Despite already being incredibly popular and high profile, Black Dice is a relatively new brand and was launched in 2006 by Guiseppe Zuccarello. The brand was primarily launched as Zuccarello had noticed a clear gap in the watch market and wanted to provide consumers with something different. Currently the industry comprised of watches which were either high end luxury and incredibly expensive or watches which fell into the sports/fashion sector whereby style and function are of equal priority. Not wanting to compromise on quality, Zuccarello had the ambition of creating watches which were trendy, chic and sophisticated but with a more edgy and urban appeal, and which take inspiration from current street culture and urban music.

The general vibe of Black Dice watches are urban street and thus it has a young following and a favourite brand of many celebrities. The various styles fall into the price bracket of between designer and high street and thus they are accessible to a wider target consumer but still have that high quality association.

What has really helped to put Black Dice watches on the map is the brand’s link with the urban music scene. The design of the brand’s watches is very much inspired by music as a whole genre and bands including JLS, Jay Sean and Alesha Dixon and numerous celebrities in the fashion scene are often spotted sporting a Black Dice watch. The brand was also featured at the incredibly high profile MOBO awards (Music of Black Origin) whereby the celebrities and audience had the opportunity to check out the range and be seen wearing it. The Black Dice watches were incredibly popular and are now the watch choice of many urban artists, bands and celebrities.

There are many stylish designs within the Black Dice collection. Here is a list of the latest styles.

Black Dice Watches – The Grind

With a bang on trend wide strap and large square dial, The Black Dice Grind is a statement watch designed for men but could also be worn by girls to capture the boyfriend look. With unique features such as a rotating inner watch face, bold coloured stitching detail and industrial hex bolts making for a heavy duty look, this watch is slick and will definitely give your outfit a funky edge.

Black Dice Watches – The Guru

The Black Dice Guru is definitely a uniquely designed watch and is available in a selection of vibrant colours which is a key trend this season. With a rubber brand bracelet strap the unique point about this watch is that it can be programmed to display your own messages on the LED system. With a hint of retro appeal combined with contemporary technology this watch looks striking in addition to incorporating innovative and fun features.

Black Dice Watches – The Showman

This very aptly named and exclusive  Black Dice Showman watch is definitely a real show stopper. This watch features a crisp and cool polished white ceramic case with a diamante studded bezel for that extra bit of bling. With many celebrities sporting the white watch look, this model is particularly urban street style and also features a sub dial chronograph.

Black Dice Watches – The Entourage

An incredibly chic men’s watch with an elitist feel, this exclusive Black Dice Entourage watch ticks all the boxes when it comes to unique urban style. With sleek gold and brown colour tones, a wide strap and a bold dial with a dual time display and a digital time display, this looks striking upon the wrist and definitely conveys a sense of confidence and style personality in the wearer.

Overall, Black Dice watches are incredibly stylish and make the perfect statement accessory which portrays something about the personality of the wearer. Hitting on key trends such as wide chunky straps, bold colour, sharp angles and innovative shapes, Black Dice watches are instantly recognisable and therefore are timelessly stylish. Taking inspiration from culture, street and urban style and fashion, music, art and design, Black Dice watches are the perfect choice if you are looking for something that little bit different from the norm.