The famous designer label Diesel was founded over 20 years ago by Italian designer Renzo Rosso and has grown rapidly to become an international fashion phenomenon based on innovative, exciting and highly stylish designs. The Diesel brand which creates casual clothing – most famously jeans, shoes and accessories including sunglasses and watches, has a huge number of stores all over the world.

When Rosso founded Diesel, he wanted the brand to be different and was prepared to take a risk as opposed to following existing fashion and jumping on the trend bandwagon. Rosso wanted to challenge current designs in the industry and provide an alternative to people who appreciated a unique style. Rosso believed that the brand would only evolve in the way he desired if he was inspired by a team of like-minded people and therefore he selected a team who worked hard to create a more dynamic, innovative, exciting and imaginative line of clothing. Rosso was considered a dream to work for as he gave his designers a free reign on their ideas, allowing them to be as open minded as they wish; the only creative brief being to design a collection that was geared towards people who like to reflect their individuality and independence through the way that they dress and wear what suits them as opposed to merely following trends.

Diesel became a fast success and people love the fact that the brand is a fashion leader. You will notice that the style has remained fairly continuous over the years proving that the brand is timeless – if you bought a pair of Diesel jeans five years ago, they will still look fantastic today and the same applies to Diesel accessories such as the collection of watches and sunglasses. Diesel is also renowned for its incredibly high quality products and cutting edge production methods. From the design development of the styles, the choice of fabrics and materials used, to the manufacturing methods and quality control, you can be assured that a Diesel product will be of the best quality possible.

The Diesel ‘trend’ is one that is regarded as applicable to everyone all around the world which is why the company also strongly believes in employing designers, marketers and retail assistants among many other roles, from all across the globe which encourages an unpredictable and varied take on fashion and creates an extremely inspirational environment to work in. This is definitely why the brand has become so dynamic and successful and it is often featured as a case study and used as an example of how other companies could be structured in order to be successful.

Diesel has an effortless yet polished style and when you wear a piece of Diesel clothing or don a pair of Diesel sunglasses, you instantly feel like you are expressing your own style without trying too hard. The collection of Diesel watches and Diesel sunglasses are a great way of injecting the Diesel spirit to your look. With cutting edge designs that will still look stylish in years to come and with cool features such as dual digital and analogue displays within the Diesel watch collection for example, Diesel is constantly creating fresh and innovative looks that are striking but that will work well with your existing wardrobe and enhance it as opposed to contradicting it for the sake of being different. Celebrity fans of Diesel include Jessica Simpson and Britney Spears and this is a brand that is definitely here to stay – perfect for those that work their own unique style!