We’re constantly updating our designer watches and sunglasses collections at Shade Station, so there’s no need to ever look elsewhere or get bored with the selection - Which is exactly why we’re the UK’s largest independent online retailer of watches and sunglasses!
One of the most recent collections to benefit from a fresh injection of wrist bling is the ever-popular DKNY ladies watches portfolio. Designed with the fabulous and glitzy in mind, DKNY watches are elegant and dazzling. A liberal use of diamante, polished platinum and dainty intricate bracelets lend the cluster its glamour… it’s no surprise Donna Karan is such a big deal in fashion circles, if her watch collection is anything to go by!
Using the essence of New York as the inspiration for her label DKNY, Donna Karan is one of the most celebrated contemporary female designers today. Actress Hillary Duff is the current ‘face’ of DKNY and her youth, vitality and love of fashion makes her the ideal spokesperson for the label.
Back to those new DKNY watches we were telling you about… With at least a dozen new wristpieces this autumn, there’s even more choice for wannabe DKNY lovers. The most alluring of the bunch are models NY3493 and NY4411. Both look far more expensive than their relatively small price tag suggests and both are sure to knock your socks off! NY3493 has a slim rectangular face with the DKNY logo subtly imbedded in it and a highly polished stainless steel linked bracelet with chunky diamante inserts all the way around it, making the entire piece look like a twinkling diamond bracelet. DKNY watch NY4411 looks almost vintage in style, with a rectangular face framed with classic diamante and a diamante studded slash link bracelet. The whole effect is very glamorous and ‘old Hollywood’.
It’s not only DKNY watches that are updated regularly though! Why not browse our new style Shade Station site to get the lowdown on what’s new, what’s hot and the coolest brands to be seen in this winter.
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DKNY was created to reflect the essence of New York Living. The company began from humble beginnings in 1984 with a simple women’s wear line. However Donna Karan had grand plans for a total lifestyle system, and the following years saw the label branching out into men’s wear, fragrances and lingerie to name a few. By 2001 the global empire was complete with the launch of the DKNY Home Collection and DKNY Life.
DKNY Life incorporates watches and Jewelry and both lines are designed with the fashion forward in mind. A little glitzy, with cheeky accents, DKNY watches are the perfect wrist accessories for those who want functionality with a smattering of glamour.
Celebrities are keen to be associated with the brand too, Take Rachel Bilson for example, last year she teamed up with DKNY to produce a women’s wear collection under the name Edie Rose. This year the label’s latest signing is teen queen Hillary Duff who will be the face of DKNY for the next two seasons.
DKNY’s namesake, Donna Karan is an all round good egg. She uses her position and her visibility in society to good affect. She is committed and involved in raising and donating funds for various causes including AIDS Awareness and Education and ovarian cancer charities. It may ease your mind and conscience therefore, by knowing that the DKNY bling you wear, or are intending to buy, is not purely a selfless act of vanity, but rather a contribution to a very worthy cause.
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