Despite already being incredibly popular and high profile, Black Dice is a relatively new brand and was launched in 2006 by Guiseppe Zuccarello. The brand was primarily launched as Zuccarello had noticed a clear gap in the watch market and wanted to provide consumers with something different. Currently the industry comprised of watches which were either high end luxury and incredibly expensive or watches which fell into the sports/fashion sector whereby style and function are of equal priority. Not wanting to compromise on quality, Zuccarello had the ambition of creating watches which were trendy, chic and sophisticated but with a more edgy and urban appeal, and which take inspiration from current street culture and urban music.
The general vibe of Black Dice watches are urban street and thus it has a young following and a favourite brand of many celebrities. The various styles fall into the price bracket of between designer and high street and thus they are accessible to a wider target consumer but still have that high quality association.
What has really helped to put Black Dice watches on the map is the brand’s link with the urban music scene. The design of the brand’s watches is very much inspired by music as a whole genre and bands including JLS, Jay Sean and Alesha Dixon and numerous celebrities in the fashion scene are often spotted sporting a Black Dice watch. The brand was also featured at the incredibly high profile MOBO awards (Music of Black Origin) whereby the celebrities and audience had the opportunity to check out the range and be seen wearing it. The Black Dice watches were incredibly popular and are now the watch choice of many urban artists, bands and celebrities.
There are many stylish designs within the Black Dice collection. Here is a list of the latest styles.
Black Dice Watches – The Grind
With a bang on trend wide strap and large square dial, The Black Dice Grind is a statement watch designed for men but could also be worn by girls to capture the boyfriend look. With unique features such as a rotating inner watch face, bold coloured stitching detail and industrial hex bolts making for a heavy duty look, this watch is slick and will definitely give your outfit a funky edge.
Black Dice Watches – The Guru
The Black Dice Guru is definitely a uniquely designed watch and is available in a selection of vibrant colours which is a key trend this season. With a rubber brand bracelet strap the unique point about this watch is that it can be programmed to display your own messages on the LED system. With a hint of retro appeal combined with contemporary technology this watch looks striking in addition to incorporating innovative and fun features.
Black Dice Watches – The Showman
This very aptly named and exclusive Black Dice Showman watch is definitely a real show stopper. This watch features a crisp and cool polished white ceramic case with a diamante studded bezel for that extra bit of bling. With many celebrities sporting the white watch look, this model is particularly urban street style and also features a sub dial chronograph.
Black Dice Watches – The Entourage
An incredibly chic men’s watch with an elitist feel, this exclusive Black Dice Entourage watch ticks all the boxes when it comes to unique urban style. With sleek gold and brown colour tones, a wide strap and a bold dial with a dual time display and a digital time display, this looks striking upon the wrist and definitely conveys a sense of confidence and style personality in the wearer.
Overall, Black Dice watches are incredibly stylish and make the perfect statement accessory which portrays something about the personality of the wearer. Hitting on key trends such as wide chunky straps, bold colour, sharp angles and innovative shapes, Black Dice watches are instantly recognisable and therefore are timelessly stylish. Taking inspiration from culture, street and urban style and fashion, music, art and design, Black Dice watches are the perfect choice if you are looking for something that little bit different from the norm.
Alesha Dixon, Black Dice, Black Dice watches, Guiseppe Zuccarello, Jay Sean, JLS, MOBO Awards, The Entourage, The Grind, The Guru, The Showman, watches
Black Dice watches have a strong connection with the urban music genre and are often seen on the wrists of music artists and industry professionals. Pimped by the likes of JLS, Radio One’s Reggie Yates, Jay Sean and ’soon to be Strictly Dancing judge’ Alesha Dixon, these bold statement wrist pieces offer bling and functionality.
At last years MOBO awards (Music of Black Origin) Black Dice watches were a talking point as celebrities and singers fought to get their hands on some free loot and this years awards will be no exception. As the nominations were unveiled yesterday for the 2009 awards, (September 30th in Glasgow), Shade Station predicts many of the MOBO nominees, performers and audience members will be seen sporting Black Dice watches.
The MOBO awards are a great platform for celebrities to show the world their style and the labels they love wearing. No industry is quite so image obsessed as the urban music scene, where accessories, watches and footwear are as important as the clothes worn. Black Dice is reflective of this stylish scene and their watches are edgy and extremely well designed.
Founded in 2006, Black Dice has enjoyed remarkable success for a relative newbie. Their celebrity following, super fly designs and above all, affordable prices, has meant Black Dice wristwear now dominates the consumer watch market and is definitely a label to keep your eye on!
Alesha Dixon, Black Dice, Black Dice watches, Jay Sean, JLS, MOBO Awards, Reggie Yates, Shade Station, urban music, watches, wristwear
You may have read last week’s blog entry about Black Dice watches being all over X Factor, putting in an appearance on more than one occasion, and it looks like they’re on a roll. Striking lucky at the MOBO’s last week as well, everyone wanted a piece of the action as stars queued up to get a pic of their watch-adorned wrists.
Unable to wait til they got home, the guestlist started unwrapping their goodie bag bling before you could even utter the words Black Dice. Not only that, they just couldn’t resist ripping them out of the packaging and planting them on their person. Everyone from Jay Sean to Radio 1’s Reggie Yates and Billy Ocean to Noel Clarke were spotted eagerly popping on the prize-goods and it wasn’t just the boys that took a shine to the brand’s bootie, Alesha Dixon, Sinita, Mica Paris and Jamelia were all eager to show off their treats too.
Despite the A-listers all having different tastes, Black Dice managed to cater for every single celeb there with everyone leaving a happy customer, thanks to their super-extensive range. If you want to be part of the Black Dice crew, don’t forget to check out our very own collection of the wonder watches here.
Alesha Dixon, Billy Ocean, Black Dice, Black Dice watches, Jamelia, Jay Sean, Mica Paris, MOBO Awards, Noel Clarke, Reggie Yates