Oakley is one of the most popular and respected sports fashion brands and is so popular due to its incredibly high quality range of sunglasses, watches, clothing and goggles. The brand was founded by Jim Jannard who was an entrepreneur eager to combine his love of motorcycle sports with his business skills. Jannard first developed an idea based around designing revolutionary types of hand gripes for off-road motorcyclists. His range of sunglasses and goggles was the next step when he noticed the lack of high quality motorcycle sunglasses. The end product was the first pair of Oakley goggles which are now mostly popular for skiers and snowboarders.
Most snow sport enthusiasts will have heard of the Oakley brand as Oakley goggles are famous for being one of the most functional, revolutionary and stylish brands available. This is also the reason that many professionals use the brand as well as those who like Oakley as a reliable lifestyle brand. Ultimately Oakley is renowned for its durability and both the Oakley MX Goggles and the Oakley Snow Goggles are designed to endure the most intense snow sports and optimise vision whilst on the slopes.
Oakley Goggles – The Science and Technology Bit…..
So what actually makes Oakley goggles so special and what are they made from to make them so durable and functional? Oakley invests a great deal of time and labour into researching the best materials and then designing and manufacturing. The brand never rushes production and is constantly thinking of new and innovative ways to improve the function of its products. Here is a selection of the specific features which makes Oakley Goggles so effective -:
Lens Coating: This special lens coating is designed to reduce glare and increase clarity regardless of the light conditions. It adapts according to the light optimising vision and making the experience far safer and enjoyable. The Shaun White A Frame Oakley goggles are just one pair that incorporates this.
Anti-Fog-: Some of the goggles feature anti-fog which can absorb a minimum of 2 ml of water and help to maximise vision in blurry and foggy weather conditions, again enhancing safety. The Oakley Splice goggles are one pair that includes this.
Impact Protection-: Eye protection is paramount when on the slopes and Oakley Goggles are designed to endure even the most extreme weather conditions with Oakley extensive impact protection. The goggles go through intense testing before the final product is released so you therefore know that they are providing ultimate eye and face protection. The Pro Frame MX goggles incorporate this feature.
Oakley Goggles – The Oakley Style
Eye protection and maximum visual clarity is top of your priority list when investing in a pair of goggles but looking good whilst on the slopes is definitely a bonus too! Oakley goggles, like the vast array of sunglasses come in a range of cool colours. There is also a collection designed for females some of which in more girly colours such as pink and white such as the Stockholm Ladies goggles and these are also made for a perfect fit for girls. It is advisable to buy goggles made specifically for your gender as they tend to be designed to fit accordingly which again is vital to ensure protection.
Oakley is a trusted and reliable lifestyle brand and you can be completely assured that you are investing in a top quality pair of goggles that have undergone maximum trial and tested according to athletic standards. They are also fun to wear with their cool and striking aesthetic features and when you are combining both style and durability, this is definitely a winning accessory.
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Oakley is the one of the most popular sports fashion brands in the world and is highly renowned for its range incredible products and top quality manufacturing standards. Jim Jannard founded Oakley in the United States in 1976 after discovering a unique grip material which he first used on motorbike hand grips and then decided that the same concept could be used on the arms of sunglasses to ensure a perfect and comfortable fit. Oakley products include sunglasses, clothing accessories and snow goggles.
Many snow sport enthusiasts will have heard of the Oakley brand as Oakley goggles are famous for being one of the most functional, revolutionary and stylish brands available. This is also the reason that many professionals use the brand as well as those who regard Oakley as a reliable lifestyle brand and tend to keep returning. Ultimately Oakley is renowned for its durability and Oakley goggles are designed to endure the most intense snow sports and optimise vision whilst on the slopes.
Research is an incredibly high priority and all Oakley products including the snow goggles and MX goggles undergo years of trial and testing. Only the best materials and technologies are used and the brand designs its collection of goggles to meet the demands of professional snow sport individuals. The brand’s use of design specifications such as 3D cranial geometry ensures a precise fit and the ultimate aim of Oakley goggles is to provide eye and face protection and maximise visual clarity.
So what are the factors that actually make Oakley goggles so unique and what are they made from to make them so durable and functional? Here is a selection of the specific features which make Oakley Goggles so effective -:
Lens Coating: This special lens coating is designed to reduce glare and increase clarity regardless of the light conditions. It adapts according to the light optimising vision and making the experience far safer and enjoyable.
Impact Protection: Eye protection is paramount when on the slopes and Oakley goggles are designed to endure even the most extreme weather conditions with Oakley extensive impact protection. The goggles go through intense testing before the final product is released so you therefore know that they are providing ultimate eye and face protection.
Triple Fleece Layers : A triple layer of polar fleece foam wicks away moisture and optimizes comfort.
100 % UV filtering: To protect the eyes from sunlight and glare.
The Oakley goggle range comprises of two styles; the Oakley snow goggles and the Oakley MX goggles. The snow goggles which include popular styles such as the A Frame and the Wisdom goggles are designed to be the best in eye and face protection and maximise performance. The Stockholm ladies goggles maintain a feminine look but have all the same functions as the men’s goggles including Oakley’s latest lens technology High Definition Optics (HDO) which provide fantastic peripheral and downward vision.
The Oakley MX goggles (Motor cross goggles) also comprise of a range of super stylish and functional designs. The Crowbar MX for example has incredible impact resistance, a triple layered face foam and provides maximum visual clarity. Ultimately these goggles are designed to be durable, comfortable and provide the best goggle performance according to current technologies. Other Oakley MX goggles include the O Frame MX with oversized lenses, the O Frame Pro MX and the XS O Frame MX designed for children or smaller faces.
Oakley is a trusted and reliable lifestyle brand and you can be completely assured that you are investing in a top quality pair of Oakley goggles that have undergone maximum research, trial and testing. With the brand’s typically stylish and cool aesthetics, they are also fun to wear and look fantastic. When you are combining both style and durability, this is definitely a winning combination.
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The Oakley Lowdown
Oakley is one of the most popular and respected sports/fashion brands and is particularly renowned for its superb and innovative range of sunglasses. The company has been strongly committed to producing exceptionally high quality products with unique designs with the aim of achieving best range of sunglasses across the globe. They have defined perfection and world class athletes are often seen wearing Oakley sunglasses during competition.
Oakley was founded in 1976 in the United States by Jim Jannard who discovered a unique grip material which he first used on motorbike hand grips and then consequently discovered the same material could be successfully incorporated on the arms of motorcycle goggles sunglasses for added comfort and a precise fit. Jannard had a reputation of being a little eccentric and had a ‘mad scientist’ nature whereby he would often transform everyday products into something completely different but all of which had to be functional and serve a purpose. This attitude and passion towards innovation and unique design is why Oakley is so successful.
After establishing that the motorbike grips could be incorporated into the design of motorcycling goggles, Jannard had the idea of taking this same concept and applying it to inventing a design for sport orientated sunglasses. He wanted to provide a combination of eye protections with a cutting edge look and optical competency ideal for athletes. The first pair of sunglasses produced was the Eyeshade which was a one-lens sunglass which used the same technology as that of goggles but had the aesthetic of sunglasses. This new and innovative product proved highly successful and got people talking about the Oakley brand. The look of the sunglasses were not as sleek and streamlined as they are today, but Jannard had certainly created a buzz and athletes who required eye protection regarded Oakley as a cutting edge and state of the art brand who had invented an incredibly effective piece of equipment.
The next major step in the road to Oakley’s success came when a professional cyclist requested that Jannard designed sunglasses with different coloured lenses ideal for cycling and that would enhance visual clarity. This cyclist happened to be Tour De France champion Greg Lemond and this relationship proved to be the first of many.
The Oakley Science
Oakley is renowned for sponsoring a whole host of professional athletes including athletes in motorsports, sailing, surfing, snowboarding and cycling to name only a few. Overall Oakley is the favoured choice by professionals because of the following factors-:
- Oakley uses very specific optical technology that has evolved after years of expensive and dedicated technological research. Their High Definition Optics (HDO) system improves the quality of vision for the wearer by greatly reducing visual distortion across the whole of the lens.
- The sunglasses have optimised polarisation exceeding 99% with coatings that are moulded to the lens at the molecular level. Plutonite lenses give 100% protection against all UV rays and provide ultimate impact protection. Most ranges are also coated with Oakley’s tademarked HYDROPHOBIC coating which effectively repels rain, sweat and dust.
- There are a variety of ranges to choose from including styles exclusively for men, women as well as unisex. These are grouped into Active, Polarised, Lifestyle, Special and Limited Editions.
- Oakley frames are made for comfort with the use of lightweight materials in addition to a Three-Point Fit technology which provides ultimate optical performance.
Key New Styles
Oakley is also famous for constantly launching new and innovative styles which are made using only the best technologies and materials available.
The Oakley Jawbone
The Oakley Jawbone is a new model and was worn by Lance Armstrong in the recent Tour De France. The Jawbone sunglasses are so unique because the lenses are interchangeable and sit into the frame in such a way that they are prevented from damage, bending and the optics remain the same allowing precise and accurate vision. The frame swings out with ease allowing for removal and change of the lenses without causing fingerprints. This also allows the riders to adjust the lenses according to the natural light.
The Oakley O Rokr and the Oakley Thump
The Oakley O Rokr Bluetooth shades and the Oakley Thump are incredibly high tech as incorporate Blue Tooth facilities and MP3 players for on-the-go contact and the ability to listen to your favourite music.
The Oakley Pit Boss
After four years of research and design, the Oakley Pit Boss sport sunglasses have been released as the flagship product for the new Oakley Elite collection and Jannard was largely responsible for ensuring that the Pit Boss shades mark the ultimate in perfection. The frames feature sport polarized and smudge proof lenses with ultra lightweight titanium inserts and an O-Matter frame. The wrap around visor style Pit Boss sunglasses are crafted to perfection and look absolutely striking in true Oakley style.
The Overall Unique Oakley Style
Oakley sunglasses certainly have a high tech aesthetic and depict the essence of portraying power and success. However, as well as catering for the sports industry, Oakley has gained high recognition in the fashion world with some of the more generic fashion styles such as the Juliet and the Grapevine frames being spotted on many celebrities. The frames are sharp looking with a sleek and streamlined aesthetic and with bold coloured lens colours these are definitely statement sunglasses and still provide ultimate function and eye protection. You instantly recognise a pair of Oakley sunglasses and the general defining features include narrow lenses and slim straight arms incorporating the iconic Oakley O logo.
There is a huge array of Oakley sunglasses to choose from within the various collections, whether you are looking for something specifically to enhance your sports performance, or you are seeking an investment pair of sunglasses which look timelessly stylish and provide the best eye protection for a variety of on-the-go activities. The brand is entirely dedicated to designing sunglasses which meet the needs of its customers and use only the best technologies and materials to ensure your sunglasses will go the distance.
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As a brand Oakley gains its popularity from the fact that a great deal of time and research is invested in creating new designs. That is why each pair of sunglasses are made using the latest eyewear technology. There are 2 new designs to look out for in the Oakley collection, both of which are at the height of visual and functional quality.
After four years of research and design, the Oakley Pit Boss sport sunglasses have been released as the flagship product for the new Oakley Elite collection. Jim Jannard, the founder of Oakley sunglasses is largely responsible for ensuring that the Pit Boss shades mark the ultimate in perfection. The frames feature sport polarized and smudge proof lenses with ultra lightweight titanium inserts and an O-Matter frame. The wrap around visor style Pit Boss sunglasses are crafted to perfection and look absolutely striking in true Oakley style!
The next new design comes in the form of the boldly named Oakley Jawbone sunglasses. Made using the latest design technology, these frames are completely unique and have never been seen before in the sports eyewear industry. What make the Jawbone shades so special is that they have been created specifically around achieving precise visual clarity and protection. Oakley has developed a new Switchlock Technology for the Jawbones allowing the lower part of the frame to open which means the user has the ability to change the lens. With just one pair of sunglasses your vision will be maximised regardless of the activity and you can adapt your lens requirements according to the light. You do not need to worry about finger prints as there is minimal handling involved. The nose piece can be adjusted and the newly designed Three-Point Fit mechanism also ensures the frame touches the wearer only at the bridge of the nose and the sides of the head to increase flexibility.
These 2 new additions to the Oakley range are prime examples of how the brand places emphasis on taking time to create never seen before revolutionary products. Designed for sports, in typical Oakley fashion, the frames also look extremely cool and it is fair to say that as a sports enthusiast or competitor you will simply not find anything better as Oakley are definitely the main leaders in eyewear technology.
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