shadestation lifestyle section

Ray-Ban Throws a Bash to Celebrate Re-Launch of the Classic Ray-Ban Aviator

June 3, 2010
Posted by Laura

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Kate Bosworth Rocks her Ray-Ban Aviators in New York

When it comes to sunglasses, we all know that one of the top names around is Ray-Ban. When it comes to throwing a party that attracts all manner of celebrities and style icons it seems that Ray-Ban doesn’t do a bad job of this either!

Yes, last week in London town at the renowned Scala venue, celebrities including Miquita Oliver, Mathew Horne, Little Boots (Victoria Hesketh) and Peaches Geldof among a number of fashion bloggers and industry members were in full attendance to celebrate the re-launch of the Ray-Ban Classic Aviators. The party also saw The Big Pink and New York Dolls provide musical entertainment.

Ray-Ban certainly do like a party and therefore it seemed only fit to also hold one across the pond the week previous in New York, at the Music Hall of Williamsburg. Agyness Deyn, Kate Bosworth, Kellie Osbourne and Juliette Lewis all showed up to celebrate the re-launch of the Ray-Ban Classic Aviators and the guests were also treated to a performance by Iggy Pop which apparently ended with the audience joining the rock star on stage!

Ray-Ban Classic Aviators are timelessly stylish shades that ooze sophistication in that laid back Tom Cruise – ‘Top Gun’ kind of way (drool!). Looking equally fab on guys and girls, Ray-Ban Aviators are one of those styles that suit and flatter all face shapes and can effortlessly be added to your ensemble regardless of whether your outfit is casual, smart or sporty. If you are looking for the perfect pair of sunglasses that you can wear year after year, look consistently on–trend and provide the ultimate in eye protection, Ray-Ban Classic Aviators are definitely the way to go and are the perfect investment sunglasses.

It seemed that the celeb folks at the two Ray-Ban parties definitely agreed by the number of them wearing their aviators indoors! Any excuse!

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Ray-Ban Sunglasses – The Celebrity Choice & Twilight Accessory!

November 30, 2009
Posted by Laura

We all know that RayBan sunglasses are one of the most popular, ever stylish and versatile sunglasses around. The brand has a remarkable history and has been featured in numerous iconic films including Top Gun, The Blues Brothers and Men in Black.

This month, when I have been looking through the style pages of the glossies, Ray-Ban sunglasses have cropped up on many occasions and the brand definitely seems to be the choice of many celebrities. Yes, it may be November, but sunglasses as every fashion lover is aware, can make for a high style statement and add a finishing touch to your look come rain or shine. Ray-Ban’s have the added advantage of being incredibly functional and so when the sunshine does pop out on the odd occasion (well, here in the UK!), then you know your peepers will be fully protected from UV rays.

So, Ray-Bans and celebrities. The two definitely seem to go hand in hand and here is a rundown of who has been wearing what style of Ray-Ban shades over the past month or so.

Most of us have harboured an obsession with the Twilight film and of course, more recently the new sequel New Moon. Remember when we saw the rather dashing Edward Cullen (Robert Pattinson) in the first scenes of Twilight with a cool pair of shades? Well, these were infact the classic Wayfarers and the actor himself in addition to his co-stars Kristen Stewart and Taylor Lautner claimed that Ray-Ban Wayfarers are the ultimate Twilight accessory. Well, if they’re good enough for great looking vampires!

Rachel Bilson who has become quite the fashionista since the hit show the OC has regularly been spotted in her Ray-Ban 2140’s in a dark tortoiseshell tone. The dark shade of these sunglasses compliment Bilson’s dark hair and skin tone as they offer something a little softer in colour than block black. With sleek lines and sharp style, these 2140’s make for a great laid back look and are very popular among a young and trendy crowd.

With the departure of Lauren Conrad from the latest season of the Hills, Audrina Partridge has taken the crown of style Queen (and drama!) in the show and has frequently been spotted wearing a pair of Ray-Ban aviators in gold. From a style perspective, these are the ultimate in versatility and Audrina has been seen wearing them en-route to the gym, out casually with friends and to the beach. They definitely inject an effortlessly cool edge to your look no matter what your choice of outfit. Another fan of the Ray-Ban aviators is Minority Report bad boy actor Colin Farrell who was pictured wearing a gold rimmed pair. Ray-Ban aviators were first launched in 1937 and aside from contemporary updates such as colour and lens technologies, the aesthetic styling is exactly the same proving that the brand is timelessly on trend.

From a functional perspective, many Ray Ban sunglasses also incorporate a G-15 lens. The G-15 lenses transmit colour naturally and therefore you get a clearer and true vision as opposed to just seeing heavy lens colour. This technology has been incorporated into many Ray-Ban sunglasses over the past seven decades and is unique to the brand.

Other celebs who love their laid back Ray-Ban look is Nicky Hilton, Kate Moss, Peaches Geldof and Rhianna, some of whom favour their coloured Ray-Ban Wayfarers which were one of the most popular accessories at this year’s music festivals. Ray-Ban is one of those brands that people love, trust and tend to find a pair within the extensive selection that suits them. Unlike some other designer brands, they are also affordable with the Wayfarers just below £80 so you can look like a celeb and not break the bank!

Ray-Ban has existed for over 70 years and with iconic styles consistently worn and re-vamped, this brand is definitely staying at the forefront of fashion for quite some time.

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Star Quality

May 23, 2008
Posted by Becci

One trend continuing to shine through this season is star led fashion, and we don’t mean star in the celeb sense either. No, it’s hard to miss the amount of star emblazoned accessories and outfits twinkling at us on the shop floor and we have to admit, it’s one stellar look that shouldn’t be ignored.

First seen on the Chanel, Yves Saint Laurent, Pucci and John Rocha runways, the star gazing craze really kicked in when Kate Moss rocked up at her 34th birthday party sporting a star print Chanel jumpsuit, closely followed weeks later by Alexa Chung, also in a Chanel ensemble but this time a dress; no-one does an all-in-one quite like Kate. Before long everyone was getting a little bit star struck and Kylie, Mary Kate Olsen, Miley Cyrus and Peaches Geldof were all seen donning the mystical motif.

But taking on this trend doesn’t have to mean adorning yourself in stars from head to toe, so do what Peaches did and start small by choosing an accessory to show off the design. Printed scarves are a must-have anyway this season, so why not go for the lunar look and tick two trends off at once. Shoes, bags, belts and jewellery are another great way to get your fashion fix and there are some great high street copies of YSL’s strappy star sandals.

It’s important to bear in mind that print can be powerful, so wear in moderation and try and choose more monochrome based prints in black or navy or it could start looking a wee bit garish. If you’re keen to work some more colour into the outfit, pair the print with bold block colours or add a red and white striped blazer á la Chanel for that all American feel.

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