Ray-Ban is the brand that it synonymous with A list style. Celebrity folk such as Robin Pattinson, Audrina Patridge, Kate Beckinsale, Leona Lewis, Nicole Ritchie, Drew Barrymore and Brad Pitt are just a mere handful of stars who have all been spotted numerous times wearing a pair of Ray-Ban sunglasses to protect their peepers and of course, to make a style statement.
Sunglasses are so much more than a functional accessory, which is ironic in the case of Ray-Ban as the first ever pair manufactured in 1936 were designed specifically to protect the eyes of pilots. This particular style was the iconic RB3025 Ray-Ban aviator, which is still one of the most popular types of sunglasses in the world and is persistently seen worn by a huge number of celebs and fashion icons. The style is timeless and never goes out of fashion.
What people love about Ray-Ban is that the brand is constantly surprising us with new and exciting designs, as well as introducing re-vamped versions of the old school styles. Everyone can wear a pair of Ray-Bans and look fab as there are so many designs to suit a number of face shapes whilst remaining in keeping with current trends. The Ray-Ban RB4141 sunglasses for example, are a favourite with singer Florence Welch and are an easier to wear version of some of the more prominently rounded sunglasses that were popular this year. The RB4141s perfectly capture the trend but infuse an effortless and versatile edge.
The Ray-Ban Cats collections have also been a favourite during 2010 with their vibrantly coloured frames and statement oversized shapes. The RB4126 Cats 1000 sunglasses have a definite high-fashion appeal with their highly positioned arms and chic oversized lenses, but the distinctive Ray-Ban vibe makes them fun and easy to wear.
What Ray-Ban always gets right is providing a wide array of colour choices in nearly every design. Black can often look harsh on some skin tones, or perhaps you just don’t like to wear black. Therefore, the brand has versions in softer shades including tortoiseshell, dusky pink, cream and brown to name only a few choices, which are more flattering against pale faces whilst the ultra vibrant colours look superb on darker complexions. The Wayfarer is a great example of an iconic Ray-Ban style that is available in an incredible selection of colours and patterns.
If you’re looking to invest in a truly great designer brand then you really can’t go wrong with Ray-Ban. Many of the sunglasses are accessible from a price perspective, some styles feature specific types of lenses if you require superior lens technology, and the choice is so varied that you’ll be sure to find something to perfectly suit your skin tone, face shape and general style preference. Plus, a pair of Ray-Ban sunglasses will instantly add a sense of chic to your look and will remain timelessly stylish year after year.
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It doesn’t get more luxurious and exquisite than Chanel! Though we’re still in the colder season, the collection of Chanel sunglasses, created by Karl Lagerfeld make the perfect winter accessory, protecting the eyes from the sun whilst also looking beautifully striking, show-stopping and chic.
There are some incredible new styles to look out for this season, all of which ooze the classic and elegant Chanel appeal whilst also boasting feminine and pretty detailing. The new CH5192 Chanel sunglasses are an ultra contemporary design by the iconic designer brand, featuring an oversized frame but one that isn’t too dramatically large and will suit a number of faceshapes. The striking feature can be seen upon the ornate hinge and the classic Chanel lettering logo is also displayed on the arms.
A further new style just added to the Chanel collection is the CH5185 design. The elegant frame is subtly oversized and also features a slight cat-eye finish. The arms also incorporate a textured metal section and display the distinctive double C Chanel logo on the hinge. This style is perfect if you like your sunglasses to be versatile but still with the luxurious Chanel appeal!
For a design that just screams Chanel, the new CH5171 sunglasses are the perfect choice! With a thick oversized frame and slim arms, the prominent feature can be seen on the hinge where there is a beautiful Chanel ribbon with the intertwining double C Chanel logo. This is a classic Chanel style with subtle yet striking detailing that immediately makes the sunglasses recognisable to the brand.
A pair of Chanel sunglasses will make a timeless accessory investment and never fail to add a sophisticated touch to any look, making every lady feel elegant, chic and ‘dressed up’. Chanel is one of the most iconic designer brands of all time and style setters such as the Olsen twins, Nicole Ritchie and Rihanna have all been spotted wearing a pair of the brand’s sunglasses. Definitely a must-have for every fashionista!
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If you’re looking for the perfect pair of sunglasses this season that tick all the style and trend boxes, then look no further than Italian fashion brand Prada.
Prada is one of the most sought-after designer labels of our time and a pair of Prada sunglasses are the perfect way to add a show-stopping edge to your look. Retro inspired sunglasses are a huge look this season and the PR19MS Prada sunglasses capture this trend perfectly whilst also maintaining the distinctive and high-fashion Prada edge.
A style for ladies, the PR19MS Prada sunglasses feature a thick frame which reaches a point at the upper outer corners and therefore creates a sultry cat-eye effect. The bold rectangular silhouette of the design remains the statement aesthetic feature with the iconic Prada lettering logo elegantly and demurely displayed beside the hinge.
The PR19MS sunglasses are available in an array of colours ranging from a dark Havana frame with graduated brown lenses, a classic black frame with graduated grey lenses, or for something vibrant and ultra feminine, a clear pink florescent frame with graduated brown lenses.
Style icon Nicole Ritchie is a fan of cat-eye sunglasses, teaming her pair with a dressed down daytime look and proving just how versatile the style is. Kelly Osbourne has also been spotted wearing a pair, again using them to add a striking finish to a simple white tee and black leggings.
So why not go a little more bold and statement for 2011! Ideal for complimenting a fierce dressed up look and a great way of jazzing up a casual outfit, the PR19MS Prada sunglasses definitely have that retro inspired wow factor and really add a sense of personality and elegance to your style.
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Despite being founded back in 1937, the Ray-Ban brand today in 2010 is stronger than ever! Every year Ray-Ban usually reveals a new and exciting style or a revamped version of an iconic style, so we are always waiting in anticipation to see what’s coming next!
Last year when retro style was a huge key trend, the old-school colour inspired Ray-Ban Clubmasters were one of the hottest designs to be seen wearing. Still a favourite that has continued through to summer 2010, the Clubmaster is an incredibly popular style and we predict that the forthcoming music festivals will definitely see the colourful and classic Clubmasters once again, in all their glory!
There is also a Ray-Ban design that all the style icons, celebrities and anyone who knows a thing or two about fashion are constantly seen wearing – the Ray-Ban Wayfarer. Kate Moss, Nicole Ritchie, Lauren Conrad, Kristen Stewart and Robert Pattinson have all been seen sporting their classic and colourful Wayfarers (with Robert wearing them on-screen in Twilight as well as off-screen!) and the design just seems to flatter every face shape, providing your finished look with that sense of star quality.
It’s probably fair to say that the Ray-Ban Wayfarer has become a defining fashion item of this era and is likely a staple in many of our wardrobes or at least one that is high up on our wish list! The flattering shape that looks great on men and women is synonymous with only the coolest movers and shakers in the fashion and celebrity industry, yet also looks effortlessly stylish on us ‘normal’ folk who love the opportunity to get a piece of what our face celeb is wearing – and be able to wear it according to our own style and still look great. Ray-Ban sunglasses are accessible to everyone yet still possess sought after status due to the brand’s significant history and the superior quality of each pair, meaning that you really do get more than what you pay for.
Colour and the concept of mixing patterns and prints is a huge look for summer 2010 in clothing and accessories, therefore the Wayfarer has adapted accordingly to suit this trend. The acetate, slightly masculine and bold shape remains exactly the same but vibrant colours and patterns on the main frame and/or the frame interior have being added with the result being a contemporary, fresh and trendy collection with that flawless classic edge that has highly contributed to the overall success of Ray-Ban. From desert camouflage Wayfarers to pastel multi coloured crystal Wayfarers and even bright sunshine yellow Wayfarers, make sure you check out the latest collection to see which creative design catches your eye – each and every pair will make you look instantly stylish in an effortlessly ‘thrown together’ way, and the use of colour and pattern in the new Wayfarers is a great way of adding some vibrancy to your summer style!
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American fashion designer Marc Jacobs is one of the most sought after designers in the world with his pieces seen on some of the most inspirational fashionistas in the industry.
If we’re honest, as much as we’d love to, many of us can’t afford to adorn ourselves in Marc Jacobs clothing and accessories and so therefore in 2001 Jacobs launched his Marc by Marc Jacobs diffusion line which now means that we can all look stylish in his pieces and still manage to keep our bank accounts (relatively) happy! Proving an immense success, from the moment it was showcased on the runway, all the style icons including Lauren Conrad Nicole Ritchie and Megan Fox were rushing out to be seen in Marc by Marc Jacobs and it quickly became one of the most prominent, hip and cool designer labels on the style scene.
We are incredibly excited to be getting a piece of the action at Shade Station with the arrival of Marc by Marc Jacobs watches; comprising of designs for men and women in addition to a selection of unisex styles that look equally cool on the guys and girls. The designer is famed for his love of quirky appeal and retro chic and this theme is definitely evident in the watch collection. The range is beautifully eclectic with features including stainless steel chunky straps or on-trend polycarbonate straps with textured links and bold dials with colourful time markers. The dial is usually the striking point of each watch; some with funky designed numbers presented in the images of ghosts and hearts for example, adding a sense of light-hearted fun to fashion which is representative of the designer’s personality! Some Marc by Marc Jacobs watches are also creatively jewellery inspired with daisy shaped pendant dials (daisies are a core part of the entire Marc by Marc Jacobs collection) on a necklace chain. Colour is a strong design element but is never too ostentatious, with the overall look of the watch remaining trendy, ultra stylish and statement.
For ladies who like to go glam and elegant, there is a Marc by Marc Jacobs watch to suit as well as watches to appeal to all of you quirky and eclectic style lovers. Many Marc by Marc Jacobs watches have the ability to transcend from day to night and the collection also features statement watches that are hugely on trend but with the Marc Jacobs vibrant, artistic and unique stamp.
The Marc by Marc Jacobs watch collection is definitely one that should be on your radar if you love designer fashion and will ensure that you score some serious style points! Funky, cool, quirky and unique – a Marc by Marc Jacobs watch is without doubt, a major must-have accessory of the season!
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DKNY is a brand that quite simply never goes out of fashion. With a core style that remains unique to the fast paced essence of New York lifestyle, to keep the brand fresh, DKNY also injects seasonal trends into its range of clothing and accessories including the range of DKNY watches making it appeal to stylish men and women of all ages.
Any trend savvy individual will be aware that colour is a huge spring/summer trend; particularly in accessories and therefore the colour inspired DKNY watches for ladies (such as the NY4795) are a must-have and are perfect to inject that splash of colour that your everyday work outfit for example may lack. With colourful hues including pink, turquoise and green in addition to classic white and black, these make a stylish but simple way to add that high trend look to your ensemble. The visually attractive leather gloss straps and sleek dials keep the watches smart and sophisticated and adaptable for any occasion!
There are also two hot new styles to look out for this season. Firstly the new NY4367 DKNY watch is fab for ladies who like an elegant but trendy watch that also has a jewellery inspired quality. With a polished stainless steel bracelet strap that comprises of a double strand of chunky style chain links (a further key trend), the silver rectangular dial remains sleek and simple with the 12 and 6 markers elegantly displayed along with a subtle DKNY logo. The effect of this is that the attention remains on the detailing of the strap and allows the watch to be overstated and glamorous but without looking ‘over the top’.
The new NY1440 is a further addition to the DKNY watch collection and is a unisex design with a bit more of a casual edge – that still of course, retains the DKNY style factor! With a carbon coated stainless steel case and a black leather strap, the large dial is the focal point and also features a seconds sub-dial for added functionality. The perfect everyday watch that still injects a contemporary and stylish edge to your look!
DKNY watches never fail to impress and at prices that are accessible to many budgets, they are an ideal way to bring that unique DKNY style to your wardrobe as seen on many celebrities including Paris Hilton, Miley Cyrus and Nicole Ritchie to name only a few. We’re just not sure which one/s to choose – oh, decisions decisions!
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Jewellery is a simple but incredibly effective way of instantly bringing an outfit to life. A great bracelet, statement necklace or an edgy pair of earrings can make your look relevant to current trends and really inject a sense of personality and character into your style. As summer is also on the way, this provides a great opportunity to really experiment with the different jewellery options and add colour, depth and a sense of imagination to your look.
Here at Shade Station, we have a selection of beautiful, cool, timeless and edgy styles to look out for by key designer brands. One massive trend for spring/summer 2010 is colour and when the sun is shining, a splash of colour is the perfect way to lift our appearance and mood. One of our fabulous new brands to look out for is Venus Beads which have some gorgeous boho chic style beaded bracelets incorporating vibrant colours such as turquoise, pink, red, blue violet and black. If feminine is your thing, look no further that Venus Beads with their wonderfully intricate patterned beads and subtle charms. Wear two or three stacked for a high fashion look or an individual bracelet will add just the right pop of colour to inject vibrancy into your look.
Amore & Baci beads are a further key brand and have some extremely fun, elegant, flirty and unique pieces to catch your eye. What is great about this brand is that you can create your own unique bracelet or necklace with the addition of charms – add as many or as few as you wish according to how bold or subtle you like to be. Cool charms within the collection include handbags, shoes and angels. Large cocktail or statement rings are the perfect way to add instant glamour and instantly make you feel more polished and sophisticated. Amore & Baci have an incredible ring collection which will continue to look great season after season and incorporate stunning colours such as turquoise, pink, blue, red, green and cream as well as beautiful patterns and the addition of diamante stones.
Guess Jewellery has also introduced a stunning collection of jewellery including earrings, charm bracelets and necklaces and colourful leather cuff bracelets for an edgy but feminine look. Guess is renowned for sparkle and glitz and common aesthetic features throughout the jewellery range includes diamante embellished fun and flirty charms and logos. Perfect if you like your jewellery to represent a girly but sophisticated and chic style.
Combining boho style with tribal, Roberto Cavalli Jewellery captures these trends perfectly with tusk style charms features on leather thong necklaces, gold chain charm bracelets, key shaped pendants, and turquoise tones entwined with gold and silver tones. The jewellery tends to boast a chunky style aesthetic, but incorporates delicate features to balance and soften the look and make it statement but wonderfully feminine and demure.
We also have some new street inspired pieces from Black Dice Jewellery with a selection of cutting edge rings and dog tag style necklaces for men and ladies and Diesel Jewellery, Police Jewellery and D&G Jewellery have also perfectly combined edgy with striking. CC Skye (a favourite of boho Queen Nicole Ritchie) also have some beautifully feminine and statement jewellery as do Miss Sixty. DKNY Jewellery is also a firm favourite with its cutting edge and strong but ultra chic range of necklaces, rings, bracelets and earrings with charm features and pretty diamante embellishments for the added glam factor.
Make sure you keep your eye on our style blog which provides updates on new brands in stock and key styles to look out for, as seen on the celebs. The perfect item of jewellery can make you feel incredibly special and is a great way of injecting an element of colour, sparkle, edginess or elegance into your summer look.
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An amazing pair of sunglasses can make an incredible fashion statement and the ultimate classic label which depicts style, sophistication and timeless appeal is none other than Chanel.
Founded in 1914, by the originally stylish Coco Chanel, the designer primarily started the label having opened two small boutiques in France. As time went on, the Chanel name became synonymous with style and quality and the brand brought us such fashion classics as the little black dress, the quilted handbag, the Chanel suit, and the famous line of perfumes. Before her immense success, Coco Chanel was considered rebellious with her sense of fashion but her label has become possibly the most sought after in the world.
Chanel products now include clothing, fragrances, accessories, make up and of course, sunglasses. In 1999, in partnership with Italian eyewear producer Luxottica, the House of Chanel introduced its first line of sunglasses despite Coco Chanel passing away twenty-eight years previous. Her influence on style and fashion remains one of the most prominent and heavily inspired by her own creations, Karl Lagerfeld of Fendi (who is now the Creative Director of Chanel) decided to launch a line of Chanel sunglasses which first became largely popular after been seen on the ladies Sex and the City.
One of the most attractive factors of Chanel sunglasses (aside from the beautiful designs!) is that they allow you to enjoy a part of the label at a smaller price – many of Chanel’s products are priced way out of the league of the majority of consumers, and therefore the glamorous sunglasses allow you to enjoy the glamour of Chanel and become part of the brand.
Over the years, Chanel has designed a large range of sunglasses but the brand likes to keep its styles typically oversized, classic and dramatic. These elements are synonymous with the Chanel brand in general and it is what makes the products distinctive and unique. The CH5076H Chanel sunglasses for example are oversized with thick translucent brown lenses and definitely inject an element of drama and Chanel glamour into your look. For something a little classic, the CH5149B sunglasses with oversized black frames are perfect and the jet black quilted patterned arms make these sunglasses incredibly Chanel. The Chanel quilted bag is one of the most sought after and desired accessory in the world and these sunglasses incorporate the style. For something even more overstated, the CH5146 Chanel sunglasses with a black and white crystal patterned frame are the perfect option. All the sunglasses within the Chanel collection feature the classic double C Chanel logo upon the arm hinge and some also incorporate diamante detailing. Whatever the features, Chanel sunglasses are instantly recognisable by the timeless, dramatic style and exceptional high quality.
Oversized sunglasses are a huge style trend and are very much synonymous with the ultimate fashionista! Chanel is very much a trend leader that others try to emulate and the range of sunglasses are trendy and stylish but remain classic and elegant which is ultimately what the brand is all about. Chanel sunglasses will complete and compliment a refined, polite and sophisticated look in true A List style and celebrity fans of the brand who are regularly seen wearing their Chanel sunglasses include Mary Kate and Ashley Olsen, Nicole Ritchie and of course, American Vogue Editor Anna Wintour.
Coco Chanel once said that luxury was “the necessity where necessity ends”. Even if you are unable to afford other products in the Chanel collection, a pair of the brand’s sunglasses will definitely allow you to experience a little bit of that necessary luxury!
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Pucci is a bit like marmite, you either love it or you hate it. Renowned for their swirling, colourful patterns, a Pucci print is an ’in yer face’, ‘take me as I am’ style statement for bold, confident women and men. Unlike other fashion houses whose designs are often hard to tell apart, Pucci is distinctive and instantly recognisable and this is it’s beauty and strength.
Often thought of as a summer, beachwear label, you may be surprised to hear that Pucci’s first foray into the fashion market was designing skiwear for image concious Europeans in the 1940s! By the Fifties Pucci was a household name and famous women of the time from movie stars like Sophia Loren to the style icon Jackie Kennedy were all seen sporting the Pucci pattern. Indeed Marilyn Monroe was buried in a Pucci dress.
From the Fifties to the present day, stylish, informed women have always chosen Pucci. Victoria Beckham, Kate Hudson and Nicole Ritchie are all big fans of the print, as are a host of other A-listers who are often to be found shading their peepers from the sun with the latest Pucci models… these women include Elle Macpherson, Mandy Moore, Oprah Winfrey and Brooke Shields.
Almost always oversized, with a unique arm, sporting a slightly paired down version of the classic pattern and generally a coloured frame, Pucci shades look chic, elegant and sexy. Quite simply, I defy you not be smitten once you’ve set eyes on a pair of Pucci sunglasses, they’ve certainly stolen my heart!
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Let’s face it, who doesn’t want to own a pair of Prada sunnies. Prada has become synonymous with style, elegance and good taste. Never knowingly over the top or excessive, Prada is always on trend and rarely puts a foot wrong.
One of last years hottest celebrity sunglasses trends were Prada’s Butterfly shades. At one time or another most of Hollywoods A-list could be seen sporting them. Nicole Ritchie, a big sunglasses fan, spent most of the summer in hers as did Paris Hilton and actress turned singer turned Anglophile Juliette Lewis. This year’s collection is all about smooth curves and wide frames in black and royal purple. The perennially popular aviator also gets an update for 2009 with a double bridged nose and an unusually wide arm. Eva Longoria has already been seen in this 56IS aviator style this year. While we’re yet to predict which style will prove a hit with the fickle fashionistas, you can bet your bottom dollar Prada will be adorning many a celeb face this summer.
Although Prada pre dates The First World War, (it was founded in 1913) it didn’t really enjoy commercial success until Miuccia Prada took over the company reins in 1978 and even then it wasn’t an overnight wonder. Having laid the groundwork throughout the Eighties, Prada finally came into it’s own in the early Nineties with the explosion of celebrity voyeurism, when just about every media darling was seen in Prada’s elegant threads. The ball kept on rolling and in 1998 the company launched their own line of sunglasses, which have proved popular with celebrities and ‘civillians’ alike. For all of us who covet a Prada piece but can’t quite (ok, not even nearly) stretch to over a grand for an item of clothing, their collection of eye wear means we can all own a little of the dream.
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