BCBG Max Azria hit LA in a big way several years ago. Early adopters included fashionista’s Nicole Richie, Lauren Conrad and Lindsey Lohan. Seduced by BCBG’s vintage charms and beautiful clothes and accessories, young Hollywood helped Max Azria’s label become the fashion giant it is today.
BCBG Max Azria was founded in Paris in 1989. The BCBG – ‘Bon Chic, Bon Genre’ is a literal translation meaning ‘Good Style, Good Attitude’. Azria created the label to combine chic Parisian style with savvy American direction for women.
In 2009 BCBG Max Azria watches were introduced to the UK in order to celebrate 20 years in the fashion industry. The collection of eye catching watches proved a massive hit and the label have followed up on their success with a new BCBG Max Azria watches collection for 2010. Shade Station is proud to be stockist of the fresh, colourful, glitzy watches and would like to draw your eyes to a few stand-out pieces;
BCBG Max Azria Watch: Bauhaus
This is our favourite from 2009. We imagine ourselves as a tanned slinky 70s beauty in a silk draped cocktail dress and this beautiful vintage looking watch on our wrist. The leather strap is very slender and the round dial has an art deco feel. The white and gold colours look wonderful together and the whole piece is sophisticated and charming. The Bauhaus watch is also available in purple and gold, for those who prefer a richer palette.
BCBG Max Azria Watch: Purist
The Purist is new for 2010 and adds a bit of bling to the BCBG collection. With a pretty gold patterned face and a ring of twinkling diamante surrounding it, this watch looks lovely set on the white leather strap. More traditional types may prefer the black leather strap and stainless steel decoration.
BCBG Max Azria Watch: Elite
Not for the faint-hearted! The Elite comes in a range of brightly coloured lizard effect leather straps and features a large gold-plated square face with a round dial. The dial is embellished with a smattering of diamante which makes this style very much a ‘going-out’ watch!
BCBG Max Azria is definitely a brand to watch. With celebs on board and the label’s Creative Director recently welcomed into The Council of Fashion Designers of America (CFDA), BCBG Max Azria is taking the fashion world by storm.
BCBG Max Azria, BCBG Max Azria ladies watches, BCBG Max Azria Watch: Bauhaus, BCBG Max Azria Watch: Elite, BCBG Max Azria Watch: Purist, BCBG Max Azria watches, BCBG Watches, Bon Genre’, Max Azria, watches, ‘Bon Chic
BCBG Max Azria is the fashion brand that is a hot favourite on the LA scene and the collection of BCBG Max Azria watches now here at Shade Station are stunning statement pieces that convey glamour, femininity, sophistication and just the right hint of sparkle, expertly uniting a fusion of cosmopolitan style inspirations and geared towards the modern lady.
Let’s take a look at some of the new styles that will add the perfect finishing touch to your spring/summer look!
First up we have the super striking Roulette VIP BCBG watch. With a gold plated case embellished in diamante stones, a sleek slim white leather strap and a bold round dial that allows you to view the interior watch mechanism and that is also emblazoned with diamantes, the dial section is intricately detailed and remains the effective focal point of the watch with the strap being chic and understated.
The Bauhaus BCBG watch is a popular favourite and depicts the essence of chic and sophisticated with understated but striking glamour. Boasting a sleek and slim black leather strap with a gold interior section and a circular dial with minimal gold detailing, this model is versatile and injects a perfectly polished finish to your look with that unique BCBG Max Azria edge. This style is also available in white and gold for a fresh, summery appeal.
The Releve BCBG watch can definitely be described as elegantly dramatic and reflects how the designer behind the brand Max Azria (pictured above) likes to add a jewellery-esque touch to the collection of watches. With a wide polished stainless steel bracelet strap that comprises of a series of diamante embellished open links in a pretty and feminine design, the petite square dial is also entirely embellished in diamante stones.
The Soleil watch is a great example of how Azria likes to incorporate unique shapes into the watch designs. The strap is kept simple in fresh white leather and the dial is circular and placed within a square shaped case that is slightly off-set so that the left-hand side is more prominent creating an exciting dynamic to the aesthetic. The exterior of the dial and case are beautifully embellished in diamante stones which against the white background, adds an exquisite finish to the watch (which is also available in black). Azria retains that element of soft and elegant femininity but places it among strong and defined shapes to create a unique impact.
BCBG Max Azria watches area fantastic choice if you like your accessories to be versatile but still add that element of striking glamour to your everyday look. Of course, some BCBG Max Azria watches are more day time or evening appropriate and so you can be as bold or understated as you wish in terms of glitz, but the collection in its entirety is sleek, refined, sophisticated and instantly creates a personal style statement. With celebrities such as Sharon Stone, Miley Cyrus (who collaborated with Azria on a clothing collection) and Kate Winslet among a few names who are fans of the BCBG Max Azria brand, it is definitely the ultimate in achieving a sense of striking, confident and ultra feminine style.
Bauhaus BCBG Max Azria watch, BCBG Max Azria watches, BCBG Watches, Kate Winslet, Max Azria, Miley Cyrus, Releve BCBG Max Azria watch, Roulette VIP BCBG Max Azria watch, Sharon Stone, Soleil watch, watches