Following a recent jaunt around London’s luxury west end (window shopping naturally), it became obvious that fluorescent clothing and accessories are one of the key looks this season. As lurid as it may sound, half the designers on New and Old Bond Street have said it’s so… DKNY, Micheal Kors, Hermes, Miu Miu and Dolce & Gabbana have all embraced the trend with eye popping day glo window displays. It’s not often that sunglasses are required on an overcast Spring evening, but the windows of W1 were awash with acid colours so bright, dark lenses were entirely necessary!
We draw the line at luminous clothing (some things are best kept in the Eighties) however we can totally get on board with accents of fluorescent colour, if fashion demands it! So how best to wear the acid look? Accessories – including bags, sunglasses, watches, jewellery and shoes, are your best bet (see recent pics of Sienna Miller in her neon shoes or The Saturdays in their LTD Watches). A flash of luminous colour ensures you’re up to date and embracing the trend, but doesn’t scream fashion victim.
This look is great for the summer and particularly successful at festivals. Designer neon sunglasses are fairly hard to come by and you tend to have to buy cheap to wear day-glo shades, but concessions can be made with this fad and colourful sunnies will cut the mustard too… Brands like Carrera and Diesel are perfect for a slice of colour popping. The ‘Thor’ Carrera sunglasses are particularly bright with frames in clear bright pink, purple and blue and a further look through the collection reveals exciting designs with an array of colourful lenses and styles. For a slightly more feminine approach, both Marc Jacobs and Pucci sunglasses, incorporate plenty of colour and look fashionable to boot.
When it comes to watches, no colour is bright enough or too acidic! Like a little piece of sunshine on your wrist, neon watches are playful and hugely on trend this summer. Sporty brands like Adidas, Baby G and Casio, use bright colours often throughout their collections and LTD watches are colour saturated. But for pure fluorescent adulteration new brand Gio-Goi watches is the answer! In shades of neon – green, pink, yellow, orange and blue – these bold watches embrace this seasons flouro trend to a tee!
So the moral is; Accessorise your outfits this Spring / Summer with bursts of fluorescent colour, rather than an all-over neon tan, to avoid looking like an Eighties reject!
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Here at Shade Station, we’re already preparing for the summer season and recently held an exciting photoshoot showcasing an array of some of the hottest sunglasses and watches that are either available to buy now or will be in stock over the next month. The photos will be up on the site soon, but we thought we’d show you a sneak peek at some of the images and the designs to look forward to this summer!
We had two models who did a superb job of making our sunglasses and watches look effortlessly stylish! First we had Marcus, who aside from being a model is also in the band The Council, and Erica who beautifully modelled a wide selection of looks ranging from Hollywood glamour inspired to boho chic.
The brands appearing in the shoot included Ray-Ban, Tom Ford, Prada, Gucci, Adidas, Diesel, DKNY and Chanel to name only a few and the creative themes we selected were perfect to represent a cool and laid-back summer vibe!
The key sunglass styles to look out for this season definitely include oversized designs (for both men and women) as seen within the Tom Ford, BVLGARI, Dior and Oliver Peoples collections, sporty, as demonstrated in the Carrera, Dragon and Oakley ranges and colourful and retro – including Ray-Ban, Jee Vice, Pucci and Marc by Marc Jacobs. For watches, you still can’t go wrong with glitzy and glamorous using Guess watches and Juicy Couture watches as the perfect examples, and also for the ladies, androgynous watches are a hot look, as seen in the collection of Fossil watches.
You’ll definitely be able to get a feel for the looks and trends when the pictures go live on our site but meanwhile, we hope you enjoy this exclusive behind-the-scenes peek at what’s to come this summer!
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It’s hard to believe that LTD Watches were only launched in 2009 as the buzz surrounding them has definitely been quite phenomenal, and the watches have been seen on the likes of The Saturdays, JLS, Dizzee Rascal and Jameela Jamil to name only a few.
Colour popping, sleek and cool, what is unique about the LTD Watch brand is that each watch is strictly limited to approximately 100-150 models and therefore, if you like a style you need to get in quick before it goes! Luckily for our bank balances though, LTD Watches have also become so popular because they are budget friendly with average prices ranging from around £45 – £170 (though you can find some sneaky LTD Watches on sale if you check out the LTD Watch page!).
The brand is constantly evolving and launching new collections throughout the year and the new designs for autumn are incredibly chic and can be described as ultra sophisticated in style which is perfect to suit the tone of the autumn and winter fashion trends.
We are very much used to vibrantly coloured LTD watches in tones such as yellow, green and purple to name only a few, but the new LTD Watch 280301 design which is a part of the new Steel collection, moves away from bold colour and features a gold plated stainless steel case and bracelet strap which instantly injects a chic finish to the watch and makes it highly on-trend with retro inspired gold watches a must have accessory for this season. This design was also featured in the October issue of Artrocker. If gold isn’t your thing, you can opt for a silver version in the same style.
Keeping the coloured theme alive and prominent however (it is the LTD Watch trademark feature after all!), the new LTD Watch 091001 embodies the fun essence of colour with a pink polycarbonate bracelet strap and also features a silver bezel with ridged grooves which adds a dynamic combination of colour and texture and still provides that sophisticated finish. Adding a bold splash of colour can really liven up those muted tones that we’ll be seeing in autumn/winter so this watch makes for the ideal statement accessory. Other colour options are also available in this design.
LTD Watches are very active on the celebrity circuit and in the music industry and the Maximo LTD watch was even featured in the ‘Booty Call’ video by The Midnight Beast. LTD Watches are most definitely the hot watches to be seen wearing and remember, they are limited so make sure you get yours quick!
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LTD Watches are a bright and breezy wristwear brand that doesn’t take itself too seriously. Which makes their fruity watches the perfect arm candy for a technicolour summer
You won’t have failed to notice that this summer’s fashion is slightly off whack. With mismatching prints, a rainbow of bright colours and a ‘give a damn’ attitude, fashion is more fun than it’s been in years. Finding a watch to compliment your seasonal attire has just got that little bit easier and in this budget crunching recession, the cheaper the watch, the wider our smiles!
LTD Watches come in a multitude of different colours at very purse friendly prices. These brightly coloured beauties start at £25 and you’ll be surprised to learn that you’re also buying into a limited edition piece. As the name suggests each style is on limited release and has only been reproduced up to 150 times. You’ll also find a unique number engraved on the back of the case, as proof of its exclusiveness.
For such amazing prices, you’d expect a catch right? Well not from where we’re looking. Each style has quartz movement, a magnified date window and is water resistant up to 30 metres. LTD Watches are made from polycarbonate material making them highly durable and robust. The more expensive range of LTD Watches are made from ceramic, which is hard-wearing, scratch resistant and very on trend.
Don’t get us wrong. With LTD Watches you are not buying a classic wristpiece that you’ll want to wear in years to come. The beauty is that these watches are seasonal. The designs are changed a couple of times a year and the colours refreshed. Frankly LTD watches are cheap enough that you can buy a new one every year if you wanted, however they are hard wearing and as such will last well beyond your fickle fancy!
Celebs are in on the LTD action too. Pop stars like Dizzy Rascal, JLS and Calvin Harris are all fans, as is T4 presenter Jameela Jamil, and magazines including Company, More and Sugar have all featured LTD Watches within their pages.
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On Saturday, despite the raging sunshine, fashion prevailed and we took the opportunity to head out to Earl’s Court in London to the Clothes Show event which saw a number of designer brands and boutiques on show in addition to designers and stylists providing their fashion pearls of wisdom.
The event also involved a Fashion Show in the main theatre which used the theme of fashion inspired by countries including France, Italy, USA and England and presented this with a fusion of music, a dance troupe and models which really made it more of an all-round performance as opposed to just a catwalk show. The show was full of energy, fantastic choreography and amazing outfits – all accessorised of course with sunglasses, watches and jewellery in some of the hot styles of the moment!
We were very pleased to see an array of our brands exhibiting their products including Ray-Ban, Zodiac, Fossil, Diesel, Superdry, Adidas, Guess and LTD Watches. The Ray-Ban Wayfarers were definitely a hit with the eager style spotters – particularly the new and revamped colourful versions. Guess watches and Guess jewellery were also proving incredibly popular. The watch look that all the fashionistas are sporting this season are white or light toned chunky watches – polycarbonate bracelet straps are a key look and especially with glitzy diamante embellishments to add that bit of sparkle to a casual yet statement watch! Check out this Guess Prism watch which is the perfect choice to capture the desired look!
I could hardly get a glimpse at the LTD Watch stand which is testament to how popular these strictly limited watches are. LTD Watches are highly trend inspired and the particular model that definitely seems to be a must-have this summer is the Maximo LTD Watch; available in a variety of vibrant colours and boasting a sleek yet chunky aesthetic. The Maximo watches were selling fast so make sure you check out the range here and get yours before they all go!
So, that is the rundown of some of the key looks and styles that were prominent at the Clothes Show London event which also clearly demonstrated that accessories in general are a major look of summer 2010. All of the brands mentioned above are available here at Shade Station so make sure you take a look to see what ultra fashionable designs we have, and make this summer your most stylish one yet!
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Whilst watches have always been an accessory that most of us wear on a daily basis for both fashion and functional purposes, the past year has seen the watch rise even further through the accessory ranks with various styles of watches often being featured on celebrities and the style pages as the prominent and key must-have item of the moment. Here are Shade Station our collection of brands and watch designs are continually growing and this summer, we have more options available than you ever thought imaginable. For 2010, the major key watch look is all about vibrant colour, texture, and pattern with many brands integrating this into their watch collection, but in their own unique style.
First up, sports brand Adidas is constantly impressing us with their array of sporty but distinctively trend inspired Adidas watches including the new triple coloured Seoul watches, the highly retro Taipei watches and of course, the ever popular Oddity Candy watches. Fusing all the functional elements of a sports watch including lap timers, alarms, lights and date displays with highly stylish looks that incorporate bold and vivid colours, in addition to highly on-trend pastel tones, Adidas is still a core brand that is affordable and accessible to everyone but with superb effect.
BCBG is one of the new brand additions to Shade Station and the collection of BCBG watches are certainly guaranteed to impress every glamazon! Experimenting with shape, definition and texture, these ladies watches combine style appeal drawn from France, Europe and America and are geared towards the modern woman who likes to keep in line with the ever evolving nature of fashion. With sleek straps and distinctively shaped diamante embellished dials, it is no surprise that BCBG watches are a hot favourite in Hollywood with the collection of watches including sports inspired – such as the Elite Sport, colourful and elegant – including the Elite design, in addition to jewellery inspired such as the Releve watch.
Calvin Klein is a further exciting new brand addition with a range of super sleek, streamlined and sophisticated watches for men and ladies. These watches boast minimal detailing but are incredibly statement with contemporary aesthetics allowing each and every watch to work with any outfit. The new Glam ladies watch for example, innovatively gives the illusion that the dial hands are positioned on the strap and the Delight boasts a distinctive double stranded bracelet strap and a bold oval dial but keeps the remainder of the design simple, yet highly effective. The Calvin Klein watches experiment with texture and remain classically stylish, representing the essence and theme of the vast fashion and accessory collections by highly renowned designer Calvin Klein.
Of course, D&G watches are still a firm favourite and continue to impress us with exciting new designs that vary from bold and eclectic including the Hoop-la watch, to elegant and glitzy with the aptly named Cannes watch, and even classically chic as demonstrated in the Texas watch. D&G is a key brand that always remains prominent in the fashion industry and with typical watch elements such as logo emblazoned straps and dials, the use of diamante stones and unique aesthetics, D&G always has something to offer every style preference.
Diesel watches are further favourite brand with a selection of striking colour inspired designs, all boasting superb and innovative functions. DKNY also has a choice of stunning new watches that perfectly convey the essence of summer with the ultra glamorous and fashionable gold and white toned NY4913 watch, the gold NY4876 watch and the jewellery inspired NY4873 DKNY watches.
If you are seeking a watch that incorporates intrinsic attention to fine detail, striking looks and a creative amalgamation of colour and pattern, Ed Hardy watches could be for you. With a beautiful collection of tattoo art inspired watches with dials including artistic images of mermaids, skulls and other key Ed Hardy logos, colour is a large focus in the new styles with the pastel pink toned Spectrum ladies watch and the vibrant turquoise VIP unisex watch in the offering and making for great statement and highly on-trend pieces.
Another favourite that continues to impress us is Fossil watches, with their fantastic selection that successfully match function, with stunning looks. Fossil is renowned for their range of watches featuring wide and statement leather cuff straps and the new JR1148 watch for men is a fine example of this with two metal studs either side of the dial to create a stylish but edgy look. Polycarbonate straps are currently a huge trend within the watch fashion industry and the new ES2437 watch for ladies includes a white polycarbonate bracelet strap in addition to a diamante embellished bezel and mother of pearl dial, creating a casual but glamorous finish and edge to the overall design. Fossil is one of the best brand options for offering an exceptionally diverse range of watches in terms of style and is also highly respected in the watch industry for its superb and flawless quality.
Guess watches are still one of our most popular brands and are loved for their glamorous and glitzy designs that remain highly chic and ultra sophisticated. The new colour inspired Rush Guess watches for men combine vibrant tones with trendy and durable polycarbonate bracelet straps and boast a sporty edge. The new ladies Prism watches also feature colourful polycarbonate straps and a diamante embellished bezel for the added glam factor. The new Clearly Guess ladies watch with its diamante embellished triangle Guess logo is also a popular new favourite, as is the new Cupcake ladies Guess watch with a sleek black croco leather strap.
Juicy Couture is a super exciting new brand to hit our shelves and a hot favourite among the style icons in sunny LA! Juicy Couture watches comprise of a selection of wonderfully feminine styles with colourful and vibrant polycarbonate and leather straps, charm embellished and delicately detailed dials, and bold, statement designs typical of the overall Juicy Couture style. Perfect for making a real fashion statement, the new HRH and Fairytale Juicy Couture watches are definitely two new styles to look out for from this highly trendy brand, and are ideal for every princess!
LTD watches hit the style scene with a bang in 2009 with the brand rapidly growing in popularity throughout 2010. The new colourful and bold Maximo watches are the most recent additions and are indeed as the brand name suggests, strictly limited to 150 watches per design. Favoured by the likes of Dizzee Rascal, Jameela Jamil and The Saturdays, make sure you get yours quick before they go!
Marc Ecko watches include a selection of wonderfully bold and bling inspired styles for summer 2010 with highly detailed and artistic dials and elegant, chic and statement finishes. A Marc Ecko watch definitely makes for the ultimate wow accessory and the collection possesses a luxurious, elite vibe that is instantly recognisable to the Marc Ecko brand.
The watches within the Michael Kors collection are one of the most refined, elegant and unique in the industry. For 2010, Kors has integrated his love of soft, autumnal tones and colours such as cream, brown, gold and bronze with trend inspired elements including polycarbonate straps and diamante embellished detailing. White watches are a key look of this season, and the new MK5270 Michal Kors ladies watch with its white polycarbonate strap and exquisite pink gold plated stainless steel case and diamante embellished bezel perfectly captures every essence of the white watch trend but with the added Michael Kors elegance, luxurious finish and refinement. The new colourful Michael Kors watches are also a high recommendation for this season and fuse trendy with exquisitely chic!
Nixon has increased even more in popularity throughout 2010 having been spotted on a number of celebrities and style icons in addition to becoming renowned in the gadget industry. The wide range of Nixon watches are particularly impressive and the vibrant unisex Time Teller P available in array of striking colours is perfect for summer and also reflects the child inspired watch trend that is also a big look this year as conveys a more fun and quirky approach to fashion!
For those of you who are seeking a highly functional watch designed for use on the high seas, Nautica is the ideal brand with their new range of excellent watches for summer 2010. With ultra sleek looks and functions including water resistance of up to 100 metres, sub dial displays and highly reliable and accurate quartz movement, Nautica watches look equally great in the boardroom as they do on the sea and consistently provide incredible functional ability.
For a watch that steps away from the norm and demonstrates technical and visual design that moves outside of the box, Philippe Starck watches are a great option and effectively convey the minimal, ‘clean’ and thought provoking attitude towards design that Starck is renowned for in his work. The new PH528 Philippe Starck watch with its matte black unique rubber strap, minimal mirrored dial and diamante embellished case boasts an incredibly sharp and defined aesthetic and looks fantastically chic and visually interesting upon the wrist.
The classically British brand Ted Baker has a fantastic new selection of watches for summer; some with a typically traditional aesthetic and style such as the men’s 1039, and others a little more fresh and contemporary such as the TE1044, also for men. With sleek leather straps featuring textured finishes, bold dials and the subtle but chic use of colour, the new range of Ted Baker watches are highly versatile and effectively compliment any outfit.
The above brands are just a selection we have here at Shade Station and others in our vast collection include the great British street style brand Bench watches, the traditional inspired Ingersoll watches, Ducati watches for all you motor enthusiasts, Firetrap watches, the sporty Nike watches, Tokyo Flash watches for unleashing your inner geek and Animal watches, Police watches, Superdry watches and Zodiac watches to name only a few more. Make sure you take a look at our dedicated watch page which lists each and every brand we stock.
At Shade Station we are always on the lookout for the latest brands and styles and regularly update our watch collections accordingly so that you can be assured you are selecting from only the best brands around in terms of style, trend appeal, function and quality. Make sure you read our regularly updated style blog so you are up to speed with what’s hot and new in and which brands and watches all the iconic fashion movers and shakers are wearing! You can also follow us on Twitter @shadestation for daily style and stock updates.
From all of us here at Shade Station, we wish you a very happy and stylish summer!
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Summer is finally here and what a great excuse to add a pair of sunglasses, a chic watch, a statement piece of jewellery or an accessory to your look to compliment your summer style! Yes, here at Shade Station we have more brands and styles than ever before for you to browse and enjoy.
Whilst many of us don’t have the opportunity or budget to completely update our wardrobe each season, the simple use of a glamorous pair of sunglasses, a uniquely styled watch or a statement piece of jewellery can completely transform and update your outfit, bringing it to the forefront of fashion and injecting hints of those key trends making you every inch the style icon!
So let’s take a look at what’s in the offering from Shade Station for the summer season. Sunglasses are certainly the most popular type of accessory in the summer months – for the obvious reason of protecting the eyes from UV rays, and also to inject a certain edge to your look. Any fashion lover will know that sporty chic or sports luxe is a huge key trend of the moment and a pair of sporty but fashionable sunglasses can make for an incredible accessory investment.
New to Shade Station, we have Adidas sunglasses with their collection of sporty, slick, sharp and super trendy sunglasses for men and women in a range of frame designs, combining high quality and flawless style with affordability. Arnette is one of our recent brand additions to Shade Station and are the ultimate sporting sunglasses with a strong attitude and sleek looks. Revo is a further sunglasses brand that has greatly impressed us with their range of chic yet fierce sunglasses which incorporate highly superior and functional polarized lenses for maximum eye protection and visual clarity. Prada Sport sunglasses are also on our sporty style radar this summer and the styles within this collection all feature the distinctive red line Prada Sport logo and are perfect for use during sports or for someone who enjoys and on-the-go lifestyle and also wants to look polished and stylish! Of course, Oakley is still one of our most popular sunglasses brands, renowned for their superior use of technical innovation, sharp style and intense attitude whereby only the very best is good enough. Be sure to check out the latest and greatest Oakley styles.
For those of you who like your sunglasses to portray the essence of glamour, elegance and sophistication, look no further than brands including the super sought after and luxurious Chanel. Chanel sunglasses feature exquisite design elements such as stunning hinge detailing, ultra feminine oversized frames in addition to a variety of other frame styles to choose from and are a lifetime investment. BVLGARI, Tom Ford, D&G and Fendi sunglasses are also perfect for all of you glamazons and we are also very excited to have recently announced the arrival of Jee Vice sunglasses; as seen in Sex and the City 2, and MDG sunglasses; the product of the Madonna and Dolce and Gabbana collaboration. Both of these new brands offer the ultimate in feminine and striking glamour and are designed to make a real style statement!
Summer 2010 is all about bold colour in the form of bright neons in addition to more understated pastel tones, so why not take the opportunity to have some fun with fashion and inject some vibrancy into your look! Many of the brands mentioned above have used colour as inspiration behind their latest styles and let’s not forget the range of eclectic Pucci sunglasses and the timelessly stylish Ray-Ban sunglasses who continue to surprise us every year with new colours and patterns incorporated into a variety of the key and classic designs. There are also a whole host of brand new Ray-Ban styles just launched so be sure to check the Ray-Ban page.
Our dedicated sunglasses page lists each and every brand aside from the ones listed above so make sure you take a look at the entire selection!
Watches aside from providing value in terms of function are actually one of the most fashionable accessories, constantly focused on in the style pages and trend blogs and can definitely add a sense of unique personality to your style. One of the prominent watch looks for summer 2010 is colour, texture and pattern and there are an incredible range of brands for you to choose from to fulfil this particular style. Adidas watches, LTD Watches, Diesel watches and Nixon watches all superbly capture the element of colour with an amalgamation of vibrant tones featured in their numerous watch styles. Some possess a sporty edge, others combine sport appeal with the high trend factor and some designs also feature a strong hint of retro appeal for a fun and style savvy finish that also conveys a playful attitude towards fashion.
Watches featuring polycarbonate bracelet straps are a major key look this summer and are often seen worn by the celebs and teamed with gold or silver jewellery for a contrasting edge to the look. The Michael Kors watches and Guess watches collections boast a fine selection of colourful watches with polycarbonate straps – the white versions in particular are perfect for a fresh and trend focused summer style and the addition of rose gold cases and diamante embellishments on the dial and/or the bezel add just the right sprinkling of the glam factor!
Juicy Couture is an exciting new watch brand to hit our shelves and is also a hot favourite among the style icons in sunny LA! Juicy Couture watches comprise of a selection of wonderfully feminine styles with colourful and vibrant polycarbonate and leather straps, charm embellished and delicately detailed dials, and bold, statement designs typical of the overall Juicy Couture style. Perfect for making a real style statement, Juicy Couture watches are perfect for every style princess!
Other brands in the offering include the British Ted Baker and street style inspired Bench, the luxurious and glamorous but masculine Marc Ecko watches, Ed Hardy watches with some incredibly vibrant and striking new styles boasting tattoo art dials and straps with intricate detailing, and the innovative Philippe Starck watches for something a little different from the norm! Ingersoll watches are perfect for those of you who favour the traditional aesthetic of a watch but are seeking one that integrates modern technology and functionality, Ducati watches for all you motor enthusiasts, Firetrap, the sporty Nike, Tokyo Flash watches for unleashing your inner geek and Animal, Police, Superdry, ultra fashionable and high quality Fossil watches and Zodiac watches to name only a few more. Make sure you take a look at our dedicated watch page which lists each and every brand we stock.
We were also proud to recently unveil or new Elite watch section which provides an array of finely chosen brands and watches that are designed for investment purposes and feature exceptional technical innovation, the incorporation of only the highest and rarest materials and all boast superior and flawless construction. The Elite brands carefully selected to be featured in this section include TechnoMarine watches, Perrelet watches, U-Boat watches, Welder watches, Versace watches and Meccaniche Veloci watches. Designed for people who maintain a passion for watches, some brands focus on a luxurious, refined and highly desirable aesthetic and others create their selection of watches with intense function in mind such as U-Boat watches and Meccaniche Veloci watches. That said, each watch within the Elite section can be described as a design and technical masterpiece so make sure you take a look at the Elite watch section to read about these ultra high end brands in greater depth.
Once we begin to enjoy the warmer weather, this often provides inspiration and a more care-free attitude towards experimenting with accessories to adapt and spice up our summer style. It is amazing how one look can be transformed into a number of different ones with additions of various pieces of jewellery – avoiding the need for a complete wardrobe overhaul every year! Bold and statement jewellery is currently a key trend this season, with statement pieces seen on the catwalks and the High Street and used to add depth, colour and creativity to your personal look.
Amore & Baci have some extremely fun, elegant, sassy and unique pieces within their jewellery collection. What is particularly innovative about this brand is that you can create your own personalised bracelet or necklace with the addition of cute, feminine, striking and sophisticated Amore & Baci charms – add as many or as few as you wish whenever you like. The brand also features a selection of super glamorous and statement cocktail rings boasting exquisite colours, patterns and diamante embellishments.
Guess has some wonderful summer inspired new additions to their jewellery range and have especially homed in on the feminine and cute charm bracelet trend which is huge for summer 2010. You can purchase the unique Guess bracelet and add as many or as little charms as you wish, ranging from strawberries, shoes, four leaf clovers and even lipsticks! Diamante embellished and logo emblazoned silver pieces are common within the Guess jewellery collection and this brand is perfect for every girly girl who likes to be ultra feminine but still convey a sophisticated and style savvy attitude to her look!
Venus Beads have some gorgeous boho chic style beaded bracelets incorporating vibrant colours such as turquoise, pink, red, blue violet and black. Wear two or three stacked for a high fashion look or go for an individual bracelet to add an effective pop of colour!
Other jewellery brands include the urban street inspired Black Dice, the statement and edgy Police and Diesel and a selection of feminine, elegant, colourful and boho inspired jewellery pieces by CC Skye and Miss Sixty.
So that provides the summer round up of sunglasses, watches and jewellery and don’t forget to also check out our fabulous range of goggles and lifestyle accessories by brands including Oakley, Dragon, Adidas, Electric, Von Zipper and East Pak.
As well as a whole host of fantastic products, we promise to keep you updated with new brand additions and styles as well as celebrity and designer news and gossip in our daily updated Style Blog. We also have a Twitter page, whereby you can follow us @shadestation for instant and regular Shade Station tweets.
We make it our top priority to provide you with as many renowned designer sunglasses brands, watch brands and products as possible, in addition to the lesser known and unique ones that have just hit the style scene. We aim to cater for a range of style personalities and budgets and can ensure that each and every brand is also stocked at Shade Station due to its notorious and proven high quality. We believe that everyone has a unique sense of fashion and the huge array of accessories in the offering therefore allows you to create a bespoke look to your summer style.
We hope you enjoy browsing our collections and from all of us here at Shade Station, we wish you a happy and stylish summer!
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If you like your style to be colourful, vibrant, unique and stylish then LTD Watches are the perfect option to compliment your look for summer 2010! LTD Watches is the brand that literally burst onto the fashion scene in 2009 and is already a favourite among numerous celebs including Calvin Harris, Jordan Thomas, The Saturdays and Dizzee Rascal.
Each LTD watch is strictly limited to just 150 models which is partly why the brand is so popular and sought after (despite the accessible price tags!). But you have to be quick – once they’re gone, they’re gone which is why we’re here to let you know about the hot new styles just in and allow you to get your hands on them asap ready for summer!
LTD Watches have become renowned for producing highly fresh, modern and colourful watches that are always one step ahead of the trend game and boasting simple designs enhanced with unique aesthetic and functional twists meaning that there is a style and colour that you are sure to love!
A new style that we have our eye on at the moment is the new Maximo LTD Watch in black. With its smooth PU black rubber strap and bold black dial with white and silver markers and accents, what is particularly striking is the off-set crown which is positioned slightly higher up (at the 10 minute level) and the unidirectional rotatable bezel which is a feature often found on diving watches and allows you to measure a specific period of time. If black isn’t your thing and you prefer a more colour inspired version there are also other vibrant colours in the offering including hot pink, purple, yellow, white and this season’s trend inspired pastel grey. For a watch of this unique style and function the £65 price tag allows you to really express your personal style (that won’t be seen on 100’s of other people!) at an affordable price. Who said exclusive meant expensive?!
LTD Watches are highly robust, durable and are able to endure the wear and tear of everyday activity which means you are also investing in a high quality watch that serves great function.
The new Maximo style mentioned above is available for delivery from mid-May so if you want to be alerted of its arrival by email make sure you enter your email address by clicking on the product status ‘Tell me when this arrives’. Remember, they’re strictly limited so be sure to be quick as this style is one of the hot faves for summer!
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LTD Watches were one of the hottest watch brands in 2009 and this is definitely set to continue in 2010 with some new styles just launched, perfect for the warmer months. This forthcoming season is all about injecting a splash of colour and with white, pink, red blue, purple and orange to name only a few of the colour tones incorporated into LTD Watches, you can be sure that with one of these, you will be top of the style ranks.
Of course, what is also great about LTD Watches is that they are strictly limited to only approximately 150 models in each colour and style, making them incredibly exclusive and sought after and best of all, at budget friendly prices proving that exclusivity doesn’t have to come attached to a hefty price tag!
So let’s take a look at some of the new styles set to take us into next season-:
JLS are the boy band of the moment and as well as their talent for music, they have also been highly noted for their great sense of style. Favouring LTD Watches, the band wanted to create something of their own and collaborated with the brand resulting in a great range of watches in 5 eye-popping colours including red, yellow, green, black and white. The watches feature the typical polycarbonate bracelet straps and round dial as seen on other LTD Watches in the main brand collection but also display the JLS vs LTS logo on the colourful dial.
This is a new and striking colour for 2010 with the main body and dial being shocking hot pink with moss green accents on the dial. With a magnified date window and three had Japanese quartz movement, this LTD Watch is both super fashionable and functional. Definitely a statement must-have!
White is a strong colour for spring/summer 2010 as nude tones were big on the catwalks and white watches are a huge accessory trend. With blue accents, this LTD Watch makes for a chic and fresh look that will work with any outfit.
Perfect for those who like a bit of glitzy bling in their style but want to keep the traditional LTD Watch look. This LTD Watch features a crystal clear polycarbonate bracelet strap and a striking jewel embellished dial that definitely captures the glam but cool factor. This watch is ideal for adding a ‘dressed up’ look to your outfit.
Aside from these examples, there is a great selection of other LTD Watches in an array of vibrant and highly on-trend colours. Many celebrities love the style of LTD Watches and at affordable prices everyone can get a piece of the action as well as owning something that will be a collector’s item in years to come. Fun, colourful, super stylish and a statement accessory, a LTD Watch is the perfect way to add some vibrancy to your spring look.
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Watches make the perfect statement accessory and lucky for you, here at Shade Station we have a huge array of designer and brands to ensure that you find the perfect piece of arm candy. From classic and traditional, sleek and sporty, vibrant and eclectic and elegant and glamorous we have every style imaginable at a great range of budgets.
Let’s start with some new key style additions to the offering. First up we have the ultra trendy ES2157 Fossil watch style which with its black acetate strap, black dial and diamante embellished bezel, this is definitely one major watch trend to look out for. Watches can be feminine but edgy and the Fossil Watches brand is perfect at achieving the balance just right, always introducing highly stylish designs but injecting their own unique edge.
Diesel Watches is still a major player in the watch style scene and is renowned for its unique, eclectic and original designs that are completely unique to the brand. Diesel has some amazingly stylish new watches to look out for with wide straps – including rubber straps in some of the new additions which are very much on trend this season, bold dials and visually exciting detailing. Diesel watches for guys and girls tend to be bold and convey real statement style that works with a variety of looks.
DKNY is famous for conveying the essence of New York style in its products and the same applies with the amazingly stylish range of DKNY Watches. One particular new style that has us swooning is the NY4847 DKNY watch which captures every watch trend in a unique and striking design. With its translucent turquoise rubber strap and striking white dial this DKNY watch perfectly conveys the essence of spring and summer and will compliment your style and inject some vibrancy into your look. The brand has a great selection of other new watch styles with fresh white and aqua tones a common theme. Elegant, highly stylish, versatile and unique – DKNY watches definitely will not disappoint!
As this season is all about colour, Ed Hardy Watches are the perfect way to achieve this look with their stunningly striking tattoo inspired designs. With sleek straps (often cuff style) and unique tattoo designs including lions, skulls, fairies, butterflies among just a few of the Ed Hardy watch logos these watches are genuine works of art and really add visual interest and a certain LA edge to your look.
LTD Watches were huge in 2009 and what with JLS designing their own unique range called the JLS vs LTD towards the end of the year, the brand is set to be even more popular in 2010. Each watch is strictly limited, as the name suggests and these vibrant unisex styles are all about the colour factor! The new style which is set to be big this season is the Rolex style LTD Watch with its sleek bracelet strap – be quick though as each model is limited and once the style is gone, it’s gone so be sure you get yours fast!
Wenger watches are a new brand addition to Shade Station. With collections that are traditional, sporty or contemporary these are real investment watches with incredible function abilities. Tested in the Swiss Commando Raid, Wenger watches really go the distance and with such a great variety of aesthetic styles to choose from, you will definitely find a watch to suit. Perfect if you are looking for watch with something that little bit special.
Guess Watches is loved for its super elegant and glamorous watches that are feminine and chic and of course with that sexy edge that the brand is renowned for! A new Guess watch style is the Heart to Bling watch which perfectly captures the glitzy, glam trend with diamante embellished heart design on the dial. Guess watches also has some beautifully coloured and fresh tones for this season and are wonderfully sophisticated, fun and feminine.
Adidas watches are a great way to combine the two key seasonal trends of sporty and colourful and have some incredibly vibrant and funky new styles in an array of fresh and summery colours such as pink, blue, white, purple, green and yellow. With highly polished rubber straps, large multifunctional digital dials and of course, all at affordable prices, Adidas watches are always a firm favourite and have that high trend appeal that instantly lift your look.
Tsovet is also a new brand on the scene and these are incredibly unique and special watches that combine the vintage and contemporary in terms of the materials used in production and the watch technologies. With some strikingly beautiful designs, Tsovet watches are real statement pieces and make for the perfect investment watch when you are looking for something extra special. There are also some wonderfully feminine female designs in fresh colours such as white and gold.
The true British brand Ted Baker is also still a huge favourite and manages to combine its own unique style whilst injecting those key trends to keep the watches super stylish and fashionable. With an array of watches that incorporate bold colour and patterns as well as more understated silver watches, Ted Baker watches for this season typically feature beautifully colourful straps, perfect for a spring and summer look.
Michael Kors watches are great for those ladies who favour exquisite style and elegance and there are some wonderful trend inspired designs to look out for this season. Nude tones are highly on trend in 2010 and Michael Kors watches perfectly capture this with creams, fawns and browns a common feature as well as the stylish polycarbonate strap design such as the MK5197 with diamante embellished inner links – perfect for entwining high fashion and sparkly glamour!
Sporty attire and sporty style watches are huge this season and Japanese fashion inspired and a favourite of the celebs, Superdry Watches has recently launched the Superdry Sport collection and with their vibrantly coloured plastic straps including hot pink, blue, white and green with equally vibrant dials, these watches are definitely a great way to entwine sporty and colourful in one watch!
Bench Watches is a great brand for those of you who like skate, street and urban style and there are some fantastic new designs to look out for this spring. With typically wide leather straps and bold dials which prominently display the Bench watch logo, fresh light colours and true statement but effortlessly cool style is what the brand perfectly conveys.
Tendence Watches are a fabulous new brand to look out for and have been featured in a number of high profile style publications, favoured for their refined and exquisite aesthetic style and conveying the theme that everyone should stick to their own individual style and refrain from following trends simply because it is fashionable. Tendence watches therefore take their own inspiration when designing the watches which have a distinctively striking look with boldly featured numbers and detailing on the dials, wide straps and strong elements of colour in some styles.
These are just a few of the brands and styles to look out for and other favourites include extreme sport favourite Animal watches, the urban style inspired Black Dice watches, Nautica watches for every outdoor sportsman, innovative TX watches, glamorous and flirty Seksy watches, innovative and striking Oakley watches, classic Police watches, traditional Timex watches, and geek chic inspired Tokyo Flash watches with their watches that are designed to engage the brain and really make us think about the concept of telling the time! Be sure to check out our watch page for a full list of our exciting brands!
At Shade Station we are always on the lookout for the latest brands and styles and regularly update our watch collections accordingly. Check out our style blog so you are up to speed with what’s hot and new in! Be sure to also keep your eye on our sale items to get that sought after watch at a fantastic price. Whatever style of watch you are looking for or are seeking inspiration to try something new, we have all the latest and greatest watch brands and styles as well as the classic designs to ensure that you find your perfect watch!
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