Let’s start with some new key style additions to the offering. First up we have the ultra trendy ES2157 Fossil watch style which with its black acetate strap, black dial and diamante embellished bezel, this is definitely one major watch trend to look out for. Watches can be feminine but edgy and the Fossil Watches brand is perfect at achieving the balance just right, always introducing highly stylish designs but injecting their own unique edge.

Diesel Watches is still a major player in the watch style scene and is renowned for its unique, eclectic and original designs that are completely unique to the brand. Diesel has some amazingly stylish new watches to look out for with wide straps – including rubber straps in some of the new additions which are very much on trend this season, bold dials and visually exciting detailing. Diesel watches for guys and girls tend to be bold and convey real statement style that works with a variety of looks.

DKNY is famous for conveying the essence of New York style in its products and the same applies with the amazingly stylish range of DKNY Watches. One particular new style that has us swooning is the NY4847  DKNY watch which captures every watch trend in a unique and striking design. With its translucent turquoise rubber strap and striking white dial this DKNY watch perfectly conveys the essence of spring and summer and will compliment your style and inject some vibrancy into your look. The brand has a great selection of other new watch styles with fresh white and aqua tones a common theme. Elegant, highly stylish, versatile and unique – DKNY watches definitely will not disappoint!

As this season is all about colour, Ed Hardy Watches are the perfect way to achieve this look with their stunningly striking tattoo inspired designs. With sleek straps (often cuff style) and unique tattoo designs including lions, skulls, fairies, butterflies among just a few of the Ed Hardy watch logos these watches are genuine works of art and really add visual interest and a certain LA edge to your look.

LTD Watches were huge in 2009 and what with JLS designing their own unique range called the JLS vs LTD towards the end of the year, the brand is set to be even more popular in 2010. Each watch is strictly limited, as the name suggests and these vibrant unisex styles are all about the colour factor! The new style which is set to be big this season is the Rolex style LTD Watch with its sleek bracelet strap – be quick though as each model is limited and once the style is gone, it’s gone so be sure you get yours fast!

Wenger watches are a new brand addition to Shade Station. With collections that are traditional, sporty or contemporary these are real investment watches with incredible function abilities. Tested in the Swiss Commando Raid, Wenger watches really go the distance and with such a great variety of aesthetic styles to choose from, you will definitely find a watch to suit. Perfect if you are looking for watch with something that little bit special.

Guess Watches is loved for its super elegant and glamorous watches that are feminine and chic and of course with that sexy edge that the brand is renowned for! A new Guess watch style is the Heart to Bling watch which perfectly captures the glitzy, glam trend with diamante embellished heart design on the dial. Guess watches also has some beautifully coloured and fresh tones for this season and are wonderfully sophisticated, fun and feminine.

Adidas watches are a great way to combine the two key seasonal trends of sporty and colourful and have some incredibly vibrant and funky new styles in an array of fresh and summery colours such as pink, blue, white, purple, green and yellow. With highly polished rubber straps, large multifunctional digital dials and of course, all at affordable prices, Adidas watches are always a firm favourite and have that high trend appeal that instantly lift your look.

Tsovet is also a new brand on the scene and these are incredibly unique and special watches that combine the vintage and contemporary in terms of the materials used in production and the watch technologies. With some strikingly beautiful designs, Tsovet watches are real statement pieces and make for the perfect investment watch when you are looking for something extra special. There are also some wonderfully feminine female designs in fresh colours such as white and gold.

The true British brand Ted Baker is also still a huge favourite and manages to combine its own unique style whilst injecting those key trends to keep the watches super stylish and fashionable. With an array of watches that incorporate bold colour and patterns as well as more understated silver watches, Ted Baker watches for this season typically feature beautifully colourful straps, perfect for a spring and summer look.

Michael Kors watches are great for those ladies who favour exquisite style and elegance and there are some wonderful trend inspired designs to look out for this season. Nude tones are highly on trend in 2010 and Michael Kors watches perfectly capture this with creams, fawns and browns a common feature as well as the stylish polycarbonate strap design such as the MK5197 with diamante embellished inner links – perfect for entwining high fashion and sparkly glamour!

Sporty attire and sporty style watches are huge this season and Japanese fashion inspired and a favourite of the celebs, Superdry Watches has recently launched the Superdry Sport collection and with their vibrantly coloured plastic straps including hot pink, blue, white and green with equally vibrant dials, these watches are definitely a great way to entwine sporty and colourful in one watch!

Bench Watches is a great brand for those of you who like skate, street and urban style and there are some fantastic new designs to look out for this spring. With typically wide leather straps and bold dials which prominently display the Bench watch logo, fresh light colours and true statement but effortlessly cool style is what the brand perfectly conveys.

Tendence Watches are a fabulous new brand to look out for and have been featured in a number of high profile style publications, favoured for their refined and exquisite aesthetic style and conveying the theme that everyone should stick to their own individual style and refrain from following trends simply because it is fashionable. Tendence watches therefore take their own inspiration when designing the watches which have a distinctively striking look with boldly featured numbers and detailing on the dials, wide straps and strong elements of colour in some styles.

These are just a few of the brands and styles to look out for and other favourites include extreme sport favourite Animal watches, the urban style inspired Black Dice watches, Nautica watches for every outdoor sportsman, innovative TX watches, glamorous and flirty Seksy watches, innovative and striking Oakley watches, classic Police watches, traditional Timex watches, and geek chic inspired Tokyo Flash watches with their watches that are designed to engage the brain and really make us think about the concept of telling the time! Be sure to check out our watch page for a full list of our exciting brands!

At Shade Station we are always on the lookout for the latest brands and styles and regularly update our watch collections accordingly. Check out our style blog so you are up to speed with what’s hot and new in! Be sure to also keep your eye on our sale items to get that sought after watch at a fantastic price. Whatever style of watch you are looking for or are seeking inspiration to try something new, we have all the latest and greatest watch brands and styles as well as the classic designs to ensure that you find your perfect watch!

There is simply no stopping the sports/fashion brand Oakley! The latest exciting news from the brand is that in preparation for 2010, it will sign a new long-term partnership with Grouse Mountain, Vancouver’s premiere four-season recreation destination. This resort is ideal as it will provide a fantastic base the 2010 Winter Olympic Games, in which more than 300 Oakley athletes from all around the world will be competing.

Grouse Mountain is located just 15 minutes from downtown Vancouver and will be open for 24 hours a day for the 17 days of the Olympics, offering all round rest and recreation facilities for even those who take part in night skiing and riding.

In addition to this, it will also prove incredibly popular among fans of the Oakley brand who can visit Grouse Mountain each day to take a tour of the Rolling O Lab set up at the base of the mountain, which will showcase Oakley’s products and technologies throughout the Olympic Games. The brand is notorious for designing its products including the superb range of Oakley watches, Oakley sunglasses and Oakley goggles, according to the needs of athletes and as their skills develop, so must the Oakley products to support their performance. With more than 300 Oakley athletes competing in Vancouver, this will be the ideal time and location to showcase Oakley’s latest collection of sport performance eyewear.

After the Olympics has finished, Oakley and Grouse Mountain will continue to work together throughout the seasons on key events which will include the Oakley Nightjams, Quiksilver Showdown Over the City, BMO Grouse Grind Mountain Run and Seek the Peak Relay.

The latest range of Oakley watches, Oakley sunglasses and Oakley goggles are simply incredible in both function and style and you really can’t find products that undergo better testing, manufacturing and design. Oakley sponsors a significant number of world class athletes who compete in many different sports from cycling to snowboarding. These include Lance Armstrong, Marc Lacomare and Nicolas Almagro to name only a few. Whilst some Oakley products may be of a higher price tag, this is reflective of the use of cutting edge technologies (unique to Oakley), intrinsic attention to detail and the ultimate in design and function and Oakley is regarded by many people all over the world as a trusted lifestyle brand and has exceptional high quality attached to the name. People like what Oakley represents in terms of its products and that it is a brand who is always at the forefront of high profile sporting events. Perfect for all manner of sporting activities, Oakley’s main goal is to enhance and maximise sports performance and therefore the team of designers and engineers design the products according to top athlete’s requirements. A stylish brand, Oakley has also very much come to the forefront of fashion in recent years and the incredible diverse range of products which can be tailored to your specific sports or style needs, look incredibly fashion forward, slick and are instantly recognisable as Oakley, as well as being top of the game in the technological and function stakes.

The Oakley brand is renowned and respected for its originality and innovation. Designing a range of sunglasses, goggles, clothing, accessories and most recently watches, Oakley produces each and every product using only the best materials, the highest quality and most advanced technologies and the collection of watches will never fail to impress.

People admire and respect the Oakley brand as it represents a sense of authenticity and thus has become quite an icon on a worldwide scale. The collection of Oakley watches incorporate the art of Swiss watch making and constantly challenge current design barriers and technologies. Oakley likes to present to its customers quite the unexpected and has the ability to transform standard materials into works of refined art and technology.

Here is a selection of Oakley watches to look out for-:

Crankcase-: A heavy duty looking watch with a bulky aesthetic, the Oakley Crankcase is designed for a lifestyle with on-the-go purpose and attitude and the Swiss Made chronograph allows incredibly precise time keeping with the sub dials ensuring that each part of a second can also be measured accordingly. This chronograph comes with the precision of 13-jewel Swiss Movement and also has water resistance up to 100 meters beneath the surface. This watch is ultimately designed to be incredibly robust and durable and has quite the fierce aesthetic!

Judge II-: This is an improved version of the original Oakley Judge and this latest edition blends the precision of the finest Swiss Movement with the refinement of a new dial face. With links that are made from a combination of surgical grade stainless steel with a filled backing of Unobtainium which means that despite its heavy aesthetic, the watch is actually very lightweight on the wrist.  The Judge II also includes includes a sub dial for logging minutes and hours, plus a sweeping second hand that accelerates to the current moment when pause is released. An incredibly slick and sleek watch that has that refined Oakley sophistication.

Blade II-: This is definitely quite a unique and special watch by the Oakley brand and is made from a fusion of stainless steel combined with pure Unobtainium which is a material unique to Oakley. This watch is designed to fit a variety of wrist sizes and also has a 74-month battery which of course provides durability and longevity. The time can be measured to precise levels with the use of five-jewel Swiss Movement and sapphire crystal is also incorporated within the analogue display. Sleek, refined and highly innovative in true Oakley style.

Oakley likes to better and improve upon previous products, which is why you often find upgraded versions such as the Judge II and the Blade II. This is an example of how the brand is always sourcing new and better materials and technologies and whatever Oakley product you purchase including the range of watches you can be sure that you are investing in only the best. With incredible looks that have an intense attitude, an Oakley watch is designed to endure the entire distance and is guranteed to always come out on top!

The sports/fashion brand Oakley is famous for its exceptionally high quality products which maintain sleek and sharp looks reflective of an active lifestyle. Famous predominantly for its wide range of sunglasses, Oakley has extended its product lines over the years and Oakley watches have become increasingly popular, favoured for the use of only the best materials and superior functions. The range of Oakley watches are designed for sports including skiing, snowboarding, surfing, hiking and running but easily transcend to every day wear, never failing to look stylish and unique. There are many different types of Oakley watches to serve for a range of different style needs and sporting purposes. You can choose from digital watches as well as analog models. Here is a rundown of the latest Oakley watches within the collection.

The Oakley Minute Machine

The Oakley Minute Machine looks incredibly heavy duty but is actually lightweight due to its titanium made case. In addition to exceptional Oakley style, this watch has a true Swiss Made Chronograph with 13-jewel movement and the ability to measure cumulative time, intermediate time and split time. With an aggressive look and detailed styling this watch is a guaranteed showstopper with its looked equally matched by elite function.

The Oakley Crankcase

The men’s Oakley Crankcase watch effectively captures the sophisticated Oakley style conveying an on the go lifestyle with attitude. The watch is made using true Swiss Made chronograph which allows for extremely precise time reading. The watch is made using jewels such as pure sapphire crystal, impact forged stainless steel and unobtanium rubber, unique to the Oakley brand, thus ensuring maximum durability and performance. This watch is made to the Oakley perfection and definitely makes a statement.

The Jury II

A slick and stylish ladies watch with recognisable Oakley attitude, this Oakley Jury II watch has a slightly more feminine aesthetic than the men’s styles but retains the brand’s edginess. A scaled down version of the Oakley Judge watch, this design uses exceptionally fine materials including pure sapphire and features gold plated 10 jewel quartz movement. With a sleek black dial incorporating a sub dial second display, this watch is also true Swiss made, ensuring the highest quality time keeping available. With rippled grove detailing in the bracelet strap, this watch has just the right level of elegance whilst still remaining edgy and definitely not typically ‘girly’.

The Holeshot Chronograph

A perfect example of creating a style statement and not following this men’s Holeshot Chronograph Oakley watch offers the ultimate in style appeal and function. With every time feature you could possibly need, this watch includes cumulative time, intermediate time and split time. The dial face is shielded by a pure sapphire crystal and the strap incorporates inner rubber links, made from an ultra resistant and durable material unique to Oakley and exterior stainless steel links. With a sporty yet sophisticated aesthetic this watch is incredibly versatile and perfect for a stylish on-the-go look.

Quality is always the main priority of the Oakley brand and along with that comes a unique style with attitude. The range of Oakley watches vary in price and tend to be regarded as more of an elitist and functional watch the unique use of high technologies, intrinsic attention to detail and the ultimate in design and function. Oakey is a trusted lifestyle brand and has exceptional high quality attached to its name. People like what Oakley represents and tend to return to the brand’s products. Perfect for all manner of sporting activities, Oakley’s main goal is to always create its products to enhance sports performance. A stylish brand, Oakley has also very much come to the forefront of fashion and the range of Oakley watches look incredibly fashion forward, slick and stylish. You really can’t go wrong with an Oakley watch – great looks, fantastic features and highly durable for those who are constantly on the go, these timepieces are definitely a worthy investment.

We have a fantastic range of designer brands catering for a huge range of style tastes and budgets. Offering a great selection of sunglasses, watches and jewellery, it is difficult not to be spoilt for choice! Let’s begin with the latest and greatest brands new to Shade Station. First in the running, we have the stunning range of watches by the Ed Hardy brand – if you are looking for something beautifully visual in a timepiece then this is definitely a great brand option. Inspired by tattoo art, these watches are simply stunning and have a range of different styles, colours and designs, each with immense attention to detail and to suit a variety of tastes. The celebrities cannot get enough of Ed Hardy this season and the watch cuff look is a key trend for autumn/winter injecting a real edgy look into your style. Next up we have the cool and hip range of Replay watches. This popular clothing brand has now extended its collection to watches and the same effortlessly cool urban style has definitely transcended into these fantastic watches. With funky designs and a sophisticated finish, Replay is a great brand to opt for if you like a watch that looks great on the go and portrays that ‘ready for anything’ attitude! Now, why not brighten those winter blues with the fabulous and fun range of LTD watches? These were a huge hit during the summer and the new collection with their strong bursts of colour and simple styling are a great way to add a vibrant hint to any plain outfit. Be sure to check out the uber trendy new white style featuring a black dial which makes for a great colour contrast and statement watch. Remember though, LTD watches are exactly that – limited, and celebrities including girlband The Saturdays can’t get enough of them so be sure to get yours fast! DKNY is the perfect brand to go for if you are looking for a real essence of New York style in your watch. The new range of DKNY watches are dazzling with style features including diamante embellishments and elegant bracelet style straps. The collection also includes some more classic watches but the use of contemporary design twists such as large dial faces add a typically DKNY unique touch. Some of the models also incorporate chunky style bands which is a key trend for this season but DKNY never fails to add its own dynamic stamp of New York glamour to separate their timepieces from the crowd. Welder watches continue to deliver a strong offering of oversized watches this season, and Nixon watches follow suit with their ever increasing range of 51-30 watches, and have even launched the Nixon 51-30 Ceramic at £2000. Marc Ecko watches also offers some new oversize watches for this season. New to our sports watch offer are Nautica watches and TX watches. Both of these brands bring incredible quality watches, with innovative sports features at great prices. Guess celebrates its 25th anniversary this year, and to mark this has launched a unique selection of Guess watches that offer a unique Guess 25th Anniversary twist to the traditional Guess watch style. Oakley is not just a sunglasses brand, they also make watches to the same exact standards to be found in their sunglasses, and this season our offer on Oakley watches is better than ever. Seksy watches, as usual are a sure fire Christmas success! Watch out for the celebrity endorsement Seksy watches nearer to Christmas. Diesel watches have a really strong collection this season, with many new Diesel watches at pocket friendly prices. Breil watches, having relaunched early Summer time have proved to be a big success so far, and with new styles arriving any day, we are sure the Breil watch collection will continue to get a good reaction this Christmas. Some old favourites have been reworked by the designers of D&G watches. Favourite D&G watch Prime Time make an appearance in new colours this season, along the classic D&G watch Medicine Man which is now available on a leather strap. Check out the amazing colours thank we have in Adidas watches, Summer may be gone but the Adidas Oddity Candy range of watches has some great bright colours, including the exclusive bright orange, for all you who dare to be different. Black Dice watches continue on their urban journey with the introduction of many new styles this season, and not wanting to miss out on the party, Black Dice have introduced a range of funky coloured watches, that will be in any day. Also new to offer are Timex watches. Timex watches have something for everyone, from funky childrens watches to sporty Timex watches that even have a weather station on. These brands are only a handful of the designer watch brands we stock others to watch out for are Fossil watches, Zodiac watches, Police watches, and for a real geek chic approach to watches, the incredible Tokyo Flash watch brand.

The temperature may be cooler but that doesn’t mean that the sun stops shining. A good pair of sunglasses in addition to creating a huge style statement are a year round accessory priority and we have some fantastic brands to offer you here at Shade Station. First up is the ever classic Ray Ban whose sunglasses continue to look more stylish year by year! The Ray Ban Wayfarers have adopted a splash of colour for autumn and winter, and the new neon blue pair with graduated blue lenses are the ideal way to brighten up the winter months. These frames are slightly smaller than the original Wayfarers and have a contemporary twist but retain that typical Ray Ban sunglasses style we all love. Ray Ban also have some limited edition printed Wayfarers coming out any day now, so keep checking back! The new Tech Ray Ban sunglasses are a classically cool pair of sunglasses and feature the most advanced lens technology that the brand has used to date. Combining strong style with ultimate function is what Ray Ban continues to do so well so be sure to check out the full range. Oakley sunglasses will never fail to look on trend and stylish and this brand really does produce some of the finest, high tech and functional sunglasses available. Oakley Frogskin sunglasses remain an exclusive at Shade Station, but don’t waste too much time choosing as when the colour runs out there is no more! The new Tangent Oakley sunglasses are also a great pair to look out for with iron wood coloured frames and are extremely stylish. Other new key brands to check out include Tom Ford Sunglasses, D Squared Sunglasses and Carrera Sunglasses, as well as the classics such as Gucci, Chanel and Christian Dior which never fail to look sleek and stylish all year round. Keep checking back regularly as the new 2010 designer sunglasses ranges will start to arrive shortly before Christmas.

Ski season is nearly upon us and to protect your eyes and maximise visibility whilst on the slopes you will need a great pair of goggles so be sure to take a look at our great range with offer brands including Oakley goggles, Adidas goggles, Dragon goggles and Von Zipper goggles – all of which are highly regarded in the snow sports industry. Oakley has launched a number of new goggles styles for this upcoming winter sports season. Shade Station has also secured the last remaining stock of the Oakley goggles – Wisdom , and we are able to offer some amazing deals on this goggle as well as many Dragon goggles from last years collection.

Last but by no means least, a fabulous piece of jewellery can really add a touch of glamour to your autumn look. We have a wonderful selection of pieces from a range of designer brands including CC Skye (as favoured by Nicole Ritchie), Diesel Jewellery, Breil Jewellery and Police Jewellery to name only a handful. If your style is funky, Diesel and Fossil have some edgy and funky pieces or if you prefer something a little more delicate and elegant then Guess and Miss Sixty are the brands for you.

Here at Shade Station we have made it top priority to provide you with as many great brands as possible – all of which vary in style, price and function but all having great quality products in common. We believe that people should adapt current trends according to their own unique style and the brands mentioned above and the huge array of others allows you to really create a bespoke look to your autumn style. We hope you enjoy browsing our website for that perfect accessory and from the whole team, we wish you a happy and of course, stylish autumn and winter!

Let’s start with a huge watch trend for autumn/winter; the oversized watches. Yes, watches are getting bigger by the season and the look is very much a chunky cuff style band incorporating a large watch dial. A great example of this can be found in the range of Fossil watches whose new styles perfectly encapsulate the oversized trend with distressed leather straps and chic square dial making for an edgy look which works great for both men and women. The boyfriend trend in both clothing and accessories is set to continue into the forthcoming season and this and with brands such as Welder watches and Ted Baker watches also sporting oversized watches in their new collections, it is easy to achieve this look in true designer style. Nixon watches with their cool Californian style have also hit upon the oversized trend this season. Many of Nixon watches feature bold dials in various shapes and have a sporty look that easily can be adapted to live up your daytime or evening look.

Next up on the watch trend report is colour and the bolder the better! It is tempting to plough through the cooler months in dark shades but thankfully, a vibrant splash of colour is a key trend for autumn and winter to brighten up the winter blues. LTD watches are the perfect choice with their simple designs yet striking colours which will instantly lift a plain outfit and at only £49 each, these Limited Edition timepieces are budget friendly will also soon become collectors items so be sure not to miss out. The Adidas watches Oddity Candy range is also a great way of injecting some vibrancy into your look with a sporty edge. Simple in design but bold on colour and style and with those Adidas functions that we all love, these watches are a huge hit with the celebs so be sure to look out for the new additions and exclusives to Shade Station. These are also unisex and look equally great on men and women. The range of Ed Hardy watches are simply stunning in appearance and feature a selection of beautiful designs and colour all inspired by tattoo art. If you favour intrinsic attention to detail then these watches are perfect and the cuff style band models are also extremely on trend.

Of course, if bling is your thing (and who doesn’t like a bit of sparkle!), the new range of D&G watches have been revamped for this season featuring some beautiful, unique and eclectic timepieces that could only belong to this very sought after brand. With quirky designs including wide multi coloured leather straps, cuff style straps, jewel stud and diamante embellishments, the range of D&G watches is remarkably extensive featuring something for those who like an edgy look through to elegant, dainty and feminine timepieces. The fun, flirty and super feminine collection of Seksy watches also have some new addition for this season – perfect for every style diva! The new collection encapsulates just the right element of sparkly bling and are all perfect for a night on the town. Along with the new range will come a selection of new glamorous celebrity endorsements so be sure to keep your eyes peeled for who will be gracefully adorning the latest Seksy range. Other sparkly and elegant watches to look out for include DKNY watches and Guess watches.

If you are eager to unleash your inner geek then Tokyo Flash watches are definitely the perfect brand to opt for. With futuristic and ultra slick designs, what makes these timepieces so unique is that each watch displays the time using funky and colourful LED lights in a way that you have to engage your brain in order to read the time correctly. These are absolute statement accessories, will keep you occupied for hours and definitely have the wow factor!

For something edgy and urban yet still smart and chic, then the ever faithful Diesel brand is the perfect choice. With new exclusive digital styles that incorporate retro looks and modern technology, Diesel watches always pushing design trends and conventions and never fails to produce iconic watches that look simply incredible. The Diesel watch Black Label collection offers an extremely special range of timepieces that are geared more towards impressive slick style, highly functional features and exceptional quality – these are very much investment watches aimed at those looking for something that extra bit special from the Diesel brand. Marc Ecko is also brand that perfectly encapsulates innovative design and urban styling but with a sleek finish that looks stunning on the wrist. The Marc Ecko watch dials often feature detailed and funky designs and incorporate just the right hint of bling with diamante embellishments on many of the timepieces.

We have added some very exciting new brands to Shade Station for this season including the super functional range of Nautica watches which are very on trend with a chunky aesthetic and perfect for every adventurer who require snazzy features and ultimate durability in a timepiece. Nautica watches have a sporty appeal but also transcend very easily to daywear making the range incredibly versatile and wearable. Zodiac watches are also a great new brand to look out for and the collection includes an extremely sophisticated range of watches geared towards sporting activities and are made to be durable, functional and robust to endure the most extreme physical activities. These timepieces are particularly desirable as they are made with high-quality sapphire and mineral crystals, and incorporate accurate Swiss quartz movements. Next up we have the wonderful range of TX watches. Incorporating many key trend features such as large dials, a vibrant injection of colour and a sporty look, TX watches are incredibly cutting edge and use the most advanced timepiece technologies available ensuring multiple features, incredibly precise time keeping. These are very much regarded as elitist watches and perfect if you are looking for something extra functional and dynamic. Superdry is also a new brand addition to Shade Station and with its super slick range of Superdry watches which feature bold colour, dynamic and often oversized style designs and Japanese trend influences, these timepieces are extremely popular among the celebrities as the brand really enables you to express your personal style. Superdry has an effortlessly cool vibe and these watches are the perfect statement accessory. The new range of Black Dice watches are a huge hit in the urban music scene and have often been spotted on bands including JLS and featured on popular shows such as the X Factor. With super slick and innovative designs, Black Dice watches are remarkably on trend but retain their own individual style unique to the brand. Bench watches have a great offer of pocket friendly watches this season, with watches starting as low as £20, a Bench watch will make a great gift this Christmas. Also new in are Timex watches, which being a very well established watch brand has something to offer everyone. The Ironman range of Timex watches is sports functional, and the expedition range of Timex watches has all you need for a trip into the wilderness!

The range of watches available at Shade Station also include the wonderfully elegant Michael Kors watches collection and the innovative Police watches range with some incredible new bold statement watches. Many of these feature brushed stainless steel bracelets, sleek black dials and maintain that effortlessly cool Police watch trend that the brand is renowned for. Many other brands include such as Moschino watches , Replay watches and Breil watches, to name just a few. We are aware that finding the perfect watch to suit your style and budget can be incredibly difficult which is why we have so many diverse brands available to choose from. All of our designer brands are the ultimate in quality so you can be sure your watch will last and look great for years to come. We hope you enjoy browsing our collection of watches which will definitely enable you to accessorise your autumn and winter in true style!

The brand name Oakley is indeed a familiar one and is mostly associated with their fine range of sports orientated sunglasses. Favoured by avid sport enthusiasts and celebrities, Oakley combines high style with full function in their watch designs and is one of those brands which has real value in terms of quality and reliability. Oakley watches are designed to suit every taste. For cool, slick and understated you can opt for a metal wrist band whereas if you prefer your timepiece more functional and durable you can choose a leather or rubber watchband.

A new addition to the range includes The Oakley “Blade” which is definitely a fresh and chic group of watches. These timepieces use the same pure sapphire crystals as used in most high-end watches and they are also enhanced with an anti-reflective coating. The stainless steel bracelet is made so that it can fit a range of wrist sizes and a funky feature of the watch incorporates curved blade shaped hands that are signature to Oakley. The analogue chronograph watch, the “Detonator” has a very James Bond-esque appeal and has that futuristic scientific vibe in its design features. The watch has a 7-hand display, a strong 3-D internal frame even measures 1/5-second intervals, elapsed time, split time, accumulated time, and dual competitor time!

Oakley watches are beautifully and skilfully crafted and really have that classic but cool edge. They are also very popular among celebrities such as Nicole Ritchie, Lil John and sports stars including Lance Armstrong and Ryan Sheckler. Oakley has always maintained its commitment to predominantly being a sports brand but has successfully diversified into the fashion market meaning you can be sporty and stylish.

Click here to visit our Oakley Watches section