London Fashion Week 2011

With London Fashion Week (LFW) beginning this week, the capital is gearing up for a massive fashionable love in. Designers, models, editors and other fashion folk are prepping themselves for countless nights of lost sleep, gallons of bubbles, vodka and coffee and most of all, the wonderful, fabulous new clothes and accessories to hit the catwalk.

Hot off the back of New York Fashion Week, where Big Apple designers such as DKNY, Marc Jacobs and Michael Kors wowed fashionistas and celebrities, London Fashion Week is considered the freshest and most exciting of all the shows. Known for discovering and celebrating new designers, LFW, is a sure fire way to consolidate a new brand and ensure plenty of column inches in magazines and websites across the world. Designers like Mark Fast (famed for his oversized models last year and of course his knitwear), Christopher Kane and Louise Gray have all found fame in recent years by showing at LFW. Newbies -  Cassette Playa, Nancy Van Ostren and  Sarah Baadarani are among this years hopefuls who are eager that their show at LFW will help them reach a wider audience and importantly give them access to the top fashion buyers.

Established labels like PPQ, Betty Jackson, Mulberry, Vivienne Westwood and hot royal favourite, Issa London (Kate Middleton’s designer of choice) are all on the LFW 2011 schedule. So there’s a real mix of fabulous old and young brands to watch.

With catwalks all over the Capital in the next week, London is an exciting and vibrant place to be. The chances of running into a top model, designer or celebrity is naturally increased and the number of related fashion events and parties, in store and bars, are rife.

Clearly this is a time to be looking your very best! Fashion forward and on-trend is the order of the day…. So get those stylish threads and designer sunglasses at the ready!