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Trend report 2009 and a colourful eye over 2008

January 9, 2009
Posted by David

Those fickle fashion designers and trend setters that dictate our yearly flings and love affairs with countless styles of sunglasses are to blame. We enter a new year and our much prized glasses from the previous season are cast aside, just as in years gone by, as we clamour to see what we should be buying in 2009 to keep up with the fashion crowd and stay one step ahead of the girl next door. 

2008 was a colourful year for sunglasses, quite literally. British style was optimised by Lily Allen and her plethora of rainbow hued shades, just as Paris Hilton paved the way for our compatriots in the USA with enormous white rimmed sunnies. It was a year of kiddie style, joke glasses, that when worn amongst other trend followers seemed acceptable, yet worn in the wrong situation or within an ill-informed crowd, elicited sniggers and strange glances. These sunglasses were accepted, expected and rife throughout the long summer of festivals and frivolity, but like all fun trends were forgotten by the end of the year.

In the same year Ray Ban’s Wayfarers showed no sign of lagging as the Eighties trend held strong. Similarly Oakley’s limited release of their iconic frogskins filled a gap in the market and were embraced by celebrities and fashion followers alike. And who can forget Kanye West’s ’shutter shades’, which spawned a host of copycat disciples and ran away with the prize for the most ridiculous glasses of the year, despite a strong field of contenders.

2009 looks set to become a vintage year. Along with the re-emergence of bygone styles, those in the know are cautioning you to hold on to your ray bans and aviators as these classic styles are set to continue their steady growth. The big news though is ’round’ mod-like sunglasses. Yes you heard me correctly and no, this time we’re not channelling John Lennon. Think Jackie O and Audrey but smaller. These beauties were crawling all over the Spring/Summer 09 runways, leading the way were big hitters Ralph Lauren and Lanvin. Of course the celeb’s are hot on the designer’s heels and both Mary-Kate Olsen and Lily Allen have both been papped wearing them. Another surprising trend is classic horn-rimmed styles, which Chanel were sporting in their new season’s collection. Colour wise it’s all about tortoiseshell this season, which is a welcome change to those who felt left out in the cold by last years crayola colour shades.

And there you have it. Your definitive guide to this years coolest sunglasses. It’s a bit of an odd-ball mix and there’s some howlers in there, but wouldn’t fashion be dull if we didn’t shake it up a bit and look silly occasionally?!

Click here to visit our Ray Ban Sunglasses section



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Antique Chic

June 29, 2008
Posted by David

Never has vintage been more in vogue. Second-hand shops are flinging open their well-oiled doors, vintage fashion fairs are on the up, and sites like ebay have made stepping back in time to source some classic clothing as easy as pie.

But if you feel a bit funny about slipping into your Grandma’s prom dress, try her dancing shoes instead, because one area that vintage really flourishes in is accessories. From sunglasses to stoles, belts to brooches, heels to handbags; the possibilities are endless. And the best thing about vintage is you’ll never turn up at a party wearing the same outfit as someone else!

It’s also a great way to adapt new trends. OK, so that cinched in waisted belt might not be brand spanking new, but it lends itself to the 50s vibe a treat, just as a pair of 70s platform courts could easily be paired with any of today’s ditsy floral prints. As for sunglasses, Jackie O’s are as popular now as they were in their heyday, as are Rayban Wayfarers, so why not search out an original pair?

Alternatively if you’re looking for a one-off set of sunnies to make you stand out from the crowd, check out Shadestation’s very own vintage selection. With authentic, never-to-be-worn designs from designers including Christian Dior, GianFranco Ferre and Porshe Carrera, you won’t have to worry about cheap counterfeits ever again. And despite coming in at over £100 each, remember to work out your budget as cost per wear - even if you only shade your peepers from the sun once a week, it amounts to less than £10 from now until Autumn – bargain or what?

Forget shabby chic, to checkout the ultra luxe vintage collection, click on the below link.

http://www.shadestation.co.uk/cPath/-1_738/index.php



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