Jewellery Style Update – Summer 2010
When the warmer weather arrives, jazzing up your look with stunning accessories can be the perfect way of adapting any outfit and work to inject a sense of personality and character into your summer style. A statement necklace, striking ring or even a simple and chic pair of earrings can effectively add the finishing touch to your look, working in colour, depth and a sense of imagination and creativity.
Here at Shade Station, we have a selection of beautiful and ultra sophisticated jewellery pieces by a range of key designer brands in addition to some more unique brands that have just hit the scene. With the wide array of choices on offer, you are sure to find that perfect piece of jewellery to help define your personal summer style.
First on our list, Amore & Baci jewellery have some extremely fun, elegant, sassy and unique pieces to catch your eye. What is particularly innovative about this brand is that you can create your own personalised bracelet or necklace with the addition of charms that can be purchased separately and whenever you like. Add as many or as few as you wish according to how bold or subtle you prefer your jewellery to be, and this is the perfect way to fuse trend inspired beads with classic ones to create a super eclectic and dynamic piece of jewellery. The feminine and stunning charms within the collection include handbags, hearts, shoes and angels; some in plain silver and others boasting fresh and vibrant colour tones, patterns and the incorporation of diamante stones for the added glam factor! Large cocktail or statement rings are the perfect way to add instant glamour to your outfit and create a polished and sophisticated edge to your look; Amore & Baci also have an incredible cocktail ring collection that will leave every glamour loving fashionista swooning!
Calvin Klein is an exciting new brand addition to Shade Station and the range of Calvin Klein jewellery perfectly depicts all the design elements that Klein is passionate about and famous for incorporating into his work. Experimenting with dimension, shape and definition, the collection comprises of necklaces, bracelets, earrings and rings; all of which possess a contemporary quality and are simple but striking, bold and statement. The majority of the collection is manufactured using silver stainless steel but Klein has worked expressive colour tones into the jewellery with touches of royal blue, pink and white to add depth and visual quality. Diamante stones are also featured in some pieces for an elegant and glamorous finish.
Combining boho style with the tribal trend that is prominent this summer, Roberto Cavalli jewellery is the perfect way to channel these key looks into your everyday style. With tusk style charm features on leather thong necklaces, gold chain charm bracelets, key shaped pendants, and the use of turquoise tones entwined with gold and silver, each piece of Roberto Cavalli jewellery has an exquisite and incredibly stylish finish and is perfect for working summer inspired, exotic colour into your look. The jewellery is fashionably chunky but incorporates delicate features to balance and soften each piece and make it statement but wonderfully feminine and demure.
D&G jewellery has introduced some new pieces into its collection this summer comprising of beautiful heart charm themed necklaces, bracelets and earrings; all displaying the D&G logo upon the heart charm. The edgy ladies OK Corral range which with its chunky chain ID style bracelet and black leather bracelet for example, is slightly masculine but looks incredible when contrasted with a feminine outfit, adding depth and creativity to your look.
Diesel jewellery, Fossil jewellery and Police jewellery also have a selection of new edgy and statement pieces for summer with all three brands experimenting with texture and shape including an oval link dog tag pendant necklace from Diesel and an elegant but dynamic open circular link bracelet from Fossil. Police has a selection of rugged but sleek dog tag pendant necklaces for men and striking weaved leather bracelets complete with the Police logo displayed on a metal section positioned at the front of the bracelet. The ideal option for ultra masculine and timelessly stylish pieces for the guys!
Guess jewellery has some wonderfully striking additions to its summer collection with a number of trendy, glitzy and feminine charms including a 4 leaf clover, a handbag, a lipstick and a strawberry to name only a few. These charms can be added onto the unique Guess charm bracelet which comes beautifully packaged in a creatively designed Guess box. Charm bracelets are a huge jewellery trend for summer 2010 and make the perfect statement piece, and the Guess charm bracelets convey a girly but sophisticated and ultra chic style. Other new pieces by Guess include chunky chain necklaces displaying a diamante embellished Guess logo and pretty heart shaped Guess charms incorporated onto earrings, necklaces and bracelets.
Of course, the major tend for summer 2010 is colour and our next brand Venus Beads jewellery features a selection of stunning boho inspired beaded bracelets boasting exquisite and vibrant colours and patterns for a striking effect. Colours such as turquoise, pink, red, blue, violet and black are incorporated into the bracelets and charm features are also positioned between the beads in some designs for an ultra trendy look. You can either wear two or three bracelets stacked up the wrist or go for an individual bracelet which will add just the right pop of colour to complete your summer style!
Other brands include the urban street inspired Black Dice jewellery with some highly statement and chunky silver stainless steel rings and dog tag style necklaces, whilst in direct contrast, a selection of feminine, elegant, colourful and boho inspired pieces of jewellery by CC Skye jewellery and Miss Sixty Jewellery.
It is incredible just how versatile a single piece of jewellery can be and when you find the perfect necklace, bracelet or pair of earrings, it can instantly add elegance, colour, sparkle or edginess to your look and the perfect way to update your summer wardrobe in one hit!
Make sure you keep up to date with our Shade Station style blog which provides updates on new jewellery brands in stock and key styles to look out for, as seen on the celebs and your favourite style icons! You can also follow us on Twitter @shadestation for daily style and stock updates.
From all of us here at Shade Station, we wish you a happy and stylish summer!
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Style Update – Summer 2010
Summer is finally here and what a great excuse to add a pair of sunglasses, a chic watch, a statement piece of jewellery or an accessory to your look to compliment your summer style! Yes, here at Shade Station we have more brands and styles than ever before for you to browse and enjoy.
Whilst many of us don’t have the opportunity or budget to completely update our wardrobe each season, the simple use of a glamorous pair of sunglasses, a uniquely styled watch or a statement piece of jewellery can completely transform and update your outfit, bringing it to the forefront of fashion and injecting hints of those key trends making you every inch the style icon!
So let’s take a look at what’s in the offering from Shade Station for the summer season. Sunglasses are certainly the most popular type of accessory in the summer months – for the obvious reason of protecting the eyes from UV rays, and also to inject a certain edge to your look. Any fashion lover will know that sporty chic or sports luxe is a huge key trend of the moment and a pair of sporty but fashionable sunglasses can make for an incredible accessory investment.
New to Shade Station, we have Adidas sunglasses with their collection of sporty, slick, sharp and super trendy sunglasses for men and women in a range of frame designs, combining high quality and flawless style with affordability. Arnette is one of our recent brand additions to Shade Station and are the ultimate sporting sunglasses with a strong attitude and sleek looks. Revo is a further sunglasses brand that has greatly impressed us with their range of chic yet fierce sunglasses which incorporate highly superior and functional polarized lenses for maximum eye protection and visual clarity. Prada Sport sunglasses are also on our sporty style radar this summer and the styles within this collection all feature the distinctive red line Prada Sport logo and are perfect for use during sports or for someone who enjoys and on-the-go lifestyle and also wants to look polished and stylish! Of course, Oakley is still one of our most popular sunglasses brands, renowned for their superior use of technical innovation, sharp style and intense attitude whereby only the very best is good enough. Be sure to check out the latest and greatest Oakley styles.
For those of you who like your sunglasses to portray the essence of glamour, elegance and sophistication, look no further than brands including the super sought after and luxurious Chanel. Chanel sunglasses feature exquisite design elements such as stunning hinge detailing, ultra feminine oversized frames in addition to a variety of other frame styles to choose from and are a lifetime investment. BVLGARI, Tom Ford, D&G and Fendi sunglasses are also perfect for all of you glamazons and we are also very excited to have recently announced the arrival of Jee Vice sunglasses; as seen in Sex and the City 2, and MDG sunglasses; the product of the Madonna and Dolce and Gabbana collaboration. Both of these new brands offer the ultimate in feminine and striking glamour and are designed to make a real style statement!
Summer 2010 is all about bold colour in the form of bright neons in addition to more understated pastel tones, so why not take the opportunity to have some fun with fashion and inject some vibrancy into your look! Many of the brands mentioned above have used colour as inspiration behind their latest styles and let’s not forget the range of eclectic Pucci sunglasses and the timelessly stylish Ray-Ban sunglasses who continue to surprise us every year with new colours and patterns incorporated into a variety of the key and classic designs. There are also a whole host of brand new Ray-Ban styles just launched so be sure to check the Ray-Ban page.
Our dedicated sunglasses page lists each and every brand aside from the ones listed above so make sure you take a look at the entire selection!
Watches aside from providing value in terms of function are actually one of the most fashionable accessories, constantly focused on in the style pages and trend blogs and can definitely add a sense of unique personality to your style. One of the prominent watch looks for summer 2010 is colour, texture and pattern and there are an incredible range of brands for you to choose from to fulfil this particular style. Adidas watches, LTD Watches, Diesel watches and Nixon watches all superbly capture the element of colour with an amalgamation of vibrant tones featured in their numerous watch styles. Some possess a sporty edge, others combine sport appeal with the high trend factor and some designs also feature a strong hint of retro appeal for a fun and style savvy finish that also conveys a playful attitude towards fashion.
Watches featuring polycarbonate bracelet straps are a major key look this summer and are often seen worn by the celebs and teamed with gold or silver jewellery for a contrasting edge to the look. The Michael Kors watches and Guess watches collections boast a fine selection of colourful watches with polycarbonate straps – the white versions in particular are perfect for a fresh and trend focused summer style and the addition of rose gold cases and diamante embellishments on the dial and/or the bezel add just the right sprinkling of the glam factor!
Juicy Couture is an exciting new watch brand to hit our shelves and is also a hot favourite among the style icons in sunny LA! Juicy Couture watches comprise of a selection of wonderfully feminine styles with colourful and vibrant polycarbonate and leather straps, charm embellished and delicately detailed dials, and bold, statement designs typical of the overall Juicy Couture style. Perfect for making a real style statement, Juicy Couture watches are perfect for every style princess!
Other brands in the offering include the British Ted Baker and street style inspired Bench, the luxurious and glamorous but masculine Marc Ecko watches, Ed Hardy watches with some incredibly vibrant and striking new styles boasting tattoo art dials and straps with intricate detailing, and the innovative Philippe Starck watches for something a little different from the norm! Ingersoll watches are perfect for those of you who favour the traditional aesthetic of a watch but are seeking one that integrates modern technology and functionality, Ducati watches for all you motor enthusiasts, Firetrap, the sporty Nike, Tokyo Flash watches for unleashing your inner geek and Animal, Police, Superdry, ultra fashionable and high quality Fossil watches and Zodiac watches to name only a few more. Make sure you take a look at our dedicated watch page which lists each and every brand we stock.
We were also proud to recently unveil or new Elite watch section which provides an array of finely chosen brands and watches that are designed for investment purposes and feature exceptional technical innovation, the incorporation of only the highest and rarest materials and all boast superior and flawless construction. The Elite brands carefully selected to be featured in this section include TechnoMarine watches, Perrelet watches, U-Boat watches, Welder watches, Versace watches and Meccaniche Veloci watches. Designed for people who maintain a passion for watches, some brands focus on a luxurious, refined and highly desirable aesthetic and others create their selection of watches with intense function in mind such as U-Boat watches and Meccaniche Veloci watches. That said, each watch within the Elite section can be described as a design and technical masterpiece so make sure you take a look at the Elite watch section to read about these ultra high end brands in greater depth.
Once we begin to enjoy the warmer weather, this often provides inspiration and a more care-free attitude towards experimenting with accessories to adapt and spice up our summer style. It is amazing how one look can be transformed into a number of different ones with additions of various pieces of jewellery – avoiding the need for a complete wardrobe overhaul every year! Bold and statement jewellery is currently a key trend this season, with statement pieces seen on the catwalks and the High Street and used to add depth, colour and creativity to your personal look.
Amore & Baci have some extremely fun, elegant, sassy and unique pieces within their jewellery collection. What is particularly innovative about this brand is that you can create your own personalised bracelet or necklace with the addition of cute, feminine, striking and sophisticated Amore & Baci charms – add as many or as few as you wish whenever you like. The brand also features a selection of super glamorous and statement cocktail rings boasting exquisite colours, patterns and diamante embellishments.
Guess has some wonderful summer inspired new additions to their jewellery range and have especially homed in on the feminine and cute charm bracelet trend which is huge for summer 2010. You can purchase the unique Guess bracelet and add as many or as little charms as you wish, ranging from strawberries, shoes, four leaf clovers and even lipsticks! Diamante embellished and logo emblazoned silver pieces are common within the Guess jewellery collection and this brand is perfect for every girly girl who likes to be ultra feminine but still convey a sophisticated and style savvy attitude to her look!
Venus Beads have some gorgeous boho chic style beaded bracelets incorporating vibrant colours such as turquoise, pink, red, blue violet and black. Wear two or three stacked for a high fashion look or go for an individual bracelet to add an effective pop of colour!
Other jewellery brands include the urban street inspired Black Dice, the statement and edgy Police and Diesel and a selection of feminine, elegant, colourful and boho inspired jewellery pieces by CC Skye and Miss Sixty.
So that provides the summer round up of sunglasses, watches and jewellery and don’t forget to also check out our fabulous range of goggles and lifestyle accessories by brands including Oakley, Dragon, Adidas, Electric, Von Zipper and East Pak.
As well as a whole host of fantastic products, we promise to keep you updated with new brand additions and styles as well as celebrity and designer news and gossip in our daily updated Style Blog. We also have a Twitter page, whereby you can follow us @shadestation for instant and regular Shade Station tweets.
We make it our top priority to provide you with as many renowned designer sunglasses brands, watch brands and products as possible, in addition to the lesser known and unique ones that have just hit the style scene. We aim to cater for a range of style personalities and budgets and can ensure that each and every brand is also stocked at Shade Station due to its notorious and proven high quality. We believe that everyone has a unique sense of fashion and the huge array of accessories in the offering therefore allows you to create a bespoke look to your summer style.
We hope you enjoy browsing our collections and from all of us here at Shade Station, we wish you a happy and stylish summer!
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Jewellery Style Update – Spring 2010
Jewellery is a simple but incredibly effective way of instantly bringing an outfit to life. A great bracelet, statement necklace or an edgy pair of earrings can make your look relevant to current trends and really inject a sense of personality and character into your style. As summer is also on the way, this provides a great opportunity to really experiment with the different jewellery options and add colour, depth and a sense of imagination to your look.
Here at Shade Station, we have a selection of beautiful, cool, timeless and edgy styles to look out for by key designer brands. One massive trend for spring/summer 2010 is colour and when the sun is shining, a splash of colour is the perfect way to lift our appearance and mood. One of our fabulous new brands to look out for is Venus Beads which have some gorgeous boho chic style beaded bracelets incorporating vibrant colours such as turquoise, pink, red, blue violet and black. If feminine is your thing, look no further that Venus Beads with their wonderfully intricate patterned beads and subtle charms. Wear two or three stacked for a high fashion look or an individual bracelet will add just the right pop of colour to inject vibrancy into your look.
Amore & Baci beads are a further key brand and have some extremely fun, elegant, flirty and unique pieces to catch your eye. What is great about this brand is that you can create your own unique bracelet or necklace with the addition of charms – add as many or as few as you wish according to how bold or subtle you like to be. Cool charms within the collection include handbags, shoes and angels. Large cocktail or statement rings are the perfect way to add instant glamour and instantly make you feel more polished and sophisticated. Amore & Baci have an incredible ring collection which will continue to look great season after season and incorporate stunning colours such as turquoise, pink, blue, red, green and cream as well as beautiful patterns and the addition of diamante stones.
Guess Jewellery has also introduced a stunning collection of jewellery including earrings, charm bracelets and necklaces and colourful leather cuff bracelets for an edgy but feminine look. Guess is renowned for sparkle and glitz and common aesthetic features throughout the jewellery range includes diamante embellished fun and flirty charms and logos. Perfect if you like your jewellery to represent a girly but sophisticated and chic style.
Combining boho style with tribal, Roberto Cavalli Jewellery captures these trends perfectly with tusk style charms features on leather thong necklaces, gold chain charm bracelets, key shaped pendants, and turquoise tones entwined with gold and silver tones. The jewellery tends to boast a chunky style aesthetic, but incorporates delicate features to balance and soften the look and make it statement but wonderfully feminine and demure.
We also have some new street inspired pieces from Black Dice Jewellery with a selection of cutting edge rings and dog tag style necklaces for men and ladies and Diesel Jewellery, Police Jewellery and D&G Jewellery have also perfectly combined edgy with striking. CC Skye (a favourite of boho Queen Nicole Ritchie) also have some beautifully feminine and statement jewellery as do Miss Sixty. DKNY Jewellery is also a firm favourite with its cutting edge and strong but ultra chic range of necklaces, rings, bracelets and earrings with charm features and pretty diamante embellishments for the added glam factor.
Make sure you keep your eye on our style blog which provides updates on new brands in stock and key styles to look out for, as seen on the celebs. The perfect item of jewellery can make you feel incredibly special and is a great way of injecting an element of colour, sparkle, edginess or elegance into your summer look.
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Police – The All Round Lifestyle Brand
Always renowned for being incredibly stylish and innovative, the designer label Police which produces clothing and accessories including watches, sunglasses and jewellery is an all round lifestyle brand that is favoured for its original Italian style but with that added European inspiration which is what makes it so popular all around the world. Police believes that people should be fashion lovers as opposed to fashion followers and rely on a unique and individual style that suits you regardless of trend or what is regarded as ‘in fashion’. Police has always maintained the idea that it designs it products based on individual street style inspired by passion, culture, occupations and the day to day elements which may influence your personal fashion. It has never tried to emulate what other brands are doing but instead has stuck to its own style which has ultimately made it as popular as it is today.
Police – the Background-:
Founded in the early 1980’s Police is highly regarded in the fashion industry, possessing that unique sense of Italian chic that cannot be replicated. The typical Police wearer oozes with self confidence, style and charisma and that is exactly what the brand aims to portray when designing the effortlessly cool products. Throughout the years, Police has extensively developed firstly launching its collection of sunglasses in 1983, fragrances in 1997, watches in 2003, jewellery in 2005, leather goods in 2007 and finally clothing in 2008 making it an al
l round brand with a huge range of lifestyle accessories.
Police – the Ambassadors-:
The most famous of all the Police icons and ambassadors is probably our very own David Beckham who was photographed in a Police advertising campaign sporting a pair of their wraparound sunglasses. The other ambassador was George Clooney who wore a pair of Police aviators representing a cool and chic look and Antonio Banderas is a further brand icon. Each of these men are testament to the theme and image of the Police brand and are renowned for their sense of style and of course being rather dashing in the looks department conveying a glamorous yet strong and masculine image for Police. The brand has also recently announced that it will be sponsoring Italian 21 year old Formula 2 driver Edoardo Piscopo who is tipped to be a rising star in the motor racing industry.
Police Watches – the Style-:
Police watches are designed for men and women who favour a chic and sophisticated style without looking that they are trying too h
ard. If you wear a Police watch, you are confident with your own dynamic style and tend not to follow fashion simply because something is regarded as on-trend. Many Police watches are chunky and feature stainless steel bands and striking dials with dual functions. Some also have black leather straps or black coated stainless steel which makes for an urban on-the-go look that easily takes your style from day to night. Police wearers are seen to be always on the go the range of watches are casual enough for daywear yet would still spruce up an evening outfit.
Police Sunglasses – the Style-:
Police Sunglasses were the first product launched by Police and provide the foundation on what the brand is based upon. The style has changed throughout the years with the design theme varying according to the era but has always maintained that effortlessly cool essence with sleek frames and striking designs. Police sunglasses move beyond 
fashion and style and are designed solely to flatter and inject an individual look. Ultimately they are designed to compliment a cosmopolitan lifestyle for people who can be described as trendy in a unique and off-beat way.
Police jewellery, like the watches and sunglasses also reflect that edgy, street style with unisex designs that definitely convey a dynamic sense of fashion. With silver and black colours heavily featured as well as dog tag and rope style designs, the range of Police jewellery is geared towards those who dare to be different and refuse to conform to trends for the sake of it. The Police brand definitely maintains a timeless appeal and will always be one of the primary contenders in the fashion industry.
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Police Jewellery: A Simple Statement Look
Founded in the early 1908’s the Italian brand Police is quite the sought after fashion label in the industry and among celebrities and fashionistas. Police has the ability to transform everyday items of clothing and accessories into style statements and maintains its superior unique style within each and every product. Police was one of the first brands to introduce the essence of edgy urban street-wear and a Police wearer is said to appeal to style conscious men and women who have an inner confidence and charisma.
Like that of the accessories and sunglasses, Police jewellery is funky, urban and edgy. The range comprises of key pieces that can transform your look and inject a unique sense of style. The pieces are unisex and look equally as great on men and women. For ladies who like a street style look, Police jewellery has a dynamic and cutting edge finish that will compliment
feminine clothing despite the contrasting style. Male jewellery has also become increasingly popular and very much a key trend over the past few seasons.
The Megladon unisex necklace is simple but effective with a chain and a polished stainless steel tusk pendant incorporating the ‘P’ Police logo. An understated and effortlessly cool necklace that looks fantastic dressed up or down.
The unisex Venom features a black material necklace upon which are a series of edgy pendants, all branded with the various Police logos – the sharp lines and sleek style are perfect for a statement look.
The Sentintel captures the dog tag trend with a bulky style chain and a black dog tag attachment with the ‘P’ Police logo. Again, this is a simple unisex design but the striking components make it incredibly visually striking.
The Cam unisex
necklace features a funky black weaved material with a rose gold plated stainless steel pendant incorporating carbon coated stainless steel sections that you can twist round. The pendant looks similar to a bullet with a slightly rounded end. This style is also available with a silver chain.
The selection of Police jewellery is simple but incredibly statement and one piece completes your look without the need of any further accessories. Police is a brand which conveys confidence in the wearer and the collection of jewellery should be worn with absolute attitude. It is designed to be noticed yet remains effortlessly cool and stylish.
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