Timeless Tom Ford

Brad Pitt in Tom Ford Sunglasses
Since leaving his much celebrated position as head of fashion house Gucci, Tom Ford has continued on his ascent to artistic greatness, firstly at the helm of his own Tom Ford label, and also as a lauded film director.
This connection between cutting-edge fashion and the silver screen is reflected in the sunglasses tastes of Tinseltown’s elite. From Sunset to Santa Monica, Tom Ford sunglasses have been a staple accessory in recent years, whether they’re the elegant criss-crossed silhouette models or the classic, bold-framed shades with the distinguished ‘T’ brand inlaid in the temples of the frames.
Tom Ford sunglasses are a favourite of Brad and Angelina, who are both regularly spotted, on and off screen, bearing an array of Tom’s best creations.
We all know that Brad looks good in almost everything he wears, but there’s no denying how effortlessly cool he is stepping out in this pair of Bailey Tom Ford sunglasses. The strong frame of ‘T’ branded range have been compared with the classic Wayfarer form, made famous by Ray-Ban, however, the smoother lines and finessed engineering of the Tom Ford sunglasses frames explain why they stand out as the brand of choice for the more discerning celebrity.
Other big names fashionably shielding themselves from the bright Californian sunshine in Tom Ford sunglasses include Lindsay Lohan, often snapped wearing the modest Conor or Arnaud models, and Halle Berry, recently seen showing-off the bold Bianca style.
Tom Ford sunglasses hark back to the elegant, simple styles of the 1950s. While this style is particularly popular right now, his designs embody an unmistakable, classic quality, that truly make Tom Ford sunglasses timeless.
Whether you should find yourself under the glare of the sun or the lights of the red carpet, Tom Ford sunglasses have obtained a well-deserved position as one of the most desirable, luxury brands for any occasion.
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The Latest News From Gucci

For those of you who are fans of the reality TV show The City which follows the life of fashion industry worker and designer Whitney Port, who first found fame during The Hills, you will most likely recognise model Adam Senn who is the on/off boyfriend of Whitney’s also model friend Allie.
Adam is most renowend for his appearance in the iconic luxury brand Gucci’s advertising campaign and now has his eye set on Hollywood actress and notorious party girl Lindsay Lohan. The two met whilst Lindsay was in New York for Fashion Week and they apparently hit it off and have been spotted with one another a number of times since. The According to an insider, the two first met while LiLo was in New York for Fashion Week.
Adam was catapulted into the model spotlight, following his appearance in the rather controversial Gucci advertising campaign in 2003, which was shot by legendary photographer Mario Testino and is one of the main fashion campaigns that people always remember!
Guccio Gucci founded the House of Gucci in Florence in 1906 and his primary skill and creative talent was in the design and manufacturing of leather goods. He started out selling leather bags to horsemen in the 1920’s and progressed to deigning luxury luggage as his clients tended to move from equine transportation to horseless carriages. In 1938 Guccio Gucci opened their first retail shop on the Via Condotti in Rome and the brand became very successful and associated with Hollywood stars such as Audrey Hepburn and Grace Kelly following further store openings in Beverly Hills, Paris and Tokyo. It was in 1947 that the iconic leather handbag with a bamboo handle was launched which is still an incredibly popular Gucci product today. In the 1990’s, Tom Ford was responsible for escalating the brand back to its rightful sought after and exclusive status following it being sold in the 1980’s. Ford extended the product lines and since Frida Giannini’s arrival as Creative Director of Gucci in 2006, the brand range now includes a spectacularly stylish collection of leather accessories, perfumes, colognes, cosmetics, shoes and Gucci sunglasses. Gucci today is still one of the all time classic brands, whose products maintain that highly desired and exclusive appeal. It is often thought that if you own a piece of Gucci clothing or a Gucci accessory that certainly makes a statement about your style and status.
The latest news fr
om Gucci is the announcement that in 2010 Gucci and luxury auction company Christie’s are collaborating to launch the ‘Gucci Collector: Presented by Christie’s’ which is the first online location for the appraisal of Gucci products whereby Gucci collectors can upload their vintage Gucci products and a team of Christie’s and Gucci experts will assess the value of the item. The owner will then have the option to sell the item back to Gucci or to list it at a future Christie’s auction.
The collection of Gucci sunglasses are the perfect representation of the luxurious essence of the brand – with stunningly dramatic frames and the use of bold yet elegant colours and patterns and added aesthetic features such as arm hinge buckle and Gucci logo detailing, a pair of these sunglasses will definitely assert your exquisite and refined taste in fashion. The perfect way to add that elite and much desired Gucci style to your look.
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Tom Ford Sunglasses – Become a Style Queen This Season

Tom Ford is an iconic figure in the fashion industry and noted primarily for being the man responsible for turning Gucci which was on the edge of becoming bankrupt into a multi-billion dollar fashion house through the reinvention of its brand image including intelligent strategic marketing and a new bold and chic design. After leaving YSL in 2005 (Gucci had bought a controlling stake in Yves Saint Laurent and Ford was appointed creative director), Tom Ford and his partner Domenico de Sole founded ‘Tom Ford’ which was a new company that produces luxury high end and uber fashionable sunglasses.
If you are a fashion and style conscious individual, a pair of Tom Ford sunglasses should be one of your handbag essentials and can transform your on-the-go look in an instant. They have very much come to the forefront in 2009 and are set to be equally successful and prominent in 2010. People love the luxurious and ultra sophisticated essence
of Tom Ford sunglasses with their typically glamorous oversized aesthetic and are regularly spotted on high profile celebrities such as Angelina Jolie, Brad Pitt and Lindsay Lohan (pictured above wearing the Margaux Tom Ford sunglasses).
This season is all about being bold with strong silhouettes, colour and sharp chic lines. Tom Ford sunglasses perfectly compliment this with bold styles which are typically and dramatically oversized. If you want your look to be overstated yet chic, this is definitely the brand to opt for. The fun element of Tom Ford sunglasses is that each pair has a name to represent the style.
Here are some of the key Tom Ford styles to look out for-:
James Bond Exclusive-: As the name suggests, this is the cool aviator style that Daniel Craig in his portrayal of 007 in the James Bond film Quantum of Solace. Tom Ford was specifically asked to design the frames to perfectly suit the legendary and super charming and charismatic James Bond character!
Anais: A perfect contemporary frame for ladies that features dramatically oversized frames with a square shaped finish. This look is very much on trend for autumn and winter.
Whitney: A popular among celebrities such as the Olsen twins and Angelina Jolie, these sunglasses are very representative of the ‘bug eye’ look. A truly dramatic and glamorous frame with figure of eight style oval frames with bamboo style arms and a thick rounded frame, the
se are a must for every fashionista!
Andres: The Andres Tom Ford sunglasses are a unisex style and one of the sportier versions within the collection. Featuring large square shaped frames with rounded edges; this style is certainly unique with a hint of retro appeal.
Lilliana-: Tom Ford Lilliana sunglasses are largely popular as they depict the essence of drama, sophistication and class. The off white versions with subtle pink lenses are also a beautiful and unique colour combination and very complimentary against paler skins and blondes.
Tom Ford sunglasses represent an ultra high end and luxurious appeal and with their bold yet sophisticated features they are designed to make a statement about your look. No matter what your outfit, with the simple addition of a pair of Tom Ford’s you will instantly add a high fashion, couture edge to your look and feel feminine and glamorous. With a wide array of colours available including, black and brown tones as well as lighter, muted and neutral tones, you are certain to find a pair of sunglasses within the range that compliment your skin tone and hair colour. The man who put Gucci firmly back on the map has definitely injected his own unique and high end style into his range of Tom Ford sunglasses making you look and feel every inch the Style Queen (or King!) this season.
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Ray-Ban Sunglasses- An Iconic Style Favourite

When you think of the word sunglasses, Ray-Ban is the brand which probably springs to mind the quickest. Always at the forefront of style and fashion, Ray-Ban sunglasses actually have one of the most valid and interesting histories of all the designer brands. Indeed, their modern and on trend looks may deceive the fact that they have actually being around since 1936 and the first pair to be launched; the Ray-Ban Aviator sunglasses are still hot sellers today.
The History-: During the 1940s, Ray-Ban worked closely with the US Air Force to develop the mirror lens which was an anti-glare measure and tested by pilots. Designed for the sole purpose of function, even back then, the sunglasses soon became quite the desired fashion accessory.
In the Movies-: Think back to all the classic films and it is very likely that a pair of Ray-Ban sunglasses sneaked their way onto the silver screen. The most prominent film in which Ray-Ban sunglasses were featured is in the Blues Brothers, the actors of which are all pictured in Ray-Bans on posters for the film and in the famous opening sequence. Other films also include Miami Vice, Reservoir Dogs, Men in Black and who can forget Tom Cruise’s character in Top Gun!
On the Celebs-: As Ray-Ban sunglasses are always considered fashionable, a whole host of glamorous and fashion forward celebrities are regularly seen wearing them. These include Brad Pitt, Paris Hilton, Lindsay Lohan, Kate Moss, and Cheryl Cole to name only a
few who favour their Ray-Bans for that effortlessly thrown together look. The colourful Ray-Ban Wayfarers have been a huge hit in 2009 and have adorned the faces of many a celebrity in the style pages. The bright and bold colours are the perfect way to jazz up any outfit and the shape of the Wayfarer is actually very flattering for most face shapes.
The New Styles-: Ray-Ban is constantly updating and revamping its most iconic styles as well as launching brand new designs. A few to look out for this season include the new unisex RB2027 frames which with their slick wraparound style that is a little smarter than typical wraparounds are definitely set to be a sure favourite in 2010. This style is available in a selection of various colours and the slick Ray-Ban logo is positioned on the arms. The new RB2140 sunglasses are a further update of the Wayfarer and one particular version is incredibly cool and contemporary with a white acetate frame and a pink floral pattern on the interior of the arms. The new Tech RB8031 Ray-Ban’s are a new aviator style made from unique Ray-Ban Tech carbon fibre arms and polarised silver lenses and are a great example of using the most innovative of production techniques and materials to create an incredibly high quality product.
Ray-Ban is one of those brand
s that has its own distinctive style and the sunglasses remain classic yet keep up with modern trends by injecting contemporary features such as splashes of colour, vibrant patterns and modern technical additions. They really are one of the best brands to invest in if you are looking for great looks and quality and the various styles, because of their simplicity suit many face shapes and fashion preferences. Definitely a winning brand if you are looking to achieve an effortless and thrown together look with a sense of celebrity-like chic!
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Flash some wrist candy! Adidas Watches!
The end of the summer doesn’t spell the end of candy coloured watches in our books. Just because the sun has gone into hibernation, doesn’t mean we can’t flash a colourful wristwatch when the fancy takes us.
Along with LTD watches, Adidas Oddity Candy watches have been massively on our radar this season. Nailing the colour trend nicely, Adidas have seduced both the fashion consumer market and the sports market. With celebs like Lindsay Lohan and Paris Hilton running around La La Land sporting Oddity Candy watches and an unparalleled sporting heritage to it’s name, Adidas has a lot to be happy about.
Their brilliantly titled Oddity Candy watch range, has been engineered to appeal to sports buffs – with classic features such as a timer, a ten lap memory, water resistant design and a back lit display – however the aesthetics of the watch means it has mass appeal beyond sport as well. The collection is fashionably chunky and comes in a wide range of colours, including lemon, shocking pink, green and purple. Adidas Oddity Candy watches can be bought in single block colours or in contrasting colours, such as a white wrist strap with a blue face.
With Adidas sponsoring some of the biggest names in sport (think Beckham and our 2009 Ashes winners, the England cricket team), you’d be hard pushed to find a more relevant or contemporary watch brand to allie yourself to.
Click here to visit our Adidas Watches section
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“Oo La La” Chanel Sunglasses

In 1999 the House of Chanel introduced its first line of sunglasses despite the iconic designer Coco Chanel passing away 28 years previous. Inspired by her own creations, Karl Lagerfeld, at that point the creative brain behind Fendi, decided to launch a line of Chanel eyewear which has risen dramatically in popularity due to grand advertising campaigns and of course, being featured on the silver screen.
Every time I think of Chanel, I immediately immerse into a dream filled with luxury, sophistication and glamour. There is definitely no wrong time to be seen wearing a pair of Chanel shades – they are absolutely appropriate for every occasion be it the oversized frames or a chic visor style. The brand always exceeds expectations and with a range of diamante designs, luxuriously styled arms, intertwining C’s and the Chanel’s
unique flower designs, Chanel is a brand which always manages to achieve classic styling with contemporary trends. Some of the frames are beautifully patterned with a crystal weave effect for example (as with the Chanel Sunglasses CH5145) and the iconic CC logo located on the arms. Let’s face it, a pair of Chanel sunglasses are a to-die-for accessory which every girl desires to own.
Indeed celebrities have a huge impact on establishing the popularity of a brand but Chanel is one of those classic labels whose identity will also benefit the celebrity spotted wearing it. A stunning pair of sunglasses,
as we all know can make a huge statement about the wearer’s personality, status, wealth and of course style. Hiding behind shades might certainly portray an air of mystery, but can also reveal a great deal. The celebrities and members of the fash pack who wear Chanel sunglasses include Lauren Conrad, Lindsay Lohan, Madonna, Sarah Michelle Gellar, Mary Kate Olsen and Anne Hathaway to name only a few.
Despite being designed and launched by Lagerfeld, with the range of Chanel sunglasses he has perfectly encapsulated the essence of Coco Chanel’s love of exquisite yet simple designs which portray character, personality and ultimate femininity. A pair of Chanel sunglasses will look fantastic for life and are a sure winning investment.
Click here to visit our Chanel Sunglasses section
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Get Colourful With Adidas Watch Oddity Candy!
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Adidas watches are always a sports fashion staple. You simply can’t go wrong – durable, on trend and functional, the latest range of Adidas watches for summer 2009 named Oddity Candy are the absolute perfect way to add a splash of colour to your look.
This season, the huge watch trend is the bolder the colour better! The new unisex Oddity Candy watches
come in a gorgeous range of colours including pearlized white with the colour featured in the dial including green, and hot pink options. The dial is multi functional and the watch also features an alarm. The other block colour options include cute baby pink for the girly girls (although pink is also a very on trend colour for guys this season), deep pink, sunshine yellow, purple and green. These also feature an alarm and multi functional digital display. The shocking pink coloured exclusive ADH1565 Oddity Candy watch is slightly smaller and incorporates a silver back lit digital display.
Bold, pop coloured and candy toned chunky style watches have very recently been seen adorning the wrists of fashion conscious celebrities including Paris Hilton and Lindsay Lohan. The Oddity Candy range at just £40 are extremely budget friendly and make for a great fun, youthful and fashionable accessory this summer.
Shade Station has also been featured this month within InStyle magazine with our range of Oddity Candy watches. They are certainly the hot watch trend of the moment and are perfect for injecting a nice bit of colour to lift your mood and revamp that summer outfit!
Click here to visit our Adidas Watches section
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See in Summer 2009 with Tom Ford

Fashion trends come and go but there are certain accessory staples that will always be on trend. Sunglasses are one of them and even overtook the popularity of the bag in 2008. Every guy and girl need an ultra cool pair of shades to see in the spring and summer months and with London Fashion Week fast approaching, we are certain to see some stylish frames adorning the faces of the fashionistas to hide those late night party eyes.
Tom Ford sunglasses are sure to be one of those brands that we see in between (and probably during) the shows and are the perfect accessory to complete your wardrobe this summer. Glamorous, chic, and statement style is what Tom Ford is all about and a pair of his frames will ensure that you get noticed. Not only stylish but equally as functional, all Tom Ford sunglasses are hand crafted in Italy with exceptional attention to detail.
So what exactly is it that makes this brand so desired? Quite possibly the fact that every fashion loving celebrity owns a pair, of course! The various shapes available, particularly the oversized range, exuberate sophistication and drama and will instantly transform your dressed down jeans and t-shirt into an A list look. The famous ‘Whitney’ style has been updated for 2009 into a range of other female name inspired versions, including the ‘Simone’ style; a gorgeous black vintage style frame with bamboo effect arms. The
‘Yvette’ style with a gold frame and pearlised cream arms is definitely a personal favourite and epitomises the definition of glamour. Of course, there is something for the men too, and the Tom Ford James Bond range as seen on Daniel Craig in the most recent film ‘Quantum of Solace’ definitely give that sleek 007 vibe to your look!
Other celebrities who favour Tom Ford sunglasses include our very own Colleen Rooney, Paris and Nicky Hilton, Lindsay Lohan, Jennifer Aniston and Brad Pitt. Tom Ford is absolutely one of the must have sunglasses brands this season and the great thing about his styles are that they never go out of fashion and will see you through many summers (and late night parties!) ahead.
Click here to visit our Tom Ford Sunglasses section
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Divine D&G
The countdown to Christmas is on, so make sure you tick off the days in style by adding some festive features to your wristwear. D&G’s reputation for providing outfits and accessories with added razzamatazz precedes them and their latest watch collection is no different. With hunky, chunky men’s styles and delicate designer delights for the ladies, you can treat yourself to a flashy timepiece, or why not put a smile on someone else’s face with the perfect stocking filler. What’s more, there are over fifty designs to choose from and they’re all on special offer so you don’t even have to feel guilty about the gilt.
If you’re looking for a little inspiration, look no further. For the party season, there’s plenty of sparkle to go round – from mirrored bracelet designs in molten metal’s to jewel-encrusted straps, you’re sure to put a twinkle in someone’s eye. Or, if all the glitz is a little too glam, pick from the Christmas palette instead and match your fob with Rudolph’s nose in a bold and beautiful red.
Fifty years since Domenico Dolce and Stefano Gabbana first teamed up to create their famous fashion house and their still going strong with accessory lines, fragrances and even a restaurant under the D&G umbrella. And it’s not just us who covet the luxury Italian brand – the Beckhams, Kylie Minogue, Lindsay Lohan, Brad Pitt and even Madonna have all been seen with the bejewelled beauties on their wrists. So, if you’re after a celebrity favourite or a ready-to-wear watch with designer credentials, make sure D&G are on your Christmas list.
Click here to visit our D&G Watches section
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30 Years of Diesel. Diesel watches and Diesel Jewellery.

Diesel was once renowned as a fashion brand which specialised in denim, but over recent years the label is now not only popular for its cool range of jeans but also its accessories; particularly watches. The creator of Diesel is Italian fashion designer Renzo Rosso who founded the company in 1978. Rosso’s aim was to design pieces that were unique and completely different from the common trends of fashion within that era and would continue to question fashion tradition in the future. Therefore his creative team were encouraged to be as daring as they liked, and the end products resulted in clothes and accessories that are an expression of individual style.
We all know that Diesel jeans are still a firm favourite today with their edgy look and great fit, and the same can also be said for their watches which are one of the best quality range of timepieces you could invest in. If you are looking for a purely classic style, this may not be the range for you, but what you will certainly find is a fantastic selection of watches that give you the ability to express yourself and really make a style statement. If you are after a watch with a strap or perhaps a more elegant style bracelet, Diesel watches appeal to every age and taste. For the more ‘techy’ fashion fans among us who prefer watches with a futuristic twist, the Diesel DZ9024 model is perfect and has a funky design with a multi display. We all like to feel that we are buying something on trend yet still unique to our own style. Diesel has depicted that statement perfectly and as a result, their watches will never look dated or ‘out of fashion’.
Having recently celebrated its 30th birthday this month, Diesel went all out and held parties in 17 cities around the world. Celebrities such as Paris Hilton, Lindsay Lohan, Mark Ronson and Supergrass who are fans of the brand were in attendance and this significant birthday proves that Diesel has become one of the most influential and fashionable brands the world has ever seen……and is only becoming stronger with age.
Click here to visit our Diesel Watches section
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