Slap the suncream on, break our your most summer-y attire and grab your new sunglasses; summer is here again! Here at Shade Station these are exciting months as we finally get to unleash our newest sunglasses and classic favourites on the world and my word what a selection we have for this season. Along with the stalwart classics Oakley Sunglasses, Ray Ban Sunglasses, Tom Ford Sunglasses, Gucci Sunglasses, Chanel Sunglasses, Dior Sunglasses, D&G Sunglasses and Persol Sunglasses, we have beautiful new ranges from Hugo Boss Orange Sunglasses, Diesel Sunglasses, Dirty Dog Sunglasses, Tiffany & Co Sunglasses, Marc Jacobs Sunglasses and DKNY Sunglasses! Every pair that has been released from all these awesome brands is saturated with quality and heritage right down to the production process and in this style update I am going to talk you through some of the most exciting items from the ranges.

Before we get into the nitty gritty about the sunglasses, let’s first take a look at the stunning new Designer Glasses that we have available for the summer. Thanks to our new in-house ophthalmic lab we now have the capability to glaze our own prescription lenses to the highest possible standards and from the best materials available! Our dedicated team of lab technicians ensure that each pair dispatched is scrutinized and monitored throughout the production process meaning that when you order from Shade Station, you can rest assured that you will be receiving the highest quality eyewear. We have been developing our lab for a few months now to be ready for the summer and we are only using the best equipment money can buy to glaze your lenses and make sure they fit perfectly in whatever frame your heart desires! Beautiful designer glasses are available from the likes of Chanel Glasses, Tom Ford Glasses, Persol Glasses, Gucci Glasses, Emporio Armani Glasses and Prada Glasses. However, we also have some amazing new glasses brands ready and waiting for the sunny season.

One of these such brands is Vogue Glasses; collaborating with some of the world’s biggest names, Vogue Glasses have become a real big hitter in the eyewear industry over the past couple of months. Celebrities and fashionistas have been clambering to get their hands on these beautifully breathtaking frames! Working with the likes of Eva Mendes, Kate Moss and Jude Law, Vogue Glasses really have excelled themselves with the new 2013 collections. You only have to take one look at the Vogue Glasses collection to fall in love this summer and it is easy to see why. Gorgeous lines and tapered arms mean that they will fit snugly to the vast majority of head sizes and shapes for a truly customised feel! Along with these stunning frames, we also have a selection of more rugged glasses including the simply awesome Dragon Glasses. Rooted in Southern California, Dragon are dedicated to creating innovative and diversified products since it’s inception back in 1993 and the release of their new Dragon Glasses marks amazing new territory for Dragon Alliance. Constructed from double laminated zyl material, Dragon’s optical collection is stylish in shape and unrivalled in it’s material usage. One of the most unique features of the Dragon Glasses range is the custom milled metal hinges with a hidden Dragon symbol stamped on the inside of the hinge. Additionally, all Dragon Glasses feature an occipital fit temple design, rich custom colours and a classic Dragon nameplate laid flush on the inside of the temple. Encased in premium and ‘one-of-a-kind’ packaging, all Dragon RX Glasses rest luxuriously in a red suede lined case.

Lastly, another brand making the headlines with us is Michael Kors Glasses; renowned for his incredibly popular watches, Michael Kors has now branched into the ever expanding and on trend world of designer ophthalmic glasses! Thanks to the sheer size of the brand nowadays, we are sure that the Michael Kors Glasses are going to be popular and thanks to their amazing build quality, this claim is backed up. Made from some of the finest materials, Michael Kors Glasses are made to be worn all day with complete comfort and the variety of colours make for a large yet uncomplicated choice of frames. Be sure to check out our full range of designer glasses as we have other big names such as Hugo Boss Glasses, Dior Glasses and Polo Ralph Lauren Glasses!

So now you’ve got your ophthalmic frames, it’s time to pick a pair of sunglasses to use outdoors in the glorious sunshine…and thankfully here at Shade Station we can make that decision a little easier. The first two names that spring to mind have to be Oakley Sunglasses and Ray Ban Sunglasses; two of the best ever selling eyewear brands, their new summer releases are sure to set the pulse racing. Oakley pride themselves on a continued fervour and passion for eyewear perfection, actively seeking problems with sunglasses and making revolutionary solutions. There are a selection of new styles; the Oakley Frogskins LX Sunglasses, Oakley Two Face Sunglasses, Oakley Style Switch Sunglasses, Oakley Pit Boss II Sunglasses, Oakley Jupiter Carbon Sunglasses and many more, all of which combining innovative technology with beautiful designs.

The Oakley Frogskins LX Sunglasses look almost identical to the regular Oakley Frogskins Sunglasses, however there is one big difference; they are made of acetate rather than O Matter. Acetate is still a fantastically light and durable compound but allows for some wacky and wonderful colour combinations to be made; something that is not always possible with O Matter. If you like your varied and interesting colourways, the Oakley Frogksins LX Sunglasses are ones to watch this summer! The Oakley Two Face Sunglasses are a breath of fresh air in Oakley’s range, combining their patented O Matter Frame Material and C-5 Metal Alloy to create a two-toned, multi-layered effect. This unique style is something that has seldom been done before and is the embodiment of Oakley’s lifestyle range. It’s ‘Three-Point-Fit’ system means that it will only contact your face in three areas; above your ears and on your nose meaning that this amazing set of sunglasses will fit the vast majority of head sizes and shapes. As well as being lightweight and comfortable, the Oakley Two Face Sunglasses are incredibly strong and are impact tested to the same level as industrial strength eyewear to keep your eyes safe and sound at all times.

The Oakley Style Switch Sunglasses have to be one of the most revolutionary pairs of sunglasses in the last decade or so. Previously the ability to quickly and easily change your lenses has been reserved for the sports specific sunglasses only, however this has all changed! Oakley have taken their patented Switchlock technology and put it in one of the best looking lifestyle frames they have ever created. This new evolution in lifestyle wear means that your lenses can be swapped around easily depending on the changes in weather and it also utilizes Oakley’s other eyewear technology including Three-Point-Fit and their unrivalled optical clarity. Part of Oakley’s new ‘Iconic’ range, the Oakley Pit Boss II Sunglasses are an evolution of the original Pit Boss sunglasses which have now gone to the big O Store in the sky! They are a showcase for some of the finest technologies ever utilized in sunglasses and they feature comfortably lightweight O Matter frame material with titanium plating, HD Polarized lenses with Oakley’s Hydrophobic Coating that repels water and smudges, High Definition Optics (HDO) and XYZ Optics which cuts out refraction of light meaning that your eyes will never strain therefore removing those annoying sunglass headaches you may get with other brands!

Made from Oakley’s patented polycarbonate compound, Plutonite, all of the above sunglasses’ lenses are simply unrivalled in the sunglass world. Unlike the vast majority of other lenses, Plutonite itself is 100% UVA, UVB and UVC protective which means that even if they are scratched, dropped or chipped the lenses will still completely protect your eyes from the sun’s harmful rays. If you like your Oakley Sunglasses then I’m sure you will have heard the term ‘HDO’ before; this stands for HD Optics which Oakley use in their lenses to provide complete clarity of vision right up to the periphery of your sight. This term encompasses Oakley’s (also patented) XYZ Optics, an amazing innovation which tapers each lens from the middle out to the edges of the sunglass and will correct any refraction of light as it passes through the lens.

Much like Oakley Sunglasses, Ray Ban Sunglasses are renowned the world over for their beautifully fashion focused eyewear and their amazing heritage and styling. Originally made famous by their classic Ray Ban RB2140 Wayfarer Sunglasses, Ray Ban RB3025 Aviator Sunglasses and Ray Ban RB3016 Clubmaster Sunglasses, Ray Ban are now releasing a whole plethora of new models ready for the Summer 2013 season! Beautiful models including the RB3510 Sunglasses, RB4194 Sunglasses, RB4195 Sunglasses, RB3509 Sunglasses, RB4196 Sunglasses, RB3507 Sunglasses, RB8314 Sunglasses, RB3044 Sunglasses and RB3508 Sunglasses all have new an exciting features which are sure to be incredibly popular for the coming season. Some say that where the classic Aviator falls down in it’s normally infallible reputation is the lack of vibrant colour for those of us more outgoing in this world. Well, our prayers have been answered with the release of the Ray Ban RB3044 Sunglasses! Almost identical to the classic aviator, the RB3044 features the well recognised ‘teardrop’ effect lenses and thin wire frames, however the colour schemes have been given a total makeover. Available in a range of colours from dazzling orange right through to seductive pink, the RB3044 Sunglasses are sure to set the world alight this season. Cushioned nosepieces will mould to the natural contours of your face and provide the user with a truly customised feel.

The thin squared-off metal frame style has made a huge resurgence over the past few months and the Ray Ban RB3508 Sunglasses are the forerunners in this field. Thanks to the acetate arms, they are also extremely comfortable and can be worn all day with ease and will not dig into your head like some cheaper brands may do. Ray Ban’s lenses are 100% UVA, UVB and UVC protective and will keep your eyes safe and sound at all times even in the brightest of sunlight.

Along with all of these stunning sunglasses, we also have our usual unrivalled selection of designer watches and new releases too! Some of the biggest names in the industry grace our cyber shelves including Armani Exchange Watches, Bulova Watches, Fossil Watches, Adidas Watches, Hugo Boss Black Watches, Oakley Watches, Michael Kors Watches, Marc by Marc Jacobs Watches, Ted Baker Watches and Diesel Watches. Armani Exchange is a part of the main Armani line and is a brand which represents the same sharp and chic style as Armani but geared towards a younger target market. The collection is often referred to as AX and due to the brand being aimed at younger people, the prices are also more accessible, with the collection still renowned for their incredible finishes and superior quality. Armani Exchange Watches are a core part of the accessories collection and are available with designs specifically for men and women.

Michael Kors is a brand synonymous with beautiful designs and an unwavering eye for quality. The new 2013 watch range features some of the best looking watches we have ever seen and thanks to Michael Kors’ rich heritage, they are all saturated with innovative technology and horological brilliance. A mixture of styles and colours make up both the men’s and women’s collection and adds a new dimension to the Michael Kors Watch range. As you can see, the designers have stuck with the classic Michael Kors dial on the vast majority of models, but have revamped the straps and exterior features. The ladies’ watches have striking diamantes surrounding the face, whilst the men’s watches feature rugged leather and metal straps. There are also a brilliant array of new watches including Sector Watches, Roamer Watches and Hugo Boss Oranges Watches.

If you like your accessories, then you will be pleased to see that here at Shade Station we have a great selection from the likes of Oakley Accessories, Dirty Dog Accessories, Fossil Accessories and POC Accessories. These go perfectly with the jewellery on offer for the summer with brands such as D&G Jewellery, Calvin Klein Jewellery, Shimla Jewellery and Skagen Jewellery all getting in on the act to strengthen their summer collections.

As you can see, we have everything that you could ever need to complete your look for the Summer 2013 season so why not go and browse our website for some of the biggest names at the best possible prices!

Hibernation is over for another year and it is time to crawl out from our holes into the (hopefully) sunny days of Spring! A plethora of new Sunglasses and Watches litter the shelves ready for the coming season and a supporting cast of beautiful Jewellery, practical Accessories and striking Goggles complete a range of products perfect for anyone on any budget.  Fantastic new sunglass collections have to be the main talking point and additions from Oakley Sunglasses, Ray Ban Sunglasses, Jimmy Choo Sunglasses, Stella McCartney Sunglasses and many, many more take the forefront whilst a whole range of new watches are also a welcome breath of fresh air with contributions from Skagen Watches, Ferrari Watches, Lorus Watches, Converse Watches and a shed load of others!

Let’s start by taking a look at arguably the best range of sunglasses in the world; Oakley Sunglasses. Oakley pride themselves on a continued fervour and passion for eyewear perfection, actively seeking problems with sunglasses and making revolutionary solutions. There are a selection of new styles; the Oakley Plaintiff Squared Sunglasses, Oakley News Flash Sunglasses, Oakley Given Sunglasses, Oakley Offshoot Sunglasses, Oakley Obsessed Sunglasses and Oakley LBD Sunglasses, all of which combining innovative technology with beautiful designs. The names may have given it away, however most of these are amazing new ladies’ frames which provide an extra dimension to the already diverse Oakley Sunglasses collection. A mixture of O Matter and C-5 Metal Alloy frames give an air of diversity in a normally very plain area of the sunglasses market; another reason why Oakley Sunglasses are set to be huge this year.

By far the biggest hitters in the Oakley collection for this Spring are the Oakley Plaintiff Squared Sunglasses and the Oakley Offshoot Sunglasses; both primarily male frames which combine classic designs from other models with a new and exciting twist. What appears to be a hybrid between Oakley Plaintiff Sunglasses and their squared off masterpiece, the Oakley Deviation Sunglasses, the Plaintiff Squared has already created a stir in the industry with people vying for as much information as possible. The frame itself is made from Oakley’s C-5 Metal Alloy compound, a lightweight material which will sit comfortably on your face all day and the cushioned nose pieces are adjustable for added stability. Oakley’s patented ‘Three Point Fit” system is an innovation which ensures the frame will only contact your face in three places; above your ears and on your nose which ensures that they will fit the vast majority of head sizes and shapes whilst still keeping their original contour. The Oakley Plaintiff Squared Sunglasses have an 8.75 base lens/frame curvature which wraps around your face more than a regular ‘Aviator’ style sunglass, giving you a more stylish look and protecting your eyes up to the periphery of your vision. They are also engineered with Mono-Shock Hinges; made from titanium these hinges keep up Oakley’s already high standard of impact protection and give you that extra peace of mind when you are wearing them.

Contrastingly, the Oakley Offshoot Sunglasses are made from Oakley’s patented O Matter compound, it is a revolution in sunglass and eyewear technology which has seen Oakley excel above and beyond their closest competitors. O Matter is a polycarbonate mixture which has a different molecular make up to regular acetate and it is this microscopic change which gives O Matter the noticeable advantage over others. Designed to be incredibly flexible yet durable, the Oakley Offshoot Sunglasses are tested to the same standards as industrial protective eyewear and will keep your eyes safe and sound should anything hit you in the face, providing the user with peace of mind whatever the sunglasses are being used for. Oakley have added multi-toned and textured temple designs for the fashion minded and the range of colours the Offshoots come in will surely please even the fussiest of people out there! Unlike it’s predecessor, the Big Taco, the Oakley Offshoot Sunglasses have a shield lens which extends to almost the full width of the frame providing the user with a wide field of sight and fantastic clarity of vision.

All of this frame technology is undoubtedly amazing, however Oakley’s ‘pièce de résistance’ has to be their lenses. Made from Oakley’s patented polycarbonate compound, Plutonite, these lenses are simply unrivalled in the sunglass world. Unlike the vast majority of other lenses, Plutonite itself is 100% UVA, UVB and UVC protective which means that even if they are scratched, dropped or chipped the lenses will still completely protect your eyes from the sun’s harmful rays. If you like your Oakley Sunglasses then I’m sure you will have heard the term ‘HDO’ before; this stands for HD Optics which Oakley use in their lenses to provide complete clarity of vision right up to the periphery of your sight. This term encompasses Oakley’s (also patented) XYZ Optics, an amazing innovation which tapers each lens from the middle out to the edges of the sunglass and will correct any refraction of light as it passes through the lens. Anyone who has ever bought cheaper sunglasses will be well aware of those annoying sunglass headaches you get after a prolonged period of wearing them, and it is the XYZ optics that completely cuts these out!

News has just come in as well about the new Oakley R2 releases for 2013 and they sound amazingly exciting; the Oakley Pit Boss 2 Sunglasses, the Oakley Style Switch Sunglasses (a lifestyle piece with interchangeable lens switchlock technology), the Oakley Two Face Sunglasses (featuring a combination of aluminium and O Matter frame materials), the Oakley Jupiter Carbon Sunglasses, the Oakley Frogskins LX Sunglasses, the Oakley TDF Collection (Tour de France), the Oakley Mark Cavendish Signature Radarlock Sunglasses, plus a whole new range; the Oakley Fathom Collection. Stay tuned for more information on those as and when we have it!

Ray Ban Sunglasses are simply the most well known and fashion focussed eyewear in the world; made famous by the classic Ray Ban RB3025 Aviator Sunglasses, the brand has become synonymous with effortless ‘cool’. Back in the 1980s, Ray Ban were the first to launch one of the most recognised set of sunglasses; the Ray Ban Wayfarer Sunglasses and this season brings a whole range of new styles which I’m sure will make it to the same sort of heights as their ancestors. Let’s start by having a quick run down of the new frames; we have the RB4118, RB8313, RB3501, RB3502, RB3506, RB4191 and the RB4192 all of which are unique in their own right and are available right now!

From the top, we have the Ray Ban RB4118 Sunglasses – a brand new Women’s frame which combines classic Ray Ban styling and interesting colours to make a stylish and classy frame. Thick tapered arms are perfect to fit around the vast majority of head sizes and shapes. Ray Ban RB8313 Sunglasses utilise a range of classic colours to devastating effect; a mixture of Polarised and non-polarised lenses ensures that whatever you are after, you will be certain to find it in the RB8313 range. Adding a little dimension to the range is the Ray Ban RB3501 Sunglasses, they feature lightweight and incredibly comfortable thin metal alloy frames which allow for all day usage. The Ray Ban RB3502 Sunglasses offer the same sort of styling but combine acetate and metal frames for a unique frame style, perfect for anyone looking for something that little bit different. When you buy Ray Ban, you can be assured of three key factors; quality, design and heritage. It is hard to find all three of these in any other brand which is what makes Ray Ban so special; a combination of their rich history and craftsmanship  all filter through to every pair that they make!

This Spring is going to be amazing for Watches and we have a whole selection of new brands for your viewing delectation. One of the most exciting new brands hitting the scene is Ferrari Watches; the name Ferrari is known the world over and is synonymous with innovation, fantastic build quality and raw Italian passion. Despite most people only being aware of Ferrari’s cars, this same philosophy and fervour has gone into their brand new range of watches. Based around their racing and car production prowess, Ferrari watches stand head and shoulders above their competitors with cutting edge technology and a continued infatuation to be the best. Ferrari Watches are the perfect wrist adornment for any Ferrari lover and are recognised as a symbol of excellence to any on looker. Designed by the same gifted individuals who design their cars, Ferrari Watches feature the same sleek lines, eye-catching curves and bold masculine styling.

Another great addition to our watch range is Lorus Watches; a very affordable brand which features a whole selection of kid’s watches on top of the sports and fashion watches for adults. Material is important with Lorus Watches with their kid’s range featuring beautiful patterned leather straps and simple dials for easy reading and time-telling. Their sports specific watches are also of fantastic quality for their price, giving the likes of Timex Watches and Casio Watches a run for their money! A whole variety of new colours/styles are also available in Skagen Watches and Converse Watches for a more extensive and intriguing product range.

As you can see, you guys are in for an amazing Spring in 2013 and we also have new Jewellery, Goggles and Accessories from huge brands such as Oakley, Bibi Jewellery, DKNY Jewellery, Fossil Jewellery, Dragon Goggles, Bolle Goggles and many more. Bolle have been living the life ever since Seraphin Bolle and his son first created the company back in 1888 and through their hard work, determination and innovative spirit, Bolle has become one of the world’s largest sport and leisure brands. Bolle athletes compete to the highest level, train hard and play harder which is the type of character which really embodies Bolle as a whole.
Bolle Goggles are now amazingly popular in the French Alps and around the world and this is a testament to their innovative technology and design. The Bolle Gravity Goggles are one of the most well thought out and innovative pieces of eyewear we have seen in a long time. It features a triple layer of foam for a firm yet soft fit and combined with the adjustable over the helmet strap it can be worn all day every day with ease. Bolle have also given the Gravity a double spherical PC Lens which creates a dual-pane thermal barrier to stop the cold air outside creating condensation on the lens.

Whatever you want this season, we’re pretty sure that we will have here at Shade Station. Simply follow us on Facebook and Twitter for daily updates and news!

Well we managed to make it through the, ahem, ’scorching’ British summer and now we are treated to some fantastic new releases for this Autumn/Winter! Here at Shade Station we have been raking in a plethora of new watch brands for you such as; Rotary, Mondaine, Luminox, Timberland, Tendence and Pulsar to name but a few. Classic styles have been fused with cutting edge technology to make for a selection of watches perfect for anybody and any occasion! With materials including ceramic, acetate and plated gold; this season’s watches are sure to be distinctive and the way in which these materials are combined massively adds character and the watches seethe with creative dimension!

Rotary Watches have to be one of our biggest and best acquisitions. Everyone seems to have heard of Rotary Watches and over recent years, the name has become synonymous with fantastic quality and sleek, often slim design. Rotary Watches have an incredibly rich history stretching right back to 1895 when founder Moise Dreyfuss opened his factory in the Swiss town of La Chaux de Fonds. Demand for his watches increased and the business quickly outgrew itself and moved onto bigger and better things. After being appointed the official watch supplier to the British Army in 1940, Rotary aspired to be the best and in 1942, they created their very first Automatic watch – a watch powered by the movement of the wearer’s wrist! Their famous ‘winged wheel’ logo could be seen everywhere and endorsement from famous faces helped them to horology stardom. Nowadays Rotary Watches are sold in over 35 countries around the world and have won countless awards for design and quality. Shade Station are proud to be stocking this amazing brand with such a vast and rich history!

If we are talking history, Mondaine Watches have by far one of the richest and most interesting! In 1944, Hans Hilfiker, a Swiss engineer, designer and employee of the Federal Swiss Railways created a clock which has become known as the “Official Swiss Railways Clock”. Inspired by this the Mondaine watch company, owned by the Bernheim family, took the blueprint of the iconic patented design of the Railways Clock and turned it into a watch collection. These watches are the famous clock in miniature and carry the same Swiss reputation of excellent watch making skills, punctuality and uncomplicated design. Mondaine Watches and Clocks have become known for their unique ‘58 second minute’, in which the second hand completes a full rotation in quick time! As the second hand reaches 12, it briefly pauses and waits for the minute hand to move before continuing. This fascinating and innovative method of watch production and manufacture ensure that Mondaine watches keep precise time, all the time. Mondaine Watches are simple, original and classy; a perfect gift for a loved one or a well deserved treat for yourself.

Luminox Watches have an incredible illumination system ensures at-a-glance visibility – in fact, the technology in Luminox watches provide a constant glow 24/7, no matter what the conditions are, for up to 25 years. Most other watches use luminescent paint that has to be charged by a light source and fades very quickly, or a “push to light” system, where you push a button for battery-driven illumination. Luminox’s technology was previously reserved for the military, but with a demand for this in the market, it was only a matter of time before it was made available to the public. Luminox understand that not everyone will be pushing their watches to the kind of extremes that the armed forces might, which is why their Swiss movement ensures punctual and efficient timekeeping, no matter what you do with it!

But it is not just new releases stacking up on the cyber shelves this season, we have all of the classics ready and waiting including Fossil Watches, Michael Kors Watches, Marc by Marc Jacobs Watches, DKNY Watches, Hugo Boss Watches, Armani Exchange Watches, Timex Watches, Adidas Watches and many many more! Fossil is best known for it’s vintage yet chic styling and with versatility that stretches from smart and sleek to sporty and casual, their watches would make a great gift for that special someone! As a brand, Fossil is distinguished in the art of watch-making; it’s superb styling is juxtaposed by using only the highest quality movements and their new releases for this season are destined to be show stoppers. Michael Kors Watches are one of the most coveted accessories for any stylish lady! Renowned for their luxurious colour schemes and individual material fusions they have become one of the biggest names in the fashion industry. Their materials used include ceramic, acetate, polycarbonate, plated gold and rose gold plated stainless steel but what makes Michael Kors watches distinctive is the way in which these materials are often combined, adding style and individual character.

Armani Exchange Watches are aimed more towards the younger man, with emphasis on a target audience who have a confident attitude, great taste, high standards, and of course, an eye for flawless quality. Their vast range includes watches of all shapes and sizes and their uncompromising search for watch perfection ensures efficient timekeeping. Alongside the watch goliath that is Hugo Boss, this season is going to be incredible for men’s watches. Hugo Boss watches are designed using only the most innovative and cutting edge technologies. The founder of the brand, Hugo Boss, was known for his attention to detail and each and every product was subject to the highest testing and quality control. This approach to designing and manufacturing has transcended through to the Hugo Boss watch collections and therefore every design is a work of aesthetic and technical art.

But let’s not forget the huge selection of sunglasses set for release over the Autumn/Winter period. Oakley Sunglasses are destined to be thrust into the limelight again with the release of new models such as; Backhand, Forehand, Break Point, Twentysix 2, Warm Up, Big Taco and Garage Rock. As you will see, they all have a fantastic array of styles and colours designed to keep you cool and protect your eyes. Thanks to over 600 patents on Oakley’s lenses, they ensure that no other company can match their unrivalled quality and vision when it comes to a comparison. The plutonite lens material provides unsurpassed protection for your eyes, filtering out 100% of harmful UVA, UVB and UVC light, including the dangerous blue light emitted from the sun. Unlike other sunglass lenses, there are no coatings that filter the sunlight, it is the actual lens that is cuts it out, meaning that even if you chip, mark or scuff them; your eyes will always be protected.

Ray Ban Sunglasses are undeniably the very pinnacle of fashion eyewear, with celebrity fans from around the world going out of their way to ‘Never Hide’ in their favourite pair! This season has been an interesting one for Ray Ban, with new releases being brought in left, right and centre, they are doing a good job of keeping themselves high up in the fashion stakes. The introduction of Ray Ban’s folding range is a revolution in sunglasses technology and innovation and the new Autumn/Winter 2012 collection includes some fantastically outstanding colour schemes. These new colours take some absolute stalwart classics and let them have a new lease of life; with appearances from the classic Aviator, the New Wayfarer and the classic Clubmaster styles, it is sure to be a season to remember!

Remember, we also have a fantastic array of fashion sunglasses from the likes of Chanel, Prada, Dior, Bvlgari, Dolce & Gabbana, Tom Ford and many more. These sunglasses combine practicality with amazingly beautiful lines and styling to suit anyone who wants to wear them!

This Autumn/Winter, jewellery is all about simplicity and chic fashion focussed lines. New necklaces and bangles from Fossil Jewellery really go back to their vintage roots, with an injection of new age ‘bling’. Diamantes lace uncomplicated bangles to accentuate colour schemes and innovative material combinations. DKNY Jewellery is all about the hoops, with smooth unbroken circles signifying their uncompromising dedication to continued style and quality! We believe that a good piece of jewellery really completes any look and if your wardrobe is getting an overhaul, why not take a look at something a bit different with the likes of Couer De Lion and Shimla being your perfect choice. Even the guys are getting in on the jewellery business over the winter and the likes of Fossil and Diesel have released a range of masculine cuffs and dog tags to finish off any stylish look this season!

The arrival of new and improved goggles means only one thing…the ski season is finally here. If you are jetting off to somewhere much colder (even than the UK) to go skiing, then we have some of the best snow goggles in the world ready and waiting for you. Oakley Goggles are the very pinnacle of snow goggle technology, combined with killer style!  Their plutonite lenses provide unrivalled impact protection and their XYZ Optics ensures un-interrupted sight right the way up to the periphery of your vision. Oakley’s big release of the Winter is the Oakley Canopy Goggle, an oversized masterpiece designed to sit just below the Airbrake and above the standard goggles; it’s fully adjustable strap is completely helmet compatible and the O-Flow Arch allows for easy breathing and unrestricted airflow. Flexible O Matter chassis with rigid strap anchor plates provide support while triple-layer foam with moisture wicking polar fleece lining provides all day comfort. Other Goggle brands are also in on the action this season, with new releases from Dragon Goggles and new comer Bolle Goggles set to line the shelves and give Oakley a run for their money!

If you are going away, then you will need surely need a bag or suitcase of some kind…well don’t worry, here at Shade Station we have that covered too! Our accessories range will satisfy any taste or budget. Oakley are once again vying for the top spot with their new Kitchen Sink Backpack; the top storage compartment is compression molded to protect eyewear, or use it for a media player and take advantage of the headphone port. Cable zipper pulls let you add a lock to secure the main compartment and the mid-body access flap includes an inner organiser, and a compartment at the bottom has drainage ports for wet or soiled items! Don’t forget there are also wallets from Fossil, big durable suitcases from Eastpak and many many more!

I would like to wish everyone a good Autumn/Winter from Shade Station and please feel free to follow us on Facebook and Twitter for daily updates!

Summer is finally here and it couldn’t have come round quick enough! Have we got some cracking treats for you this summer; brand spanking new Oakley Sunglasses and a whole new range of Ray Ban for your delectation. Sit back, relax and look at what we have been preparing for you here at Shade Station over the Spring including new sunglasses, watches, jewellery and designer accessories.

Oakley are going to be huge this season with a vast array of new styles and technologies guaranteed to adorn the faces of thousands this summer. With the olympics looming, we have found that over 600 athletes will be wearing Oakley sunglasses and it is not difficult to figure out why. Their patented lens technology and unrivalled impact protection ensures that the users are comfortable, safe and generally very impressed. Lets take a look at the sunglass which is due to create the biggest ripples in the pond; the Oakley Radarlock Sunglasses. Oakley have taken their old Radar sunglasses and revamped them with their brand new Switchlock innovation which allows for quick and easy lens changes wherever you are, equipping you with almost all of the lenses Oakley have to offer. They are currently available in 2 lens shapes; the Pitch and the Path, however there are new styles due for release in October; the Radarlock XL, Radarlock XL Straight and Radarlock Edge.

Interchangability really is a game changer and it is not just the Oakley Radarlock sunglasses which allow the user to change their lenses dependant on the weather conditions. The brand new Oakley Half Jacket 2.0 Sunglasses also utilise this technology to devastating effect; combining Oakley’s lens flexibility with the physical elasticity of their frames. Along with these fantastic sports specific pairs, they have released the Oakley Titatanium Crosshair Sunglasses which slot nicely into their Oakley Active range; a group of sunglasses combining sports technology and fashion focused styling. The teardrop lenses are suited to most face types and shapes and the unobtanium earsocks ensure that they stick to your face like any high end sports performance sunglass should.

Ray Ban Sunglasses are responsible for some of the world’s most iconic styles; including the Aviator, Wayfarer and Clubmaster and this year, Ray Ban have released a whole new breed of these sunglass goliaths that have immediately shot to fame. The first of which is the Ray Ban Folding Aviator (RB3479); a fantastic innovation designed to solve the problem of what to do with your sunglasses when you take them off. The neat folding sunglasses fit perfectly into the pocket sized case, making them ideal for travelling. The same can be said for the Ray Ban Folding Wayfarer (RB4105). Pioneering folding technology is coupled with the stone-cold cool looks of the 80’s sunglass classic. If you are looking for something a little different this summer, the new range of colourful Wayfarer sunglasses ensure that you will quite simply Never Hide and they are certainly not short of fans. Walk down any high street in the world on a sunny day and you couldn’t count the Ray Bans on both hands…and you might even run low on toes. The juxtaposition of classic chic and new age technology is unrivalled in the fashion sunglasses market and it’s safe to say they’re probably going to be the popular choice this summer.

But it is not just Oakley and Ray Ban hogging the limelight for this summer with other sunglass brands and styles storming into prevolence. Chanel are one of the world’s biggest fashion brands and their new Chanel Sunglasses for the summer highlight how they became so popular in the first place. The concurrence of colours, styles and shapes make for sunglasses that anybody would love to own, including the vibrant, new CH5229Q range which really stands out from the crowd. Multi-toned arms accentuate the array of glamorous lens colours including the popular Graduated Violet and Graduated Brown options. Also making their way to the forefront for this sunny season are the new Michael Kors range, which are taking the colourful side of sunglasses to their fantastic best with the Caicos range leading the way. Don’t forget that we also have other brand new ranges from Boss Orange, Oliver Peoples, Miu Miu, Tiffany & Co, Dior and many more!

Watches are always going to be an accessory that most people will not leave the house without and if you look at some of the new watches for this summer it is clear to see that there is a reason for this. Probably the biggest watch release of the summer comes from Boss Orange Watches. Their new watches have been overhauled to fall in line with the face lifted leisurewear brand. A plethora of new watches and styles exudes a younger and more creative image; making them easily accessible for all ages. Lacoste Watches have also released some brand new colourful and varied styles which are perfect for those who want a designer watch but don’t want to break the bank! The three hand movement Goa range is bound to be very popular due to it’s simplicity and style. The classic round face look is back in after a small tip in the scales towards the squarer look and new watches from Skagen and Timex reflect this perfectly. We think that Timex are going to be huge this summer with the majority of them all having sporty features such as a chronograph, section timer and lap memory which are perfect for everyone looking to be a budding athlete while the olympics are back home in London.

Adidas watches also have huge new releases including the Limited Edition Melbourne watch, which celebrates 40 years of the Adidas trefoil logo. It is a celebration of Adidas’ continuing commitment to originality, authenticity and creativity which is reflected throughout their watches and the brand as a whole. They also have released a selection of new sports watches which are perfectly encompassing of the London 2012 spirit! On top of this, DKNY watches are looking to take off again this summer with white being the new black. A selection of new white and classically coloured watches from DKNY are sure to occupy the fashion watch market.

This summer’s jewellery is all about classic looks with new releases from Dogearred and DKNY taking centre stage, while Calvin Klein go back to their roots with retro bangles and a range of new earrings. We believe that a good piece of jewellery really completes any look and if your wardrobe is getting an overhaul, why not take a look at something a bit different with the likes of Couer De Lion and Shimla being your perfect choice.

Accessories are always going to be popular in the summer time, and with people jetting off to far away lands it is nice to know your luggage is going to be safe. Fantastic bags from Oakley and JanSport keep contents covered, while stylish handbags from Fossil complete any look.

You can follow us on Facebook and Twitter for new updates daily!

Spring has to be our favourite season of the year, the flowers are blooming and the sun is starting to shine once again – but more importantly it’s the perfect excuse to refresh our wardrobes with all of the latest trends! Need some tips on the must-haves for Spring 2012? Well look no further….

From sunglasses to watches and jewellery to lifestyle accessories we’ve got it covered. The Shade Station team have spent the cold dark winter months making sure we have an unrivalled collection of top brands and product ranges to make sure you are the envy of your friends this Spring. Browse our pages and you will find the latest must have products from all of the major brands, including Chanel, Oakley, Ray-Ban, Dior, Gucci, Armani, BVLGARI, Juicy Couture, DKNY, Marc by Marc Jacobs and many more.

Arguably the most important accessory to any stylish spring outfit, is an on-trend pair of sunglasses. Not sure what the key eye-wear looks for Spring 2012 are? Well lucky for you we do…

The top spring styles can be easily split into three definitive key categories:

Cat Eye – it’s been big for a few seasons now but the classic cat eye frame will remain as hot as ever this season. Eye wear in this shape works in a host of different colours and will give your spring look a playful and austere feel.

Gradient Lenses – this is not a new trend but this season all the top designers are opting for the gradient look. The resurgence is being welcomed by a host of the biggest brands, with Chanel sunglasses leading the way.

Sporty Sunglasses – always popular among the more athletic type, this Spring will see the sporty look will be as fashionable off the track as it is on it – so for those of you who are non-sports fans and haven’t traditionally been a fan of the classic Oakley’s, it may be time for re- think.

Our new releases have all the big three trends covered. The new Chanel collection continues the brand’s reputation for sophisticated and refined women’s eyewear. Arguably the most sought after ladies brand of sunglasses, check out what Chanel have to offer this Spring in our ‘New Releases’ section. You will see a variety of frame shapes – from cat eye to the classic over-sized look, and you will also find clever use of the new gradient lense style.

Oakley, a consistent favourite with all sports-lovers, has re-worked some old classics for Spring 2012. The brand’s very first dual-lens shades, the Frogskins, have been re-introduced as a Limited Edition colour collections for the new season – turning vintage ideas into cutting-edge style. The other new products added by Oakley for this Spring include the Batwolf country flags collection, which injects a new bout of American cool with a timeless classic design that reflects the screen heroes from the 40’s, 50’s and 60’s, and is excellent to coincide with the 2012 London Olympics. Also watch out for the new Oakley Radarlock sure to be seen on some of the 600 atheletes Oakley sponsors at this years games. The Oakley Radarlock sunglass is the first shield sports performance frame to feature Oakley Switchlock technology which enables you to change the lenses to suit every light condition in seconds. Other notable new releases from Oakley sunglasses are the Deviation, Crankcase, and the new 2012 Half Jacket.

Ray-Ban also continues the vintage cool theme with new colours in the Wayfarer and the new RB4175 which brings the classic Clubmaster style to 2012. The new RB4177 is a great new wrap style frame sure to be a winner for the guys on the beach this summer.

These are just some of the brands we have on offer in our sunglasses section this Spring, others include Alexander McQueen, Boss Orange, Carrera, Fendi, Gucci, Prada sport, Miu Miu, Persol, Prada, Roberto Cavalli and Tom Ford sunglasses.

Watches will continue to be a statement piece to your overall look this spring. Combining functionality and fashion is never more important than when it comes to choosing the perfect watch. Our new collections for this Spring will ensure that you are bang on trend while never being late!

Men’s oversized watches will continue to be a key trend this Spring, and look no further than the new Black Dice range for inspiration. The Black Dice Baller, Black Dice King and Black Dice Vibe all encompass the key design elements that are vital for any oversized watch.

Round faces are also making a big comeback this Spring, and luckily for you we’ve got a great selection of new releases supporting this trend whatever your taste. The new Michael Kors watches range offers some flirty spring fun with a selection of colours, whereas the new Juicy Couture watches allow you to show a bit more bling alongside your trendy round face design.

If you’re more of a traditionalist when it comes to your watch choice then fear not we have something for everybody with products from all of the top designers including Adidas, Animal, Armani Exchange, Calvin Klein, D&G, Fossil, Diesel, Hugo Boss, Ice-Watch and Marc by Marc Jacobs…

No Spring look is complete without jewellery, whether you are dressing down for a day out or glamming it up for an evening event, your choice of jewellery says everything about your look.  This season it is all about being big and bold, whether it is with a bracelet, necklace or ring it is all about making a statement this Spring.

Here at Shade Station we will help you make sure that you are making a statement for all of the right reasons. Charm bracelets with exotic stones will remain one of the key looks for this season, make sure you check out the new Shimla range to be a trend-setter this Spring.

Ethnic beading is another key trend, and nobody does it better than Fossil! The new Fossil necklaces and bracelets are an ideal example of how to wear the new ethnic trend, and can work for all occasions.

The DKNY statement rings are also perfect for the ‘big and bold’ theme. Complete your outfit with one of these and you really will make sure you stand out from the crowd.

Men’s jewellery is all about statement leather cuffs, with Diesel leading the way with some striking new pieces, check out our jewellery section for further details.

We have a host of jewellery brands on hand to help you complete your Spring look, so there is no excuse for getting it wrong! Check out our jewellery section for pieces from Azuni, Bibi, Cavalli, D&G, Guess, Miss Sixty, Police, Venus Beads.

Hopefully this will give you the knowledge and tools to be a true style hunter this Spring, and be the envy of all of your friends. Keep updated with all our new products as well as fashion news and celebrity style by following our Shade Station Style Blog.

You can also follow us on Twitter @shadestation for daily updates, and we’d love it if you could ‘like’ our Facebook page, where we also post news, updates and information.

The autumn is now here and lucky for you, we have your season sorted from a style and practical perspective! Whether it’s a fabulous pair of sunglasses, a show stopping watch or a statement piece of jewellery, we have all bases covered and all boxes ticked!

In addition, we also have a superb selection of lifestyle accessories, watches, sunglasses, jewellery and snow and MX goggles, meaning that every event is catered for! Each season, we update our collections with new brands and styles and have also added many brands to our extensive list with the overall sunglasses selection including Adidas sunglasses, Gucci sunglasses, Oakley sunglasses, Tom Ford sunglasses, Ray-Ban sunglasses, Prada sunglasses, Carrera sunglasses and Chanel sunglasses to name only a few. In terms of our watch brands, these include D&G watches, Marc by Marc Jacobs watches, Hugo Boss watches, Juicy Couture watches, Guess watches, Diesel watches and Timex watches. A truly striking piece of jewellery can be the perfect way to liven up your autumn style and we feature an amazingly diverse collection of jewellery brands include 8LA jewellery, Skagen jewellery, Moon jewellery, Pilgrim jewellery, Bibi jewellery CC Skye jewellery, DKNY jewellery and Diesel jewellery.

 Moving on from the summer, an incredible pair of sunglasses is still a prime accessory for autumn as can make a striking impact to your layered and warmer weather appropriate ensemble. Our wide brand collection includes every style possible ranging from the highly on trend cat-eye designs, the timelessly stylish oversized sunglasses and sleek aviators to wraparounds and retro inspired sports sunglasses.

Cat-eye sunglasses have been a core look this year and the trend is still as prominent than ever. Many a celebrity and style icon have been spotted rocking the cat-eye, winged or flicked frame, which takes inspiration from the 1950’s with glamour top of the agenda! If you’re looking to work this sultry sunglass style, check out the collection of Dior sunglasses, Tom Ford sunglasses, Ray-Ban sunglasses and Dolce and Gabbana sunglasses.

If you require your sunglasses for sporting purpose, look no further than Oakley, who have introduced some incredible new styles into the collection this season. Many of the styles flawlessly fuse high fashion aesthetics with cutting edge technologies including High Definition Optics, Switchlock Technology, Polarised lenses and O Matter frame materials. Other sports geared sunglasses brands include Dragon sunglasses, Arnette Sunglasses Prada Sport sunglasses and Revo sunglasses.

Merging bold and sporty, Von Zipper have incorporated some truly striking new styles into the collection including vibrantly toned oversized aviators and statement wraparounds. Transparent coloured frames and bright lenses are a key Von Zipper look this season with the designs definitely allowing the wearer to make a style expression! Other colour geared sporty sunglasses include the new styles by Carrera sunglasses.

The oversized style of sunglasses is refusing to budge from the style scene, and aside from concealing a multitude of tired-eye sins, oversized sunglasses in addition to oozing glamour, are an effective way of protecting the eyes and upper face from the sun’s UV rays. Royal style icon Kate Middleton was spotted working the oversized look earlier this season in her ornate BVLGARI sunglasses and other brands to check out for stunning oversized sunglasses include the collection of Chanel sunglasses, Prada sunglasses, Marc Jacobs sunglasses and Dolce & Gabbana sunglasses, all of which have an array of frames that feature ornate detailing, sumptuous colour and pattern amalgamations and luxurious finishes.

You can’t go wrong with a pair of Ray-Ban sunglasses and though the brand is one of the oldest and most iconic in the eyewear industry, it just keeps getting better with its fusion of new releases and revamped versions of the classic designs. The Ray-Ban sunglasses collection features an incredible selection of styles to choose from, many of which are available in striking colours and patterns and regardless of whether your style preference is modern, retro, eclectic or classic, Ray-Ban has something to appeal to every taste! Tom Ford sunglasses and Oliver Peoples sunglasses are also worth checking out if you favour frame shapes that make a style expression. These two brands are also a hot favourite with the fash pack and style icons!

These are only a selection of brands that we have to offer with others including Adidas sunglasses, Diesel sunglasses, Prada sunglasses, MDG Madonna for Dolce & Gabbana sunglasses, Just Cavalli sunglasses, Michael Kors sunglasses, Police sunglasses and Fendi sunglasses, Make sure you check out our dedicated Shade Station sunglasses page to view the entire brand listing.

Aside from serving functional purposes, the perfect watch will make a striking accessory and is one of those items that attention will always be drawn to. This autumn, the key watch trends for ladies focuses highly on oversized and androgynous inspired watches with diamante accents and embellishments for that added hint of femininity. Colour is also a prominent watch look that many of the brands are integrating with sports inspired aesthetics.

The collection of Adidas watches are a prime example of sporty chic, with many designs featuring vibrant tones combined with diamante embellished bezels and dials teamed with durable and chunky straps. Other colour inspired watches include Diesel watches, Superdry watches and Converse watches – a new brand just added to the Shade Station shelves this autumn!

If you favour quirky yet chic style, the range of Marc by Marc Jacobs watches is sure to appeal. The Marc by Marc Jacobs line is renowned for its unusual and original style and the same can be said for the range of watches, with many featuring kooky characters, cheeky graphics and vibrant straps and dials. There are an array of new designs this autumn with gold, rose gold, black and white consistent colour themes, keeping the aesthetics sleek and streamlined but still retaining the Marc by Marc Jacobs edge!

Perfect for every style princess, Juicy Couture watches are a prominent favourite on the style scene and among the fashion icons and the collection is certainly hard to resist with the watch designs boasting intricate detailing, bold aesthetics and beautiful colour fusions. The incorporation of diamante stones also adds a strong hint of glamour and bling to the collection and the watches are ultra chic but with a subtle hint of playfulness. Guess is a further brand that defines the essence of glitz and features a fantastic selection of watches for men and women this season in a wide variety of unique, chic and expressive designs.

For those of you who like an elegant and flawless finish to your look, then a Michael Kors watch will satisfy the most luxurious of appetites. Comprising of a stunning collection of highly on trend chunky rose gold watches, white watches and even edgy black toned watches, the Michael Kors collection captures all the key trend elements whilst also putting the unique Michael Kors stamp on each design. The new collection for autumn also includes a selection of sport style inspired watches with glamorous Michael Kors twists and boasting intricate detailing and expert craftsmanship.

Guys, if you love you sleek and chic designer style then you’ll definitely be drawn to the collection of Hugo Boss watches. It doesn’t get more sharp and clean-cut than Hugo Boss and the collection of watches certainly reflect this with many of the watch designs featuring textured leather straps and classic dials with the minimal but expressive Hugo Boss touch.

For elite watch fans, our Shade Station watch collection also includes a selection of rare and luxury watch brands including Meccaniche Veloci watches, Perrelet watches, Welder watches and TechnoMarine watches.

Our other watch brands include BCBG Max Azria watches, Bench watches, Police watches, Black Dice watches, Calvin Klein watches, Diesel watches, Nixon watches, Oakley watches, Guess watches and D&G watches to name just a few more. For a full list of all our brands, head over to the dedicated Shade Station watch page.

It is amazing how one piece of jewellery can instantly lift your look and adapt an outfit and we have an incredible selection of brands including Dogeared jewellery, Skagen jewellery, Coeur De Lion jewellery, D&G jewellery, Guess jewellery, Shimla jewellery and Fossil jewellery to name only a few. Ranging from classic and elegant to quirky and statement, you’ll definitely be spoilt for choice!

Dogeared jewellery is one of our new jewellery brand additions this autumn with the pieces demure and delicate and designed to convey meaning and message to the wearer. This brand is also a hot favourite among the style icons and features bracelets and necklaces with pendants representing wishbones, Om symbols and crosses.

If your personal jewellery style leans towards demure and feminine, then Pilgrim has some pieces that will definitely compliment your style preference. Ranging from beautiful and summer inspired coloured beaded necklaces, to crystal embellished pendants, Pilgrim jewellery has a timelessly stylish quality and is fashion forward whilst also being unique and dynamic. Moon jewellery also features an array of exquisitely elegant and ladylike pieces that would make the perfect gift.

Coeur De Lion has added an array of beautiful pieces to its collection this autumn. The range features avant-garde patterns, cube-shaped finishes and boasts an array of rich and striking colours and tones. The pieces are made of materials including tiger’s eye, Swarovski Elements, semi-precious stones, handcrafted glass and metal alloys and is incredibly unique and striking whilst also being fashion forward and relevant to current trends.

The ultra sleek, streamlined and chic Skagen jewellery brand has introduced a selection of stunning pieces to its collection, as has CC Skye jewellery, loved by style icons including Whiney Port and Nicole Ritchie.

Our other jewellery brands include the unique and versatile Calvin Klein jewellery collection, which creatively experiments with texture and shape, the collection of Bibi jewellery and the beautiful new Shimla jewellery with its range of stunning woven bracelets. For the men, we definitely recommend checking out Fossil jewellery, Diesel jewellery and the collection of Police jewellery, with all of these brands experimenting with bulk, texture and shape and key pieces including dog tag pendant necklaces and striking weaved bracelets that fuse leather and metal.

In addition to our sunglasses collection, watch range, and jewellery collection, we also have a superb selection of snow and MX goggles with the brands featured being the most cutting edge and technically superior in the sports industries. Our brands include Anon, Adidas, Arnette, Oakley, Oakley MX, Dragon, Dragon MX, Gucci and Von Zipper, all of whom never fail to impress with their vibrant and dynamic collection of goggles, which are perfect for your snow sport or racing adventures this season and beyond.

Finally, we also have an impressive selection of sports and lifestyle accessories that are ideal for all your travel adventures. Our accessories range includes Eastpak luggage, JanSport backpacks, Nixon headphones and chic Fossil purses and handbags. All of our accessories brands are renowned for their high quality, durable and robust products and equally match practicality with superb style.

So, that provides a summary of the brands, products and styles that we have available at Shade Station this autumn. However, there are many more so make sure you check out each dedicated section to view a list of all the brands. We make it a priority to not only provide you with the highest quality products but to also feature items that will appeal to a variety of style preferences. We always aim to provide our customers with as many renowned and established designer brands as possible, in addition to introducing you to the more unique, quirky and emerging brands, which are often great to browse when trying to seek out those ultra eclectic and original pieces and express your own personal style.

As we are continually updating our brands and collections throughout the season, the best way to keep up to date with our news is to check out our Shade Station Style Blog. This also provides snippets of what the celebs and style icons are wearing in addition to more detailed insights and information about our products.

You can also follow us on Twitter @shadestation for daily updates, and we’d love it if you could ‘like’ our Facebook page, where we also post news, updates and information.

We very much hope you enjoy browsing our autumn 2011 collections. From all of us here at Shade Station, we wish you a safe, happy and stylish autumn!

The summer season is finally here, and your summer look just wouldn’t be complete without a truly fantastic pair of sunglasses, a striking watch or a statement piece of jewellery. Summer is also a time where we tend to be out and about more, and if so, those core travel accessories become a summer essential, which we also have covered within our vast accessories collection! Perhaps you are off for a holiday on the slopes? If you’re looking for a pair of goggles that offer sleek style and ultimate performance then our goggles collection is sure to impress!

Here at Shade Station we have an extensive collection of sunglasses, watches, jewellery, goggles, accessories and Elite watches to make sure that this summer is your most stylish yet. Every season, we update our collections accordingly and have also added many brands to our extensive list with the overall sunglasses selection including Nike Vintage sunglasses, Gucci sunglasses, Oliver Peoples sunglasses, Tom Ford sunglasses, Ray-Ban sunglasses, Alexander McQueen sunglasses, Prada sunglasses and Chanel sunglasses to name only a handful. In terms of our watch brands, these now include Marc by Marc Jacobs watches, Skagen watches, Casio watches, Juicy Couture watches, Rubz watches, Hugo Boss watches, Lipsy watches, Timex Originals watches and Welder watches to name just a few. A fabulous piece of jewellery is essential for summer and our incredibly diverse collection of jewellery brands include 8LA jewellery, Skagen jewellery, Moon jewellery, Bibi jewellery CC Skye jewellery, DKNY jewellery and Pilgrim jewellery. We continue to base our carefully selected brand and style choices on current and emerging fashion trends, ensuring that our products represent the most cutting edge from a style, technical and performance perspective.

An incredible pair of sunglasses is of course, the number one accessory for summer and our wide brand collection includes every style possible ranging from the highly on trend cat-eye, geek-chic and oversized sunglasses, to chic aviators, wraparounds and retro inspired sports sunglasses.

The sunglass style that all the celebrities have been rocking this season are the cat-eye, winged or flicked sunglasses. Feline inspired, sultry and irresistibly fabulous, throw on a pair of dramatic cat-eye shades and you’re sure to feel every inch the Hollywood starlet! If you’re looking to work this sexy sunglass style, check out the collection of Chanel sunglasses, Tom Ford sunglasses, Dior sunglasses and Ray-Ban sunglasses as they all feature their own takes on the winged style frame that gets the 1950’s Hollywood inspired look spot on.

The oversized style of sunglasses is refusing to budge from the style scene, and aside from concealing a multitude of tired-eye sins, oversized sunglasses in addition to oozing glamour, are an effective way of protecting the eyes and upper face from the sun’s UV rays. Royal style icon Kate Middleton was spotted working the oversized look earlier this season in her ornate BVLGARI sunglasses and other brands to check out for stunning oversized sunglasses include the collection of Chanel sunglasses, Prada sunglasses, Marc Jacobs sunglasses and Dolce & Gabbana sunglasses, all of which have an array of frames that feature ornate detailing, sumptuous colour and pattern amalgamations and luxurious finishes.

For bold and edgy, Alexander McQueen is also a key brand to look out for, with the collection comprising of an array of statement oversized and aviator styles, many featuring the iconic McQueen skull logo. The Oliver Peoples sunglasses collection is also a hot favourite among the style icons and has a selection of quirky and expressive styles for men and women that take much inspiration from the creative industries or key individuals within the art, film and music sectors. If you’re feeling brave this season and craving a pair of dramatically show stopping shades, then make sure you head over to the collection of Tom Ford sunglasses.

If you’re seeking a pair of sunglasses for predominantly sporting or functional purposes, then you can’t go wrong with a pair of Oakley sunglasses. The Oakley brand never fails to impress with its innovative range of frames and lens technologies, all of which ensure that your vision is fully protected and that you look fierce whilst on the go! The Oakley brand has recently introduced some incredibly striking new sunglasses to its collection from both a style and technical perspective and the range now also includes replacement lenses. Other sports led sunglass brands to check out include Arnette, Revo, Dragon and Von Zipper.

You can’t go wrong with a pair of Ray-Ban sunglasses and though the brand is one of the oldest and most iconic in the eyewear industry, it just keeps getting better with its fusion of new releases and revamped versions of the classic designs. The Ray-Ban sunglasses collection features an incredible selection of styles to choose from, many of which are available in striking colours and patterns and regardless of whether your style preference is modern, retro, eclectic or classic, Ray-Ban has something to appeal to every taste! Prada sunglasses also have introduced the highly sought-after and decadent Baroque sunglasses and if your little ones have a penchant for designer style, why not treat them to a pair of Gucci Kids sunglasses – a recently launched brand at Shade Station.

Other hot brands to look out for include Adidas sunglasses, Burberry sunglasses, D Squared sunglasses, Diesel sunglasses, MDG Madonna for Dolce & Gabbana sunglasses, Just Cavalli sunglasses, Michael Kors sunglasses, Prada Sport sunglasses, Pucci sunglasses, Police sunglasses and Fendi sunglasses, so make sure you check out our dedicated Shade Station sunglasses page to view the entire brand listing.

Aside from serving functional purposes, the perfect watch will make a striking accessory and is one of those items that attention will always be drawn to. This summer, the key watch trends for ladies vary from oversized watches with glitzy accents and embellishments to androgynous styled watches. For guys, bold and aggressively designed watches are a hot trend in addition to sporty watches.

Colour is also a prominent watch look that many of the brands are embracing and if you’re looking for sporty with a strong hint of glamour, brands such as Adidas perfectly unite these trends with their array of vibrant watches featuring diamante embellished bezels and dials teamed with durable and chunky straps. Colour clashing is a big look for this season and you can easily infuse this into your look with an Adidas watch. Ice-Watches are a further brand that creatively focuses on eye-popping colours as do our hot new watch brand Hip Hop watches, which are coming soon this summer! D&G has also introduced a selection of boldly coloured watches, proving that sleek designer style can also be fun and quirky!

One of our most exciting Shade Station brands is definitely the sought-after, fun and charming collection of Marc by Marc Jacobs watches. The Marc by Marc Jacobs line is renowned for its unusual and original style and the same can be said for the range of watches, with many featuring kooky characters, cheeky graphics and vibrant straps and dials. The Marc by Marc Jacobs watch brand is like no other and the new collection features innovative watches that are presented as necklaces, fun and statement watches in addition to a range of demure and elegant designs.

Perfect for every style princess, Juicy Couture watches are a prominent favourite on the style scene and among the fashion icons and the collection is certainly hard to resist with the watch designs boasting intricate detailing, bold aesthetics and beautiful colour fusions. The incorporation of diamante stones also adds a strong hint of glamour and bling to the collection and the watches are ultra chic but with a subtle hint of playfulness. Guess is a further brand that defines the essence of glitz and features a fantastic selection of watches for men and women this season in a wide variety of unique, chic and expressive designs.

For those of you who like an elegant and flawless finish to your look, then a Michael Kors watch will satisfy the most luxurious of appetites. Comprising of a stunning collection of highly on trend chunky rose gold watches, white watches and even edgy black toned watches, the Michael Kors watches collection captures all the key trend elements whilst also putting the unique Michael Kors stamp on each design. The new collection for summer also includes some sport style inspired watches that still retain the sophisticated and luxe Michael Kors twist.

One of our recently added brands to the Shade Station collection is Skagen watches. Originating from Denmark, the collection of Skagen watches include sleek, minimal and timelessly stylish watch designs for men and women. Skagen watches are beautifully versatile and will work to compliment every look.

Guys, if you love you sleek and chic designer style then you’ll definitely be drawn to the collection of Hugo Boss watches. It doesn’t get more sharp and clean-cut than Hugo Boss and the collection of watches certainly reflect this with many of the watch designs featuring textured leather straps and classic dials with the minimal but expressive Hugo Boss touch.

In direct contrast, if you like your watch to boast a statement, aggressively designed and bold aesthetic, then the collection of Welder watches will definitely appeal to this style preference! Each Welder collection within the range varies in size, with some designs reaching a seriously impressive 52mm case width. Fans of the ultra masculine Welder watches include rugby player Ben Foden.

Our other incredible watch brands include BCBG Max Azria watches, the bling-tastic Amplifyd watches, Bench watches, Police watches, Black Dice watches, Calvin Klein watches, Diesel watches, Ed Hardy watches, Kenneth Cole watches, Nixon watches, Oakley watches, Rubz watches and Tokyo Flash watches to name just a few more. For a full list of all our brands, head over to the dedicated Shade Station watch page.

If you are looking to make a watch investment, or are seeking something ultra exquisite, unique and luxurious, our Elite watch section provides an array of finely chosen brands and watches that are designed for investment purposes and feature exceptional technical innovation, the incorporation of only the highest and rarest materials and all boast superior and flawless construction. The Elite brands that have been carefully hand picked for summer include Meccaniche Veloci watches, Versace watches, Perrelet watches and TechnoMarine watches.

Designed for those who maintain a passion for watches, some brands focus on a luxurious, refined and highly desirable aesthetic such as Versace watches and others are created with intense function in mind such as Meccaniche Veloci watches. Each watch can be described as an visual and technical masterpiece so make sure you take a look at our dedicated Elite watch section to read about these ultra high end brands in greater detail and for style and material specifications.

Summer is the perfect time to experiment with jewellery and perhaps dare to go a little bolder or adapt your jewellery style. A truly stunning, unique or eclectic piece of jewellery can instantly revive your current wardrobe and we have an incredible selection of brands to choose from, many of which cater to a variety of style tastes.

Fossil has partly focused on the Aztec trend, which is a key look for summer 2011 and many of the new Fossil  jewellery pieces express this with jagged shapes and contrasting materials such as stainless steel pendants on leather necklace cords. Stacked bracelets are also a hot trend this season and Fossil has a superb collection of these featuring beads, bangles and leather bracelets combined into one design.

If your personal jewellery style leans towards demure and feminine, then Pilgrim has some pieces that will definitely compliment your style preference. Ranging from beautiful and summer inspired coloured beaded necklaces, to crystal embellished pendants, Pilgrim jewellery has a timelessly stylish quality and is fashion forward whilst also being unique and dynamic. Moon jewellery also features an array of exquisitely elegant and ladylike pieces that would make the perfect gift.

8LA is an ultra fashion forward brand within the Shade Station jewellery collection and features a striking and alluring range of layered necklaces, bracelets, earrings and rings for ladies. This stunning collection comprises of easy to wear and eclectic pieces that fuse delicate designs with a distinctive but refined rock chic edge. The boho-chic trend is very strong on the fashion scene and the 8LA collection definitely embodies this whilst also remaining unique.

The super sleek and chic Skagen jewellery brand is a new one added to our shelves this season, comprising of a striking collection of simple and timelessly stylish pieces for ladies. A further new brand that we’ve recently introduced is Coeur De Lion jewellery. Coeur De Lion jewellery is a stylish and fashion forward designer brand and the pieces include necklaces, earrings, bracelets and rings for ladies, featuring avant-garde patterns and cube-shaped finishes – a hot trend for summer!

Our other jewellery brands include the alluring Azuni jewellery collection, the distinctive collection of Bibi jewellery and the exquisite range of Danon jewellery. DKNY jewellery, D&G jewellery and Guess jewellery have all added some amazing styles into their new collections as have Calvin Klein and the urban street inspired Black Dice. We also have a selection of feminine, elegant, colourful and boho inspired pieces of jewellery by Amore & Baci, CC Skye, Venus Beads and Miss Sixty. For the men, we definitely recommend checking out Fossil jewellery, Diesel jewellery and the collection of Police jewellery, with all of these brands experimenting with bulk, texture and shape and key pieces including dog tag pendant necklaces and striking weaved bracelets that fuse leather and metal.

In addition to our sunglasses collection, watch range, our elite watch brands and our jewellery collection, we also have a superb selection of snow and MX goggles with the brands featured being the most cutting edge and technically superior in the sports industries. Our brands include Anon, Adidas, Arnette, Oakley, Dragon, Gucci and Von Zipper, all of whom never fail to impress with their vibrant and dynamic collection of goggles, which are perfect for your snow sport or racing adventures this season and beyond.

Finally, we also have an impressive selection of sports and lifestyle accessories that are ideal for all your travel adventures. Our accessories range includes Dragon hats, Eastpak luggage, JanSport backpacks, Nixon belts and cute Fossil purses. All of our accessories brands are renowned for their high quality, durable and robust products and equally match practicality with superb style.

So, that provides a summarised round up of the brands, products and styles that we have available at Shade Station this summer. Based on customer feedback and keeping up to date with what’s going on within the fashion and technical industries, we know that what makes the perfect pair of sunglasses, the most unique watch and the most complimentary piece of jewellery will vary according to each individual and therefore we try to include as many brands and products as possible to appeal to a diverse array of style tastes. We always aim to provide our customers with as many renowned and established designer brands as possible, in addition to introducing you to the more unique, quirky and emerging brands, which are often great to browse when trying to seek out those ultra eclectic and original pieces and express your own personal style. Quality is always top of our agenda and therefore each brand that we stock is incredibly respected and renowned for its high quality products.

A great way to keep up to date with our latest brand and product news is to check out our Shade Station Style Blog. This also provides snippets of what the celebs and style icons are wearing in addition to more detailed insights and information about our products.

You can also follow us on http://twitter.com/#!/shadestation for daily updates, and we now have a Facebook page, which we would love if you could head over to and ‘like’. Why not get chatting to us on there if you have any thoughts on our products? All feedback is welcomed!

We hope you enjoy browsing our summer 2011 collections. From all of us here at Shade Station, we wish you a safe, happy and stylish summer!

At long last the spring is upon us, and what better way to embrace the new season than with a stylish new look! This doesn’t have to mean investing in a whole new wardrobe; a fabulous pair of sunglasses, a striking watch or a statement piece of jewellery can instantly revamp your existing outfits and are fantastic ways to effortlessly add trend inspired colour, texture, definition and attitude to your everyday style.

Here at Shade Station we have a truly extensive collection of sunglasses, watches, jewellery, goggles and accessories to make sure that the spring season is sorted in terms of style! We have recently added many brands to our list with the new selection including Alexander McQueen sunglasses, Marc Jacobs sunglasses, Jee Vice sunglasses, Michael Kors sunglasses, and Oliver Peoples sunglasses, plus Marc by Marc Jacobs watches, Amplifyd watches, Baby G watches, Boccia watches, Casio watches, Fly 53 watches, Hugo Boss watches, Lipsy watches and Timex Originals watches to name just a few. Our jewellery brand collection is also brimming with new additions from 8.L.A jewellery, Azuni jewellery, Bibi jewellery Moon jewellery and Pilgrim jewellery. You can be assured that our collections represent the most current and emerging spring trends, are cutting edge in terms of technology and also achieve top marks for performance and protection.

Undoubtedly the number one spring/summer accessory has to be an incredible pair of sunglasses. Ladies, if you’re looking for something glamorous, oversized and ultra exquisite, then we have a number of brands that are sure to appeal. Chanel sunglasses, BVLGARI sunglasses, Prada sunglasses and Dolce & Gabbana sunglasses have an array of frames that boast ornate detailing, sumptuous colour and pattern amalgamations and luxurious finishes. A huge key trend to look out for this spring is the cat-eye style – yes, it’s bold, but its irresistibly fabulous and if you’re looking to work this sultry sunglass style, check out the collection of Tom Ford sunglasses, Dior sunglasses and Ray-Ban sunglasses as there are some incredible winged frames that get the 1950’s Hollywood look spot on.

Alexander McQueen is also a hot new sunglasses brand recently added to the collection, comprising of an array of edgy and statement styles, many featuring the iconic McQueen skull logo. The Oliver Peoples sunglasses collection is a sure favourite among a number of celebrities and fashion bods and includes some amazing styles for men and women that take much inspiration from the creative industries or key individuals within the art, film and music sectors. If you want a piece of what the A listers are wearing, then we strongly suggest you head over to the Oliver Peoples sunglasses page!

If you’re seeking a pair of sunglasses for predominantly sporting or functional purposes, then you can’t go wrong with a pair of Oakley sunglasses. The Oakley brand never fails to impress with its innovative range of frames and lens technologies, all of which ensure that your vision is fully protected and that you look fierce whilst on the go! The Oakley brand has recently introduced some ultra fashion forward oversized sunglasses for ladies, meaning that you get the high fashion aesthetic with the added benefit of the dynamic and cutting edge Oakley technology. Other sports led sunglass brands to check out include Arnette and Revo, with both brands featuring some incredibly stylish and functional sunglass designs.

The Carrera brand is also one that is a favourite among many celebrities including Alisha Keys, Kanye West, Lady Gaga and Paris Hilton. The overall style is sporty but with that high fashion edge that adds instant attitude to every look. The collection of Carrera sunglasses boast trend inspired vibrant pops of colour and are the perfect way to update your spring style. Dior is a further brand that creatively fuses sporty with glamorous and includes an array of styles that feature sporty inspired frame shapes embellished in glistening diamante stones and alluring colour schemes and patterns.

Quite simply, you can never go wrong with a pair of Ray-Ban sunglasses and though the brand is one of the oldest and most iconic in the eyewear industry, it just keeps getting better with its fusion of new releases and revamped versions of the classic designs. The Ray-Ban sunglasses collection features an incredible selection of styles to choose from, many of which are available in striking colours and patterns and regardless of whether your style preference is modern, retro, eclectic or classic, Ray-Ban has something to appeal to every taste!

Other hot brands to look out for include Adidas sunglasses, Burberry sunglasses, D Squared sunglasses, Diesel sunglasses, MDG Madonna for Dolce & Gabbana sunglasses, Just Cavalli sunglasses, Michael Kors sunglasses, Prada Sport sunglasses, Pucci sunglasses, Police sunglasses and Von Zipper sunglasses so make sure you check out our dedicated Shade Station sunglasses page to view the entire brand listing.

Whilst it’s true that watches are a year round accessory, when the spring months loom, the new watch collections definitely celebrate and reflect this with vibrant pops of colour, expressive and bold aesthetics and fresh finishes.

The most predominant key watch trend for spring 2011 are watch designs that fuse sporty and casual with glamorous and chic. Brands such as Adidas watches perfectly unite these trends with their array of vibrant watches featuring diamante embellished bezels and dials teamed with durable and chunky straps. Colour clashing is a big look for this season and you can easily infuse this into your look with an Adidas watch. Ice-Watches are a further brand that creatively focuses on eye-popping colours as do LTD watches.

One of our most exciting Shade Station brands is definitely the sought-after, fun and charming collection of Marc by Marc Jacobs watches. The Marc by Marc Jacobs line is renowned for its quirky and original style and the same can definitely be said for the range of watches, with many featuring kooky characters, cheeky graphics and vibrant straps and dials. The Marc by Marc Jacobs watch brand is like no other and the new collection features innovative watches that are presented as necklaces, fun and statement watches and also a range of demure and elegant watch styles.

Juicy Couture watches are becoming increasingly popular on the style scene and among the fashion icons and the collection is certainly hard to resist with the watch designs boasting intricate detailing, bold aesthetics and beautiful colour fusions. The incorporation of diamante stones also adds a strong hint of glamour and bling to the collection! Guess is a further brand that defines the essence of glitz and features a fantastic selection of watches for men and women this season in a wide variety of unique, chic and expressive designs.

For those of you who adore an elegant and flawless finish to your look, then a Michael Kors watch will satisfy the most luxurious of appetites. Comprising of a stunning collection of highly on trend chunky rose gold watches, white watches and even edgy black toned watches, the Michael Kors watches collection captures all the key trend elements whilst also putting the unique Michael Kors stamp on each design. D&G watches and DKNY watches are two more classic brands that combine key trends with distinctive detailing in the form of bold logos and exquisite, timelessly stylish finishes.

A real treat for the men, one of our most recent watch brand additions is the collection of Hugo Boss watches. If you’re a fan of designer fashion, it doesn’t get more chic and clean-cut than Hugo Boss and the collection of watches certainly reflect this with many of the watch designs featuring sleek textured leather straps and classic dials with the minimal but expressive Hugo Boss touch.

Retro watches are still a huge trend that is working its way into spring 2011 and we have a number of brands that compliment this in perfect style. Baby G watches were huge in the 90’s and have been revamped for 2011, retaining the chunky and robust aesthetics, but with modern technological updates and trend inspired colour options. The brother of Baby G watches is the G Shock watch for men, and again these watches have been revived and relaunched and are perfect if you are looking for a rugged and sporty watch that also exudes the essence of retro style. Timex and Timex Originals watches are ideal for working the retro look, as are the collection of the classic Casio watches. With designs in tones such as gold, rose gold and silver, Casio watches are perfect for ladies looking to rock the androgynous trend this season!

Our other incredible watch brands include BCBG Max Azria watches, the bling-tastic Amplifyd watches, Bench watches, Police watches, Black Dice watches, Calvin Klein watches, Ed Hardy watches, Kenneth Cole watches, Nixon watches, Oakley watches, Rubz watches and Lipsy watches to name just a few more. For a full list of all our brands, head over to the dedicated Shade Station watch page.

If you are looking to make a watch investment, or are seeking something ultra exquisite, unique and luxurious, our Elite watch section provides an array of finely chosen brands and watches that are designed for investment purposes and feature exceptional technical innovation, the incorporation of only the highest and rarest materials and all boast superior and flawless construction. The Elite brands that have been carefully hand picked for Spring include Meccaniche Veloci watches, Versace watches, Perrelet watches, TechnoMarine watches U-Boat watches and Welder watches.

Designed for those who maintain a passion for watches, some brands focus on a luxurious, refined and highly desirable aesthetic such as Versace watches and others are created with intense function in mind such as Meccaniche Veloci watches. Each watch can be described as an aesthetic and technical masterpiece so make sure you take a look at our dedicated Elite watch section to read about these ultra high end brands in greater detail and for style and material specifications.

When the warmer weather arrives, we are often more inspired to experiment with jewellery. A truly stunning, unique or eclectic piece of jewellery can instantly revive your current wardrobe and we have an incredible selection of brands to choose from, many of which cater to a variety of style tastes.

One of our new brand additions includes the 8.L.A jewellery collection, featuring a superb range of layered necklaces, bracelets, earrings and rings for ladies. This visually alluring collection comprises of easy to wear and eclectic pieces that fuse delicate designs with a distinctive but refined rock chic edge. Skulls and pearls are contrasted in some pieces and the use of exquisite colours, semi-precious stones and silk threads are also prominent design features. The 8.L.A collection perfectly represents the boho trend whilst also remaining unique.

Azuni jewellery is a further new brand addition, and is sure to impress with its collection of incredibly unique vintage inspired locket necklaces, stacked gypsy beaded bracelets, charm bangles and pretty yet gritty styled earrings. What makes Azuni unique is the interesting amalgamation of colours, textures and materials, making this brand a hot favourite on the French and London fashion scene.

Other new brands recently launched at Shade Station include the distinctive collection of Bibi jewellery featuring antique inspired charms, chunky chain necklaces and stacked bracelets and the exquisite range of Danon jewellery. The Danon collection boasts precious stones and each piece has a specific meaning, enabling you to personalise your look whilst also capturing a strong hint of the trend element.

DKNY jewellery, D&G jewellery and Guess jewellery have all added some amazing styles into their new collections, featuring exquisite diamante stones combined with fun and flirty aesthetics. Moon jewellery is a further new brand and is perfect for every lady who loves to feel elegant, glamorous and special. The Moon jewellery pieces comprise of necklaces with demure silver chains and single stone pendants, striking rings with stone-set embellishments, and stunning bracelets, many of which boasting dazzling semi-precious gems.

The Danish based Pilgrim jewellery brand has just been added to our collection this spring and includes a striking selection of rings, necklaces, bracelets, charms, brooches and earrings. The collection features multi-strand necklaces adorned with beautiful Swarovski charms, and silver plated rings boasting intricately detailed and expertly crafted designs inspired by animals and nature. This is a further brand that prides itself on creating unique pieces that makes the wearer feel special and like they are adorned in a jewellery piece that is trendy but completely original.

Our other jewellery brands include the super sleek and timelessly stylish Calvin Klein jewellery collection, and the urban street inspired Black Dice jewellery. We also have a selection of feminine, elegant, colourful and boho inspired pieces of jewellery by Amore & Baci, CC Skye, Venus Beads and Miss Sixty. For the men, we definitely recommend checking out Fossil jewellery, Diesel jewellery and the collection of Police jewellery, with all of these brands experimenting with texture and shape and key pieces including dog tag pendant necklaces and striking weaved leather bracelets that fuse leather and metal.

In addition to our sunglasses collection, or watch range, our elite watch brands and our jewellery collection, we also have a superb selection of goggles created by the crème de la crème of sports and extreme sport brands. Featuring the most cutting edge, stylish and innovative collection of goggles, our brands include Adidas, Oakley, Von Zipper and Dragon, all of whom never fail to impress with their vibrant and dynamic collection of goggles, which are perfect for your snow sport adventures this season!

Finally, we also have a fantastic selection of sports and lifestyle accessories that are perfect for heading into the spring season. Ranging from Oakley luggage and Eastpak wallets, to Dragon hats and Nixon key rings, all of our accessories are robust and durable for use when on the go, and will ensure that you stay top of the style game!

So, that provides a summary of all the latest and greatest brands and products we have ready for spring! At Shade Station, we understand that what makes the perfect pair of sunglasses, the most unique watch and the most complimentary piece of jewellery will vary according to personal preference and therefore our collections appeal to a diverse array of style tastes. We always aim to provide our customers with as many renowned designer brands as possible, in addition to introducing you to the more unique and undiscovered brands, which are often fantastic when trying to seek out those ultra eclectic and original pieces and express your own personal style. Quality is always top of our agenda and therefore each brand that we stock is incredibly respected and renowned for its high quality products.

As we are consistently adding new brands and products to our collections, the best way to keep up to date, is by checking out our daily updated Shade Station Style Blog, which provides you with frequent snippets of what’s in, what’s hot and what the celebs are wearing! It also provides more in-depth detail and information on specific products.

We are also on twitter, where you can follow us @shadestation for instant and regular Shade Station tweets. We’d love to hear about what you think of our brands and styles so tweet us if you have any feedback!

We sincerely hope you enjoy browsing our spring 2011 collections. From all of us here at Shade Station, we wish you a happy and stylish season!