Whether you’re hitting the slopes or taking a winter beach break, your eyes need protection – and there’s no better combination of sun damage prevention and style than Ray Ban sunglasses.
Ray Ban was the very first sunglasses brand to introduce anti-glare lenses, initially to pilots and then to the demanding public. To date they are the sunglasses brand of choice for those who value technological innovation and hip design.
Ray Ban sunglasses have always been at the cut and thrust of cool. Adorned by actors, rock stars, indie kids and style divas, Ray Ban sunglasses have achieved cult status with many of their collections. Their Aviator sunglasses and Wayfarers have become the blueprint for contemporary popular design and both the High Street and top end designers model many of their own sunglasses designs on these popular silhouettes.
Ray Ban not only produce best-selling, ultra-hot sunglasses they also live the image. With a big presence in the music industry, at festivals small and large, UK and abroad, and links to the art and design industry, they encompass everything a modern lifestyle brand should.
Ray Ban’s Rare Prints Wayfarers are going to be even bigger news this year with new designs released imminently. Last years Floral trend remains big news this Spring / Summer ’11 and Ray Ban’s floral Rare Print Wayfarers fit the bill perfectly.
Another trend identified in our blog last week is bright colours, particularly white and orange. With the summer just around the corner stay ahead of the curve and get your hands on a pair of vivid Ray Ban Wayfarer sunglasses or even Ray Ban Clubmaster sunglasses with a colourful brow bar.
With celebrity endorsement from the likes of Kylie Minogue, Lily Allen and Kate Moss, you’ll be in good company wearing your Ray Ban sunglasses this year!
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Founded in 2003, Superdry is the label that is inspired by Japanese fashion and over the past year especially, has become incredibly popular in the UK. The range of t-shirts, hoodies, dresses, and accessories including the collection of Superdry watches are a huge hit on the fashion scene; with the style very much cutting edge and some pieces boasting a distressed and vintage feel.
The collection of Superdry watches is extremely diverse and therefore if you are looking for sporty, smart, eclectic or even futuristic there is a style to appeal.
Sporty and Casual-:
The Superdry Sport watches are a popular style with a simple aesthetic and the bold design features being sharp bursts of colour in the plastic straps and dials. The Superdry logo is emblazoned upon the strap and these watches really create a statement, combining sporty with ultra stylish and are great for everyday wear.
Cuff watches are also still very much a key watch trend and Superdry have a superb range of watches boasting wide straps such as the men’s Lumber watch. With a unique lumberstyle checked fabric strap, what also makes this watch visually unique is the antique vintage style gold dial which features the Superdry logo and three hand movement. The minute had is presented in orange for that subtle pop of Superdry colour and balances the contemporary and antique look.
The Lumber Girl Superdry watch for the ladies also features a wide tan leather strap with a textured finish. The lumberjack pattern is displayed on the interior strap section and the watch incorporates the same antique style dial.
The Commander watch for men is an example of how Superdry is also great for its modern designs. With a brushed stainless steel bracelet strap and a prominent round white dial with bold time markers and the Superdry logo, this is a watch that really makes a statement but is versatile enough to wear everyday in addition to jazzing up an evening look.
For something a little unique, the Coins Superdry watch for ladies features a chunky industrial style stainless steel chain and a series of coin charms; each displaying the Superdry logo. The dial section is featured on the main charm so this watch also effectively doubles up as a funky charm bracelet. The overall look of the design has an aged and antique appeal which really makes it a great statement accessory.
Superdry is a brand that is ultra cool on the fashion scene and has celebrity fans including Kate Moss and David Beckham. The style is very much one that you can mix and match with anything and the collection of Superdry watches really add that unique finish to your look.
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Tom Ford sunglasses are one of the most stylishly superior in the eyewear and fashion industry. Created for men and women who appreciate the sense of bold, luxurious and unique design, the sunglasses remain sophisticated and chic whilst also being statement enough to allow the wearer to convey their own personality and stand out in the crowd.
Fashion is of course, ever evolving and whilst there will always be an ‘it’ style of accessory, be it a handbag, watch or a particular pair of sunglasses, the majority of people want an item that serves longevity and won’t be considered a ‘not’ accessory in six month’s time. When people invest in a pair of sunglasses they want something that is unique to them and would probably prefer to be the only person wearing them as opposed to wearing the same style as every other person just for the sake of that design being ‘in fashion’. This is where Tom Ford shines as a designer – his creations are instantly recognisable with the use of innovative and bold shapes, colour tones and expressive styles which has made the Tom Ford brand and thus his collection of sunglasses, a timeless trend all of their own. Tom Ford is synonymous with sophistication and the range of Tom Ford sunglasses perfectly captures this style trait.
There are a couple of new styles for summer in the Tom Ford sunglasses collection; the first of which is the slick and streamlined Marco sunglasses. A simple aviator design that looks equally great on men and women, these sunglasses feature a pale gold slim frame, black ear socks and graduated olive lenses. The use of soft colours adds to the versatility of this style – aviators are one of the most popular styles of sunglasses around and never fail to look incredibly stylish with literally any outfit. The Tom Ford Marco design is ultra sleek and will look equally as good in five years time as it does today.
A further new addition to the collection is one for the ladies; the Callae Tom Ford sunglasses. Again, the detailing is minimal but the design is striking and statement with a thick brown frame with rounded edges and brown arms which curve at the ear stems. This style is oversized with the graduated brown lenses more of an egg-shape than fully rounded. The perfect pair of sunglasses for achieving effortless glamour that is striking without looking too overstated.
An example of Tom Ford at his most bold and creative is demonstrated in the Nico sunglasses (as seen in the main image). Not for the shy girls, these shades show you mean business, portray a confident sense of style and that you are more likely a fashion innovator than a follower! With a thick, defined and almost triangular frame that boasts sharp angles, the Nico sunglasses have a futuristic appeal and due to their distinctive aesthetic, will continue to look amazing season after season.
As Tom Ford is such a highly skilled and creative designer and is also a strong and vibrant personality who is very much the ‘face’ of his brand, a huge number of celebrities are fans of the brand and are often spotted wearing his sunglasses. Audrina Partridge, Angelina Jolie, Brad Pitt, Kate Moss and Denise Richards are just a handful of stylish individuals who are regularly papped wearing a pair with actress and singer Demi Lovato also loving the bold Nico frames! All Tom Ford sunglasses are hand crafted in Italy and ensure superb quality along with a stunning style that represents elegance, charisma and an assured and confident approach to fashion.
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Despite being founded back in 1937, the Ray-Ban brand today in 2010 is stronger than ever! Every year Ray-Ban usually reveals a new and exciting style or a revamped version of an iconic style, so we are always waiting in anticipation to see what’s coming next!
Last year when retro style was a huge key trend, the old-school colour inspired Ray-Ban Clubmasters were one of the hottest designs to be seen wearing. Still a favourite that has continued through to summer 2010, the Clubmaster is an incredibly popular style and we predict that the forthcoming music festivals will definitely see the colourful and classic Clubmasters once again, in all their glory!
There is also a Ray-Ban design that all the style icons, celebrities and anyone who knows a thing or two about fashion are constantly seen wearing – the Ray-Ban Wayfarer. Kate Moss, Nicole Ritchie, Lauren Conrad, Kristen Stewart and Robert Pattinson have all been seen sporting their classic and colourful Wayfarers (with Robert wearing them on-screen in Twilight as well as off-screen!) and the design just seems to flatter every face shape, providing your finished look with that sense of star quality.
It’s probably fair to say that the Ray-Ban Wayfarer has become a defining fashion item of this era and is likely a staple in many of our wardrobes or at least one that is high up on our wish list! The flattering shape that looks great on men and women is synonymous with only the coolest movers and shakers in the fashion and celebrity industry, yet also looks effortlessly stylish on us ‘normal’ folk who love the opportunity to get a piece of what our face celeb is wearing – and be able to wear it according to our own style and still look great. Ray-Ban sunglasses are accessible to everyone yet still possess sought after status due to the brand’s significant history and the superior quality of each pair, meaning that you really do get more than what you pay for.
Colour and the concept of mixing patterns and prints is a huge look for summer 2010 in clothing and accessories, therefore the Wayfarer has adapted accordingly to suit this trend. The acetate, slightly masculine and bold shape remains exactly the same but vibrant colours and patterns on the main frame and/or the frame interior have being added with the result being a contemporary, fresh and trendy collection with that flawless classic edge that has highly contributed to the overall success of Ray-Ban. From desert camouflage Wayfarers to pastel multi coloured crystal Wayfarers and even bright sunshine yellow Wayfarers, make sure you check out the latest collection to see which creative design catches your eye – each and every pair will make you look instantly stylish in an effortlessly ‘thrown together’ way, and the use of colour and pattern in the new Wayfarers is a great way of adding some vibrancy to your summer style!
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Calvin Klein watches are much like their name sake – understated, elegant and stylish. Calvin Klein, has made a career out of creating high fashion designs with clean lines, luxe fabrics and very simple cuts. Boosted by the enormous success of the famous CK jeans campaigns starring Kate Moss and Mark Walberg, and the ageless CK One scent in the Nineties, Calvin Klein now dominates the fashion arena. His designs are worn by the rich and famous on the red carpet and he employs the likes of Eva Mendes and Diane Kruger as brand ambassadors.
With all this success, Calvin Klein has now turned his hand to designing watches. Using the same blue print he uses for the rest of his collections, Klein has come up trumps with a new range of fabulous watches. The Calvin Klein watch collection on Shade Station is a sight for sore eyes, even the conventional watches look incredible. Expensive looking materials like leather, croc skin, highly polished stainless steel and gold plate dominate the ensemble and there are striking designs throughout.
We want to draw your attention to some of the truly unique Calvin Klein watches available for purchase;
Calvin Klein Watch ‘Fly’ – This is an unusual piece, designed to double up as a bracelet. With a kind of cage concept, 6 slim sliver bands wrap over the black face of the watch and form a delicate bracelet. The analogue time can be read through the silver bands easily and this design is both a practical and interesting arm decoration.
Calvin Klein Watch ‘Mirror’ – This watch has an elegant space age look. It has an oversized, very smooth round face, which comes in black or gold and is highly polished. The face displays no digits at all, apart from the subtle CK logo at twelve o’clock. The bracelet of the Mirror watch is super slim and contrasts beautifully with the large dial.
Calvin Klein Watch ‘Hypnotic’ - Arguably the most striking of the bunch, this truly hypnotic watch makes a gorgeous luxe arm piece. Designed to be more ‘bracelet’ than ‘watch’ this style sports a small black dial which nestles comfortably in a sea of curvaceous polished stainless steel that wraps around your arm.
Calvin Klein Watch ‘Glam’ – Ironically this watch is less glam than the previous styles, but still merits a mention for being pretty unusual. The strap is made of satin leather in either black or beige and on top of it sits a ring of polished stainless steel, under which the time is displayed.
Although we’ve pointed out just a handful of stand-out Calvin Klein watches, the rest of the collection is by no means shabby. With plenty of design flair and unique touches the new Calvin Klein watch collection is a roaring success.
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Juicy Couture is one of the hottest labels that has emerged from sunny California and is the perfection depiction of laid back, cool LA style. With a whole host of celebrities including Madonna, Kate Moss, Britney Spears and Paris Hilton harbouring a love of the brand, it is now popular all over the word and its presence is steadily increasing in the United Kingdom.
Founded in 1994, Juicy Couture is perhaps most well known for its stylish and vibrantly coloured range of tracksuits that come in an array of high quality and luxurious fabrics including cashmere, velour and fleece. The brand perfectly combines urban style with a high end luxury edge and is regarded as one of the trendiest fashion brands around. It’s price tag is indeed expensive and reflective of the high quality materials and craftsmanship but without being inaccessible or intimidating to the everyday customer.
One of the latest additions to the Juicy Couture product ranges are ladies watches and we are very excited to announce that we will soon be stocking them here at Shade Station. Elaborating further on that essence of casual glamour with high end quality, Juicy Couture watches are the perfect way to add some vibrancy to your look!
The range is filled with typically girly and feminine watches with a distinctive element of fun and comfort as well as some more traditionally demure and elegant styles but with that sassy Juicy Couture edge. Many of the watches also feature design elements such as pretty Swarovski crystal hour markers and Mother of Pearl toned dials. Colour is a strong aesthetic feature and the watches come in vibrant tones such as hot pink, baby pink, bright, turquoise, blue and offer details such as the Juicy Couture logo on the dials and straps as well as more quirky and intricately designed charms and unique dial motifs that is what makes the watches distinctive to the Juicy Couture brand.
Whatever your personal style, there is a watch that will be sure to compliment your look and this is a great brand if you feel like opting for something a little more vibrant and light hearted for the forthcoming seasons. The Juicy Couture brand is highly regarded and favoured because it brings back that element of fun and excitement to fashion and is casual but still ticks all the glam factor boxes!
The perfect way to capture the true essence of bright, fun and super trendy LA style! Be sure to keep your eyes peeled for when they arrive……..
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The famous designer Marc Jacobs was born in 1963 in New York and maintained a passion for fashion and design from a young age. He attended the prestigious High School of Art and Design and later the Parsons School of Design. Landing a role in the industry quickly, Jacobs’ first job was for the Weiser family chain of stores, Charivari and he was appointed to design and manufacture hand knitted jumpers for the store.
Marc Jacobs had proved himself to be a talented designer whilst at Parsons and upon leaving was contacted by Robert Duffy to design for the Ruben Thomas Inc Sketchbook label. The pair worked closely together, proving to be a dynamic team and together, they soon joined the label Perry Ellis whereby they were in charge of designing the women’s collections for the brand.
Marc Jacobs soon became a prominent figure on the fashion scene, especially following his rather rebellious ‘grunge’ collection for Perry Ellis which led to him being forced to leave the company in 1993. With Robert Duffy, Jacobs formed Jacobs Duffy Designs Inc. which still exists today. In 1986 Jacobs designed his first collection bearing the Marc Jacobs label. In 1994 he won The Women’s Designer of the Year Award and also produced his first full collection of menswear. By 1997, the Jacobs name had become renowned in the industry and the designer was working on a number ofhigh profile projects including working with Louis Vuitton whereby he started designing and making handbags. It was in this very same year that the initial Marc Jacobs store opened in New York.
Marc Jacobs is a designer who is also very much the face of his brand and is known for his vibrant personality and has even become quite the fixture within the New York City celebrity scene often seen out and about with the likes of Victoria Beckham who has also appeared in one of the most iconic Marc Jacobs advertising campaigns. The style of the Marc Jacobs collections take influence from fashion that existed from the 1940’s – 1980’s and he likes to inject his own unique twists on his designs to make them unique and original and despite people often suggesting that his style is sexy and flirty, the designer claims that “what I prefer is that even if someone feels hedonistic, they don’t look it. Curiosity about sex is much more interesting to me than domination. … My clothes are not hot. Never. Never.”
Recently this year, Jacobs hosted the ‘Model and Muse’ themed Metropolitan Museum of Art Costume Institute Gala in New York which featured supermodel Kate Moss. Marc Jacobs is a firm favourite in the industry and he just knows what people desire from a style perspective. He therefore creates highly fashionable products that always tend to be the ‘it’ accessory of the season. His bags especially, including the ‘Sasha’ shoulder bag and the Hobo are always seen adorned upon the arms of celebs including Lauren Conrad. The collection of Marc Jacobs sunglasses are certainly no exception and with their highly on trend bright colours, dramatic frames and exquisite designer style, these are definitely set to be a hot favourite on the fashion scene in 2010.
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When you think of the word sunglasses, Ray-Ban is the brand which probably springs to mind the quickest. Always at the forefront of style and fashion, Ray-Ban sunglasses actually have one of the most valid and interesting histories of all the designer brands. Indeed, their modern and on trend looks may deceive the fact that they have actually being around since 1936 and the first pair to be launched; the Ray-Ban Aviator sunglasses are still hot sellers today.
The History-: During the 1940s, Ray-Ban worked closely with the US Air Force to develop the mirror lens which was an anti-glare measure and tested by pilots. Designed for the sole purpose of function, even back then, the sunglasses soon became quite the desired fashion accessory.
In the Movies-: Think back to all the classic films and it is very likely that a pair of Ray-Ban sunglasses sneaked their way onto the silver screen. The most prominent film in which Ray-Ban sunglasses were featured is in the Blues Brothers, the actors of which are all pictured in Ray-Bans on posters for the film and in the famous opening sequence. Other films also include Miami Vice, Reservoir Dogs, Men in Black and who can forget Tom Cruise’s character in Top Gun!
On the Celebs-: As Ray-Ban sunglasses are always considered fashionable, a whole host of glamorous and fashion forward celebrities are regularly seen wearing them. These include Brad Pitt, Paris Hilton, Lindsay Lohan, Kate Moss, and Cheryl Cole to name only a few who favour their Ray-Bans for that effortlessly thrown together look. The colourful Ray-Ban Wayfarers have been a huge hit in 2009 and have adorned the faces of many a celebrity in the style pages. The bright and bold colours are the perfect way to jazz up any outfit and the shape of the Wayfarer is actually very flattering for most face shapes.
The New Styles-: Ray-Ban is constantly updating and revamping its most iconic styles as well as launching brand new designs. A few to look out for this season include the new unisex RB2027 frames which with their slick wraparound style that is a little smarter than typical wraparounds are definitely set to be a sure favourite in 2010. This style is available in a selection of various colours and the slick Ray-Ban logo is positioned on the arms. The new RB2140 sunglasses are a further update of the Wayfarer and one particular version is incredibly cool and contemporary with a white acetate frame and a pink floral pattern on the interior of the arms. The new Tech RB8031 Ray-Ban’s are a new aviator style made from unique Ray-Ban Tech carbon fibre arms and polarised silver lenses and are a great example of using the most innovative of production techniques and materials to create an incredibly high quality product.
Ray-Ban is one of those brands that has its own distinctive style and the sunglasses remain classic yet keep up with modern trends by injecting contemporary features such as splashes of colour, vibrant patterns and modern technical additions. They really are one of the best brands to invest in if you are looking for great looks and quality and the various styles, because of their simplicity suit many face shapes and fashion preferences. Definitely a winning brand if you are looking to achieve an effortless and thrown together look with a sense of celebrity-like chic!
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There aren’t many sunglass brands that have reached iconic status, yet Ray Ban has undoubtedly achieved this well-earned title. The label has enjoyed extreme highs and lows over the past 70 years and despite the lows, Ray Ban is here to stay. Very few sunglass brands have defined generations and inspired hundreds of similar designs and imitations. Amazingly given their popularity and rich heritage of celebrity endorsement throughout the Fifties, Sixties, Eighties and Noughties, Ray Ban spent long periods of time in the wilderness until their popularity surged once again.
Ray Ban sunglasses have graced movie icons such as James Dean and Audrey Hepburn, Eighties stars John Belushi and Tom Cruise and present day hipsters like Kate Moss and Lily Allen at one time or another. Of course it’s no surprise that the classic ‘Wayfarer’ has been worn more times by celebrity fans than any other model the label have produced. Popularised by films like ‘Breakfast at Tiffanys’, ‘The Blues Brothers’ and ‘Risky Business’ the ‘Wayfarer’ has enjoyed incredible success due to its simple design and sharp look.
The slightly nerdier looking ‘Clubmaster’, worn by Twilight star Robert Pattinson and the very stylish German actress Diane Kruger, has a smaller fan base but is still a classic design and affords the wearer a distinctly hip look.
The ever popular Ray Ban ‘Aviator’ design has been hugely imitated over the years and was Ray Ban’s initial creation back in 1929. Designed with special anti-glare lenses for use by pilots in the US Air force, the ‘Aviator’ model is both practical and effortlessly cool. Perhaps the most versatile of all the Ray Ban designs the ‘Aviator’ style suits men and women of all ages and can be worn both casually or formally.
Ray Ban is not only limited to these 3 styles. The brand have produced an incredible range of sunglasses over the years and you will find many of the styles on these Shade Station pages. Without a doubt Ray Ban has earned it’s icon status and we look forward to many more years of show-stopping Ray Ban designs!
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We all know that RayBan sunglasses are one of the most popular, ever stylish and versatile sunglasses around. The brand has a remarkable history and has been featured in numerous iconic films including Top Gun, The Blues Brothers and Men in Black.
This month, when I have been looking through the style pages of the glossies, Ray-Ban sunglasses have cropped up on many occasions and the brand definitely seems to be the choice of many celebrities. Yes, it may be November, but sunglasses as every fashion lover is aware, can make for a high style statement and add a finishing touch to your look come rain or shine. Ray-Ban’s have the added advantage of being incredibly functional and so when the sunshine does pop out on the odd occasion (well, here in the UK!), then you know your peepers will be fully protected from UV rays.
Most of us have harboured an obsession with the Twilight film and of course, more recently the new sequel New Moon. Remember when we saw the rather dashing Edward Cullen (Robert Pattinson) in the first scenes of Twilight with a cool pair of shades? Well, these were infact the classic Wayfarers and the actor himself in addition to his co-stars Kristen Stewart and Taylor Lautner claimed that Ray-Ban Wayfarers are the ultimate Twilight accessory. Well, if they’re good enough for great looking vampires!
Rachel Bilson who has become quite the fashionista since the hit show the OC has regularly been spotted in her Ray-Ban 2140’s in a dark tortoiseshell tone. The dark shade of these sunglasses compliment Bilson’s dark hair and skin tone as they offer something a little softer in colour than block black. With sleek lines and sharp style, these 2140’s make for a great laid back look and are very popular among a young and trendy crowd.
With the departure of Lauren Conrad from the latest season of the Hills, Audrina Partridge has taken the crown of style Queen (and drama!) in the show and has frequently been spotted wearing a pair of Ray-Ban aviators in gold. From a style perspective, these are the ultimate in versatility and Audrina has been seen wearing them en-route to the gym, out casually with friends and to the beach. They definitely inject an effortlessly cool edge to your look no matter what your choice of outfit. Another fan of the Ray-Ban aviators is Minority Report bad boy actor Colin Farrell who was pictured wearing a gold rimmed pair. Ray-Ban aviators were first launched in 1937 and aside from contemporary updates such as colour and lens technologies, the aesthetic styling is exactly the same proving that the brand is timelessly on trend.
From a functional perspective, many Ray Ban sunglasses also incorporate a G-15 lens. The G-15 lenses transmit colour naturally and therefore you get a clearer and true vision as opposed to just seeing heavy lens colour. This technology has been incorporated into many Ray-Ban sunglasses over the past seven decades and is unique to the brand.
Other celebs who love their laid back Ray-Ban look is Nicky Hilton, Kate Moss, Peaches Geldof and Rhianna, some of whom favour their coloured Ray-Ban Wayfarers which were one of the most popular accessories at this year’s music festivals. Ray-Ban is one of those brands that people love, trust and tend to find a pair within the extensive selection that suits them. Unlike some other designer brands, they are also affordable with the Wayfarers just below £80 so you can look like a celeb and not break the bank!
Ray-Ban has existed for over 70 years and with iconic styles consistently worn and re-vamped, this brand is definitely staying at the forefront of fashion for quite some time.
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