The BCBG Max Azria brand is creating quite a buzz on the style scene! BCBG stands for ‘bon chic, bon genre’, which in English means ‘good style, good attitude’ and perfectly embodies what the brand represents – a fusion of European sophistication and American spirit.
It’s no wonder therefore that BGBG Max Azria is a hot favourite show at the Fashion Weeks and loved by the likes of super glamorous stars including Angelina Jolie, Miley Cyrus, Sharon Stone, Victoria Beckham, Beyonce, and Catherine Zeta-Jones. All of these celebrities and many more are often seen at the most high-profile red carpet events adorned in BCBG Max Azria clothing and accessories.
Alas, whilst many of us are probably not able to dress in BCBG Max Azria threads, we can now taste a piece of the couture in the form of the designer’s recently launched super elegant, glam, unique and sophisticated watch collection which is designed specifically for women and encompasses every element of how a lady likes to feel – beautiful, chic and striking!
If you regard yourself as a fashionista who instantly recognises a fabulous product, we’re sure the BCBG Max Azria watches will have already caught your eye. With the watch collection comprising of designs that can be worn for everyday purposes through to ultra special evening watches where you need to make a style impression, the range is feminine, exquisite and fun to wear!
We have a new BCBG Max Azria style new in at Shade Station to introduce to you in the form of the new Florence watch which with its textured leather strap and bold round dial surrounded by a bezel with a series of cut out sections, this design is minimal yet unique and statement and depicts the essence of star quality. The Florence colour options available are white and rose gold, white and gold and black and silver.
From the exquisite and demure Royale BCBG Max Azria watch to the fun, vibrant and colour popping Elite Sport watches, you will certainly find something that will appeal to your style preference and add that element of celebrity inspired glamour to every look. Best of all, the watches are accessible from a price perspective meaning that now you can experience a piece of the BCBG Max Azria watches action!
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We really are spoiling you this season with our array of new brand’s on the site and now there is a further sought-after label to add to our list!
Yes, we are very excited to tell you that Californian sunglasses brand Oliver Peoples will soon be hitting the Shade Station shelves. This brand is a huge favourite among the A Listers and so a great opportunity to rock the celeb look in true style this season.
The Oliver Peoples sunglasses brand was founded back in 1986 and is now one of the most desired in the celebrity and fashion industry. Nowadays there are so many brands to choose from, sometimes what also makes a brand popular and interesting aside from its products are the ways in which it advertises itself, and its ability to stray away from the norm. Oliver Peoples is definitely one of those more forward-thinking brands….
…Firstly, it refuses to brand any of its sunglass designs with logos. Instead, distinctive aesthetic detail can be found in the form of hinge plaques, textured and patterned arms, unusually sculpted frames and vivid and vibrant colour combinations and textures.
Secondly, Oliver Peoples doesn’t give out its sunglasses to celebrities. Ironically because of this, Oliver Peoples sunglasses are adored and worn by many celebrities including Angelina Jolie, who has even said that the Oliver Peoples brand is her number one sunglass style choice. Goes to show that labels aren’t everything! However, Oliver Peoples does use celebrities in its advertising campaigns but these often feature surprising celebrity combinations; the most recent being actor Elijah Wood and Shirley Manson – the lead singer of Garbage. This is certainly an unusual choice but perfectly represents the dynamic and unique feel to the collection. Actress and style icon Zooey Deschanel has also been featured in an Oliver Peoples ad, and designer collaborations include Paris couture house Balmain who teamed with Oliver Peoples and have now created two sunglasses collections.
The brand has become famous for its vintage inspired styles that are highly distinctive and take inspiration from all forms of culture including fashion, music, film and art. The collection includes a variety of super luxurious and glamorous styles ranging from chic aviators and dramatically oversized designs to rounded spectacle inspired models – all with the unique Oliver Peoples aesthetic twists and fusing unusual combinations of colours, patterns and textures.
The lack of branding is to convey that the collection has been developed with each and every individual in mind. You can easily express your own style and personality through a pair of Oliver Peoples sunglasses, which has also proven a popular touch to fans of the brand Miley Cyrus, Kate Beckinsale and Jennifer Aniston.
It’s easy for fashion to become all about designer labels and therefore Oliver Peoples sunglasses are a refreshing shift away from this, whilst still offering that exquisite and luxurious designer style.
We’ll let you know when this exciting collection arrives!
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DKNY is a brand that quite simply never goes out of fashion. With a core style that remains unique to the fast paced essence of New York lifestyle, to keep the brand fresh, DKNY also injects seasonal trends into its range of clothing and accessories including the range of DKNY watches making it appeal to stylish men and women of all ages.
Any trend savvy individual will be aware that colour is a huge spring/summer trend; particularly in accessories and therefore the colour inspired DKNY watches for ladies (such as the NY4795) are a must-have and are perfect to inject that splash of colour that your everyday work outfit for example may lack. With colourful hues including pink, turquoise and green in addition to classic white and black, these make a stylish but simple way to add that high trend look to your ensemble. The visually attractive leather gloss straps and sleek dials keep the watches smart and sophisticated and adaptable for any occasion!
There are also two hot new styles to look out for this season. Firstly the new NY4367 DKNY watch is fab for ladies who like an elegant but trendy watch that also has a jewellery inspired quality. With a polished stainless steel bracelet strap that comprises of a double strand of chunky style chain links (a further key trend), the silver rectangular dial remains sleek and simple with the 12 and 6 markers elegantly displayed along with a subtle DKNY logo. The effect of this is that the attention remains on the detailing of the strap and allows the watch to be overstated and glamorous but without looking ‘over the top’.
The new NY1440 is a further addition to the DKNY watch collection and is a unisex design with a bit more of a casual edge – that still of course, retains the DKNY style factor! With a carbon coated stainless steel case and a black leather strap, the large dial is the focal point and also features a seconds sub-dial for added functionality. The perfect everyday watch that still injects a contemporary and stylish edge to your look!
DKNY watches never fail to impress and at prices that are accessible to many budgets, they are an ideal way to bring that unique DKNY style to your wardrobe as seen on many celebrities including Paris Hilton, Miley Cyrus and Nicole Ritchie to name only a few. We’re just not sure which one/s to choose – oh, decisions decisions!
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BCBG Max Azria is the fashion brand that is a hot favourite on the LA scene and the collection of BCBG Max Azria watches now here at Shade Station are stunning statement pieces that convey glamour, femininity, sophistication and just the right hint of sparkle, expertly uniting a fusion of cosmopolitan style inspirations and geared towards the modern lady.
Let’s take a look at some of the new styles that will add the perfect finishing touch to your spring/summer look!
First up we have the super striking Roulette VIP BCBG watch. With a gold plated case embellished in diamante stones, a sleek slim white leather strap and a bold round dial that allows you to view the interior watch mechanism and that is also emblazoned with diamantes, the dial section is intricately detailed and remains the effective focal point of the watch with the strap being chic and understated.
The Bauhaus BCBG watch is a popular favourite and depicts the essence of chic and sophisticated with understated but striking glamour. Boasting a sleek and slim black leather strap with a gold interior section and a circular dial with minimal gold detailing, this model is versatile and injects a perfectly polished finish to your look with that unique BCBG Max Azria edge. This style is also available in white and gold for a fresh, summery appeal.
The Releve BCBG watch can definitely be described as elegantly dramatic and reflects how the designer behind the brand Max Azria (pictured above) likes to add a jewellery-esque touch to the collection of watches. With a wide polished stainless steel bracelet strap that comprises of a series of diamante embellished open links in a pretty and feminine design, the petite square dial is also entirely embellished in diamante stones.
The Soleil watch is a great example of how Azria likes to incorporate unique shapes into the watch designs. The strap is kept simple in fresh white leather and the dial is circular and placed within a square shaped case that is slightly off-set so that the left-hand side is more prominent creating an exciting dynamic to the aesthetic. The exterior of the dial and case are beautifully embellished in diamante stones which against the white background, adds an exquisite finish to the watch (which is also available in black). Azria retains that element of soft and elegant femininity but places it among strong and defined shapes to create a unique impact.
BCBG Max Azria watches area fantastic choice if you like your accessories to be versatile but still add that element of striking glamour to your everyday look. Of course, some BCBG Max Azria watches are more day time or evening appropriate and so you can be as bold or understated as you wish in terms of glitz, but the collection in its entirety is sleek, refined, sophisticated and instantly creates a personal style statement. With celebrities such as Sharon Stone, Miley Cyrus (who collaborated with Azria on a clothing collection) and Kate Winslet among a few names who are fans of the BCBG Max Azria brand, it is definitely the ultimate in achieving a sense of striking, confident and ultra feminine style.
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It may be freezing outside but the sun has made the occasional rare appearance. On these bright, happy happy days, sunglasses have been unearthed from dusty drawers and the world has seemed a perkier place. As Spring draws nearer, Shade Station for one are hoping to see a lot more of the sun. Now is the time to start looking at buying a new pair of shades – it never hurts to be optimistic!
We’ve got our eye on Gucci this week. Never mind the winners, at this years Oscar’s, Gucci was the big fashion name among the men. Recipient of the Best Actor award, Jeff Bridges wore top to toe Gucci, and other guy candy sporting Gucci at the Academy Awards were Mr Penelope Cruz, Javier Bardem, and ladies man and potential beau of Jennifer Aniston, Gerard Butler.
It’s clear that everyone loves a bit of Gucci and although we can’t afford a Gucci tux or indeed a Gucci frock we can afford a pair of Gucci sunglasses! Celebrity ladies who love Gucci sunglasses include; Angelina Jolie, Miley Cyrus, Jessica Simpson and Julia’s niece, Emma Roberts. The Gucci sunglasses collection for women is hot on glamorous oversized shades with black, grey and tortoiseshell frames and sexy aviators with both metal and coloured plastic frames. Gucci sunglasses for men don’t disappoint either, celebrity males fans include; Jamie Foxx, Tom Cruise and George Michael, among others!
So why not join us in our optimism and start looking for your perfect pair of sunglasses in preparation for the good times ahead!
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Watches are a great way of accessorising your look and can often create quite the style statement. Through creative design and visual appeal, DKNY has managed to produce a collection of watches that convey a true sense of unique style. Having developed many dynamic and distinctive beautiful watch designs, each DKNY watch is a completely unique creation. DNKY Watches are one of the leaders in the industry of luxury fashion watches.
When investing in a watch it is important that it is versatile and can take your look from day to night. There are some beautiful models within the female range all of which with a typically New York stylish edge, super glamorous and of course highly elegant.
New for 2009 includes the DKNY NY4478 watch for women, which is unique and looks completely stunning on the wrist, oozing femininity. The timepiece is designed with a cross over bracelet and embellished with diamantes. The DKNY NY4413 is a further example of an unusually designed timepiece and has a quirky offset jewel embellished gold plated bracelet.
A number of celebrities including Miley Cyrus and Rachel Bilson all love the New York vibe of DKNY and it is certainly regarded as one of the coolest brands to be seen wearing. Why not opt for a sophisticated, chic and on trend look this season with a DKNY watch and take your look from day night in a simple flash of diamante.
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The CC Skye collection is definitely the jewellery brand of the moment and the ultimate if you want to be seen wearing what the ‘A’ Listers are adorning. The CC Skye collection based in Malibu, was launched in 2004 and brand are renowned for creating pieces which are funky and edgy, yet elegant and sophisticated.
CC Skye’s hand-made designs perfectly combine boho style with glam rock and have thus attracted a host of fashion forward fans celebrity fans including Nicole Ritchie, Daryl Hannah, Courtney Love and Paris Hilton as well as being featured on popular television shows. The new CC Skye jewellery range includes a gorgeous selection of bangles, bracelets, rings and necklaces, many incorporating beautiful gold designs with leather and jewel detail. Miley Cyrus perfectly demonstrated what a cool and fresh brand this is whilst wearing a CC Skye bracelet at the premiere of her film ‘Bolt’. Made from Italian leather and 18K gold, the double wrap luggage bracelet is one of the most popular pieces within the collection and absolutely makes a style statement looking uber cool with casual jeans or dressed up. The range is geared towards a trend focused crowd and the rings certainly have an element of bling whilst remaining boho!
CC Skye is perfect for the summer and would look fantastic teamed with either a simple sundress for a cool daytime look or a little black dress for evening glamour. The brand is popular among the most hardcore of fashionistas but as it is carefully handcrafted, the pieces are excellent quality and will remain staple pieces for years to come. Definitely the jewellery brand to invest and be seen in this summer!
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One trend continuing to shine through this season is star led fashion, and we don’t mean star in the celeb sense either. No, it’s hard to miss the amount of star emblazoned accessories and outfits twinkling at us on the shop floor and we have to admit, it’s one stellar look that shouldn’t be ignored.
First seen on the Chanel, Yves Saint Laurent, Pucci and John Rocha runways, the star gazing craze really kicked in when Kate Moss rocked up at her 34th birthday party sporting a star print Chanel jumpsuit, closely followed weeks later by Alexa Chung, also in a Chanel ensemble but this time a dress; no-one does an all-in-one quite like Kate. Before long everyone was getting a little bit star struck and Kylie, Mary Kate Olsen, Miley Cyrus and Peaches Geldof were all seen donning the mystical motif.
But taking on this trend doesn’t have to mean adorning yourself in stars from head to toe, so do what Peaches did and start small by choosing an accessory to show off the design. Printed scarves are a must-have anyway this season, so why not go for the lunar look and tick two trends off at once. Shoes, bags, belts and jewellery are another great way to get your fashion fix and there are some great high street copies of YSL’s strappy star sandals.
It’s important to bear in mind that print can be powerful, so wear in moderation and try and choose more monochrome based prints in black or navy or it could start looking a wee bit garish. If you’re keen to work some more colour into the outfit, pair the print with bold block colours or add a red and white striped blazer á la Chanel for that all American feel.
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