shadestation lifestyle section

Ray Ban Sunglasses at Coachella 2011

April 28, 2011
Posted by sarah

Screen shot 2011-04-27 at 09.37.02

Ray-Ban Sunglasses

Once again the stars flocked to the Coachella Festival in California this April, to see the likes of Kanye West, Mumford and Sons, Arcade Fire and The Kings of Leon perform. The temperature was soaring and the celebs, as always, kicked back in their best festival garb… Known for the great line up year after year, Coachella is also famed for it’s super stylish A-list party crowd, who set the bar high for fashionable festival goers throughout the ensuing festival season.

California’s finest kept it cool with loose flowing fabrics in soft muted colours like white, cream and peach, as well as teeny tiny denim shorts and quirky little dresses. All outfits were of course accessorised with the coolest designer sunglasses. With the mercury hitting highs of 40 degrees over the festival weekend, sunglasses were essential to keep celebrity peepers covered. Amongst the A-List, Ray-Ban sunglasses appeared to be the brand of choice. Actress Kate Bosworth is huge fan of Ray Ban sunglasses and was pictured wearing her Ray Ban Aviators all weekend. Known for her hip style Kate Bosworth is very loyal to the label and was spotted in the same Ray Ban aviator style shades at Coachella in 2010 too.

Another actress famed for her laid back, but cool, edgy style is Kirsten Dunst. Kirsten was spotted with her boyfriend Alexander Skarsgard from True Blood, rocking black Ray Ban Clubmaster sunglasses, whilst he was wearing a similar style of shades with red frames. Joshua Jackson, best known as Diane Kruger’s other half and for playing Pacey in Dawsons Creek is also a fan of Ray Bans. At Coachella he was seen relaxing in the sun sporting Ray Ban Wayfarer sunglasses.

Screen shot 2011-04-27 at 09.52.31Ray Ban sunglasses are always a popular choice at festivals…. whilst the Wayfarers come in a multitude of colours and patterns and look ultra modern, the Clubmasters have a retro style which is very hip right now and the aviator shape is an absolute classic. Ray Ban sunglasses combine superb technology with an effortlessly cool style, making them the ultimate brand for festival revelling!

The Revival of Rayban Clubmasters

February 25, 2009
Posted by Laura

Ray Ban’s may be one of our favourite staple sunglasses but what we love so much about the brand is their constant ability to revive or introduce new styles and frames to keep us fashion lovers on our toes. The Clubmaster, with their typically fifties inspired style were hugely popular in the eighties and have come full circle once more for 2009. With their cool, retro appeal, they are certain to be a sure favourite this summer and whilst the vintage Clubmaster retains its classic and chic style, it has been transported into 2009 with a huge burst of colour.

The massive trend of 2009 with both accessories and clothing is an injection of bold colour, and Ray Ban have typically pre-empted this and now in addition to the classic black-and-tortoise shell Clubmasters, you can choose from other vibrant colours such as devil red and light gold. Clubmasters will suit a skinny jeans, heels and t-shirt look right through to a more urban street style and they are already a hit with quite the eclectic and trendy crowd with celebrities such as Pete Doherty, Diane Kruger and Robin Pattinson huge fans.

In fact, Rayban are so proud of their revived Clubmasters that back in December they hosted a party to celebrate the launch. Held in New York’s Bowery Ballroom, indie bands Black Kids, Ipso-Facto and White Williams in keeping with the Clubmaster theme, reinterpreted their favourite ‘50s and ‘60s songs at the legendary music hall for guests including Kevin Bacon, Maggie Gyllenhaal, Johsua Jackson and Diane Kruger. Ray-Ban will also hold Clubmaster events in Beijing and Milan. These are certainly sure to be the sunglasses of the season!

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