Despite being founded back in 1937, the Ray-Ban brand today in 2010 is stronger than ever! Every year Ray-Ban usually reveals a new and exciting style or a revamped version of an iconic style, so we are always waiting in anticipation to see what’s coming next!
Last year when retro style was a huge key trend, the old-school colour inspired Ray-Ban Clubmasters were one of the hottest designs to be seen wearing. Still a favourite that has continued through to summer 2010, the Clubmaster is an incredibly popular style and we predict that the forthcoming music festivals will definitely see the colourful and classic Clubmasters once again, in all their glory!
There is also a Ray-Ban design that all the style icons, celebrities and anyone who knows a thing or two about fashion are constantly seen wearing – the Ray-Ban Wayfarer. Kate Moss, Nicole Ritchie, Lauren Conrad, Kristen Stewart and Robert Pattinson have all been seen sporting their classic and colourful Wayfarers (with Robert wearing them on-screen in Twilight as well as off-screen!) and the design just seems to flatter every face shape, providing your finished look with that sense of star quality.
It’s probably fair to say that the Ray-Ban Wayfarer has become a defining fashion item of this era and is likely a staple in many of our wardrobes or at least one that is high up on our wish list! The flattering shape that looks great on men and women is synonymous with only the coolest movers and shakers in the fashion and celebrity industry, yet also looks effortlessly stylish on us ‘normal’ folk who love the opportunity to get a piece of what our face celeb is wearing – and be able to wear it according to our own style and still look great. Ray-Ban sunglasses are accessible to everyone yet still possess sought after status due to the brand’s significant history and the superior quality of each pair, meaning that you really do get more than what you pay for.
Colour and the concept of mixing patterns and prints is a huge look for summer 2010 in clothing and accessories, therefore the Wayfarer has adapted accordingly to suit this trend. The acetate, slightly masculine and bold shape remains exactly the same but vibrant colours and patterns on the main frame and/or the frame interior have being added with the result being a contemporary, fresh and trendy collection with that flawless classic edge that has highly contributed to the overall success of Ray-Ban. From desert camouflage Wayfarers to pastel multi coloured crystal Wayfarers and even bright sunshine yellow Wayfarers, make sure you check out the latest collection to see which creative design catches your eye – each and every pair will make you look instantly stylish in an effortlessly ‘thrown together’ way, and the use of colour and pattern in the new Wayfarers is a great way of adding some vibrancy to your summer style!
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American fashion designer Marc Jacobs is one of the most sought after designers in the world with his pieces seen on some of the most inspirational fashionistas in the industry.
If we’re honest, as much as we’d love to, many of us can’t afford to adorn ourselves in Marc Jacobs clothing and accessories and so therefore in 2001 Jacobs launched his Marc by Marc Jacobs diffusion line which now means that we can all look stylish in his pieces and still manage to keep our bank accounts (relatively) happy! Proving an immense success, from the moment it was showcased on the runway, all the style icons including Lauren Conrad Nicole Ritchie and Megan Fox were rushing out to be seen in Marc by Marc Jacobs and it quickly became one of the most prominent, hip and cool designer labels on the style scene.
We are incredibly excited to be getting a piece of the action at Shade Station with the arrival of Marc by Marc Jacobs watches; comprising of designs for men and women in addition to a selection of unisex styles that look equally cool on the guys and girls. The designer is famed for his love of quirky appeal and retro chic and this theme is definitely evident in the watch collection. The range is beautifully eclectic with features including stainless steel chunky straps or on-trend polycarbonate straps with textured links and bold dials with colourful time markers. The dial is usually the striking point of each watch; some with funky designed numbers presented in the images of ghosts and hearts for example, adding a sense of light-hearted fun to fashion which is representative of the designer’s personality! Some Marc by Marc Jacobs watches are also creatively jewellery inspired with daisy shaped pendant dials (daisies are a core part of the entire Marc by Marc Jacobs collection) on a necklace chain. Colour is a strong design element but is never too ostentatious, with the overall look of the watch remaining trendy, ultra stylish and statement.
For ladies who like to go glam and elegant, there is a Marc by Marc Jacobs watch to suit as well as watches to appeal to all of you quirky and eclectic style lovers. Many Marc by Marc Jacobs watches have the ability to transcend from day to night and the collection also features statement watches that are hugely on trend but with the Marc Jacobs vibrant, artistic and unique stamp.
The Marc by Marc Jacobs watch collection is definitely one that should be on your radar if you love designer fashion and will ensure that you score some serious style points! Funky, cool, quirky and unique – a Marc by Marc Jacobs watch is without doubt, a major must-have accessory of the season!
Lauren Conrad, Marc by Marc Jacobs, Marc by Marc Jacobs watches, Marc Jacobs, Megan Fox, Nicole Ritchie, watches
The famous designer Marc Jacobs was born in 1963 in New York and maintained a passion for fashion and design from a young age. He attended the prestigious High School of Art and Design and later the Parsons School of Design. Landing a role in the industry quickly, Jacobs’ first job was for the Weiser family chain of stores, Charivari and he was appointed to design and manufacture hand knitted jumpers for the store.
Marc Jacobs had proved himself to be a talented designer whilst at Parsons and upon leaving was contacted by Robert Duffy to design for the Ruben Thomas Inc Sketchbook label. The pair worked closely together, proving to be a dynamic team and together, they soon joined the label Perry Ellis whereby they were in charge of designing the women’s collections for the brand.
Marc Jacobs soon became a prominent figure on the fashion scene, especially following his rather rebellious ‘grunge’ collection for Perry Ellis which led to him being forced to leave the company in 1993. With Robert Duffy, Jacobs formed Jacobs Duffy Designs Inc. which still exists today. In 1986 Jacobs designed his first collection bearing the Marc Jacobs label. In 1994 he won The Women’s Designer of the Year Award and also produced his first full collection of menswear. By 1997, the Jacobs name had become renowned in the industry and the designer was working on a number ofhigh profile projects including working with Louis Vuitton whereby he started designing and making handbags. It was in this very same year that the initial Marc Jacobs store opened in New York.
Marc Jacobs is a designer who is also very much the face of his brand and is known for his vibrant personality and has even become quite the fixture within the New York City celebrity scene often seen out and about with the likes of Victoria Beckham who has also appeared in one of the most iconic Marc Jacobs advertising campaigns. The style of the Marc Jacobs collections take influence from fashion that existed from the 1940’s – 1980’s and he likes to inject his own unique twists on his designs to make them unique and original and despite people often suggesting that his style is sexy and flirty, the designer claims that “what I prefer is that even if someone feels hedonistic, they don’t look it. Curiosity about sex is much more interesting to me than domination. … My clothes are not hot. Never. Never.”
Recently this year, Jacobs hosted the ‘Model and Muse’ themed Metropolitan Museum of Art Costume Institute Gala in New York which featured supermodel Kate Moss. Marc Jacobs is a firm favourite in the industry and he just knows what people desire from a style perspective. He therefore creates highly fashionable products that always tend to be the ‘it’ accessory of the season. His bags especially, including the ‘Sasha’ shoulder bag and the Hobo are always seen adorned upon the arms of celebs including Lauren Conrad. The collection of Marc Jacobs sunglasses are certainly no exception and with their highly on trend bright colours, dramatic frames and exquisite designer style, these are definitely set to be a hot favourite on the fashion scene in 2010.
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In 1999 the House of Chanel introduced its first line of sunglasses despite the iconic designer Coco Chanel passing away 28 years previous. Inspired by her own creations, Karl Lagerfeld, at that point the creative brain behind Fendi, decided to launch a line of Chanel eyewear which has risen dramatically in popularity due to grand advertising campaigns and of course, being featured on the silver screen.
Every time I think of Chanel, I immediately immerse into a dream filled with luxury, sophistication and glamour. There is definitely no wrong time to be seen wearing a pair of Chanel shades – they are absolutely appropriate for every occasion be it the oversized frames or a chic visor style. The brand always exceeds expectations and with a range of diamante designs, luxuriously styled arms, intertwining C’s and the Chanel’s unique flower designs, Chanel is a brand which always manages to achieve classic styling with contemporary trends. Some of the frames are beautifully patterned with a crystal weave effect for example (as with the Chanel Sunglasses CH5145) and the iconic CC logo located on the arms. Let’s face it, a pair of Chanel sunglasses are a to-die-for accessory which every girl desires to own.
Indeed celebrities have a huge impact on establishing the popularity of a brand but Chanel is one of those classic labels whose identity will also benefit the celebrity spotted wearing it. A stunning pair of sunglasses, as we all know can make a huge statement about the wearer’s personality, status, wealth and of course style. Hiding behind shades might certainly portray an air of mystery, but can also reveal a great deal. The celebrities and members of the fash pack who wear Chanel sunglasses include Lauren Conrad, Lindsay Lohan, Madonna, Sarah Michelle Gellar, Mary Kate Olsen and Anne Hathaway to name only a few.
Despite being designed and launched by Lagerfeld, with the range of Chanel sunglasses he has perfectly encapsulated the essence of Coco Chanel’s love of exquisite yet simple designs which portray character, personality and ultimate femininity. A pair of Chanel sunglasses will look fantastic for life and are a sure winning investment.
Anne Hathaway, Chanel Shades CH5145, chanel sunglasses, Coco Chanel, Fendi, House of Chanel, Karl Lagerfeld, Lauren Conrad, Lindsay Lohan, Madonna, Mary Kate Olsen, Sarah Michelle Gellar
You don’t get much more ‘designer’ than Giorgio Armani. You’ll have seen pictures of the man before, generally with his arm wrapped around the waist of a glamorous actress or a gorgeous model. A big happy, toothy white grin in a tanned face on the body of a diminutive, distinguished, older man.
Designers often use high profile figures in their advertising campaigns and Armani is no stranger to this ploy. As a friend of the Beckhams and inspired by their good looks and global influence, Armani has used the couple in his current underwear campaign to great effect. Both Victoria and David are known across the world for their amazing bodies and love of fashion and Armani’s campaign has them posing seductively together and separately in beautifully designed underwear.
As well as sporting masses of Armani on the red carpet, celebrities are often seen out and about in stylish Armani sunglasses. Current favourites include model ‘9426/S’ which Lauren Conrad from The Hills wears, Russell Crowe was spotted at the premiere for his latest film ‘State of Play’ wearing Armani’s GA 567/S Aviators and wraparound model ‘9436’ is worn frequently by Sarah Jessica Parker and Nicole Kidman.
Armani sunglasses are both stylish and chic. With a vast range to choose from, Shade Station has the freshest and most current styles to suit your face shape and help you emulate your favourite celebrity!
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MTV’s The Hills has been causing quite a phenomenon here in the UK. Following the exciting and drama fuelled lives of Lauren Conrad, Heidi Montag, Audrina Partridge and Whitney Port, these four stylish ladies adore the world of fashion and are rarely seen without sporting a pair of super cool shades whilst going about their LA lives.
So here is a run-down of who favours what style and brand of sunglasses.
Lauren Conrad who is the protagonist and narrator of the Hills definitely loves her oversized sunnies. Lauren’s choice in sunglasses are always sought after and of course, extremely popular. Regularly spotted indulging in a bit of retail therapy, Lauren loves to wear her thick black rimmed Gucci sunglasses for that touch of cool casual LA glamour and sophistication. The fashionista is also a fan of her Rayban Wayfarers which she is actually spotted wearing during an episode of The Hills.
Heidi Montag, now an aspiring singer, is the ‘frenemy’ of Lauren but equally as stylish and notoriously smart and well groomed. Favouring classic styles, Heidi is often spotted wearing Chanel or Dolce and Gabanna oversized sunglasses teamed with a shiny bag which creates a camera ready, sharp and chic look.
Whitney Port works with Lauren and the two have built up a firm friendship. An aspiring stylist, Whitney is extremely fashion focused and is quick on the mark to establish new trends and styles. Whitney loves to wear Honey Bronze Tom Ford oversized sunglasses, and also opts for sophisticated aviators.
Audrina Partridge works as a receptionist at a music company whilst trying to launch her acting career. With her dark hair and striking features, she is definitely the rock chick of the group and tends to go for an edgier look. Audrina likes to wear her black Tom Ford oversized shades whilst also regularly donning a pair of wire frame white aviators.
Audrina Partridge, Heidi Montag, Lauren Conrad, sunglasses featured in The Hills, The Hills, Whitney Port