Nixon is a brand that is renowned for its involvement in the skate sports industry, and one of the most recent high profile events associated with Nixon is a competition named the Street League of Skateboarding which took place in Las Vegas. The winner of the highly popular and prestigious competition was Shane O’Neill.
In addition to a prize of $150,000, O’Neill has also won a unique and one-of a kind Nixon watch, designed specifically for the competition and winner.
The Nixon watch in question is in the same design aesthetically as the 51-30 watch but features a number of diamonds embellished upon the bezel and also around the exterior edges of the strap. Each diamond is made up to 12.76 carats which definitely puts this incredibly special Nixon watch in the elite category and makes it quite the visual masterpiece. The easy to read dial white dial features silver, black and red accents and remains simple as in the regular 51-30 Nixon watch; with bold time markers, a date window at the fifteen minute marker and the Nixon logo displayed at the top centre. The minimal watch face styling creatively balances the luxurious and bling inspired element of the diamonds.
Along with the money, the Nixon watch and a championship ring, this amazing prize combination awarded to Shane O’Neill is like nothing seen before in skateboarding competition history.
Although this particular Nixon watch is a one-of-a-kind design, we have a fantastic selection of Nixon watches ranging from the statement The Zillamatic to the fun and colour inspired The Dash Nixon digital watch for ladies. The collection is incredibly extensive and caters for all style preferences and budgets. Nixon is one of the most high profile and popular watch brands in the industry – loved for its unique, innovative and stylish array of watches, so make sure you take a look at the whole range to see what Nixon style takes your eye!
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It’s not often you can buy a watch that eases your guilty conscience, but Nixon watches have enabled you to do just that. The high adrenaline, high jinxes, adventure lifestyle brand has teamed up with the charity ‘Boarding for Breast Cancer’ (B4BC) to raise awareness for the killer disease and boost the charity’s piggy bank. Nixon has pledged to donate a portion of the proceeds of sales of their watch, The Vega (in pink), towards fighting breast cancer.
The pink Vega Nixon watch is like bubblegum for your wrist. Designed in the sugariest of pinks, it is the perfect statement watch that doesn’t take itself too seriously and allows you to support an extremely worthwhile cause just by wearing it. The watch itself has a bracelet strap made from polycarbonate and layered with hardened mineral crystal, and the rectangular dial sits neatly on top boasting 3-hand Japanese quartz movement and the Nixon logo in the bottom right corner in silver. If ever there was a watch that combined girlish sweetness with fierce durability and a conscience, this is it!
Nixon is a brand known as much for their enduring, fashionable wristwear, as their involvement in extreme sports such as snowboarding and surfing, so their partnership with ‘Boarding for Breast Cancer’ is a natural fit. The aim of B4BC is to raise awareness for breast cancer and the importance of early detection, as well as encouraging a fit and healthy lifestyle. With Nixon watches pledging an amount of sales from their pink Vega watch to the charity, we wish the union every success and would encourage everyone to purchase the candy-coloured charitable accessory!
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The lifestyle brand Nixon was founded in California in 1997. Nixon watches are a predominant part of the accessories collection and are renowned for their bold and innovative designs – some more overstated than others and are also respected in the watch and fashion industry for their extremely high quality craftsmanship.
A further advantage of Nixon watches is that they appeal to a wide variety of style preferences and budgets with some of the more expensive models such as elite The Ceramic Player priced at £1,100 compared to The Time Teller P which is priced at a more moderate £50. Both of these models are actually incredibly popular and therefore just because you may opt for a more budget friendly Nixon watch, you are still getting the Nixon style and quality. Of course, the cost also depends on the choice of materials used and the specific functions of the watch.
The Nixon watch collection is incredibly diverse – perhaps you are looking for something sporty but still sleek and superior in terms of quality and function? If so, the 51-30 Chrono Nixon watch is a perfect choice with its hardened mineral crystal case, 6 hand Japanese quartz movement and second sub dial chronograph, the overall aesthetic is bold and aggressive but still sleek and sophisticated and with a sporty appeal.
For something colour inspired, the Dash Nixon watch for ladies is a popular style and comes in an array of colour choices including hot pink, blue and yellow and features a polycarbonate case with acrylic crystal and a custom digital dial with functions such as a day/date display and a light.
If you are seeking watch that is ultra unique and a little different from the norm, the Chalet is a great choice; boasting wood inserts and a super sleek rectangular dial with 3 hand Japanese Quartz movement. The Zona for ladies is also a highly original styled watch with one version featuring a diamond shaped dial with yellow, purple and pink colours complimented by a sleek and slim stainless steel bracelet strap which keeps the design statement but not too over the top.
With Nixon watches you can always expect the unexpected – the designs are innovative and boast high quality materials and functions. The brand is a respected lifestyle brand and therefore many Nixon watches also feature fun aesthetic elements such as bold colours or quirky shaped dials for example. Achieving the perfect balance of being overstated and original without being ostentatious, a Nixon watch shows you have a confident sense of style whilst also being style savvy and are unafraid to stand out from the crowd.
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Big, bold and not for the faint hearted, Nixon Watches scream don’t mess with me! Watches this big and fat are only found on the most confident of men and like a piece of well designed ammunition on the wrist, a Nixon watch is programmed to attract admiring glances..
Nixon is represented by a host of big names, most notably in extreme sports and music. With Nixon teams established in the skating, surfing and snowboarding arenas, as well as brand representation within the music industry (the UK’s ‘Little Boots’, Mos Def and Santigold), the label has very much positioned itself at the intersection of urban cool.
Owning a Nixon watch will most definitely earn you style points among friends (and enemies). With all the mod cons, functionality and durability to boot, these watches are not only amazing to look at, but hard wearing and practical. Of course all this comes at a price, but can you put a price on style?! The Nixon wristwear collection ranges from a whopping £1,100 to a very reasonable £50. At the top end of the scale is the ‘The Ceramic Player’, a gloriously chunky, yet slick, white ceramic number with scratch resistant sapphire crystal, 3 hand Swiss movement and a face bedecked with jewels. We could see this little (big) beauty fit very comfortably on Mr T’s wrist in the new A-Team remake! At the very bottom is a completely contrasting wristwatch, with a no-fuss polyurethane strap available in a multitude of bright colours. Named ‘The Time Teller’, this Nixon watch is great for the 2010 summer colourful watch trend and cheap as chips too!
We cannot stress enough how great these Nixon watches are. Surely when your watch enters the room before you do, you know you’re onto something good!
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Whilst watches have always been an accessory that most of us wear on a daily basis for both fashion and functional purposes, the past year has seen the watch rise even further through the accessory ranks with various styles of watches often being featured on celebrities and the style pages as the prominent and key must-have item of the moment. Here are Shade Station our collection of brands and watch designs are continually growing and this summer, we have more options available than you ever thought imaginable. For 2010, the major key watch look is all about vibrant colour, texture, and pattern with many brands integrating this into their watch collection, but in their own unique style.
First up, sports brand Adidas is constantly impressing us with their array of sporty but distinctively trend inspired Adidas watches including the new triple coloured Seoul watches, the highly retro Taipei watches and of course, the ever popular Oddity Candy watches. Fusing all the functional elements of a sports watch including lap timers, alarms, lights and date displays with highly stylish looks that incorporate bold and vivid colours, in addition to highly on-trend pastel tones, Adidas is still a core brand that is affordable and accessible to everyone but with superb effect.
BCBG is one of the new brand additions to Shade Station and the collection of BCBG watches are certainly guaranteed to impress every glamazon! Experimenting with shape, definition and texture, these ladies watches combine style appeal drawn from France, Europe and America and are geared towards the modern woman who likes to keep in line with the ever evolving nature of fashion. With sleek straps and distinctively shaped diamante embellished dials, it is no surprise that BCBG watches are a hot favourite in Hollywood with the collection of watches including sports inspired – such as the Elite Sport, colourful and elegant – including the Elite design, in addition to jewellery inspired such as the Releve watch.
Calvin Klein is a further exciting new brand addition with a range of super sleek, streamlined and sophisticated watches for men and ladies. These watches boast minimal detailing but are incredibly statement with contemporary aesthetics allowing each and every watch to work with any outfit. The new Glam ladies watch for example, innovatively gives the illusion that the dial hands are positioned on the strap and the Delight boasts a distinctive double stranded bracelet strap and a bold oval dial but keeps the remainder of the design simple, yet highly effective. The Calvin Klein watches experiment with texture and remain classically stylish, representing the essence and theme of the vast fashion and accessory collections by highly renowned designer Calvin Klein.
Of course, D&G watches are still a firm favourite and continue to impress us with exciting new designs that vary from bold and eclectic including the Hoop-la watch, to elegant and glitzy with the aptly named Cannes watch, and even classically chic as demonstrated in the Texas watch. D&G is a key brand that always remains prominent in the fashion industry and with typical watch elements such as logo emblazoned straps and dials, the use of diamante stones and unique aesthetics, D&G always has something to offer every style preference.
Diesel watches are further favourite brand with a selection of striking colour inspired designs, all boasting superb and innovative functions. DKNY also has a choice of stunning new watches that perfectly convey the essence of summer with the ultra glamorous and fashionable gold and white toned NY4913 watch, the gold NY4876 watch and the jewellery inspired NY4873 DKNY watches.
If you are seeking a watch that incorporates intrinsic attention to fine detail, striking looks and a creative amalgamation of colour and pattern, Ed Hardy watches could be for you. With a beautiful collection of tattoo art inspired watches with dials including artistic images of mermaids, skulls and other key Ed Hardy logos, colour is a large focus in the new styles with the pastel pink toned Spectrum ladies watch and the vibrant turquoise VIP unisex watch in the offering and making for great statement and highly on-trend pieces.
Another favourite that continues to impress us is Fossil watches, with their fantastic selection that successfully match function, with stunning looks. Fossil is renowned for their range of watches featuring wide and statement leather cuff straps and the new JR1148 watch for men is a fine example of this with two metal studs either side of the dial to create a stylish but edgy look. Polycarbonate straps are currently a huge trend within the watch fashion industry and the new ES2437 watch for ladies includes a white polycarbonate bracelet strap in addition to a diamante embellished bezel and mother of pearl dial, creating a casual but glamorous finish and edge to the overall design. Fossil is one of the best brand options for offering an exceptionally diverse range of watches in terms of style and is also highly respected in the watch industry for its superb and flawless quality.
Guess watches are still one of our most popular brands and are loved for their glamorous and glitzy designs that remain highly chic and ultra sophisticated. The new colour inspired Rush Guess watches for men combine vibrant tones with trendy and durable polycarbonate bracelet straps and boast a sporty edge. The new ladies Prism watches also feature colourful polycarbonate straps and a diamante embellished bezel for the added glam factor. The new Clearly Guess ladies watch with its diamante embellished triangle Guess logo is also a popular new favourite, as is the new Cupcake ladies Guess watch with a sleek black croco leather strap.
Juicy Couture is a super exciting new brand to hit our shelves and a hot favourite among the style icons in sunny LA! Juicy Couture watches comprise of a selection of wonderfully feminine styles with colourful and vibrant polycarbonate and leather straps, charm embellished and delicately detailed dials, and bold, statement designs typical of the overall Juicy Couture style. Perfect for making a real fashion statement, the new HRH and Fairytale Juicy Couture watches are definitely two new styles to look out for from this highly trendy brand, and are ideal for every princess!
LTD watches hit the style scene with a bang in 2009 with the brand rapidly growing in popularity throughout 2010. The new colourful and bold Maximo watches are the most recent additions and are indeed as the brand name suggests, strictly limited to 150 watches per design. Favoured by the likes of Dizzee Rascal, Jameela Jamil and The Saturdays, make sure you get yours quick before they go!
Marc Ecko watches include a selection of wonderfully bold and bling inspired styles for summer 2010 with highly detailed and artistic dials and elegant, chic and statement finishes. A Marc Ecko watch definitely makes for the ultimate wow accessory and the collection possesses a luxurious, elite vibe that is instantly recognisable to the Marc Ecko brand.
The watches within the Michael Kors collection are one of the most refined, elegant and unique in the industry. For 2010, Kors has integrated his love of soft, autumnal tones and colours such as cream, brown, gold and bronze with trend inspired elements including polycarbonate straps and diamante embellished detailing. White watches are a key look of this season, and the new MK5270 Michal Kors ladies watch with its white polycarbonate strap and exquisite pink gold plated stainless steel case and diamante embellished bezel perfectly captures every essence of the white watch trend but with the added Michael Kors elegance, luxurious finish and refinement. The new colourful Michael Kors watches are also a high recommendation for this season and fuse trendy with exquisitely chic!
Nixon has increased even more in popularity throughout 2010 having been spotted on a number of celebrities and style icons in addition to becoming renowned in the gadget industry. The wide range of Nixon watches are particularly impressive and the vibrant unisex Time Teller P available in array of striking colours is perfect for summer and also reflects the child inspired watch trend that is also a big look this year as conveys a more fun and quirky approach to fashion!
For those of you who are seeking a highly functional watch designed for use on the high seas, Nautica is the ideal brand with their new range of excellent watches for summer 2010. With ultra sleek looks and functions including water resistance of up to 100 metres, sub dial displays and highly reliable and accurate quartz movement, Nautica watches look equally great in the boardroom as they do on the sea and consistently provide incredible functional ability.
For a watch that steps away from the norm and demonstrates technical and visual design that moves outside of the box, Philippe Starck watches are a great option and effectively convey the minimal, ‘clean’ and thought provoking attitude towards design that Starck is renowned for in his work. The new PH528 Philippe Starck watch with its matte black unique rubber strap, minimal mirrored dial and diamante embellished case boasts an incredibly sharp and defined aesthetic and looks fantastically chic and visually interesting upon the wrist.
The classically British brand Ted Baker has a fantastic new selection of watches for summer; some with a typically traditional aesthetic and style such as the men’s 1039, and others a little more fresh and contemporary such as the TE1044, also for men. With sleek leather straps featuring textured finishes, bold dials and the subtle but chic use of colour, the new range of Ted Baker watches are highly versatile and effectively compliment any outfit.
The above brands are just a selection we have here at Shade Station and others in our vast collection include the great British street style brand Bench watches, the traditional inspired Ingersoll watches, Ducati watches for all you motor enthusiasts, Firetrap watches, the sporty Nike watches, Tokyo Flash watches for unleashing your inner geek and Animal watches, Police watches, Superdry watches and Zodiac watches to name only a few more. Make sure you take a look at our dedicated watch page which lists each and every brand we stock.
At Shade Station we are always on the lookout for the latest brands and styles and regularly update our watch collections accordingly so that you can be assured you are selecting from only the best brands around in terms of style, trend appeal, function and quality. Make sure you read our regularly updated style blog so you are up to speed with what’s hot and new in and which brands and watches all the iconic fashion movers and shakers are wearing! You can also follow us on Twitter @shadestation for daily style and stock updates.
From all of us here at Shade Station, we wish you a very happy and stylish summer!
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Summer is finally here and what a great excuse to add a pair of sunglasses, a chic watch, a statement piece of jewellery or an accessory to your look to compliment your summer style! Yes, here at Shade Station we have more brands and styles than ever before for you to browse and enjoy.
Whilst many of us don’t have the opportunity or budget to completely update our wardrobe each season, the simple use of a glamorous pair of sunglasses, a uniquely styled watch or a statement piece of jewellery can completely transform and update your outfit, bringing it to the forefront of fashion and injecting hints of those key trends making you every inch the style icon!
So let’s take a look at what’s in the offering from Shade Station for the summer season. Sunglasses are certainly the most popular type of accessory in the summer months – for the obvious reason of protecting the eyes from UV rays, and also to inject a certain edge to your look. Any fashion lover will know that sporty chic or sports luxe is a huge key trend of the moment and a pair of sporty but fashionable sunglasses can make for an incredible accessory investment.
New to Shade Station, we have Adidas sunglasses with their collection of sporty, slick, sharp and super trendy sunglasses for men and women in a range of frame designs, combining high quality and flawless style with affordability. Arnette is one of our recent brand additions to Shade Station and are the ultimate sporting sunglasses with a strong attitude and sleek looks. Revo is a further sunglasses brand that has greatly impressed us with their range of chic yet fierce sunglasses which incorporate highly superior and functional polarized lenses for maximum eye protection and visual clarity. Prada Sport sunglasses are also on our sporty style radar this summer and the styles within this collection all feature the distinctive red line Prada Sport logo and are perfect for use during sports or for someone who enjoys and on-the-go lifestyle and also wants to look polished and stylish! Of course, Oakley is still one of our most popular sunglasses brands, renowned for their superior use of technical innovation, sharp style and intense attitude whereby only the very best is good enough. Be sure to check out the latest and greatest Oakley styles.
For those of you who like your sunglasses to portray the essence of glamour, elegance and sophistication, look no further than brands including the super sought after and luxurious Chanel. Chanel sunglasses feature exquisite design elements such as stunning hinge detailing, ultra feminine oversized frames in addition to a variety of other frame styles to choose from and are a lifetime investment. BVLGARI, Tom Ford, D&G and Fendi sunglasses are also perfect for all of you glamazons and we are also very excited to have recently announced the arrival of Jee Vice sunglasses; as seen in Sex and the City 2, and MDG sunglasses; the product of the Madonna and Dolce and Gabbana collaboration. Both of these new brands offer the ultimate in feminine and striking glamour and are designed to make a real style statement!
Summer 2010 is all about bold colour in the form of bright neons in addition to more understated pastel tones, so why not take the opportunity to have some fun with fashion and inject some vibrancy into your look! Many of the brands mentioned above have used colour as inspiration behind their latest styles and let’s not forget the range of eclectic Pucci sunglasses and the timelessly stylish Ray-Ban sunglasses who continue to surprise us every year with new colours and patterns incorporated into a variety of the key and classic designs. There are also a whole host of brand new Ray-Ban styles just launched so be sure to check the Ray-Ban page.
Our dedicated sunglasses page lists each and every brand aside from the ones listed above so make sure you take a look at the entire selection!
Watches aside from providing value in terms of function are actually one of the most fashionable accessories, constantly focused on in the style pages and trend blogs and can definitely add a sense of unique personality to your style. One of the prominent watch looks for summer 2010 is colour, texture and pattern and there are an incredible range of brands for you to choose from to fulfil this particular style. Adidas watches, LTD Watches, Diesel watches and Nixon watches all superbly capture the element of colour with an amalgamation of vibrant tones featured in their numerous watch styles. Some possess a sporty edge, others combine sport appeal with the high trend factor and some designs also feature a strong hint of retro appeal for a fun and style savvy finish that also conveys a playful attitude towards fashion.
Watches featuring polycarbonate bracelet straps are a major key look this summer and are often seen worn by the celebs and teamed with gold or silver jewellery for a contrasting edge to the look. The Michael Kors watches and Guess watches collections boast a fine selection of colourful watches with polycarbonate straps – the white versions in particular are perfect for a fresh and trend focused summer style and the addition of rose gold cases and diamante embellishments on the dial and/or the bezel add just the right sprinkling of the glam factor!
Juicy Couture is an exciting new watch brand to hit our shelves and is also a hot favourite among the style icons in sunny LA! Juicy Couture watches comprise of a selection of wonderfully feminine styles with colourful and vibrant polycarbonate and leather straps, charm embellished and delicately detailed dials, and bold, statement designs typical of the overall Juicy Couture style. Perfect for making a real style statement, Juicy Couture watches are perfect for every style princess!
Other brands in the offering include the British Ted Baker and street style inspired Bench, the luxurious and glamorous but masculine Marc Ecko watches, Ed Hardy watches with some incredibly vibrant and striking new styles boasting tattoo art dials and straps with intricate detailing, and the innovative Philippe Starck watches for something a little different from the norm! Ingersoll watches are perfect for those of you who favour the traditional aesthetic of a watch but are seeking one that integrates modern technology and functionality, Ducati watches for all you motor enthusiasts, Firetrap, the sporty Nike, Tokyo Flash watches for unleashing your inner geek and Animal, Police, Superdry, ultra fashionable and high quality Fossil watches and Zodiac watches to name only a few more. Make sure you take a look at our dedicated watch page which lists each and every brand we stock.
We were also proud to recently unveil or new Elite watch section which provides an array of finely chosen brands and watches that are designed for investment purposes and feature exceptional technical innovation, the incorporation of only the highest and rarest materials and all boast superior and flawless construction. The Elite brands carefully selected to be featured in this section include TechnoMarine watches, Perrelet watches, U-Boat watches, Welder watches, Versace watches and Meccaniche Veloci watches. Designed for people who maintain a passion for watches, some brands focus on a luxurious, refined and highly desirable aesthetic and others create their selection of watches with intense function in mind such as U-Boat watches and Meccaniche Veloci watches. That said, each watch within the Elite section can be described as a design and technical masterpiece so make sure you take a look at the Elite watch section to read about these ultra high end brands in greater depth.
Once we begin to enjoy the warmer weather, this often provides inspiration and a more care-free attitude towards experimenting with accessories to adapt and spice up our summer style. It is amazing how one look can be transformed into a number of different ones with additions of various pieces of jewellery – avoiding the need for a complete wardrobe overhaul every year! Bold and statement jewellery is currently a key trend this season, with statement pieces seen on the catwalks and the High Street and used to add depth, colour and creativity to your personal look.
Amore & Baci have some extremely fun, elegant, sassy and unique pieces within their jewellery collection. What is particularly innovative about this brand is that you can create your own personalised bracelet or necklace with the addition of cute, feminine, striking and sophisticated Amore & Baci charms – add as many or as few as you wish whenever you like. The brand also features a selection of super glamorous and statement cocktail rings boasting exquisite colours, patterns and diamante embellishments.
Guess has some wonderful summer inspired new additions to their jewellery range and have especially homed in on the feminine and cute charm bracelet trend which is huge for summer 2010. You can purchase the unique Guess bracelet and add as many or as little charms as you wish, ranging from strawberries, shoes, four leaf clovers and even lipsticks! Diamante embellished and logo emblazoned silver pieces are common within the Guess jewellery collection and this brand is perfect for every girly girl who likes to be ultra feminine but still convey a sophisticated and style savvy attitude to her look!
Venus Beads have some gorgeous boho chic style beaded bracelets incorporating vibrant colours such as turquoise, pink, red, blue violet and black. Wear two or three stacked for a high fashion look or go for an individual bracelet to add an effective pop of colour!
Other jewellery brands include the urban street inspired Black Dice, the statement and edgy Police and Diesel and a selection of feminine, elegant, colourful and boho inspired jewellery pieces by CC Skye and Miss Sixty.
So that provides the summer round up of sunglasses, watches and jewellery and don’t forget to also check out our fabulous range of goggles and lifestyle accessories by brands including Oakley, Dragon, Adidas, Electric, Von Zipper and East Pak.
As well as a whole host of fantastic products, we promise to keep you updated with new brand additions and styles as well as celebrity and designer news and gossip in our daily updated Style Blog. We also have a Twitter page, whereby you can follow us @shadestation for instant and regular Shade Station tweets.
We make it our top priority to provide you with as many renowned designer sunglasses brands, watch brands and products as possible, in addition to the lesser known and unique ones that have just hit the style scene. We aim to cater for a range of style personalities and budgets and can ensure that each and every brand is also stocked at Shade Station due to its notorious and proven high quality. We believe that everyone has a unique sense of fashion and the huge array of accessories in the offering therefore allows you to create a bespoke look to your summer style.
We hope you enjoy browsing our collections and from all of us here at Shade Station, we wish you a happy and stylish summer!
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Nixon is an exceptionally cool brand that is highly prominent in the creative scenes ranging from music and art through to skating and extreme sports. Nixon is always being spotted out and about at industry events and has recently showcased its new collection of watches for 2010 at Baselworld in Switzerland which is the world’s leading international watch tradeshow. Nixon was excited to debut the new collection as well as some existing Nixon classics so I’m sure we have lots of new styles to look out for during 2010!
In other Nixon news, a Nixon watch favourite; the Time Teller P was selected by a prestigious design jury as the best watch of 2010. The watch was chosen as the best watch by the 2010 Travel+Leisure Awards because of its variety of cool colours and polyurethane materialisation and has also been described as a great watch to travel with due to its innovative design and durability. Indeed, the Time Teller P is definitely a cool watch and in a choice of vibrant and trendy colours including blue, pink and purple, it is simple yet striking and is the perfect accessory to jazz up your look.
The collection of Nixon watches are incredibly varied in terms of both style and price. On the higher and more elite end of the scale, watches such as The Ceramic and The Ceramic Player are made from exceptionally high quality materials such as mineral crystals and also feature custom three hand Swiss movement. These make for the perfect watch investments that are sure to last a lifetime.
Of course, recognising that budget is of the essence for many, Nixon also have some amazing styles that are a little easier on the bank balance but are still right on trend and perfectly convey the Nixon attitude and character. Bold and chunky styles are a common throughout the collection with design features such as prominent dials and wide straps including The Banks and The Duke.
Nixon watches definitely have a sporty feel but with a smart edge and are designed with contemporary aesthetics using interesting shapes and strong lines. The watches for ladies are feminine and incorporate colours such as purple, white and pink but are still designed with that typical Nixon attitude. The Rayna for example has a beautiful white leather strap and a white round dial which has a main inner dial and a smaller sub-dial making the watch minimal but visually striking.
Ultimately Nixon is a brand that designs watches with a fun and youthful vibe but the high quality materials used in production and the sophisticated and innovative designs means that they are much much more than just trendy watches. Inspired by sport, art, music and fashion, the collection is vast and wonderfully creative, definitely adding a sense of something unique and edgy to your look.
We’re sure that Nixon have many more cool watch styles to offer in 2010 so be sure to keep your eyes peeled!
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Spring is slowly but surely on its way and here at Shade Station we have a vast array of sunglasses, watches, jewellery and accessories to see that you step into the new season in ultimate fashion forward style!
Whilst many of us don’t have the opportunity or budget to completely update our wardrobe each season, the simple use of a glamorous pair of sunglasses, a uniquely styled watch or a statement piece of jewellery can completely transform and update your outfit, bringing it to the forefront of fashion and injecting hints of those key trends making you every inch the style icon!
So let’s take a look at what’s in the offering from Shade Station for the forthcoming season. Firstly, as the sun begins to finally shine, you are going to need a spectacular pair of sunglasses for safety and of course, style purposes. There are some incredible new brands to look out for in addition to a vast collection of new styles from the classic favourite brands.
One brand addition that we are pleased to announce is Burberry sunglasses. Famous for its iconic classic ‘Burberry Check’, this high end brand now has a superbly stylish range of sunglasses with the ever favourite oversized styles in addition to some more contemporary designs. Some of which incorporate the Burberry check pattern whereas others boast fresh spring colour nude tones (a top key trend this season) such as white, warm brown and fawn. The ultimate in feminine chic!
The next new sunglasses brand to look out for is Prada Sport sunglasses. Capturing the essence of the renowned Prada Italian style but adding a casual and sporty aesthetic, these sunglasses comprise of chic visor styles, wrap around and highly on trend geek chic style narrow and rectangular lenses with thick rimmed frames. Prada Sport sunglasses perfectly unite two key trends this season; colour and sport style with fresh white, red, and brown frames to choose from as well as classic colours and all incorporating the vibrant Prada Sport logo. Perfect for on-the-go-chic!
Marc Jacobs is hot on the fashion agenda and we have some incredibly stylish sunglasses to look out for by this ultra trendy and sought after brand. With dramatically oversized sunglasses to cool aviators, there are again a wide variety of designs to choose from for both men and women. Marc Jacobs sunglasses have a range of both colour and the always sophisticated black and the up to the minute shape will definitely allow you to fashionably stand out from the crowd!
Other brand favourites that we have added new sunglasses styles to include the ever chic and classic Chanel sunglasses which if you are the definition of a true glamour and style Queen, you won’t be able to resist! Fendi sunglasses, BVLGARI sunglasses, Gucci sunglasses and Dolce & Gabbana sunglasses and Dior sunglasses offer some incredibly sophisticated and vibrant high fashion orientated designs whilst Police sunglasses, Von Zipper sunglasses and Oakley sunglasses have some fantastic sports and lifestyle orientated styles capturing the ultimate in high function and great fashion. And who can forget the classic Ray-Ban brand? There are some amazing new Ray Ban sunglasses styles to look out for with modern twists on iconic styles such as the Wayfarer and Clubmaster in addition to some brand new fresh and contemporary designs. The limited edition Wayfarers with scenes such as the New York subway are a must for those at the cutting edge. For the ultimate in high tech innovation, Oakley has some incredible new sunglasses incorporating the latest lens technologies providing maximum eye protection and of course, conveying superb style. One of Shade Station’s favourite brands this summer for ladies is Pucci sunglasses. The colours, shapes and design are so perfect we defy any stylish lady not to be going gaga over them!
Watches are a fantastic accessory to capture a particular style and we have some great new models to keep your eye out for. Again, it is all about the colour this season with watches and the bolder and more vibrant the better! Brands that perfectly express this include the sporty but ultra trendy Adidas watches, Nixon watches, Black Dice watches and LTD Watches, D&G watches and Ed Hardy watches with their beautifully detailed tattoo art watches. Hot brands which have some fabulous new styles are DKNY watches for that spirit of New York style, Diesel watches for innovative edginess and Fossil watches for something completely unique but highly on trend. All of these brands offer a variety of watch styles and achieve a great balance between originality and high trend appeal. For something super elegant DKNY watches, Guess watches and Michael Kors watches have some wonderfully striking and feminine watches with diamante embellishments, bracelet straps, chic patterns and jewellery reminiscent aesthetics. Perhaps you are after something classic and traditional? If so, be sure to check out our ranges of Ingersoll watches, Tsovet watches, and Wenger watches.
Sporty watches are again very high on the trend agenda this season and brand which capture this look include Japanese fashion inspired Superdry (check out the Superdry Sport watches), Animal watches, Nautica watches, Timex watches and who can forget the sure sporting favourite Oakley watches with some cutting edge and innovative designs that will ensure you are top of your game!
Finally for that ‘geek chic’ appeal, be sure to take a look at our collection of Tokyo Flash watches with their exquisitely futuristic designs and cunning but clever methods of telling the time. Philippe Starck watches also has some visually exciting and minimal style models and the celebrity favourite Black Dice watches includes some ultra fashion forward and innovative styles.
When the weather begins to warm up and we’re no longer adorned in coats, scarves and gloves, jewellery is a fantastic way of conveying a unique sense of style and Shade Station has some beautiful, funky and edgy styles to look out for by key brands. Jewellery is going to be a huge trend this season, with statement pieces seen on the catwalks to perfectly compliment a chic summer look and add depth, colour and definition.
The hot new brand to look out for is Venus Beads which have some gorgeous boho chic style beaded bracelets incorporating vibrant colours such as turquoise, pink, red, blue violet and black. If feminine is your thing, look no further that Venus Beads with their wonderfully intricate patterned beads and subtle charms. Wear two or three stacked for a high fashion look or an individual bracelet will add just the right pop of colour to inject vibrancy into your look.
Amore & Baci have some extremely fun, elegant, flirty and unique pieces to catch your eye. With chunky colourful rings with beautiful patterns and diamante embellishments, cool charms in the designs of handbags, shoes and angels, what is unique about this brand is that you can create your own unique bracelet or necklace with the addition of charms – add as many or as few as you wish. If you are a girly girl with a sense of edginess and likes her jewellery to represent personality, this is a fantastic brand to opt for.
We also have some new street inspired pieces from Black Dice with a selection of cutting edge rings and dog tag style necklaces for man and ladies and Diesel, Police and D&G have also perfectly combined edgy with striking. Guess and CC Skye (a favourite of boho Queen Nicole Ritchie) also have some incredibly feminine and statement jewellery.
As well as a whole host of fantastic products, we promise to keep you updated with new brand additions and styles as well as celebrity and designer news and gossip via our daily updated Style Blog so you can be sure that you are well in the know about who is wearing what! We also have a Twitter page, whereby you can follow us @shadestation for instant and regular Shade Station and general fashion news.
Here at Shade Station we make it our top priority to provide you with as many designer sunglasses and watch brands and products as possible to cater to a range of style personalities and budgets – all of which have high quality in common. We believe that everyone has a unique sense of fashion and the huge array accessories in the offering allow you to create a bespoke look to your spring and summer style. We hope you enjoy browsing our website for that perfect accessory and from the whole team, we wish you a happy and of course, a stylish season ahead!
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Throughout 2009 we have seen many watch brands moving away from the typical and classic silver and gold metal tones and adding a splash of colour into their collection of watches. Nixon is one of these brands who has recognised that colour is a key trend which is set to continue for quite some time and thus a selection of Nixon watches incorporate bold and vibrant colour palettes which can add an instant wow factor to your look.
Whilst on the catwalks, in typical autumn and winter style, colours are more muted and neutral and we have seen many tailored and structured looks which provides scope to use accessories as a way of adding a sense of vibrancy and personality. Colourful watches have been noted by many fashion critics as incredibly stylish and provide people with the ability to add something unique to their wardrobe in a way that is much less expensive and often a lot more fun!
Nixon watches have some fantastic colourful and vibrant options and bold colour doesn’t necessary mean a young look – get the colour and style right and the watch will still look sophisticated and ultra chic. The Dynasty Leather ladies watch with its purple leather strap and dial is a great example of how colour can still look smart as the elegant stainless steel buckle and simple dial with silver accents means that the focus remains entirely on the bold colour and the watch doesn’t look too over the top or fussy. The men’s Rubber Player is also available in strikingly bold colours which with its large and robust aesthetic, the colour definitely adds some dynamic style to this watch. The ladies Spree watch combines unique style/shape with colour and is very reminiscent of a bracelet with a series of discs making up the dial and the strap, and come in a variety of colours such as alternate black and white – great for a 60’s mod look and baby pink for something ultra girly and pretty. Again, the watch feature/function elements remain simple so that the attention is drawn to the design and colour. The Vega is another ladies watch which comes in a particularly large variety of colours including pink, yellow, purple and one model incorporates a striking multi-coloured combination for an ultra bold and fun look.
It is amazing how colour can instantly lift your outfit and colourful accessories work best and look most striking when placed against a more neutral toned outfit so that they really stand out. Nixon is a great brand as it offers something for every style and trend and even the colourful watches mentioned above are available in simple black and white tones if you prefer. Gold and silver watches are great and offer a classic look, but if you really want to stay on trend or convey some personality in your style, a pop of colour with a Nixon watch is definitely the way to go this season!
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Nixon watches have certainly caused quite a reaction within the watch industry in recent years and despite having only existed since 1997, the reputation of the brand has continued to grow from strength to strength. Founded in California, Nixon started as a boutique watch manufacturer and specialised in designing and producing watches for a younger market who were primarily looking for fashionable watches as opposed to function. However the brand could see that there was an increasing market of consumers who wanted both fashion and quality and so Nixon embarked on catering for this need which is what has made them so successful and popular today.
In 2006 Nixon was bought by high profile company Billabong who produces clothing, shoes, accessories and watches geared towards the surf and skate industry. This has also helped to raise the Nixon profile and exposed the watches to a wider target market. Despite the watches being skate and surf orientated, the quality combined with the unique style means that they are incredibly popular on a much larger scale.
Nixon watches are definitely considered as an elitist watch and are associated with innovative and creative design, incredible quality and unique and slick styling. Some Nixon watches are also rather expensive such as The Ceramic Player which at £1,100 is definitely an investment watch that you would expect to wear for years to come. The materials used in this model include sapphire crystal in addition to 25 jewels and Swiss Made Mechanical movement – these are the absolute finest you can get and so this watch is indeed one that will last for decades and the sleek and simple yet striking styling means that it will look timelessly on trend. If your budget doesn’t stretch that far, fear not as there are many Nixon watches which sit in a more affordable price bracket. A new model to look out for is the Rubber Player which again is very simple (and designed with a similar aesthetic to the Ceramic Player) with its block colour, rubber strap and case and sleek dial with a jewel placed at the 30 minute marker. This Nixon watch is also available in yellow and bright blue if you like to inject a bold splash of colour into your look (very on trend right now). At £140, this watch is a little more on budget but the quality and sleek styling is still top of the agenda .
Nixon tends to make their watches considering various personalities and therefore some styles are a little more overstated than others. The Duke Nixon watch for example is bold with its chunky layered aesthetic and striking dial and the Time Teller P is a youthful looking watch incorporating multiple bright and vibrant colours. If you want classic, The Spencer is a great option and for girls, The Pirouette and The Rayna are perfect if you want something feminine but funky. The Dork Nixon watch with its talking digital display will definitely appeal to those with an inner geek! Whether your personality is fun and youthful or classic and chic, there is definitely a Nixon watch to suit. Whatever you choose, high quality and innovative styling is guaranteed.
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