We’re excited to announce that Shade Station will soon be stocking Casio’s G-Shock watches and Baby G watches. Known for their durable mechanics, tough exterior and capabilities, the concept of G Shock watches grew from a developer’s dream of “creating a watch that never breaks”.
Not only are G-Shock watches resistant to shock, they are also water and light resistant, have a 10m free fall endurance, a ten year long battery life and are incredibly accurate. They are very popular within the Armed Forces and are often seen on the wrists of extreme sports men.
The G Shock’s tough exterior is softened with a multitude of colour for the Baby G range – G-Shock’s ladies collection. Bright, bold, fun and hardy Baby G watches have been popular with sporty girls and women for over a decade now. Brand ambassadors Ke$ha and Pixie Lott appeal to a wide audience of tough, independent women and are a good choice to appeal to the modern music market. G-Shock are also immersed in the surfing world sponsoring a number of top female international surfers and are currently co hosting a summer season in Ibiza, in association with electronic music site ‘The Burlington Project’.
Baby G watches have recently had a whole photo shoot on Britain’s Next Top Model dedicated to them. Airing on Living TV Monday 13th September, all the remaining girls in the competition were tasked with making their Baby G watch the focal point of the shoot in Malaysia. As you can see from the pictures the results are amazing and the watches aren’t half bad either!
G-Shock watches have been around since the early 1980s and have evolved over the past 25 years or so, to become one of the most resilient and affordable watch brands on the market. With innovative technology, a ‘don’t mess attitude’ and plenty of spark, both G-Shock and Baby G watches are guaranteed to send out some shock waves when they hit our online store!
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