Prada is one of the most iconic designer labels of all time and if you own a pair of Prada sunglasses, then you’re certainly in good company with the likes of Reese Witherspoon, Cheryl Cole, Anne Hathaway, Paris Hilton and George Clooney all regularly papped wearing their Prada shades.
Prada was actually founded almost a century ago and remains an incredibly sought after and desired label in the fashion industry, with the Prada sunglasses collection ranging from funky and modern to classically elegant and traditional in style.
If you’re looking for something more trend-inspired this season, then the sultry cat-eye inspired look is definitely a sunglass style that you need to be sporting. Prada’s exquisitely luxurious PR21NS Prada sunglasses are one of the latest styles added to the collection and with their thick winged frame, perfectly capture the sexy and feminine cat-eye look in true Prada form! The new PR24NS Prada sunglasses are also cat-eye influenced but with their defined and angled frame, infuse a more contemporary edge.
Retro and sporty frames are also a key look this season for guys and the new PR19NS Prada sunglasses for men will add an effortlessly cool, vintage edge to every look. The ‘chunky’ style frame tone keeps the sunglasses casual and relaxed but the fine detailing seen in the frame colour and upon the arm, perfectly infuses the sleek and high fashion Prada twist. If you prefer to go more classic, then the PR54IS Prada sunglasses are masculine and versatile whilst also boasting a hint of a sporty finish with their slightly oversized rectangular shaped lenses and carbon arms.
Every pair of Prada sunglasses possess timeless looks and the brand is so desired and renowned in the fashion arena that it will never be regarded as out of style. The Prada brand has a beautifully distinctive look that somehow manages to combine edgy, dramatic and unique with elegant, flawless and polished, which is why a pair of Prada sunglasses will make the ultimate style investment this season and beyond.
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We keep hearing more and more about Ice-Watches and are therefore very excited to be getting a selection of the latest styles in stock this Friday 3rd September!
Boasting bold and vibrant colours, Ice-Watches are a huge hit on the style scene and you may have even spotted them on chart topping girlband The Saturdays who all picked out their favourite version and wore them in their recent music video ‘Missing You’.
The Saturdays are a great example of what Ice-Watches represent in terms of style – young, trendy, vibrant and fun. Paris Hilton is also an Ice-Watch fan with the brand catching her eye in the Golden Globe Awards Style Lounge earlier this year.
So what makes Ice-Watches so unique and stylish? Firstly, the bold and vibrant aesthetic is the most immediately striking factor – colour is still a huge trend moving into autumn/winter and the fresh and colour inspired look of Ice-Watches provide them with that instant high fashion appearance. You can dress them up or down and they will still make a style impact. Elements such as striking Swarovski crystals embellished upon the bezel and dial also offer that extra element of bling and perfectly jazz up an everyday casual outfit.
Ice-Watches also keep the overall brand style fresh and exciting due to launching new designs three times per year boasting new aesthetic styles and colours or colour combinations. Some of the current styles include colours such as pink, purple and sunshine yellow in addition to more understated colours such as white and black if you prefer a more neutral look and something that will remain timeless. Proving that fashion can equal superior function, Ice-Watches also feature magnified date windows in some styles, and luminous hands for easy time viewing in the dark. Each Ice-Watch incorporates Miyota movement for precise time keeping and the designs are made using robust and durable materials such as rubber, silicon and plastic.
We are incredibly excited to be stocking the collection of Ice-Watches and we already know that these are going to be a huge hit this autumn/winter and predict this brand is going to become extremely iconic. With an array of colours and styles available, you’re sure to find the perfect design so make you check the Ice-Watch section and get ready to join the fash pack in true style this season!
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You might just be able to get away with it if you’re an A-lister, but anyone lower down in the celebrity alphabet than that and you’re pushing it. Despite what you think, wearing sunglasses in inappropriate places is just not cool. No matter how effortless and care-free you think you look, you don’t. Don’t be fooled by passersby staring at you, they are not jealous of your understated style, they are probably weighing up how much of a try-hard you are on a scale of 1 – 10. A little harsh you may think, but you’ve got to be cruel to be kind.
However there are, as with any set of unspoken fashion rules, loopholes in the debate of when and where sunglasses suffice (when it’s not actually sunny). For example, if you have a headache, sunglasses can stop the glaring daylight pouring into your peepers. Other acceptable reasons include when you’re harbouring a hangover, driving, in mourning or on your holidays. The following locations on the other hand, are not the right places to be shading your eyes…
On the tube – there is no natural light, you look ridiculous.
In a nightclub – even worse than the tube, you shouldn’t have even been let in.
In the dark – it’s nighttime, it’s pitch black, the only explanation is you can’t find the mirror.
On a date – all very well if you’re going alfresco but eye contact is an important part of connecting. Lose that and you’ll lose out.
In work – it’s not big, it’s not clever and it’s certainly not professional.
In bed – don’t do it…ever.
But it’s not only the everyday folk who lose their way when it comes to the who, what, where and why of sunglasses. Celeb’s including Mariah Carey, Usher, P.Diddy, Tom Cruise, Katie Holmes, Paris Hilton, Razorlight’s Johnny Borrell, the Beckhams, the Olsens and Bono have all become victim to taking their sunglasses addiction a tad too far, wearing them at launch parties, award ceremonies, gallery openings, press conferences and basketball games. They might be hoping it makes them more inconspicuous, but anyone wearing sunglasses inside is going to find blending into the background a challenge. So if you’d rather not be the talked-about focal point (for all the wrong reasons) let this be a warning to you – when the sun goes down, the shades must come off!
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DKNY is a brand that quite simply never goes out of fashion. With a core style that remains unique to the fast paced essence of New York lifestyle, to keep the brand fresh, DKNY also injects seasonal trends into its range of clothing and accessories including the range of DKNY watches making it appeal to stylish men and women of all ages.
Any trend savvy individual will be aware that colour is a huge spring/summer trend; particularly in accessories and therefore the colour inspired DKNY watches for ladies (such as the NY4795) are a must-have and are perfect to inject that splash of colour that your everyday work outfit for example may lack. With colourful hues including pink, turquoise and green in addition to classic white and black, these make a stylish but simple way to add that high trend look to your ensemble. The visually attractive leather gloss straps and sleek dials keep the watches smart and sophisticated and adaptable for any occasion!
There are also two hot new styles to look out for this season. Firstly the new NY4367 DKNY watch is fab for ladies who like an elegant but trendy watch that also has a jewellery inspired quality. With a polished stainless steel bracelet strap that comprises of a double strand of chunky style chain links (a further key trend), the silver rectangular dial remains sleek and simple with the 12 and 6 markers elegantly displayed along with a subtle DKNY logo. The effect of this is that the attention remains on the detailing of the strap and allows the watch to be overstated and glamorous but without looking ‘over the top’.
The new NY1440 is a further addition to the DKNY watch collection and is a unisex design with a bit more of a casual edge – that still of course, retains the DKNY style factor! With a carbon coated stainless steel case and a black leather strap, the large dial is the focal point and also features a seconds sub-dial for added functionality. The perfect everyday watch that still injects a contemporary and stylish edge to your look!
DKNY watches never fail to impress and at prices that are accessible to many budgets, they are an ideal way to bring that unique DKNY style to your wardrobe as seen on many celebrities including Paris Hilton, Miley Cyrus and Nicole Ritchie to name only a few. We’re just not sure which one/s to choose – oh, decisions decisions!
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Juicy Couture is one of the hottest labels that has emerged from sunny California and is the perfection depiction of laid back, cool LA style. With a whole host of celebrities including Madonna, Kate Moss, Britney Spears and Paris Hilton harbouring a love of the brand, it is now popular all over the word and its presence is steadily increasing in the United Kingdom.
Founded in 1994, Juicy Couture is perhaps most well known for its stylish and vibrantly coloured range of tracksuits that come in an array of high quality and luxurious fabrics including cashmere, velour and fleece. The brand perfectly combines urban style with a high end luxury edge and is regarded as one of the trendiest fashion brands around. It’s price tag is indeed expensive and reflective of the high quality materials and craftsmanship but without being inaccessible or intimidating to the everyday customer.
One of the latest additions to the Juicy Couture product ranges are ladies watches and we are very excited to announce that we will soon be stocking them here at Shade Station. Elaborating further on that essence of casual glamour with high end quality, Juicy Couture watches are the perfect way to add some vibrancy to your look!
The range is filled with typically girly and feminine watches with a distinctive element of fun and comfort as well as some more traditionally demure and elegant styles but with that sassy Juicy Couture edge. Many of the watches also feature design elements such as pretty Swarovski crystal hour markers and Mother of Pearl toned dials. Colour is a strong aesthetic feature and the watches come in vibrant tones such as hot pink, baby pink, bright, turquoise, blue and offer details such as the Juicy Couture logo on the dials and straps as well as more quirky and intricately designed charms and unique dial motifs that is what makes the watches distinctive to the Juicy Couture brand.
Whatever your personal style, there is a watch that will be sure to compliment your look and this is a great brand if you feel like opting for something a little more vibrant and light hearted for the forthcoming seasons. The Juicy Couture brand is highly regarded and favoured because it brings back that element of fun and excitement to fashion and is casual but still ticks all the glam factor boxes!
The perfect way to capture the true essence of bright, fun and super trendy LA style! Be sure to keep your eyes peeled for when they arrive……..
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DKNY watches are designed with some serious New York flavour. With a pinch of glamour, a dash of diamante and a waft of sophistication, DKNY watches are the epitome of time-telling elegance. Inspired by the beauty of the New York skyline, its architecture and the innate NY sense of style, DKNY watches are injected with a distinct beauty. Worn by the likes of Paris Hilton and an army of fashionable women, Donna Karan’s watches are the perfect wrist accessory to accompany a stylish wardrobe.
Donna Karan has been designing for over 25 years and in that time she has established herself as one of the grand dames of the industry. Her trademark jersey texture and fluid styles have allowed DKNY to stand out from the fashion crowd and she is known for putting New York on the style map. Twice a year, DKNY takes to the catwalk at New York Fashion Week and as is expected the DKNY collection is always met with rapturous applause and adulation.
Where DKNY’s clothes line is often very simple and clean, their watches are rather more glitzy. Designed to appeal to very feminine women, the DKNY watch styles are largely produced in rich gold and silver colours, with lots of elegant detailing and splashes of diamante and sparkle. Perfect for socialites, party queens and fashionistas everywhere!
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With summer on the way, a pair of sunglasses provides the essential accessory to protect your eyes and ensure that you look super stylish. Whether you prefer your sunglasses to be chic, sophisticated, super glamorous, sporty, or perhaps a combination of each style, we definitely have something that will appeal. With a huge array of designer brands to choose from, you need look no further than Shade Station when finding your perfect pair of sunglasses.
Carrera sunglasses are going to be huge this summer and we have already seen both Lady Gaga and Alicia Keys rocking a pair of Carreras in their recent music videos. With celebrities such as Kanye West and Paris Hilton also working the Carrera sunglass look, these retro sporty inspired sunglasses with vibrant coloured and fresh toned frames are effortlessly cool, great for everyday chic and offer something a little alternative.
A new exciting brand just added to our list is Pucci sunglasses . This designer label is famous for its vibrantly printed scarves with beautiful swirly, psychedelic style patterns and the brand has now launched a sunglasses range. Capturing the key trend of colour, the collection comprises of some wonderfully glamorous oversized retro style sunglasses with the iconic boho style Pucci pattern as well as block colours including stunning aqua tones as well as feminine violet and purple. The detailing incorporated into the Pucci sunglasses is also striking.
Next up we have the ever stylish and faithful Police sunglasses brand which with their understated yet effortlessly cool range, you will never fail to look chic and stylish. Police shades have also added some new styles to their collection which include sleek wraparound sunglasses, classic style sunglasses with narrow frames and aviators and even some retro oversized styles with a sporty edge. Great sunglasses for both the guys and girls!
Fendi is also a hot designer brand to look out for and following the launch of the new Fendi Chef handbag, the luxury brand thought it only fair to launch a pair of Fendi sunglasses to match – perfect for every fashionista! There are some wonderfully dramatic but elegant Fendi oversized sunglass styles with pretty embellishments such as a small flower positioned on the frame making for a delicate touch. Perfect for channelling a high fashion and polished edge.
Who could forget Prada? The ultimate in glamour, Prada sunglasses have some incredibly styles for both men and women ranging from classically oversized to cool aviators and some new geek chic styles with narrow lenses and thick frames. The Prada butterfly sunglasses which are nipped in at the centre are still a huge must-have for this season and add definition and a unique edge to your look – perfect for something that little bit different. In an array of vibrant colours as well as classic tones such as black and brown, Prada sunglasses tick every style box.
Prada Sport sunglasses are also a new addition and offer something a little more sports orientated and great for everyday on-the-go chic with understated classic styles complete with the vibrant Prada Sport logo. Wraparound sunglasses, visor style sunglasses, geek chic style sunglasses (thick frames and narrow lenses) and aviator sunglasses are the hot designs to look out for and perfectly capture that summer chic look with a casual edge.
Ray-Ban sunglasses never fail to be a hot favourite and the style icons cannot get enough of the revamped and on-trend colourful Wayfarers which are constantly seen when the sun comes out (and even when it doesn’t!). This season, Ray-Ban have also launched Limited Edition Wayfarers which of course, are only available for a limited amount of time and are going to be a firm style favourite this summer an sure to be seen at the music festivals. One of the most classic of all the Ray-Ban’s and one of the first styles of sunglasses to be launched is the Aviator RB3025 sunglass which is still going strong and a classic that has been adapted to incorporate various lens and frame colours but retaining the original edge that makes it so popular and again, a favourite among the celebrities!
For something ultra dramatic, glamorous and show stopping look no further than BVLGARI sunglasses. These sunglasses are always regarded as on trend due to their high fashion appeal that never fails to attract attention. Regularly spotted on the most chic of style icons and celebrities BVLGARI sunglasses are the depiction of luxury fashion. With intricately designed hinge detailing, embellishments that often stretch down the length of the arm and the incorporation of exquisite colours the collection of oversized and visor style BVLGARI sunglasses are timeless accessories.
Tom Ford is the man of the moment in both movies and fashion and his collection of Tom Ford sunglasses are wonderfully chic and glamorous. One particular style that will definitely turn heads is the oversized Nico Sunglass style – these sunglasses are creatively designed with a triangular style frame but as this season is all about going bold and as fashion is about creating a statement then why not give them a try and assert your own unique high fashion style! Other styles include the more classic and slim framed oversized styles as well as some super chic new aviators which are timeless sunglass classics.
Lady Gaga shot to stardom in 2009 and she is now one of the most famous ladies in pop, also noted for her unusual but amazing sense of fashion. Whilst off stage Lady Gaga can often be spotted working the latest designer shades and she was recently featured on the front cover of V Magazine in a pair of MMJ112 Marc Jacobs peel-off style sunglasses! The MMJ112 sunglasses are an oversized retro style and look incredibly funky and stylish in hot seasonal colours. These are sure to be a favourite this spring/summer along with the other oversized and aviator Marc Jacobs sunglass styles.
The famous Oakley sunglass brand never fails to surprise and impress with its highly innovative and stylish range of sunglasses, perfect for every sporting need. Some of the new releases including the O Rokr and Split Thump incorporate added high tech features such as an MP3 player and Bluetooth so you can listen to your favourite tunes and keep in touch whilst on the go! The new Oakley Conduct frame is an amazingly slick visor style with Oakley’s unique High Definition Optics for precise visual clarity and a chic and bold aesthetic style. The Oakley M Frame sunglasses capture the futuristic style appeal and feature innovative M shaped lenses for function, style and comfort and the new Oakley Hinder sunglasses are an oversized style for ladies with that distinct Oakley attitude with a high trend edge. Oakley is always at the forefront of eyewear technology and the brand’s sunglasses never fail to look sleek and streamlined and convey that the wearer really means business!
Other hot brands to look out for include the classically sophisticated Chanel sunglasses in addition to Dior sunglasses, Dolce & Gabbana sunglasses, Roberto Cavalli sunglasses, Gucci sunglasses and Armani sunglasses for a wide array of super glamorous sunglasses that make for the one faithful accessory that will remain stylish for seasons to come. D Squared sunglasses, Prada Sport sunglasses and Von Zipper sunglasses offer a fantastic range of sporty but cool sunglasses and are a hit among the extreme sport athletes and celebrities. For a classic touch of chic, look no further than Armani sunglasses, Roberto Cavalli sunglasses and for that injection of street style edginess, why not opt for a pair of innovatively designed Diesel sunglasses?
At Shade Station we are always on the lookout for the latest brands and styles and regularly update our sunglasses collections. Check out our style blog so you are up to speed with what’s hot and new in! Be sure to also check out our sales to get that sought after style at a fantastic price. Whatever style of sunglasses you opt for, or even if you are looking to try something new, we have all the latest and classic styles to ensure that we fulfil every sunglass style and function need.
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Guess watches were launched in 1983 and the collection comprises of designs specifically for men and women. The image of Guess is very relevant to the young and trend orientated and therefore Guess watches are also very representative of this with their high style appeal. The brand always pays close attention to current trends and combines this with the typical statement Guess glitz and glamour!
For women, the watches are sophisticated, chic, fun and glamorous and for men, the range of Guess watches boast masculine designs alongside cutting edge technology. Each watch is designed to compliment the look of trend focused individuals who like to use stylish accessories as a way of asserting their unique sense of fashion. Guess successfully combines a sense of all-American style with European fine detailing which is why the brand is so popular in a number of countries and relevant to numerous style personalities.
In 2009, Guess watches celebrated 25 years of trading and are constantly reinventing designs which depict high trend appeal with strong hints of bling. The watches are also accessible to a range of budgets, renowned for their fantastic quality complimented by a fun, sexy and youthful aesthetic. The brand even launched an exclusive range of watches including the 25th Bling ladies watch to mark the occassion in true Guess style!
If you are a girly girl (think Paris Hilton!) then Guess watches are the perfect choice with their diamante embellishments and pretty and feminine designs enhanced with pops of colour including baby pink, blue, cream and gold as well as some watches featuring patterns on the sleek watch straps. The brand likes to combine girly and feminine styles with edgy injections to keep the watches on trend and versatile to wear with a variety of different looks. Some Guess watches also heavily feature the branding on the watch – either positioned on the dial or boldy embossed into the strap with diamantes which creates a fun, sexy and youthful look. If you prefer something a little understated and demure, there is a Guess watch to fulfil this style too with some designs wonderfully delicate, dainty and jewellery inspired.
For the men, the ranges of Guess watches are masculine, highly on trend and contemporary. With sleek slim straps either made of leather or stainless steel, the dials features striking designs and many also incorporate multi functional sub dials. The Overdrive Guess watch with its grooved bezel also adds a dynamic edge and a unique element to the design.
With everything from sleek and sophisticated to fun and sexy, there is a Guess watch to suit every fashionista and compliment your look with that glitzy and glamorous touch that the Guess brand never fails to get just right.
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The iconic Carrera Panamericana Mexican car race is the inspiration behind the name of Carrera sunglasses which were first launched in 1953 in Austria. The brand is renowned for its exceptional attention to detail and when designing its products, everything is developed internally by a dedicated Research & Development department in Padua, Italy.
Carrera sunglasses comprise of three main elements, all of which contribute to the high standards and prestigious nature of the brand. These are the design, the technical innovation and the raw sporting theme. A typical wearer of Carrera sunglasses is always on-the-go, enjoys an active lifestyle and is fast paced. The brand maintains a strong principle of achieving success and it is that competitive nature that makes Carrera sunglasses loved by so many all over the world who like to convey that in their style.
During the process of product development, the sunglasses are tested both in the laboratory and by athletes during competitions and training to make sure that the Carrera sunglasses meet the technical innovation standards needed to make them durable and effective.
The range of Carrera sunglasses are very specific and distinctive in style and boast the following aesthetic features-:
- Sports style frames – With large lenses that feature a straight top edge, the style of all Carrera sunglasses have a retro sport feel. Depending on the style of sunglasses, this varies slightly; the Safari sunglasses (as worn by Paris Hilton) are smaller than the Olympia 1 style for example. The Easy Driver sunglasses are a little more aviator style with the two lenses separated with a t-bar.
- Colour – An injection of strong bold colour is also what makes Carrera sunglasses unique to the brand and this is incorporated on the frames, ear socks and the lenses. The Hot sunglasses for example have a vibrant red frame and red ear socks whilst the Easy Driver sunglasses feature violet lenses and ear socks with a white top bar. The colour combinations are complimentary of one another and again, have a sporty feel but with a bang on trend edge.
With any sports orientated product, function and style must be balanced accordingly as with sunglasses especially; you need them to be durable, able to endure physical activity and impact and maximise performance by providing you with clear vision. Carrera therefore places such great important on the research and development phases to ensure that as well as looking great, the sunglasses will really go the distance and the brand is now respected as premium and one of the major players in the sports fashion industry. At prices ranging from between approximately £57 and £68, you really can’t go wrong and with celebrities such as the Beckhams and Paris Hilton often spotted wearing them, you know that these are a genuinely super stylish pair of shades!
Designed for those who enjoy sports or want to look trendy whilst on the go, Carrera sunglasses are distinctive yet simple in style which is ultimately what makes them so popular. In unisex styles that look equally great on men and women, with strong colour, funky frames and lenses designed to fully protect your eyes and endure impact, Carrera sunglasses are definitely top of their game.
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Von Zipper was originally founded in 1999 but was bought by sports/fashion label Billabong in 2001 who instantly recognised the brand’s edgy and eclectic style and saw it as an up and coming brand that had great potential. Von Zipper was able to keep its original team of designers and retain its unique image and Billabong escalated it further into the sports/fashion industry and helped to raise its profile.
Von Zipper sunglasses and goggles are incredibly eye catching and have an attitude that represents the ultimate in competitive style and function. The Von Zipper product development and design team are constantly working towards launching new, exciting and innovative styles every year and fans of the brand are always waiting with anticipation to see what products are coming next.
Within the designs which incorporate visually striking patterns that instantly grab your attention, Von Zipper is influenced by individual style, fashion, hip-hop, punk rock and adrenaline and has a fearless attitude attached to the name. Bands including Green Day and Velvet Revolver are fans of the Von Zipper brand and are regularly seen sporting the sunglasses. Von Zipper team riders include 3-time world surf champion Andy Irons as well as fresh talent including skateboarder Karen Jones, snowboarder Nick Visconti and surfer Joel Parkinson.
The brand has also been noted particularly during 2009 as a firm hit with a number of celebrities having been spotted on A Listers including Justin Timberlake, Paris Hilton, The Prodigy, Motorhead, The Offspring, Kanye West and Heidi Klum who love the eclectic and unique style that the brand has to offer.
In terms of function, Von Zipper goggles will ensure that you are safe on the slopes and that your eyes and face are fully protected. The brand is notorious for manufacturing its products using only the highest quality materials and most innovative of technologies. With functional features including air circulation between the goggle and the face, forward venting, anti fog lens coating and full 100 percent UV protection, there is an incredibly wide variety of styles and sizes with an array of vibrant colours and patterns. Always at the forefront of technology, there is even a style of Von Zipper goggles – the SkullCandy Replicator which incorporates a removable set of headphones. With a funky black and white web style pattern, these are a fierce looking pair of goggles that will definitely look amazing up on the slopes!
Von Zipper is regarded as an extremely cool and respected brand as aside from its collections, it also sponsors, hosts or makes appearances at cool sporting events such as the recent Eddie Aikau big wave surf contest which took place earlier this month and was also won by Von Zipper supercharger Greg Long. The brand’s products have become renowned in the extreme sports industry and worn by a number of athletes who require the best in order to maximise their performance. In terms of style, Von Zipper has also become prominent in the fashion and celebrity world and is definitely the brand to be wearing in 2010 whether this be on or off the slopes!
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