Every boy seems to hanker after the Superdry label. Pass a Superdry shop and it’s heaving with testosterone or walk along a busy high street and a high percentage of men you’ll pass will be featuring some Superdry logo on their person. The brand is distinctly urban, inherently hip and oh so masculine. As a UK label it combines cool British style, with Japanese and American influences and this combination can be seen across all their products, from casual wear to accessories and watches. Superdry have an international following and have recently opened in the States, and here in Britain our celebrites are often pictured wearing Superdry. Recent examples include David Beckham, and Jamie Oliver, who was spotted in Superdry’s new London store, One Change, this week. And it’s not just the boys – the girls are in on the act too including The Saturdays Mollie King and Frankie Sandford.
Superdry watches are just as popular as their clothing – with lots of people falling for their simple and occasionally retro designs, and the obvious quality that the label has become associated with. Although Superdry produce plenty of watches for female wearers, it is the men’s watches that really stand out. Fitting in perfectly with the casual ethos of the brand, the men’s Superdry watches look solid, tough and very stylish. These are not necessarily watches to wear to the office or with a suit, they are for everyday informal wear and compliment jeans perfectly.
Superdry are such a cool and credible brand right now and this only looks to increase as more and more people discover the Superdry magic. So if you’re still short on ideas for a Christmas present for your other half, brother or dad, check out Superdry watches for some inspiration!
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