watches, Guess watches and Michael Kors watches have some wonderfully striking and feminine watches with diamante embellishments, bracelet straps, chic patterns and jewellery reminiscent aesthetics. Perhaps you are after something classic and traditional? If so, be sure to check out our ranges of Ingersoll watches, Tsovet watches, and Wenger watches.
Sporty watches are again very high on the trend agenda this season and brand which capture this look include Japanese fashion inspired Superdry (check out the Superdry Sport watches), Animal watches, Nautica watches, Timex watches and who can forget the sure sporting favourite Oakley watches with some cutting edge and innovative designs that will ensure you are top of your game!
Finally for that ‘geek chic’ appeal, be sure to take a look at our collection of Tokyo Flash watches with their exquisitely futuristic designs and cunning but clever methods of telling the time. Philippe Starck watches also has some visually exciting and minimal style models and the celebrity favourite Black Dice watches includes some ultra fashion forward and innovative styles.
When the weather begins to warm up and we’re no longer adorned in coats, scarves and gloves, jewellery is a fantastic way of conveying a unique sense of style and Shade Station has some beautiful, funky and edgy styles to look out for by key brands. Jewellery is going to be a huge trend this season, with statement pieces seen on the catwalks to perfectly compliment a chic summer look and add depth, colour and definition.
The hot new brand to look out for is Venus Beads which have some gorgeous boho chic style beaded bracelets incorporating vibrant colours such as turquoise, pink, red, blue violet and black. If feminine is your thing, look no further that Venus Beads with their wonderfully intricate patterned beads and subtle charms. Wear two or three stacked for a high fashion look or an individual bracelet will add just the right pop of colour to inject vibrancy into your look.
Amore & Baci have some extremely fun, elegant, flirty and unique pieces to catch your eye. With chunky colourful rings with beautiful patterns and diamante embellishments, cool charms in the designs of handbags, shoes and angels, what is unique about this brand is that you can create your own unique bracelet or necklace with the addition of charms – add as many or as few as you wish. If you are a girly girl with a sense of edginess and likes her jewellery to represent personality, this is a fantastic brand to opt for.
We also have some new street inspired pieces from Black Dice with a selection of cutting edge rings and dog tag style necklaces for man and ladies and Diesel, Police and D&G have also perfectly combined edgy with striking. Guess and CC Skye (a favourite of boho Queen Nicole Ritchie) also have some incredibly feminine and statement jewellery.
As well as a whole host of fantastic products, we promise to keep you updated with new brand additions and styles as well as celebrity and designer news and gossip via our daily updated Style Blog so you can be sure that you are well in the know about who is wearing what! We also have a Twitter page, whereby you can follow us @shadestation for instant and regular Shade Station and general fashion news.
Here at Shade Station we make it our top priority to provide you with as many designer sunglasses and watch brands and products as possible to cater to a range of style personalities and budgets – all of which have high quality in common. We believe that everyone has a unique sense of fashion and the huge array accessories in the offering allow you to create a bespoke look to your spring and summer style. We hope you enjoy browsing our website for that perfect accessory and from the whole team, we wish you a happy and of course, a stylish season ahead!
Police Sunglasses Perfection!
Police was founded in the early 1980’s and as the name of the brand suggests, it was inspired by the style of the eyewear as worn by the U.S Police. Police has progressed to become a hugely iconic brand, launched by the eye wear giant De Rigo and has become a worldwide fashion sensation, people loving the sophistication and effortless chic style the range of designs have to offer.
The range of Police sunglasses have a distinctively sporty edge but retain that every day sophistication, typical of Italian chic. The collections are never ostentatious, bold or too overstated but have a confident styling that keeps the designs sleek, streamlined, wearable, practical and incredibly stylish. The frames are designed to suit and flatter a wide range of face shapes and are extremely well constructed to ensure durability. The variety of frame materials and colours also mean that you can inject your own personal stamp on your look. The lenses within the Police collection tend to be more neutral and understated and thus perfectly they compliment the colour and style of the frames. This balance of edgy and classic retains the Police sophistication and wearability.
Most of the Police sunglasses designs are unisex and look equally great on and men and women. Police was originally geared towards men however and thus designed their range of sunglasses according to the male facial structure. Appreciating that male and female style has become more entwined over recent years, especially with accessories, Police have adpated the styles accordingly and are now worn by many women who favour that edgy yet sophisticated Police attitude that the brand is synonymous with. The sunglasses ultimately look masculine on men and funky yet chic on the girls.
The Police collection is incredibly stylish – here are a few styles to look out for this season-:
- S1594 – A classic wrap around style, these Police sunglasses have thick tortoiseshell frames and dark brown lenses with the ‘P’ Police logo on the arms. These sunglasses are are versatile and the dark brown tone adds something a little unique and different.
- S8296 – A super chic 
and streamlined pair of Police sunglasses, the sleek chrome frame and arms add a sophisticated edge to a sporty style. Perfect for that on-the-go Police attitude!
- S8182 – A retro inspired pair of Police sunglasses with a contemporary edge, this style is incredibly classic with oval shaped lenses and chic chrome wire frames. The slightly mirrored lenses add a modern edge. These shades are great for all occasions.
- S8194 – Typically Police! These dark and sporty but chic shield wrap around Police sunglasses convey attitude, confidence and charisma. The black frames and lenses also add a sense of mystery!
Police is very much associated with men such as David Beckham, George Clooney and Antonio Banderas, all of whom are regarded as handsome, charismatic, charming and talented. All of these iconic individuals have been ambassadors 
of Police and featured in the brand’s advertising campaigns. Of course, we can’t all look like the actors, sportsman and models featured in slick advertising campaigns but this certainly helps to create a sense of what the brand is all about and the image it portrays. The range of Police sunglasses due to their minimal and simplistic yet effective design features, look fantastic on most people and allow that effortlessly stylish attitude to be achieved by each individual in true Italian style. Police is ultimately a highly regarded, super sophisticated and respected brand and a pair of Police sunglasses will always remain a strong recommendation by the style experts, making for a long lasting investment.
Police – The All Round Lifestyle Brand
Always renowned for being incredibly stylish and innovative, the designer label Police which produces clothing and accessories including watches, sunglasses and jewellery is an all round lifestyle brand that is favoured for its original Italian style but with that added European inspiration which is what makes it so popular all around the world. Police believes that people should be fashion lovers as opposed to fashion followers and rely on a unique and individual style that suits you regardless of trend or what is regarded as ‘in fashion’. Police has always maintained the idea that it designs it products based on individual street style inspired by passion, culture, occupations and the day to day elements which may influence your personal fashion. It has never tried to emulate what other brands are doing but instead has stuck to its own style which has ultimately made it as popular as it is today.
Police – the Background-:
Founded in the early 1980’s Police is highly regarded in the fashion industry, possessing that unique sense of Italian chic that cannot be replicated. The typical Police wearer oozes with self confidence, style and charisma and that is exactly what the brand aims to portray when designing the effortlessly cool products. Throughout the years, Police has extensively developed firstly launching its collection of sunglasses in 1983, fragrances in 1997, watches in 2003, jewellery in 2005, leather goods in 2007 and finally clothing in 2008 making it an al
l round brand with a huge range of lifestyle accessories.
Police – the Ambassadors-:
The most famous of all the Police icons and ambassadors is probably our very own David Beckham who was photographed in a Police advertising campaign sporting a pair of their wraparound sunglasses. The other ambassador was George Clooney who wore a pair of Police aviators representing a cool and chic look and Antonio Banderas is a further brand icon. Each of these men are testament to the theme and image of the Police brand and are renowned for their sense of style and of course being rather dashing in the looks department conveying a glamorous yet strong and masculine image for Police. The brand has also recently announced that it will be sponsoring Italian 21 year old Formula 2 driver Edoardo Piscopo who is tipped to be a rising star in the motor racing industry.
Police Watches – the Style-:
Police watches are designed for men and women who favour a chic and sophisticated style without looking that they are trying too h
ard. If you wear a Police watch, you are confident with your own dynamic style and tend not to follow fashion simply because something is regarded as on-trend. Many Police watches are chunky and feature stainless steel bands and striking dials with dual functions. Some also have black leather straps or black coated stainless steel which makes for an urban on-the-go look that easily takes your style from day to night. Police wearers are seen to be always on the go the range of watches are casual enough for daywear yet would still spruce up an evening outfit.
Police Sunglasses – the Style-:
Police Sunglasses were the first product launched by Police and provide the foundation on what the brand is based upon. The style has changed throughout the years with the design theme varying according to the era but has always maintained that effortlessly cool essence with sleek frames and striking designs. Police sunglasses move beyond 
fashion and style and are designed solely to flatter and inject an individual look. Ultimately they are designed to compliment a cosmopolitan lifestyle for people who can be described as trendy in a unique and off-beat way.
Police jewellery, like the watches and sunglasses also reflect that edgy, street style with unisex designs that definitely convey a dynamic sense of fashion. With silver and black colours heavily featured as well as dog tag and rope style designs, the range of Police jewellery is geared towards those who dare to be different and refuse to conform to trends for the sake of it. The Police brand definitely maintains a timeless appeal and will always be one of the primary contenders in the fashion industry.
The Power of Police
1983 marked the launch of Italian brand Police, the name of which was inspired by the eye protection worn by the U.S police. Police is an edgy brand and one which has successfully managed to remain classic yet futuristic, ever adapting and modern. The brand has a metropolitan appeal and perfect for those looking for something distinctive and of course, completely cool.
Police sunglasses remain as one of the contenders who are always at the height of fashion and their sunglasses range are effortlessly fashionable and expressive of the wearer’s unique style. The male collection places emphasis on sharp, vibrant designs which are classic yet in keeping with the latest fashion trends. The range features a variety of styles including aviators which provide a modern take on the 1980’s versions and are perfect for creating a sophisticated and cool look. If you are after a more sporty type vibe, Police have merged aluminium temples and dual-mirror lenses to create deeper tones and a more sporty mix of colour.
Police has become so iconic not only due to the products themselves, but also in their advertising campaigns and the choice of celebrities they have chosen to represent the brand. Over the years, we have seen Bruce Willis, George Clooney and of course, David Beckham as the faces of Police, all of whom are perfect male figures to portray the cool vibe and values of the Police brand – confidence, glamour and presence. The brand is perfect for those who prefer a more classic, clean cut style with a dynamic edge.