Firetrap Watches Heading to Shade Station!
Firetrap Watches
Firetrap is the brand that is truly representative of the creative London scene. Launched in 1993, Firetrap is an urban street brand which takes inspiration from many creative elements ranging from music and art through to culture and sport.
Geared towards those individuals who appreciate a unique sense of style, the brand appeals to open minded people who work the urban trend and everything that it embodies and represents. Firetrap watches are a popular part of the accessories collection and perfectly transcend a touch of London urban style to your wrist!
Firetrap watches, have arrived at Shade Station, comprising of a selection of dynamic designs for men and women, all of which are funky, sleek and bold and are ideal for conveying on trend style but with an individual and quirky edge.
The watches boast aesthetic features such as bold and vibrant but versatile colour schemes, striking dials and unique shapes – particularly within the strap designs. The collection includes casual, smart and sporty models but still retains the original, edgy and funky attitude and tends to focus on one main design element such as bold colour which keeps the watch simple but statement. Some of the smarter Firetrap watches also include materials such as gold plated stainless steel bezels for a smart, chic and refined finish and these models are perfect for accessorising a more ‘dressed up’ look. For ladies, Firetrap watches are a must have if you like an edgy but elegant look as the watches range from chic and feminine to more boyfriend style inspired.
Firetrap is an open minded and fun brand which is also why many of the watches have names which suits the physical shape and design of that watch including ‘The Saint’ and ’Full Metal Jacket’ . This
is definitely reflective of the typically British humour that Firetrap likes to portray as a brand and within its products!
Constantly pre-empting the change in trends, social attitude and style, Firetrap has successfully defined its own unique appeal and is geared towards men and women who are confident in their own distinctive style and are fashion innovators as opposed to trend followers. The Firetrap watch collection is perfect if you are looking for something a little more dynamic and funky than the norm and is representative of the cool and ever evolving British urban style.
Superdry Watches: Unique Style with a Japanese Influence
Superdry is a unique and funky clothing and accessories brand which was founded 2003. What makes Superdry different to other brands is its eclectic fusion of all American style with a strong touch of Japanese fashion influences which is mainly conveyed with the use of graphic prints which you will see featured on the clothing and accessories. It was following a trip to Tokyo that the founders of Superdry actually decided to launch the brand as they were so inspired by the dynamic Japanese style and trends and thought it would merge well with an American/European foundation. American style is great but you have to inject something a little more globally relevant and interesting to separate your brand from the hundreds of others in the industry.
What people like about Superdry is that it gives you a sense of wearing something unique. The brand prides itself on maintaining a limited edition feel to its clothing and accessories and is constantly updating its collections.
Superdry is mainly noted for its funky range of t-shirts, hoodies and bags which typically feature a retro style with graphic designed images. The Osaka t-shirts are particulary popular and come in an array of funky colours. David Beckham was also pictured wearing an Osa
ka Superdry t-shirt which certainly helped to put the brand on the map and give it a cool, trendy and masculine image. Ultimately Superdry aims to give people the ability to express their personality in their style and stand out from the crowd.
Superdry have extended their lines and collections and with a large store in Covent Garden in London as well as a number of concession stores, the brand is certainly obtaining a great reputation and is popular among the fash pack and celebrities.
Superdry watches maintain the same theme as the clothing; they keep up with current style trends but inject a Japanese inspired enhancement to the look. A brand new style to look out for is the Superdry Sport collection. These come in an array of vibrant colours including blue, orange, white, hot pink and green and as the name suggests, have a sporty aesthetic. With a simple design including a plastic strap, the main focus of these watches is in the bold colour and the Superdry logo on the dial and strap which also includes the Japanese lettering translation. The Lumber is also a 
hot new Superdry style and comes in a version for men and women – the Lumber Girl (designed for a smaller wrist). Capturing key watch trends such as a wide strap and large dial, the lumberjack style checks are also featured on the strap whether this is the whole strap or just the reverse side. Checked patterns are a common design on many other Superdry products including men and women’s shirts. The new Brad watch takes inspiration from a well known A List celebrity and the female equivalent of this watch is named Angelina –this is a great example of how Superdry is a fun brand and likes to play around with names and inspirations! With a wide durable soft leather strap and a dial with two separate time movements, this is definitely a unique and striking watch to look out for. There are also cool female watches such as the new Coins Superdry watch. Incredibly distinctive and designed in a charm bracelet style, the charms are coins and the dial is integrated into one of the charms. This style has an urban and funky edge and adds an extra flavour to a piece of jewellery which is typically ‘girly’.
Superdry is definitely the hot label of the moment but has a timeless style that will be prominent for years to come. When you find a label that has its own unique style, people will stick to it as they feel it is a way of expressing their individuality as opposed to going for the clone look! Jude Law and Kate Moss are fans of the brand and both celebrities are renowned for their unique sense of style and reluctance to follow trends but prefer to set them. Superdry watches are made using the finest materials and at prices between £40 and £135 there is a style to suit all budgets.
Michael Kors Watches – An Investment Brand
When you read about the history of many high profile fashion designers, you may often find that a career in the fashion industry was not what they originally intended to embark upon professionally. However for luxury designer Michael Kors, this was certainly not the case as his fashion was always an obvious career path due to him being brought up in a family of style addicts!
The designer who is from New York isn’t shy about admitting that most of his immediate family share his passion for fashion and that this was instilled in him from an early age. The designer’s mother was a fashion model and his grandmother was a school principal who he claims refused to wear the same outfit twice – a genuine fashionista! His grandmother’s husband was also in the textile industry. Being an only child meant that he was always taken on every shopping trip whereby he discovered a passion for beautiful fabrics, the art of how pieces of clothing are cut and how the perfect outfit or look can make a statement about an individual. Harbouring a skill and love of drawing, this is how Kors was able to put design thoughts down on paper from an early age.
A brand which is b
ecoming increasingly popular, Michael Kors has recently opened a new shop in New Bond Street, London and despite many retailers being forced to close or downsize during the recession, Michael Kors feels that his brand is one with longevity because it defies seasonal trends and has a classic look that can be worn for years. Michael Kors is renowned for his sense of elegance and femininity and his collection of watches are certainly expressive of that theme. Despite being on trend, they are not the type of watch that you would purchase to wear for only one or two seasons but are investment accessories that convey timeless sophistication and are instantly recognisable to the brand.
There is a wonderful new Michael Kors watch to look out for which is the MK4217. This beautifully feminine and striking watch features a dual strand bracelet strap with tortoiseshell pattern inlays – textures and prints are a typical feature of M
ichael Kors watches and add a sense of colour warmth and luxury.
In the current economic climate, it is certainly a struggle for many brands to keep people buying but Michael Kors is regarded as a lifestyle brand and has its own unique style that never fails to look elegant and chic and therefore people are willing to make the investment because they achieve high wearability for their money. The range of Michael Kors watches are exceptionally beautiful, incredibly detailed and finely crafted. With prices ranging between £70 and £270, the watches are a fantastic investment accessory that will look timelessly stylish and represent an item by a brand that is worn by the likes of only the most glamorous and elegant of ladies.