shadestation lifestyle section

New Oakley Holbrook Sunglasses – Designed by Snowboarder Shaun White

April 29, 2010
Posted by Laura

Oakley Holbrook Sunglasses – Shade Station

We all know that Oakley is famous for its sponsorship of world class athletes which also helps the brand establish what the sports industry requires from its products. We can now share that one of these athletes has used his style creativity to help design a unique pair of Oakley sunglasses!

Gold medal winner Shaun White is what can be described as a bit of a rocker in the world of snowboarding and has been a core athlete within the Oakley brand for over ten years – also known for his love of street fashion. Transcending his skills on the slopes to the design board, Oakley has teamed up with Shaun and the result is a new pair of incredibly cool Oakley sunglasses called Holbrook.

Oakley Holbrook Sunglasses Designed By Shuan White

In designing the new Holbrook sunglasses, Shaun (pictured) took inspiration from his passion for iconic male film legends of the 1940s, ’50s and ’60s and wanted to capture the essence of American cool and how everyday men rebelled against conformity and inspired the younger generation. The Holbrook sunglasses are his visualisation of that theme and are named after a small town on Route 66 which is notorious of being a town where both grit and glory take place on the wide open road.

In terms of style, the Oakley Holbrook sunglasses boast the classic retro look that Shaun wanted to achieve, with thick frames, arms which begin from the top of the frame and large, defined lenses. In true Oakley style, the sunglasses perfectly combine that vintage appeal with contemporary and innovative technologies!

The Holbrook sunglasses feature a stress-resistant frame made of the signature Oakley lightweight synthetic O Matter and are aesthetically emphasised with metal bolts at the top corners of the frames to add to the ‘gritty’ style. The lenses incorporate the unique Oakley High Definition Optics (HDO) with pure Plutonite lenses that filter out 100% of all UV light (not just UVA and UVB). All of these advanced technologies ensure optical precision, impact resistance and maximum eye protection.

In a range of different colours (frames and lenses) to choose from, the new Oakley Holbrook sunglasses look incredibly stylish, successfully portraying the theme that Shaun wanted to capture and are a completely unique model within the Oakley sunglasses collection. The product of an amazing Oakley/Athlete collaboration!