Oakley Sunglasses Launches Unique OO Polarized Lenses
Oakely Sunglasses from Shade Station
We all know that Oakley sunglasses are top of the game in terms of providing exceptional eye protection and enhancing visual clarity whilst on the go during lifestyle and sporting activities.
Always at the cutting edge of eyewear technology, Oakley recently launched their unique HD Polarized lenses which work in the sense that they enhance the right colors whilst cutting the rays that may overwhelm your eyes, creating the correct visual contrast.
Moving one step further, Oakley HD Polarized lenses are now available in a collection of high-performance tints called OO Polarized which incorporate a unique filter that balances light waves to provide rich, vibrant color and all round better visual contrast. Ultimately Oakley OO Polarized lenses help you judge depth and distance more accurately whilst allowing you to enjoy those small visual details that you may otherwise miss out on!
There are a range of OO Polarized lenses available, all of which work to sharpen vision whilst also blocking out high-energy light that will tire your eyes and create a washed out visual quality. Here is a rundown of the OO Polarized lenses for you to choose from based on the environments in which you may require them-:
Oakley OO GREY POLARIZED
These lenses are great for diminishing glare and harsh wavelengths and are effective for use in a wide range of environments.
Oakley OO RED IRIDIUM®POLARIZED
These are perfect for when you want to prevent even more glare on asphalt or water. The lenses incorporate Oakley’s unique permanent Iridium coating and effectively turn light transmission even more, made particularly for use in the medium-bright light that comes with hazy skies.
Oakley OO BLACK IRIDIUM POLARIZED
Made for use during those bright sunny days! These lenses offer the benefits of Iridium coating, and are engineered for use in places where incredibly bright solar rays flood roads, water surfaces and snow. These lenses rapidly even out the blinding glare to avoid hurting the eyes and allow clear and undistorted vision.
As you can see, the Oakley OO Polarized lenses are the perfect way to ensure that your eyes are protected as well as creating the correct visual contrast so that you are free to enjoy the scenery!
Tags:HD Polarized lenses, Iridium coating, Oakley, Oakley OO BLACK IRIDIUM POLARIZED, Oakley OO POLARIZED, Oakley OO RED IRIDIUM®POLARIZED Lenses, Oakley sunglasses, OO GREY POLARIZED, sunglasses
Oakley Sunglasses – Intense and Fierce Oakley Attitude!
Oakley Sunglasses
Oakley sunglasses are definitely the crème de la crème of sports/fashion sunglasses. The choice of many an athlete including Lance Armstrong and Jake Blauvelt and celebrities such as Elle Macpherson and Matt Damon, Oakley sunglasses offer incredible eye protection, maximise visual performance and never fail to look stylish in the most cutting edge and dynamic way possible.
Oakley is a favourite with men and women but the recent collections have expanded on the styles for ladies and are made to fit and compliment the female face structure for functional and aesthetic purposes. The Forsake style for example, has an incredibly sharp design and is reminiscent of the shape of a scaled down pair of goggles, but in a cool sunglass style. The Forsake sunglasses are perfect for every lady who has an active, on-the-go attitude and lifestyle and the design is available in a range of different colours and patterns and also incorporates the unique Oakley Polaric Ellipsoid lens technology and O 
Matter frame. These are the ultimate pair of sunglasses that will always see you top of your sporting or style game!
The new Trouble Oakley sunglasses are also designed for women and feature contemporary styling which make a statement and definitely allow you to stand out from the crowd! The Oakley Three-Point fit system also holds the large visor style lenses in precise place, providing comfort, maximum eye protection and glare reduction. The perfect choice if you are seeking a pair of sunglasses that you will likely be wearing them for a long duration of time.
The new Tightrope style is a design for men and is a great example of Oakley’s ability to create effective, functional sunglasses that are still lightweight and with a strikingly sleek aesthetic. With slim frames and arms and small lenses, the Tightrope comes in a variety of summer inspired colours (lenses and frames) and combines sporty style with street style and performance with polish. Again, the unique Oakley high tech features such as HD Polarized lenses and XYZ Optics are incorporated into this style, allowing for the ultimate visual clarity, peripheral vision and protection. A great option if you are looking for something extra stylish with added performance.
The X Squared Oakley sunglasses convey the typical Oakley character and attitude that has earned the brand its iconic status and respect. A further style for 
men, these sunglasses look like they have come direct from an action hero film and feature some of the most advanced technologies ever to hone light rays. As quoted by Oakley the X Squared is ‘ for those who defy the architects of life and put up their own blueprint’. The lenses are coated with a formula that fights smudges from skin oils and lotions, and also repels dust. A slick, lightweight and sharp style with strong angles and definition, the X Squared shows you mean business!
The styles mentioned above are just a selection of the new designs in the Oakley mix and of course, we are always adding to the existing collections so be sure to check the Oakley sunglasses page for new models just in. Oakley is a brand whereby quality and performance is always top of the agenda; the perfect sporting accessory, you can achieve no better than a pair of Oakley sunglasses which are always at the cutting edge of innovation, design, technology and maintain a flawless and unique style. Always guaranteed to impress!
Tags:elle macpherson, Jake Blauvelt, Matt Damon, O Matter fame, Oakley, Oakley Polaric Ellipsoid lens technology, Oakley sunglasses, sunglasses, The Forsake, Tightrope, Trouble, X Squared, XYZ Optics
Oakley is the big winner at the Winter Olympics
If you’ve been following this year’s Winter Olympic Games in Vancouver, it won’t have escaped your attention that many Olympic competitors have taken visual precautions against the sun, snow and ice. Be it wraparound sunglasses or goggles, serious winter sports athletes acknowledge the dangers of competing without eye protection and will go to great lengths to ensure they are protected from any harm.
Olympic disciplines such as speed skating, cross-country skiing and snowboarding require athletes to travel at enormous speeds, during which they are very vulnerable to the elements and accidents. Wearing sunglasses or goggles designed for sport by a reputable brand like Oakley, reduces their chances of any eye injuries and can also enhance their performance.
Oakley Goggles is a brand that is seen a lot on the slopes and also at Vancouver 2010. Oakley have a history of eyewear innovation for sports and their research, technology and design prowess is second to none. Professional athletes recognise the quality and the power of the Oakley brand and for this reason they entrust the protection of their eyes to them.
For snowboarders goggles are an essential piece of kit and Oakley goggles provide comfort, clarity of vision, anti-fog lenses and are designed to fit snugly when worn with a helmet. Wearing Oakley goggles can prevent arctic burn and will protect your vision from the brilliance of the snow.
Some people prefer Oakley Sunglasses for winter sports and speed skaters in particular, always wear a pair of wraparound sunglasses when competing. There are a number of Oakley styles that cater specifically for sportsmen and when choosing your Oakley’s your decision will be informed by what you require from your sunglasses. For instance you may need transition lenses, the ability to change lenses, a larger frame, or a particularly light frame. Whatever your requirements Oakley will have it covered.
Rather than follow the countries medal tallies this Olympics why not count how many athletes wearing Oakley’s mount the podium. We bet Oakley is the overall winner at Vancouver 2010!
Tags:anti-fog lenses, eyewear innovation, Oakley, Oakley goggles, Oakley sunglasses, sunglasses, Vancouver 2010, Winter Olympics 2010
Accessories Style Update – Spring 2010
Here at Shade Station we have a superb range of sports and lifestyle accessories on offer which will provide those staple key items that always come in handy from a functional perspective and of course, are super stylish. The addition of a cool accessory can really add that finishing touch to your look and we have a great range of brands and products on offer.
First up we are excited to announce that we have a new brand addition in the form of Eastpak whose accessories include an ultra cool range of backpacks, shoulder bags, bum bags and luggage. Originally designed for students, Eastpak has some incredibly vibrant and colourful designs and patterns as well as more understated and is renowned for its use of high quality and durable materials. The brand is very much representative of an urban and on-trend style but is unique, youthful, innovative and fun.
Next, we have extreme sports brand Dragon who has a great collection of beanie style hats which will keep you warm on the slopes as well as on a day to day basis and are designed in a number of key styles. With black, white and grey common key colours, patterns such as stripes also add that extra definition. The Dragon logo is featured on the hats with some more overstated than others. The perfect snow sport accessory!
Sports and fashion brand Oakley never fails to impress with its range of innovative sunglasses, watches and goggles and the brand also has a superb range of accessories with that same cutting edge style. The Oakley accessories collection includes backpack and shoulder bags with multiple zip compartments and ensuring that all you gear is securely stored. The designs from an aesthetic perspective are typical to the Oakley brand and the colours are muted in black, grey and fawn for versatility. Other Oakley accessories include beanie hats, chic quilted leather wallets combining durability and style, webbed and steel belts conveying the strong and intense Oakley attitude, key rings, and snow gloves. If you purchase a great pair of Oakley sunglasses or goggles, of course you need a case to keep them pristine and there is also a fantastic range of Oakley sunglasses and goggles cases to protect your shades and goggles and prevent them from damage. The signature Oakley logo is also featured on all of the brand’s accessories.
Nixon is also one of the prominent brands in the extreme sports and street style fashion industry and the range of Nixon accessories perfectly depict the competitive and effortlessly stylish attitude of the brand. With funky etched leather wallets – some featuring more bold colour schemes and some more neutral and classic, trendy beanie and bobble woollen hats, again incorporating the cool and street Nixon style, a statement chrome key ring and funky leather belts with striking polished and textured buckles, Nixon accessories are highly robust and convey that cool and edgy street/sport style that continues to looks great season after season.
When investing in a functional accessory, you want to opt for something that is durable, robust and has an aesthetic that works with seasonal trends but ultimately has style staying power. All of our accessories brands are renowned for their overall high quality products as many are used in the snow and skate sports industries and have a style that is completely unique to the brand.
We hope you enjoy browsing the collection and keep your eyes peeled on our Style Blog for new brand additions and styles just in!
Tags:Accessories homepage, beanies, belts, dragon accessories, dragon beanies, dragon hats, eastpak, eastpak accessories, eastpak bags, gloves, hats, nixon accessories, Oakley, Oakley accessories, style blog, wallets
Oakley Announces Partnership with Grouse Mountain
There is simply no stopping the sports/fashion brand Oakley! The latest exciting news from the brand is that in preparation for 2010, it will sign a new long-term partnership with Grouse Mountain, Vancouver’s premiere four-season recreation destination. This resort is ideal as it will provide a fantastic base the 2010 Winter Olympic Games, in which more than 300 Oakley athletes from all around the world will be competing.
Grouse Mountain is located just 15 minutes from downtown Vancouver and will be open for 24 hours a day for the 17 days of the Olympics, offering all round rest and recreation facilities for even those who take part in night skiing and riding.
In addition to this, it will also prove incredibly popular among fans of the Oakley brand who can visit Grouse Mountain each day to take a tour of the Rolling O Lab set up at the base of the mountain, which will showcase 
Oakley’s products and technologies throughout the Olympic Games. The brand is notorious for designing its products including the superb range of Oakley watches, Oakley sunglasses and Oakley goggles, according to the needs of athletes and as their skills develop, so must the Oakley products to support their performance. With more than 300 Oakley athletes competing in Vancouver, this will be the ideal time and location to showcase Oakley’s latest collection of sport performance eyewear.
After the Olympics has finished, Oakley and Grouse Mountain will continue to work together throughout the seasons on key events which will include the Oakley Nightjams, Quiksilver Showdown Over the City, BMO Grouse Grind Mountain Run and Seek the Peak Relay.
The latest range of Oakley watches, Oakley sunglasses and Oakley goggles are simply incredible in both function and style and you really can’t find products that undergo better testing, manufacturing and design. Oakley sponsors a significant 
number of world class athletes who compete in many different sports from cycling to snowboarding. These include Lance Armstrong, Marc Lacomare and Nicolas Almagro to name only a few. Whilst some Oakley products may be of a higher price tag, this is reflective of the use of cutting edge technologies (unique to Oakley), intrinsic attention to detail and the ultimate in design and function and Oakley is regarded by many people all over the world as a trusted lifestyle brand and has exceptional high quality attached to the name. People like what Oakley represents in terms of its products and that it is a brand who is always at the forefront of high profile sporting events. Perfect for all manner of sporting activities, Oakley’s main goal is to enhance and maximise sports performance and therefore the team of designers and engineers design the products according to top athlete’s requirements. A stylish brand, Oakley has also very much come to the forefront of fashion in recent years and the incredible diverse range of products which can be tailored to your specific sports or style needs, look incredibly fashion forward, slick and are instantly recognisable as Oakley, as well as being top of the game in the technological and function stakes.
2010 Winter Olympic Games, BMO Grouse Grind Mountain Run, goggles, Grouse Mountain, Lance Armstrong, Marc Lacomare, Nicolas Almagro, O Lab, Oakley, Oakley goggles, Oakley Nightjams, Oakley sunglasses, Oakley watches, Quiksilver Showdown Over the City, Seek the Peak Relay., sunglasses, Vancouver, watches
Oakley Sunglasses – A Sporting Great
There’s no mistaking the famous Oakley logo; it’s been part of the sports landscape for the past 30 years. Found on the arm of Oakley sunglasses, it is a subtle logo yet coveys a punchy reminder of just how big and well-respected the brand has become.
There’s also no mistaking a pair of Oakley sunglasses. The classic sleek, sporty design has been imitated over and over again – to such an extent that it’s important to make sure you buy your Oakley sunglasses from an official dealer, like Shade Station.
Oakley was designed and developed for sportsmen, so it’s not surprising they’re the brand of choice for a lot of active people in both traditional and freesports. As well as fielding their own Oakley teams in a number of competitive sports, they have some high profile athletes on their books representing the brand. These include: cyclists Victoria Pendleton and Bradley Wigan, cricketer Kevin Pieterson, and golfer Ian Poulter.
Oakley have earned an enviable reputation over the years through the production of high quality, innovative, performance enhancing eyewear for men and women. The company work hard for their money and reputation, continually developing new technology and specialist features, which they incorporate into the design of their sunglasses. For instance all lenses are produced with Oakley’s pioneering ‘High Definition Optics’ which was developed to give the wearer ultimate visual clarity. Other examples of innovation are Oakley’s ‘Thump’ and ‘O Rokr’ styles which feature both bluetooth and MP3 facilities built into the arm.
Although sport is Oakley’s main draw, plenty of people choose to wear Oakley sunglasses as a fashion statement or simply because they like the quality of the glasses. So in addition to high-performance sports sunglasses, Oakley have a number of collections including ‘Design your own Oakleys’, ‘Fashion’ and ‘Collector’s Items’. The highly collectable Oakley ‘Frogskin’ is an example which displays the diversity of sunglass styles that can be found within the Oakley portfolio.
Bradley Wigans, Ian Poulter, Kevin Pieterson, Oakley, Oakley Frogskins, Oakley sunglasses, Oakleys, Shade Station, shades, Sports sunglasses, sunglasses, Victoria Pendleton
Oakley Goggles rule the slopes!
It’s common knowledge that Oakley rule the mountains, seas and fresh water when it comes to protective eyewear. With 30 years of sports accessory innovation and design, Oakley are undoubtedly the masters of their game.
With the ski season upon us and the first signs of snowfall in the UK uniting the nation, it’s time to gear up for the big freeze! If you’re planning a ski trip abroad this winter it’s essential that you hit the slopes with the right kit. Boards and ski apparatus can be hired at the resort but it’s important that you pack good quality, practical ski wear and DO NOT forget your eyewear!
Your eyes are very sensitive to bright light and the light is particularly dazzling on the mountains, as it reflects off the snow. Although sunglasses designed for sport do the job admirably, goggles will really give your eyes the protection they need. Oakley googles are designed using 3D Cranial Geometry, ensuring a snug fit, and layered with a triple layer of foam, making for a comfortable ride. With polarised lenses, protecting against glare and reinforced materials to offer protection on impact, Oakley goggles are guaranteed to make you feel safer as you tackle those hairy mountain runs!
It’s not unusual to see the A-list enjoying the mountain air and they all know that protective eyewear shields against the glare of the sun and the prying eyes of the public! Younger Hollywood stars, particularly the likes of Justin Timberlake and Jessica Biel are often seen wearing both snowboard helmets and googles for ultimate winter sports protection. Not only are Oakley googles practical, they also improve your clarity of vision on the slopes and lend you an air of professionalism.
Tags:eyewear protection, goggles, Jessica Biel, Justin Timberlake, Oakley, Oakley goggles, ski, snowboarding, sunglasses, winter sports
New Oakley Sunglasses to Suit Your Face Shape
We all know that the main objective of sunglasses is to protect the eyes but many people tend to use them more as a fashion accessory to create a style statement. Despite Oakley sunglasses being a sports brand, in recent years they have also balanced function with style and the result is a huge choice to suit every sport and fashion need. However, when chosing a pair of sunglasses, it is important to consider what frames will suit your face shape. Each of us have a completely unique shaped face but these can be categorised to help choose the best pair of sunglasses to enhance your best facial features.
Here is a rundown of the various face shapes and the new Oakley styles recommended for each-:
Oakley sunglasses for an oval face-: If you are fortunate enough to have an oval face then you are probably able to wear a range of different styles which will flatter your bone structure. Oval faces tend to have high cheekbones and chins which are narrower than their forehead so a classic shape such as a pair of Felon Oakley sunglasses with a simple black frame would look great. The Oakley Juliet sunglasses are also a great option.
Oakley sunglasses for a square face-: A square face is typically wide and angular and therefore a pair of oval or round shaped Oakley sunglasses will help to contrast the square shape and elongate the face – the Abandon or Belong Oakley sunglasses are a flattering option as they are not too heavy looking or oversized and have a relatively thin frame which will compliment your features. With their oversized frames and fashionable aesthetic, these styles are also incredibly on trend.
Oakley sunglasses for
a triangle or heart shaped face-: This is where the face is narrower at the top and the chin and cheeks are slightly wider. To draw the attention to the upper side of the face, keep the sunglasses simple and of a neutral colour as bold or patterned frames will emphasise the features you want to minimise. Again classic style Oakley sunglasses such as the Inmate or the Square Whisker are good choices.
Oakley sunglasses for a round face-: A round face tends to look full and youthful and the aim is to create an impression of elongating and slimming down the face as often this face structure lacks definition in the cheekbone and jaw areas. Oakley sunglasses which have more square or rectangular frames are perfect and colour is a good way to inject some dimension. The new Nano Wire or Crosshair Oakley frames are a great option.
There are some incredible new Oakley styles to look out for this season, including some rather high tech sunglasses such as the O Rokr Pro Bluetooth Device 
and the Thump 1, 2 and Pro MP3 as well as the new and already iconic Oakley Pit Boss sunglasses with their angular and sharp aesthetic. Oakley has become notably fashion forward with many celebs favouring the brand on a day to day basis and there is a huge variety of styles within the collections. Oakley sunglasses are renowned for being of the highest quality in the industry and are constantly updating their technologies and styles to cater for every want and need when looking for the perfect pair of sunglasses.
2 and Prom MP3, Abandon, Belong, Felon, Inmate, Juliet, Nano Wire, O Rokr Pro Bluetooth Device, Oakley, Oakley sunglasses, Square Whisker, sunglasses
Oakley Watches – Intense Oakley Attitude
The Oakley brand is renowned and respected for its originality and innovation. Designing a range of sunglasses, goggles, clothing, accessories and most recently watches, Oakley produces each and every product using only the best materials, the highest quality and most advanced technologies and the collection of watches will never fail to impress.
People admire and respect the Oakley brand as it represents a sense of authenticity and thus has become quite an icon on a worldwide scale. The collection of Oakley watches incorporate the art of Swiss watch making and constantly challenge current design barriers and technologies. Oakley likes to present to its customers quite the unexpected and has the ability to transform standard materials into works of refined art and technology.
Here is a selection of Oakley watches to look out for-:
Crankcase-: A heavy duty looking watch with a bulky aesthetic, the Oakley Crankcase is designed for a lifestyle with 
on-the-go purpose and attitude and the Swiss Made chronograph allows incredibly precise time keeping with the sub dials ensuring that each part of a second can also be measured accordingly. This chronograph comes with the precision of 13-jewel Swiss Movement and also has water resistance up to 100 meters beneath the surface. This watch is ultimately designed to be incredibly robust and durable and has quite the fierce aesthetic!
Judge II-: This is an improved version of the original Oakley Judge and this latest edition blends the precision of the finest Swiss Movement with the refinement of a new dial face. With links that are made from a combination of surgical grade stainless steel with a filled backing of Unobtainium which means that despite its heavy aesthetic, the watch is actually very lightweight on the wrist. The Judge II also includes includes a sub dial for logging minutes and hours, plus a sweeping second hand that accelerates to the current moment when pause is released. An incredibly slick and sleek watch that has that refined Oakley sophistication.
Blade II-: This is definitely quite a unique and special watch by the Oakley brand and is made from a fusion of stainless steel combined with pure Unobtainium which is a material unique to Oakley. This watch is designed to fit a 
variety of wrist sizes and also has a 74-month battery which of course provides durability and longevity. The time can be measured to precise levels with the use of five-jewel Swiss Movement and sapphire crystal is also incorporated within the analogue display. Sleek, refined and highly innovative in true Oakley style.
Oakley likes to better and improve upon previous products, which is why you often find upgraded versions such as the Judge II and the Blade II. This is an example of how the brand is always sourcing new and better materials and technologies and whatever Oakley product you purchase including the range of watches you can be sure that you are investing in only the best. With incredible looks that have an intense attitude, an Oakley watch is designed to endure the entire distance and is guranteed to always come out on top!
Tags:Blade II, Crankcase, Judge II, Oakley, Oakley watches, sapphire crystal, Swiss Movement, Unobtainium, watches
Oakley Goggles – The Science Behind the Lenses
Oakley is one of the most popular and respected sports fashion brands and is so popular due to its incredibly high quality range of sunglasses, watches, clothing and goggles. The brand was founded by Jim Jannard who was an entrepreneur eager to combine his love of motorcycle sports with his business skills. Jannard first developed an idea based around designing revolutionary types of hand gripes for off-road motorcyclists. His range of sunglasses and goggles was the next step when he noticed the lack of high quality motorcycle sunglasses. The end product was the first pair of Oakley goggles which are now mostly popular for skiers and snowboarders.
Oakley Goggles – A Trusted Lifestyle Brand
Most snow sport enthusiasts will have heard of the Oakley brand as Oakley goggles are famous for being one of the most functional, revolutionary and stylish brands available. This is also the reason that many professionals use the brand as well as those who like Oakley as a reliable lifestyle brand. Ultimately Oakley is renowned for its durability and both the Oakley MX Goggles and the Oakley Snow Goggles are designed to endure the most intense snow sports and optimise vision whilst on the slopes.
Oakley Goggles – The Science and Technology Bit…..
So what actually makes Oakley goggles so special and what are they made from to make them so durable and functional? Oakley invests a great deal of time and labour into researching the best materials and then designing and manufacturing. The brand never rushes production and is constantly thinking of new and innovative ways to improve the function of its products. Here is a selection of the specific features which makes Oakley Goggles so effective -:
Lens Coating: This special lens coating is designed to reduce glare and increase clarity regardless of the light conditions. It adapts according to the light optimising vision and making the experience far safer and enjoyable. The Shaun White A Frame Oakley goggles are just one pair that incorporates this.
Anti-Fog-: Some of the goggles feature anti-fog which can absorb a minimum of 2 ml of water and help to maximise vision in blurry and foggy weather conditions, again enhancing safety. The Oakley Splice goggles are one pair that includes this.
Impact Protection-: Eye protection is paramount when on the slopes and Oakley Goggles are designed to endure even the most extreme weather conditions with Oakley extensive impact protection. The goggles go through intense testing before the final product is released so you therefore know that they are providing ultimate eye and 
face protection. The Pro Frame MX goggles incorporate this feature.
Oakley Goggles – The Oakley Style
Eye protection and maximum visual clarity is top of your priority list when investing in a pair of goggles but looking good whilst on the slopes is definitely a bonus too! Oakley goggles, like the vast array of sunglasses come in a range of cool colours. There is also a collection designed for females some of which in more girly colours such as pink and white such as the Stockholm Ladies goggles and these are also made for a perfect fit for girls. It is advisable to buy goggles made specifically for your gender as they tend to be designed to fit accordingly which again is vital to ensure protection.
Oakley is a trusted and reliable lifestyle brand and you can be completely assured that you are investing in a top quality pair of goggles that have undergone maximum trial and tested according to athletic standards. They are also fun to wear with their cool and striking aesthetic features and when you are combining both style and durability, this is definitely a winning accessory.
Tags:
goggles, Jim Jannard, Oakley, Oakley goggles, Oakley MX goggles, Oakley snow goggles, Pro Frame MX Goggles, Shaun White A Frame, Stockholm ladies goggles