Emporio Armani celebrate 30 years with a special capsule sunglasses collection!

Emporio Armani is 30 years old this Autumn and to celebrate their milestone the Italian brand has launched an exclusive collection of colourful transparent sunglasses. Their birthday collection comprises of 2 striking designs, one for each sex. For the men – a sporty oversized retro style and for women a cool pair of bold oversized round lenses. Both styles are available in a spectrum of glorious colours and all pairs sport the chic ‘30 Emporio Armani’ logo.
As part of a global campaign to honour their anniversary the first 1030 customers of these unique Emporio Armani sunglasses will have the opportunity to customise their special shades as they desire! Armani are then encouraging the owners to post pictures of their bespoke designer sunglasses to the Emporio Armani website, and all the images will become part of a memorable piece of art designed by the contemporary British artist, Pam Glew.
Emporio Armani is the younger, ‘ready-to-wear’ collection from Armani and was launched in 1981. 30 years on the brand is going from strength to strength and recent celebrity endorsers of the hip label include; Christiano Ronaldo, Megan Fox and Rhianna. Celebrations for Emporio Armani took place around the world in October 2011 and Fashion Week was no exception! The US edition of ELLE magazine even featured a whole editorial piece among it’s glossy pages to the Italian label.
The ‘30 Emporio Armani’ capsule sunglasses collection is the perfect opportunity to show your support for the dreamy design house and will ensure you own a unique piece of brand memorabilia, not to mention a fab pair of colour popping sunnies! You can purchase your special Emporio Armani sunglasses right here at Shade Station!
On Every Fashionista’s Wish List- Marc by Marc Jacobs Watches!
Eclectic and Quirky Marc by Marc Jacobs Watches
American fashion designer Marc Jacobs is one of the most sought after designers in the world with his pieces seen on some of the most inspirational fashionistas in the industry.
If we’re honest, as much as we’d love to, many of us can’t afford to adorn ourselves in Marc Jacobs clothing and accessories and so therefore in 2001 Jacobs launched his Marc by Marc Jacobs diffusion line which now means that we can all look stylish in his pieces and still manage to keep our bank accounts (relatively) happy! Proving an immense success, from the moment it was showcased on the runway, all the style icons including Lauren Conrad Nicole Ritchie and Megan Fox were rushing out to be seen in Marc by Marc Jacobs and it quickly became one of the most prominent, hip and cool designer labels on the style scene.
We are incredibly excited to be getting a piece of the action at Shade Station with the arrival of Marc by Marc Jacobs watches; comprising of designs for men and women in addition to a selection of unisex styles that look equally cool on the guys and girls. The designer is famed for his love of quirky appeal and retro chic and this theme is definitely evident in the watch collection. The range is beautifully eclectic with features including stainless steel chunky straps or on-trend polycarbonate straps with textured links and bold dials with colourful time markers. The dial is usually the striking point of each watch; some with funky designed numbers presented in the images of ghosts and hearts for example, adding a sense of light-hearted fun to fashion which is representative of the designer’s personality! Some Marc by Marc Jacobs watches are also creatively jewellery inspired with daisy shaped pendant dials (daisies are a core part of the entire Marc by Marc Jacobs collection) on a necklace chain. Colour is a strong design element but is never too ostentatious, with the overall look of the watch remaining trendy, ultra stylish and statement.
For ladies who like to go glam and elegant, there is a Marc by Marc Jacobs watch to suit as well as watches to appeal to all of you quirky and eclectic style lovers. Many Marc by Marc Jacobs watches have the ability to transcend from day to night and the collection also features statement watches that are hugely on trend but with the Marc Jacobs vibrant, artistic and unique stamp.
The Marc by Marc Jacobs watch collection is definitely one that should be on your radar if you love designer fashion and will ensure that you score some serious style points! Funky, cool, quirky and unique – a Marc by Marc Jacobs watch is without doubt, a major must-have accessory of the season!
The ‘cult’ of Diesel and their unusual watches!
Diesel is a label that seems to ooze ‘cool’ from every pore. With the likes of David Beckham, Sienna Miller and Megan Fox wearing their clothes on a daily basis, Diesel is one of the affordable ‘high street’ brands that appeals to both Joe Public and Hollywood A-Listers. Launched in 1978 by an Italian named Renzo Rosso, Diesel’s focus was very much on producing quality jeans aimed at the youth market. Since its inception the label has continued to grow stronger year by year. With quirky advertising, clothes and accessories of a superior quality and a seemingly universal acknowledgment of the ‘cult of Diesel’ the brand has found itself with a strong foothold in the retail market today.
Famed for their innovative denim, Diesel also produce delicious smelling scents and a great wristwear portfolio. Diesel watches are sturdy, generally chunky, occasionally unisex and always ahead of the trend. Known for their ability to stay one step ahead of the competition, expect the unexpected and the very best from Diesel. Where else would you find a hybrid watch that is styled one half as a men’s sports watch with a brushed stainless steel bracelet and the other half as a city gents leather wristwatch?! This original watch known as DZ4160 has to be seen to be believed!
Another model – DZ9043, features 3 separate time movements on 2 faces built into the watch all wrapped within a chunky stainless steel multi-link bracelet.
If you’re a fan of Diesel’s laid back, hip style then we’d urge you to check out their Diesel watches. Designed for both men and women, Diesel watches look great as a causal accessory to any outfit and make an interesting talking point due to their occasional futuristic and unusual appearance!
Ed Hardy Watches – Tattoo fever sets in!
Do you like the aesthetics of ink and body art? Do you hanker after the tats Angelina Jolie, Megan Fox and David Beckham display but squeal at the sight of a needle? If the thought of permanent ink is a big no go for you but you love the distinctive ink style, it’s time you look to the latest craze in La la land – Ed Hardy.
Don Ed Hardy one of the world’s foremost tattoo artists has paired up with fashion entrepreneur Christian Audigier (the man behind Von Dutch) to produce a range of clothing, watches and accessories, all displaying traditional tattoo patterns. Launched in 2004 this cult brand has a massive celebrity following and is becoming increasingly popular with men and women globally.
As the word spreads about the appeal of Ed Hardy, Shade Station is proud to be able to bring you their ultra cool collection of Ed Hardy watches. Brightly coloured and all featuring tattoo iconography including love hearts, eagles, skull and cross bones, tigers and panthers, the Ed Hardy range of wristwear is unashamedly colourful and brash. Large chunky cuffs are common, however traditional leather straps and pretty stainless steel bracelets are also available. Already worn by the likes of Britney Spears, US reality TV star Kim Kardashian, Christian Millian, Mischa Barton and Akon, Ed Hardy IS the label to be seen in and Ed Hardy watches are certainly the hippest way to tell the time this year!


