shadestation lifestyle section

The Two New Hot Guess Watches on the Style Scene!

January 6, 2010
Posted by Laura

The Background Behind Guess

Guess was quite possibly the brand that made our number one wardrobe staple item – the ever faithful jeans, as popular as they are today. When the Marciano brothers launched their line of blue jeans, the idea of wearing jeans suddenly became more glamorous and consequently became a huge trend that has stuck. Before Guess launched these blue jeans, denim was always regarded as simple daytime work wear and not at all perceived as stylish or sexy. When the Guess jeans hit the shelves and the celebrities were rarely seen without a pair, this was all about to change.

Therefore when Guess extended its product lines and launched its range of Guess watches, the new accessory soon became the hot item to own and this is still the case today. Guess watches are considered to be highly stylish and the numerous designs available are worn by celebrities all over the globe as the brand’s unique and sexy styles allow them to differ from other labels. The typical wearer of Guess is said to be the type of person who likes to look great and is fashion savvy but by the same token has the ability to set their own unique style.

Two New Styles to Look out for!

In order to celebrate its 25th birthday, Guess recently launched a range of super glamorous watches and now there are two further additions to look out for which are similar in style with a slim black leather strap and prominent round dial. The ladies Heart To Bling Guess watch with its black croco leather strap, diamante embellished bezel and heart dial also featuring a number of diamante stones is the ultimate in feminine sophistication and has that glamorous Guess edge but with a strong sense of sophistication. A must have for all bling lovers! The next new style is the ladies Question Bling watch, again with a black croco leather strap and diamante embellished bezel. This watch dial is striking black with the question mark Guess logo featured in diamante stones. These two new watches definitely have fantastic contemporary designs, edgy glam statement style and the ultimate wow factor!

Listening to the Consumer

 

Back in June 2009, Guess presented at the Fashion Piper Jaffray Annual Consumer Conference in New York which featured a panel comprised of teenagers. These teens were students who throughout the conference discussed a range of topics relating to the teen market including the latest trends in electronics, food, clothing and accessories. Using this first hand insight from their target consumer, Guess can then take any feedback, suggestions, needs and wants and incorporate this into their future designs. Listening to what your potential customers want from your band is essential in creating the right products and conferences such as this allow brands such as Guess to get their product and marketing strategies accurate and help them to design what customers really want.

Guess watches are a great way of accessorising your look with a beautiful and sparkling edge. The brand is super glamorous but has a reasonable price tag, allowing slightly younger customers to enjoy the Guess style. With many different styles available ranging from classic to dressy and everything in between, Guess watches also incorporate a hint of bling making them look wonderfully sexy, fun, youthful and stylish.

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Guess Watches – Sleek, Sexy and Sophisticated

September 3, 2009
Posted by Laura

The super cool, stylish and sexy brand Guess was founded back in the early 1980’s by the French Marciano brothers who favoured an exquisite yet fun and flirty style. First famous for its range of jeans which sold off the shelves in almost record time, the brand soon became hugely popular around the world. What is loved about Guess is that it represents all American style with European appeal.

Indeed, the Guess range soon extended to accessories and Guess watches are a favourite among many celebrities and fashionistas due to the fresh and innovative designs with that element of bling that every girl (or most) desires! Guess watches consist of a wide range of styles from casual to super sexy and everything in between. There are some wonderful new season styles which have recently launched including the demurely named Willow timepiece. Chic, sophisticated and with a real look of indulgence, this watch has a gold stainless steel dial with diamante embellishments and a tan croc leather styled band. This is definitely a statement watch which is sure to get you noticed (think Paris Hilton style!) but also comes in black and gold if you prefer something a little more neutral. The Mini Triangle Guess watch is extremely visually striking with a stark white dial and leather band and silver diamante stones around the perimeter of the face. This watch also features the classic Guess triangle logo on the dial and is a simple yet stunning design.

I absolutely adore anything girly, sparkly or pink so Guess is a personal favourite of mine as it is completely in tune with my style. Fear not though as if you are perhaps prefer something edgy or funky and bling isn’t your thing then there are some gorgeous styles such as the new Altitude watch which perhaps appeals to a more urban sense of fashion. This is a men’s watch but would also look very cool and funky on girls.

Guess is definitely a fashion forward brand (just take a look at the sleek and sexy advertising campaigns) and the range of watches is extremely diverse but each model is still very much in keeping with the brand’s themes and values. Guess likes to really get inside the mind of the potential wearer and recognises that providing various styles for different preferences and personalities is absolutely essential. There are some gorgeous Guess watches to look out for this season and as ever, it is one of the hottest brands to be seen in!

Click here to visit our Guess Watches section

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All that glitters is Guess!

January 30, 2009
Posted by sarah


Nothing sums up the ‘power’ decade and the early Nineties quite like Guess! – who can forget the triangular Guess! symbol and the parade of beautiful faces and bodies, pouting seductively from the glossy magazine ads? Names like Carre Otis, Claudia Schiffer, Drew Barrymore, Naomi Campbell and the late, tragic Anna Nicole Smith, all of whom became indecently famous, largely off the back of Guess!’s famous marketing campaigns.

  Guess! was thrown into the super league in the early Eighties with the launch of it’s ‘3 zip Marilyn’ jean – the sexiest pair of jeans ever to hit New York and the entire collection sold out within hours. From a sassy pair of jeans, an international brand was built.

The company headed up by French siblings, the Marciano brothers, combine an all American style   with a dash of European flair which has become the blueprint for every offering the label serves up.

Watches are dear to the Guess! label being one of the first products the company sold way back in 1984, and in 2004 Guess! celebrated the twentieth year of it’s watch collection by issuing a special addition watch. The same year the company expanded it’s accessories portfolio considerably. In line with their glamorous outlook, the Guess! watch collection is as eye-catching and as playful as the world has come to expect. 

In the dim and distant past the majority of the range was made of steel... not so now. The introduction of gold, silver and diamonds has created a dazzling aura around the watches and boosted their retail price somewhat too! A number of Guess! watches retail in their thousands as the company battles it out with labels such as D&G and Fendi at the top end of the market. However luckily for the less fortunate among us, Guess! haven’t lost the common touch and are able to combine style with affordability to offer us a stunning range at around the hundred mark, which’ll keep even the sourest of pusses gleeful and certainly the ugliest of wrists beautiful! 

 

Click here to visit our Guess Watches section

 

 

 

 

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