New Oakley Pit Bull Sunglasses!
Oakley Pit Bull Sunglasses
The latest sunglasses style unleashed by the heavy weights of sports performance wear, have been a long time in the making. With an aggressive ad campaign and a menacing name to match, comes Oakley Pit Bull Sunglasses. Ta da! Jam packed with the latest technical innovations, wrapped up in traditional Oakley style, Oakley PitBull sunglasses, have turned up the heat on their competitors.
Already loved by elite sportsman and with brand ambassadors present in just about every sport under the sun, Oakley is a force to be reckoned with. Olympians, professional sports men, the Royal Family and Joe Public are all united in their admiration and respect for Oakleys pursuit of technological brilliance and their performance enhancing products. Sporting representatives such as Victoria Pendleton and Kevin Pieterson, are at the top of their game and have been bagged by Oakley to wear and promote the brand.
Sportsmen are only too happy to curtail to Oakley, knowing that they have cornered the market in delivering enduring, innovative and stylish sportswear and accessories. Part of the brands philosophy is to “…erase the line between form and function by elevating physics to the level of art”. This may sound poncy but actually, Oakley have achieved just that. So much science and technology can be found in their lightweight, durable sunglasses, whilst still retaining an attractive style.
The new Oakley Pit Bull sunglasses are testament to the brands pursuit of excellence and their desire to push technological boundaries. The new style boasts a lightweight frame, dual cam hinges, special earsocks and nose pads that increase their grip with perspiration. It also takes full advantage of Oakley’s Three-point fit system which holds the high definition lenses in precise optical alignment. Phew. As if that wasn’t enough the Oakley PitBull sunglasses can also be bought with the very latest polarised lenses, that blow all other lenses out the water!
These Oakley PitBull sunglasses are the new bad boy of sport and will give any dawg the edge they need to beat the rest of the pack!
Introducing the New Oakley Beckon Sunglasses
Oakley Sunglasses – Flawless Style and Superior Function
The Oakley brand is the master of manufacturing the best of the best when it comes to sunglasses that boast style and function. Offering a dynamic array of lenses and frames to suit different sports, and high-tech functions such as MP3 players and blue tooth facilities, you really can’t get much better than a pair Oakley sunglasses.
The brand has also really come to the forefront in designing sunglasses that are ultra fashionable and stylish. Perfect for when you want a high-fashion look with the superior Oakley technology, one new style that is very much on our radar are the new Oakley Beckon sunglasses.
Designed specifically for women, the Oakley Beckon sunglasses feature an oversized frame made of the patented O Matter Oakley material, which resists impact whilst providing a lightweight and comfortable finish for all-day wear. In typical
Oakley style, vision is maximised with the incorporation of a 6 base lens curvature held in place with the unique Oakley Three-Point Fit to achieve the best possible optical alignment.
The ultra sleek Oakley logo is displayed upon the hinge and some of the lenses within the Beckon collection also feature Oakley’s famous Polarised technology, which effectively minimises glare and improves visual clarity.
If you like to add a splash of colour to your look, then the Oakley Beckon sunglasses will definitely appeal as are available in chic and statement colours including Grape Juice, Vino, Crystal Turquoise, Brown Sugar, Polished White and Polished Black if you prefer a more classic and neutral finish.
At either £60 or £90 (for Polarised lenses), the Beckon Oakley sunglasses are incredibly good value and make for a worthy investment. The shape is super stylish and timelessly classic, and the incorporation of the unique Oakley materials and technologies mean that the Beckon sunglasses are so much more than just a great looking pair of shades.
Style Update – Summer 2010
Summer is finally here and what a great excuse to add a pair of sunglasses, a chic watch, a statement piece of jewellery or an accessory to your look to compliment your summer style! Yes, here at Shade Station we have more brands and styles than ever before for you to browse and enjoy.
Whilst many of us don’t have the opportunity or budget to completely update our wardrobe each season, the simple use of a glamorous pair of sunglasses, a uniquely styled watch or a statement piece of jewellery can completely transform and update your outfit, bringing it to the forefront of fashion and injecting hints of those key trends making you every inch the style icon!
So let’s take a look at what’s in the offering from Shade Station for the summer season. Sunglasses are certainly the most popular type of accessory in the summer months – for the obvious reason of protecting the eyes from UV rays, and also to inject a certain edge to your look. Any fashion lover will know that sporty chic or sports luxe is a huge key trend of the moment and a pair of sporty but fashionable sunglasses can make for an incredible accessory investment.
New to Shade Station, we have Adidas sunglasses with their collection of sporty, slick, sharp and super trendy sunglasses for men and women in a range of frame designs, combining high quality and flawless style with affordability. Arnette is one of our recent brand additions to Shade Station and are the ultimate sporting sunglasses with a strong attitude and sleek looks. Revo is a further sunglasses brand that has greatly impressed us with their range of chic yet fierce sunglasses which incorporate highly superior and functional polarized lenses for maximum eye protection and visual clarity. Prada Sport sunglasses are also on our sporty style radar this summer and the styles within this collection all feature the distinctive red line Prada Sport logo and are perfect for use during sports or for someone who enjoys and on-the-go lifestyle and also wants to look polished and stylish! Of course, Oakley is still one of our most popular sunglasses brands, renowned for their superior use of technical innovation, sharp style and intense attitude whereby only the very best is good enough. Be sure to check out the latest and greatest Oakley styles.
For those of you who like your sunglasses to portray the essence of glamour, elegance and sophistication, look no further than brands including the super sought after and luxurious Chanel. Chanel sunglasses feature exquisite design elements such as stunning hinge detailing, ultra feminine oversized frames in addition to a variety of other frame styles to choose from and are a lifetime investment. BVLGARI, Tom Ford, D&G and Fendi sunglasses are also perfect for all of you glamazons and we are also very excited to have recently announced the arrival of Jee Vice sunglasses; as seen in Sex and the City 2, and MDG sunglasses; the product of the Madonna and Dolce and Gabbana collaboration. Both of these new brands offer the ultimate in feminine and striking glamour and are designed to make a real style statement!
Summer 2010 is all about bold colour in the form of bright neons in addition to more understated pastel tones, so why not take the opportunity to have some fun with fashion and inject some vibrancy into your look! Many of the brands mentioned above have used colour as inspiration behind their latest styles and let’s not forget the range of eclectic Pucci sunglasses and the timelessly stylish Ray-Ban sunglasses who continue to surprise us every year with new colours and patterns incorporated into a variety of the key and classic designs. There are also a whole host of brand new Ray-Ban styles just launched so be sure to check the Ray-Ban page.
Our dedicated sunglasses page lists each and every brand aside from the ones listed above so make sure you take a look at the entire selection!
Watches aside from providing value in terms of function are actually one of the most fashionable accessories, constantly focused on in the style pages and trend blogs and can definitely add a sense of unique personality to your style. One of the prominent watch looks for summer 2010 is colour, texture and pattern and there are an incredible range of brands for you to choose from to fulfil this particular style. Adidas watches, LTD Watches, Diesel watches and Nixon watches all superbly capture the element of colour with an amalgamation of vibrant tones featured in their numerous watch styles. Some possess a sporty edge, others combine sport appeal with the high trend factor and some designs also feature a strong hint of retro appeal for a fun and style savvy finish that also conveys a playful attitude towards fashion.
Watches featuring polycarbonate bracelet straps are a major key look this summer and are often seen worn by the celebs and teamed with gold or silver jewellery for a contrasting edge to the look. The Michael Kors watches and Guess watches collections boast a fine selection of colourful watches with polycarbonate straps – the white versions in particular are perfect for a fresh and trend focused summer style and the addition of rose gold cases and diamante embellishments on the dial and/or the bezel add just the right sprinkling of the glam factor!
Juicy Couture is an exciting new watch brand to hit our shelves and is also a hot favourite among the style icons in sunny LA! Juicy Couture watches comprise of a selection of wonderfully feminine styles with colourful and vibrant polycarbonate and leather straps, charm embellished and delicately detailed dials, and bold, statement designs typical of the overall Juicy Couture style. Perfect for making a real style statement, Juicy Couture watches are perfect for every style princess!
Other brands in the offering include the British Ted Baker and street style inspired Bench, the luxurious and glamorous but masculine Marc Ecko watches, Ed Hardy watches with some incredibly vibrant and striking new styles boasting tattoo art dials and straps with intricate detailing, and the innovative Philippe Starck watches for something a little different from the norm! Ingersoll watches are perfect for those of you who favour the traditional aesthetic of a watch but are seeking one that integrates modern technology and functionality, Ducati watches for all you motor enthusiasts, Firetrap, the sporty Nike, Tokyo Flash watches for unleashing your inner geek and Animal, Police, Superdry, ultra fashionable and high quality Fossil watches and Zodiac watches to name only a few more. Make sure you take a look at our dedicated watch page which lists each and every brand we stock.
We were also proud to recently unveil or new Elite watch section which provides an array of finely chosen brands and watches that are designed for investment purposes and feature exceptional technical innovation, the incorporation of only the highest and rarest materials and all boast superior and flawless construction. The Elite brands carefully selected to be featured in this section include TechnoMarine watches, Perrelet watches, U-Boat watches, Welder watches, Versace watches and Meccaniche Veloci watches. Designed for people who maintain a passion for watches, some brands focus on a luxurious, refined and highly desirable aesthetic and others create their selection of watches with intense function in mind such as U-Boat watches and Meccaniche Veloci watches. That said, each watch within the Elite section can be described as a design and technical masterpiece so make sure you take a look at the Elite watch section to read about these ultra high end brands in greater depth.
Once we begin to enjoy the warmer weather, this often provides inspiration and a more care-free attitude towards experimenting with accessories to adapt and spice up our summer style. It is amazing how one look can be transformed into a number of different ones with additions of various pieces of jewellery – avoiding the need for a complete wardrobe overhaul every year! Bold and statement jewellery is currently a key trend this season, with statement pieces seen on the catwalks and the High Street and used to add depth, colour and creativity to your personal look.
Amore & Baci have some extremely fun, elegant, sassy and unique pieces within their jewellery collection. What is particularly innovative about this brand is that you can create your own personalised bracelet or necklace with the addition of cute, feminine, striking and sophisticated Amore & Baci charms – add as many or as few as you wish whenever you like. The brand also features a selection of super glamorous and statement cocktail rings boasting exquisite colours, patterns and diamante embellishments.
Guess has some wonderful summer inspired new additions to their jewellery range and have especially homed in on the feminine and cute charm bracelet trend which is huge for summer 2010. You can purchase the unique Guess bracelet and add as many or as little charms as you wish, ranging from strawberries, shoes, four leaf clovers and even lipsticks! Diamante embellished and logo emblazoned silver pieces are common within the Guess jewellery collection and this brand is perfect for every girly girl who likes to be ultra feminine but still convey a sophisticated and style savvy attitude to her look!
Venus Beads have some gorgeous boho chic style beaded bracelets incorporating vibrant colours such as turquoise, pink, red, blue violet and black. Wear two or three stacked for a high fashion look or go for an individual bracelet to add an effective pop of colour!
Other jewellery brands include the urban street inspired Black Dice, the statement and edgy Police and Diesel and a selection of feminine, elegant, colourful and boho inspired jewellery pieces by CC Skye and Miss Sixty.
So that provides the summer round up of sunglasses, watches and jewellery and don’t forget to also check out our fabulous range of goggles and lifestyle accessories by brands including Oakley, Dragon, Adidas, Electric, Von Zipper and East Pak.
As well as a whole host of fantastic products, we promise to keep you updated with new brand additions and styles as well as celebrity and designer news and gossip in our daily updated Style Blog. We also have a Twitter page, whereby you can follow us @shadestation for instant and regular Shade Station tweets.
We make it our top priority to provide you with as many renowned designer sunglasses brands, watch brands and products as possible, in addition to the lesser known and unique ones that have just hit the style scene. We aim to cater for a range of style personalities and budgets and can ensure that each and every brand is also stocked at Shade Station due to its notorious and proven high quality. We believe that everyone has a unique sense of fashion and the huge array of accessories in the offering therefore allows you to create a bespoke look to your summer style.
We hope you enjoy browsing our collections and from all of us here at Shade Station, we wish you a happy and stylish summer!
The New Oakley Collection: Oakley Alinghi Sunglasses
Oakley Sunglasses-Alighi Collection
As a sports brand, Oakley often uses various sports and sports personalities as inspiration behind the creation of new products in addition to improving and reviving existing ones. The latest Oakley creations come in the form of the new Oakley Alinghi range of sunglasses, comprising of five innovative and incredibly slick designs.
The name and inspiration behind the Alinghi collection comes from the Swiss Alinghi sailing team. Oakley has designed these sunglasses in honour of the world renowned sailing team; the defenders of the 33rd regatta and the America’s Cup trophy which is the oldest active trophy in international sport.
The collection of Oakley Alinghi sunglasses have been designed with unique colours and feature only the most advanced forms of glare protection and the optical superiority of Oakley HD Polarized lenses. The Alinghi sailing team for a number of years have been avid fans and wearers of Oakley’s polarized optics, which is why in honour and support of the team, every individual can now also appreciate and experience that same exceptional performance and protection.
There are five d
esigns within the Oakley Alinghi collection-:
First up, we have the Oakley Alinghi Fuel Cell with its ultra contemporary, slick and streamlined aesthetic, unique Plutonite Oakley lenses and durable, lightweight O Matter frame.
The Oakley Alinghi Hijinx is the next style in line with its strong design, dual cam hinges, Plutonite lenses, and side contours which use Oakley patented XYZ Optics for widescreen clarity.
Thirdly the Oakley Alinghi Square Whisker is an ultra lightweight, durable and comfortable style that boasts a thin frame with a highly sleek and ultra stylish finish thanks to the incorporation of digital sculpturing along its defined temples.
The fierce Oakley Jawbone is already a highly renowned style and the Oakley Alinghi Jawbone moves a step beyond with every design aspect engineered around the clarity and protection of Oakley’s High Definition Optics. The new
architecture ensures there’s nothing to diminish that unbeatable visual clarity, still achieving maximum comfort and the perfect fit of a flexible and flawless frame design.
Last but not least, the Oakley Alinghi Scalpel is a further design which oozes an aggressive, competitive attitude. Boasting an aesthetic style that can transcend from street to sport, the Alinghi Scalpel offers an incredibly high level of performance whereby the design is combined with the use of science so that every curve maximises peripheral vision to the point of perfection.
(If you click on each design you can read further and more specific technical details about each pair of Alinghi Oakley sunglasses.)
Ultimately, the collection of Oakley Alinghi sunglasses are designed to convey the precision, strength and winning attitude as demonstrated by the Alinghi sailing team. With Oakley’s unique use of its own technologies and design elements, the result is a superbly impressive and innovative collection of sunglasses that each posses their own character, flawless quality and intense function.
New Oakley Holbrook Sunglasses – Designed by Snowboarder Shaun White
Oakley Holbrook Sunglasses – Shade Station
We all know that Oakley is famous for its sponsorship of world class athletes which also helps the brand establish what the sports industry requires from its products. We can now share that one of these athletes has used his style creativity to help design a unique pair of Oakley sunglasses!
Gold medal winner Shaun White is what can be described as a bit of a rocker in the world of snowboarding and has been a core athlete within the Oakley brand for over ten years – also known for his love of street fashion. Transcending his skills on the slopes to the design board, Oakley has teamed up with Shaun and the result is a new pair of incredibly cool Oakley sunglasses called Holbrook.
Oakley Holbrook Sunglasses Designed By Shuan White
In designing the new Holbrook sunglasses, Shaun (pictured) took inspiration from his passion for iconic male film legends of the 1940s, ’50s and ’60s and wanted to capture the essence of American cool and how everyday men rebelled against conformity and inspired the younger generation. The Holbrook sunglasses are his visualisation of that theme and are named after a small town on Route 66 which is notorious of being a town where both grit and glory take place on the wide open road.
In terms of style, the Oakley Holbrook sunglasses boast the classic retro look that Shaun wanted to achieve, with thick frames, arms which begin from the top of the frame and large, defined lenses. In true Oakley style, the sunglasses perfectly combine that vintage appeal with contemporary and innovative technologies!
The Holbrook sunglasses feature a stress-resistant frame made of the signature Oakley lightweight synthetic O Matter and are aesthetically emphasised with metal bolts at the top corners of the frames to add to the ‘gritty’ style. The lenses incorporate the unique Oakley High Definition Optics (HDO) with pure Plutonite lenses that filter out 100% of all UV light (not just UVA and UVB). All of these advanced technologies ensure optical precision, impact resistance and maximum eye protection.
In a range of different colours (frames and lenses) to choose from, the new Oakley Holbrook sunglasses look incredibly stylish, successfully portraying the theme that Shaun wanted to capture and are a completely unique model within the Oakley sunglasses collection. The product of an amazing Oakley/Athlete collaboration!
Oakley Sunglasses Launches Unique OO Polarized Lenses
Oakely Sunglasses from Shade Station
We all know that Oakley sunglasses are top of the game in terms of providing exceptional eye protection and enhancing visual clarity whilst on the go during lifestyle and sporting activities.
Always at the cutting edge of eyewear technology, Oakley recently launched their unique HD Polarized lenses which work in the sense that they enhance the right colors whilst cutting the rays that may overwhelm your eyes, creating the correct visual contrast.
Moving one step further, Oakley HD Polarized lenses are now available in a collection of high-performance tints called OO Polarized which incorporate a unique filter that balances light waves to provide rich, vibrant color and all round better visual contrast. Ultimately Oakley OO Polarized lenses help you judge depth and distance more accurately whilst allowing you to enjoy those small visual details that you may otherwise miss out on!
There are a range of OO Polarized lenses available, all of which work to sharpen vision whilst also blocking out high-energy light that will tire your eyes and create a washed out visual quality. Here is a rundown of the OO Polarized lenses for you to choose from based on the environments in which you may require them-:
Oakley OO GREY POLARIZED
These lenses are great for diminishing glare and harsh wavelengths and are effective for use in a wide range of environments.
Oakley OO RED IRIDIUM®POLARIZED
These are perfect for when you want to prevent even more glare on asphalt or water. The lenses incorporate Oakley’s unique permanent Iridium coating and effectively turn light transmission even more, made particularly for use in the medium-bright light that comes with hazy skies.
Oakley OO BLACK IRIDIUM POLARIZED
Made for use during those bright sunny days! These lenses offer the benefits of Iridium coating, and are engineered for use in places where incredibly bright solar rays flood roads, water surfaces and snow. These lenses rapidly even out the blinding glare to avoid hurting the eyes and allow clear and undistorted vision.
As you can see, the Oakley OO Polarized lenses are the perfect way to ensure that your eyes are protected as well as creating the correct visual contrast so that you are free to enjoy the scenery!
Oakley Sunglasses – Intense and Fierce Oakley Attitude!
Oakley Sunglasses
Oakley sunglasses are definitely the crème de la crème of sports/fashion sunglasses. The choice of many an athlete including Lance Armstrong and Jake Blauvelt and celebrities such as Elle Macpherson and Matt Damon, Oakley sunglasses offer incredible eye protection, maximise visual performance and never fail to look stylish in the most cutting edge and dynamic way possible.
Oakley is a favourite with men and women but the recent collections have expanded on the styles for ladies and are made to fit and compliment the female face structure for functional and aesthetic purposes. The Forsake style for example, has an incredibly sharp design and is reminiscent of the shape of a scaled down pair of goggles, but in a cool sunglass style. The Forsake sunglasses are perfect for every lady who has an active, on-the-go attitude and lifestyle and the design is available in a range of different colours and patterns and also incorporates the unique Oakley Polaric Ellipsoid lens technology and O
Matter frame. These are the ultimate pair of sunglasses that will always see you top of your sporting or style game!
The new Trouble Oakley sunglasses are also designed for women and feature contemporary styling which make a statement and definitely allow you to stand out from the crowd! The Oakley Three-Point fit system also holds the large visor style lenses in precise place, providing comfort, maximum eye protection and glare reduction. The perfect choice if you are seeking a pair of sunglasses that you will likely be wearing them for a long duration of time.
The new Tightrope style is a design for men and is a great example of Oakley’s ability to create effective, functional sunglasses that are still lightweight and with a strikingly sleek aesthetic. With slim frames and arms and small lenses, the Tightrope comes in a variety of summer inspired colours (lenses and frames) and combines sporty style with street style and performance with polish. Again, the unique Oakley high tech features such as HD Polarized lenses and XYZ Optics are incorporated into this style, allowing for the ultimate visual clarity, peripheral vision and protection. A great option if you are looking for something extra stylish with added performance.
The X Squared Oakley sunglasses convey the typical Oakley character and attitude that has earned the brand its iconic status and respect. A further style for
men, these sunglasses look like they have come direct from an action hero film and feature some of the most advanced technologies ever to hone light rays. As quoted by Oakley the X Squared is ‘ for those who defy the architects of life and put up their own blueprint’. The lenses are coated with a formula that fights smudges from skin oils and lotions, and also repels dust. A slick, lightweight and sharp style with strong angles and definition, the X Squared shows you mean business!
The styles mentioned above are just a selection of the new designs in the Oakley mix and of course, we are always adding to the existing collections so be sure to check the Oakley sunglasses page for new models just in. Oakley is a brand whereby quality and performance is always top of the agenda; the perfect sporting accessory, you can achieve no better than a pair of Oakley sunglasses which are always at the cutting edge of innovation, design, technology and maintain a flawless and unique style. Always guaranteed to impress!
Oakley is the big winner at the Winter Olympics

If you’ve been following this year’s Winter Olympic Games in Vancouver, it won’t have escaped your attention that many Olympic competitors have taken visual precautions against the sun, snow and ice. Be it wraparound sunglasses or goggles, serious winter sports athletes acknowledge the dangers of competing without eye protection and will go to great lengths to ensure they are protected from any harm.
Olympic disciplines such as speed skating, cross-country skiing and snowboarding require athletes to travel at enormous speeds, during which they are very vulnerable to the elements and accidents. Wearing sunglasses or goggles designed for sport by a reputable brand like Oakley, reduces their chances of any eye injuries and can also enhance their performance.
Oakley Goggles is a brand that is seen a lot on the slopes and also at Vancouver 2010. Oakley have a history of eyewear innovation for sports and their research, technology and design prowess is second to none. Professional athletes recognise the quality and the power of the Oakley brand and for this reason they entrust the protection of their eyes to them.
For snowboarders goggles are an essential piece of kit and Oakley goggles provide comfort, clarity of vision, anti-fog lenses and are designed to fit snugly when worn with a helmet. Wearing Oakley goggles can prevent arctic burn and will protect your vision from the brilliance of the snow.
Some people prefer Oakley Sunglasses for winter sports and speed skaters in particular, always wear a pair of wraparound sunglasses when competing. There are a number of Oakley styles that cater specifically for sportsmen and when choosing your Oakley’s your decision will be informed by what you require from your sunglasses. For instance you may need transition lenses, the ability to change lenses, a larger frame, or a particularly light frame. Whatever your requirements Oakley will have it covered.
Rather than follow the countries medal tallies this Olympics why not count how many athletes wearing Oakley’s mount the podium. We bet Oakley is the overall winner at Vancouver 2010!



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National Standards Institute including Oakley’s High Definition Optics, which allows your vision to remain sharp, precise and without distortion.