We all know that Guess is one of the most glamorous, sexy and sparkly brands around, and their strikingly gorgeous range of watches are the perfect representation of this. However, behind the glossy advertisement campaigns, beautiful models and incredible products, Guess is actually a brand that strongly believes in giving back.

Over the past few years, Guess on numerous occasions has demonstrated that giving back is a core part of their brand philosophy and integrates this into the way they work. In 1994, The Guess Foundation was established and is dedicated to creating and encouraging positive change in the community. Contributing in a positive way to worthy causes and the environment is such an important element of Guess that was made part of the company’s mission statement and prompted the launch of GUESS for E.V.E.R. Programme (Employees Volunteering Energy/Expertise & Resources). This programme involved Guess employees gathering supplies for victims of natural disasters, or purchasing toys for needy children during the holidays.

Very recently, Caroline and Olivia Marciano who are the teenage daughters of the owner of Guess Maurice Marciano saw a feature on the Oprah show about how Invisible Children supporters all around the world camped out for days until rescued by local media and powerful figures in order to raise awareness of the war in Uganda and to emphasise how children can go unseen for weeks leading to disastrous consequences. Marciano’s daughters persuaded their father to use Guess to help the cause and the end result was a unique line of Guess t-shirts and tanks for men and women, and 100 percent of the proceeds went to the Invisible Children organisation. The two girls led the project themselves and have done a superb job of spreading the word. Celebrities such as Rachel Bilson and Kristen Bell have been spotted sporting the charity t-shirt.

The Guess brand believes that it has a responsibility to create an exciting, trendy, high quality and glamorous range of products for its customers whilst its employees are given the opportunity to volunteer in the community and support worthy causes. When you know a brand has good morals and is always proactive in giving back, this definitely makes you more emotionally attached to that brand. The range of Guess watches are stunning and comprise of a variety of glitzy and glamorous watches such as the new Mini Triangle Guess watch in addition to girly – the Willow and of course, elegant and classic – such as the G Hour. Whatever your style preference, there is a Guess watch to make you feel incredibly glam and feminine for every occasion.