Nixon’s popularity has cemented itself this month with the launch of the new Nixon range into Bloomingdales in New York. In association with the very hip NYLON magazine, Nixon has wisely chosen September’s New York Fashion Week for its launch, ensuring the media gives the event all the attention it deserves! With a permanent seat in one of New York’s premier fashion stores, Nixon is certain to win over New York City women with their cool wristwear and funky designs, whilst seducing even more men to the Nixon side.

Thankfully you don’t have to travel to the Big Apple to get your Nixon fix. Shade Station is an official Nixon dealer and as such we have an amazing range of Nixon watches on the website to suit people on all budgets. Click here to find out more!!

Click here to visit our Nixon Watches section

Nixon are most commonly renowned within the sports industry and their timepieces have steadily made an impact on the watch scene over the last decade. Nixon watches originated in California in 1997 as a boutique watch manufacturer making specialist watches for the youth and fashion market and wanted to create something a little different by catering to all styles and tastes.

Particularly popular within the surfing market, Nixon now also produce a wide range of lifestyle products but are probably most famous for their extremely well crafted and on-trend timepieces. Nixon watches are regarded as highly sought after and represent style, class, individuality and quality.

Nixon aim to create watches with personality and the various designs are created according to individual personalities. If you are after something bold, vibrant and fun, the Vega Nixon watch in hot pink would be a perfect choice whereas if you are seeking something a bit more subtle, The Private would be a more suitable option. Nixon have even designed something for the dork in us (there is a dork in everyone after all!) which is aptly named The Dork. The names are definitely part of the fun when choosing a Nixon watch!

Of course, where there is a cool accessory, there is a cool celebrity who will be seen sporting it and Nixon have even recently created an elite new range designed by celebs such as Fall Out Boy, Ringo Starr and Jack Black who are all fans. The proceeds of this range will go towards The Grammy Association’s MusiCares MAP Fund and The Tony Hawk Foundation. Of course, Nixon are primarily geared towards surfing and sport and so have many celebrities in this field such as Casey Brown and Mike Gleason who are all fans of the brand. Johnny Depp was also recently spotted wearing a Nixon watch. These watches all have a sporty yet stylish edge and have that element of knowing you are wearing something ultra cool!

Click here to visit our Nixon Watches section