Fossil was founded in 1984 and was the first American watch manufacturing company who created watches that were fashionable, stylish and functional. Previously you would either find watches which looked aesthetically great but compromised on quality or made solely for function and therefore didn’t look attractive or stylish on the wrist. Fossil managed to combine the two yet sold their watches for prices which were very reasonable and affordable to a wide range of potential consumers. The range of Fossil watches when first launched however, were considered to be high end luxury accessories and only available in the prestigious department shops. The range is far more accessible today however and Fossil has extended their line to include other accessories including handbags and sunglasses.

The collection of Fossil watches is a combination of funky and eye catching, contemporary and classic. The male collection features timepieces which capture key trends such as chunky leather straps and bold faces such as the BG1079 as well as some more low key and traditional styles including the classic style FS4458. For women, the ranges of Fossil watches are both beautiful and edgy and there are a selection of gorgeous new styles including the ES2440 which has an on trend white polycarbonate strap and a stunning Mother of Pearl floral patterned face. If you favour a more girly and feminine look, these new styles are perfect and the rest of the collection also features a selection of super girly timepieces feature subtle diamantes in fresh colours such as pink and white. If you prefer something a little more edgy, Fossil also cater for this style preference and hence there are a selection of Fossil watches which have a chunky look with a hint of femininity. The boyfriend look however is very popular and if you can work the style confidently it is actually a timeless trend which never fails to express your personality and edgy style. Therefore Fossil have launched a range of boyfriend style watches which feature an oversized dial which has been adapted for women to suite their wrist. A great example of this is the JR1008.  If you are looking for a timepiece which is eclectic and perhaps even a little eccentric, Fossil also caters for this style taste also with incredibly unique designs such as the ES1742 which is very much a bracelet style watch. The brand likes to experiment with different designs and you are sure to find something that is reflective of your personal style.

As a brand, Fossil is a great example of moving beyond conventional trends and processes and has always being keen to try new and innovative ideas. The brand has also collaborated with other iconic designers such as Philippe Starck who is famous for his unique chair desk, furniture and interior designs and has injected a whole new essence to the Fossil watch collection. The collection of Philippe Starck watches for Fossil are completely original and have a futuristic appeal with a streamlined aesthetic and minimal styling but great features. The exclusive PH5017 is a great example of this and has the appearance of a chunky panelled bracelet.

Fossil is one of the highest quality watch brands in the industry and the company is also responsible for manufacturing a selection of incredibly high end watches on behalf of other brands. Highly on trend with a selection of different designs to cater for all style preferences, Fossil watches are definitely a great investment watch and will look stylish and act as your favourite statement accessory for years to come.