The Guess brand has always been renowned for its contribution towards helping charitable causes and raising money for those in need and less fortunate. The latest news on this front is that Guess along with Sequel AG, the exclusive worldwide distributor of Guess Watches, are raising money for ‘Maison Chance’, a project dedicated to building a new school in Vietnam for disabled and disadvantaged children. They are doing this via the launch of a new fundraising campaign ‘Faces to Watch – Time to Give’ which has involved the addition of a sleek and striking new ladies watch called ‘Time To Give’.

A little information on the charity itself – the ‘Maison Chance’ project which means ‘House of Luck’ and part of the Village Chance project was founded by Swiss resident Tim Aline Rebeaud who has spent the last 15 years building and running Maison Chance in Vietnam. The scheme provides educational and vocational training to 200 children and 70 handicapped people, as well as residence and care for 60 people with serious disabilities.

Maison Chance ultimately aims to provide a fully integrated school, rehabilitation centre and community health centre for children living on the street and also for the handicapped.

In order to raise funds for the Maison Chance, Guess has launched an incredible and limited edition ‘Time To Give’ ladies watch. A percentage of the proceeds from the sale of this watch will go directly to help fund the Maison Chance project.

The Guess watch, in true Guess style is sleek, striking and ultra stylish. With a gold plated case and diamante embellished bezel, the strap boasts a python skin effect strap and dial to ensure that you stand out from the crowd!

In addition to raising funds from the proceeds of the ‘Time To Give’ Guess watch, Sequel AG and its partners, distributors and manufacturers will hold a number of special events and other fundraising initiatives to support Maison Chance.

It is great to think that the brand is always thinking of how it can use its distinctive and unique products as a way of helping charities and of course, allowing its customers to also be safe in the knowledge, that they too are contributing to an extremely worthy cause.

Ah the gorgeous Guess – the brand that depicts glitz, glamour, sophistication and all things chic! We are very excited to announce that we now have a fabulous selection of just in watches by Guess and we promise that these hot accessories will definitely not disappoint!

Predominantly a brand for ladies, a large number of these new Guess watches additions are also for men so the guys too can experience a piece of the super stylish Guess action.

Let’s take a look at some of the key new styles for this season…..

Gold is a huge trend heading into the spring/summer season and gold accessories and watches are sure to be adorning the arms of the most stylish fashionistas at Fashion Week. The new unisex Spectrum Guess watch with its gold bracelet strap and gold dial is the perfect way to add a sense of chic to your look and conveys a sophisticated image for the guys and more of an edgy, androgynous look for the girls. This style looks great teamed with classic white shirts and boyfriend blazers for example. If gold is not complimentary to your skin tone or perhaps isn’t to your taste, the same watch is also available in sleek silver.

The new Puzzle watch is also of a similar style but has added colour definition with a silver face and injects that element of Guess sparkle with a diamante embellished bezel. The multi strand bracelet strap also adds a highly trendy chunky look to the overall aesthetic.

Guys, for something ultra cool, versatile and classic with that Guess edge, the new Slim Guess watch with its highly polished stainless steel bracelet strap and black dial is a great option. With Roman numeral markers, this adds an extra sophisticated vibe to the watch and this is the perfect accessory to compliment and inject a polished edge to any outfit. The simplistic aesthetic also makes it timelessly stylish and a great investment watch.

Moving into the spring and summer and of course, the (hopefully!) warmer months, accessories should be light, fresh and colourful. The new ladies Mini Sprinkle Guess watch with its sleek white croco leather strap, colourful dial featuring numerous ‘G’ Guess logos and diamante embellished bezel ticks all the right style boxes. The watch has a small aesthetic but the diamantes and colours make this a statement watch and one which also has great versatility. The same watch is also available in black.

For something ultra statement, the new Guess Jumble G with its clip bracelet strap comprising of various sized jumbled  ‘G’ Guess logos and minimal dial has a bracelet-like aesthetic and is perfect if you are looking for that wow accessory! The new Queen of Hearts Guess watch with its chain bracelet strap and charm heat shaped dial is super feminine and the diamante embellished Guess logo also adds a strong hint of bling!

These are just a few examples of the new Guess watches styles that have just arrived at Shade Station and are certainly ones which will appeal to those who always like to look stylish with a hint of glamour but are seeking versatility in a watch with that unique Guess character. With highly on trend features such as diamante embellishments, striking aesthetics, gold and colour inspired options as well as more the more classic silver styles, there is definitely something that is sure to catch your eye and see through this season and beyond, in true Guess style!

The Background Behind Guess

Guess was quite possibly the brand that made our number one wardrobe staple item – the ever faithful jeans, as popular as they are today. When the Marciano brothers launched their line of blue jeans, the idea of wearing jeans suddenly became more glamorous and consequently became a huge trend that has stuck. Before Guess launched these blue jeans, denim was always regarded as simple daytime work wear and not at all perceived as stylish or sexy. When the Guess jeans hit the shelves and the celebrities were rarely seen without a pair, this was all about to change.

Therefore when Guess extended its product lines and launched its range of Guess watches, the new accessory soon became the hot item to own and this is still the case today. Guess watches are considered to be highly stylish and the numerous designs available are worn by celebrities all over the globe as the brand’s unique and sexy styles allow them to differ from other labels. The typical wearer of Guess is said to be the type of person who likes to look great and is fashion savvy but by the same token has the ability to set their own unique style.

Two New Styles to Look out for!

In order to celebrate its 25th birthday, Guess recently launched a range of super glamorous watches and now there are two further additions to look out for which are similar in style with a slim black leather strap and prominent round dial. The ladies Heart To Bling Guess watch with its black croco leather strap, diamante embellished bezel and heart dial also featuring a number of diamante stones is the ultimate in feminine sophistication and has that glamorous Guess edge but with a strong sense of sophistication. A must have for all bling lovers! The next new style is the ladies Question Bling watch, again with a black croco leather strap and diamante embellished bezel. This watch dial is striking black with the question mark Guess logo featured in diamante stones. These two new watches definitely have fantastic contemporary designs, edgy glam statement style and the ultimate wow factor!

Listening to the Consumer

Back in June 2009, Guess presented at the Fashion Piper Jaffray Annual Consumer Conference in New York which featured a panel comprised of teenagers. These teens were students who throughout the conference discussed a range of topics relating to the teen market including the latest trends in electronics, food, clothing and accessories. Using this first hand insight from their target consumer, Guess can then take any feedback, suggestions, needs and wants and incorporate this into their future designs. Listening to what your potential customers want from your band is essential in creating the right products and conferences such as this allow brands such as Guess to get their product and marketing strategies accurate and help them to design what customers really want.

Guess watches are a great way of accessorising your look with a beautiful and sparkling edge. The brand is super glamorous but has a reasonable price tag, allowing slightly younger customers to enjoy the Guess style. With many different styles available ranging from classic to dressy and everything in between, Guess watches also incorporate a hint of bling making them look wonderfully sexy, fun, youthful and stylish.

Guess watches were launched in 1983 and the collection comprises of designs specifically for men and women. The image of Guess is very relevant to the young and trend orientated and therefore Guess watches are also very representative of this with their high style appeal. The brand always pays close attention to current trends and combines this with the typical statement Guess glitz and glamour!

For women, the watches are sophisticated, chic, fun and glamorous and for men, the range of Guess watches boast masculine designs alongside cutting edge technology. Each watch is designed to compliment the look of trend focused individuals who like to use stylish accessories as a way of asserting their unique sense of fashion. Guess successfully combines a sense of all-American style with European fine detailing which is why the brand is so popular in a number of countries and relevant to numerous style personalities.

In 2009, Guess watches celebrated 25 years of trading and are constantly reinventing designs which depict high trend appeal with strong hints of bling. The watches are also accessible to a range of budgets, renowned for their fantastic quality complimented by a fun, sexy and youthful aesthetic. The brand even launched an exclusive range of watches including the 25th Bling ladies watch to mark the occassion in true Guess style!

If you are a girly girl (think Paris Hilton!) then Guess watches are the perfect choice with their diamante embellishments and pretty and feminine designs enhanced with pops of colour including baby pink, blue, cream and gold as well as some watches featuring patterns on the sleek watch straps. The brand likes to combine girly and feminine styles with edgy injections to keep the watches on trend and versatile to wear with a variety of different looks. Some Guess watches also heavily feature the branding on the watch – either positioned on the dial or boldy embossed into the strap with diamantes which creates a fun, sexy and youthful look. If you prefer something a little understated and demure, there is a Guess watch to fulfil this style too with some designs wonderfully delicate, dainty and jewellery inspired.

For the men, the ranges of Guess watches are masculine, highly on trend and contemporary. With sleek slim straps either made of leather or stainless steel, the dials features striking designs and many also incorporate multi functional sub dials. The Overdrive Guess watch with its grooved bezel also adds a dynamic edge and a unique element to the design.

With everything from sleek and sophisticated to fun and sexy, there is a Guess watch to suit every fashionista and compliment your look with that glitzy and glamorous touch that the Guess brand never fails to get just right.

We all know that Guess is one of the most glamorous, sexy and sparkly brands around, and their strikingly gorgeous range of watches are the perfect representation of this. However, behind the glossy advertisement campaigns, beautiful models and incredible products, Guess is actually a brand that strongly believes in giving back.

Over the past few years, Guess on numerous occasions has demonstrated that giving back is a core part of their brand philosophy and integrates this into the way they work. In 1994, The Guess Foundation was established and is dedicated to creating and encouraging positive change in the community. Contributing in a positive way to worthy causes and the environment is such an important element of Guess that was made part of the company’s mission statement and prompted the launch of GUESS for E.V.E.R. Programme (Employees Volunteering Energy/Expertise & Resources). This programme involved Guess employees gathering supplies for victims of natural disasters, or purchasing toys for needy children during the holidays.

Very recently, Caroline and Olivia Marciano who are the teenage daughters of the owner of Guess Maurice Marciano saw a feature on the Oprah show about how Invisible Children supporters all around the world camped out for days until rescued by local media and powerful figures in order to raise awareness of the war in Uganda and to emphasise how children can go unseen for weeks leading to disastrous consequences. Marciano’s daughters persuaded their father to use Guess to help the cause and the end result was a unique line of Guess t-shirts and tanks for men and women, and 100 percent of the proceeds went to the Invisible Children organisation. The two girls led the project themselves and have done a superb job of spreading the word. Celebrities such as Rachel Bilson and Kristen Bell have been spotted sporting the charity t-shirt.

The Guess brand believes that it has a responsibility to create an exciting, trendy, high quality and glamorous range of products for its customers whilst its employees are given the opportunity to volunteer in the community and support worthy causes. When you know a brand has good morals and is always proactive in giving back, this definitely makes you more emotionally attached to that brand. The range of Guess watches are stunning and comprise of a variety of glitzy and glamorous watches such as the new Mini Triangle Guess watch in addition to girly – the Willow and of course, elegant and classic – such as the G Hour. Whatever your style preference, there is a Guess watch to make you feel incredibly glam and feminine for every occasion.

Bound to impress any male, Tokyo Flash watches are among some of the most original wristwear on the market. Throwing convention aside, Tokyo Flash watches are futuristic, mind boggling and super cool. With LEDs, flashing lights, crazy patterns and a unique time-telling concept, these watches need to be seen to be believed. If your guy is a little leftfield, a gadget geek or simply likes to stand out from the crowd, a Tokyo Flash hi-tech watch is bang on the money. Each design comes with directions on how to read the time, as run of the mill numerals are given the heave ho and time is indicated by various coloured LEDs instead. Impressive to look at and fun to use, Tokyo Flash wristwear is the ultimate man-pleasing treat for Christmas!

Whilst the men like their flashy gadgets the majority of women like a feminine, elegant slip of a watch. Look no further than Shade Station for an incredible range of pulse-quickening designer watches. May we point you in the direction of Guess watches… a designer brand with a glamorous history of celebrity endorsement. Worn by the likes of Paris Hilton and modelled by Drew Barrymore and Claudia Schiffer among others, Guess watches are beautifully designed and make stunning accessories. Most Guess wristwear is produced in highly polished silver or gold plated stainless steel and is often studded with diamante or features a pretty patterned bracelet. Listen up boys, these popular watches are sure to be a hit with your better half and earn you brownie points well beyond the festive period!

Indeed, the Guess range soon extended to accessories and Guess watches are a favourite among many celebrities and fashionistas due to the fresh and innovative designs with that element of bling that every girl (or most) desires! Guess watches consist of a wide range of styles from casual to super sexy and everything in between. There are some wonderful new season styles which have recently launched including the demurely named Willow timepiece. Chic, sophisticated and with a real look of indulgence, this watch has a gold stainless steel dial with diamante embellishments and a tan croc leather styled band. This is definitely a statement watch which is sure to get you noticed (think Paris Hilton style!) but also comes in black and gold if you prefer something a little more neutral. The Mini Triangle Guess watch is extremely visually striking with a stark white dial and leather band and silver diamante stones around the perimeter of the face. This watch also features the classic Guess triangle logo on the dial and is a simple yet stunning design.

I absolutely adore anything girly, sparkly or pink so Guess is a personal favourite of mine as it is completely in tune with my style. Fear not though as if you are perhaps prefer something edgy or funky and bling isn’t your thing then there are some gorgeous styles such as the new Altitude watch which perhaps appeals to a more urban sense of fashion. This is a men’s watch but would also look very cool and funky on girls.

Guess is definitely a fashion forward brand (just take a look at the sleek and sexy advertising campaigns) and the range of watches is extremely diverse but each model is still very much in keeping with the brand’s themes and values. Guess likes to really get inside the mind of the potential wearer and recognises that providing various styles for different preferences and personalities is absolutely essential. There are some gorgeous Guess watches to look out for this season and as ever, it is one of the hottest brands to be seen in!

Click here to visit our Guess Watches section

American brand Guess launched their watch collection back in 1983 and designed a stunning range of timepieces with models specifically for men and women. Guess is now celebrating its 25th anniversary and keeping in line with the brand’s objective, Guess is continually launching new designs which appeal to stylish and fashion conscious individuals all over the globe.

What makes Guess so unique is their ability to come up with fresh and funky designs along with chic style and high quality manufacturing methods. Constant attention to new ideas and the latest design technologies means that Guess is always at the forefront of fashion and trends. Guess watches for women are typically feminine, fashionable and glam whereas the male watches are masculine and super stylish. The all-American style and finish combined with European fine attention to detail is what makes the brand so appealing on a global scale.

In order to celebrate 25 years, Guess has launched a limited edition timepiece which perfectly encapsulates the essence of glitz and glamour.  The Autograph watch is a stunning bangle style with the Guess logo embellished across the bracelet and watch face in Swarovski crystals. The women’s watch is available in both silver and gold,

Guess definitely appeals to the younger shopper and the essence is sexy and fun yet sophisticated which is also reflected in the range of cool watches. Each year, the changes in the seasons are conveyed in the style of Guess Watches – keeping them ahead in both fashion and design. Guess is also so popular 25 years on because they represent original and fresh ideas, high end quality at affordable prices. With celebrities like Paris Hilton and Claudia Schiffer loving the Guess style, why not celebrate with the brand and purchase your very own piece of the glitz and glamour!

Click here to visit our Guess Watches section

  Guess! was thrown into the super league in the early Eighties with the launch of it’s ‘3 zip Marilyn’ jean – the sexiest pair of jeans ever to hit New York and the entire collection sold out within hours. From a sassy pair of jeans, an international brand was built.

The company headed up by French siblings, the Marciano brothers, combine an all American style   with a dash of European flair which has become the blueprint for every offering the label serves up.

Watches are dear to the Guess! label being one of the first products the company sold way back in 1984, and in 2004 Guess! celebrated the twentieth year of it’s watch collection by issuing a special addition watch. The same year the company expanded it’s accessories portfolio considerably. In line with their glamorous outlook, the Guess! watch collection is as eye-catching and as playful as the world has come to expect. 

In the dim and distant past the majority of the range was made of steel... not so now. The introduction of gold, silver and diamonds has created a dazzling aura around the watches and boosted their retail price somewhat too! A number of Guess! watches retail in their thousands as the company battles it out with labels such as D&G and Fendi at the top end of the market. However luckily for the less fortunate among us, Guess! haven’t lost the common touch and are able to combine style with affordability to offer us a stunning range at around the hundred mark, which’ll keep even the sourest of pusses gleeful and certainly the ugliest of wrists beautiful! 

Click here to visit our Guess Watches section

…Along with ‘it’ bags and statement shoes, a designer watch is another must-have accessory in the fashion world. However, with so many celebrities these days endorsing the many and varied numerous brands and watch ads seen on every other pages of magazines, buying a watch can become confusing. Whether you opt for a simple classic or something with a little more bling, Shade Station has a fabulous range to suit everyone’s taste when it comes to wrist jewellery. Here’s a quick low down to help you choose the timepiece that’s perfect for you….

Spring/ Summer 2008 saw the trend emerging for female celebrities to dress down their girly outfits with a masculine watch. If you don’t want to wear a man’s watch brands such as Fossil and Seksy do some great mannish watches for women. The chunky leather straps and large faces combined with features such as gold detailing and coloured faces ensures they manage to maintain the element of sexy femininity.

If chunky is what you’re after but girly style remains high on your agenda, Ted Baker’s range is perfect. With the cut-out flower detailing on the leather strap these watches are bang on the floral trend for S/S 08. Funky yet functional, Nixon and Nooka’s selection of watches with their quirky face shapes, neon colours and bright straps are a must-have chunky watch for anyone who loves to be different from the crowd.

For an all-rounder watch that will carry you through from day-to-night, you can’t go far wrong in ditching the leather in favour of a metal strap. Guess watches with their embossed or jewelled silver embellished straps are fabulously affordable quality for those on a budget. DKNY’s dainty silver watches are the ultimate for understated luxury, also the perfect choice of timepiece to see you from desk-til-dawn in style.

However, just because watches aren’t probably the first thing you think about when accessorising an outfit, it doesn’t mean they’re not just as important as a necklace or earrings. So, there’s no exception to the rule either when it comes to your chosen timepiece – never mix and match silver and gold! Silver- coloured watches are simple to buy and are often more available in different ranges, whereas gold, unless it is real gold, can be tricky. If the colour isn’t just right or too shiny, gold watches can often look cheap and tacky, so purchase with caution. Seksy’s range at Shade Station is gold and glamorous and offers the choice of chunky and delicate styles for those who prefer their watch to be more of an understatement.  

If you’re looking for something that’s classy with a difference, Michael Kors innovative use of bone-effect straps and tortoiseshell features are a sure fire winner for you. But if bling is you’re thing look no further than D&G’s stunning diamante range.

If you’re a great believer that a watch is an investment piece last you through every fashion fad and trend, indulge in a designer piece by Roberto Cavalli. For a watch that will go with any outfit, the classic black number is the one. Or for something more opulent that is sure to catch the eye of many admirers, the snake-effect designs are the epitome of the designer’s extravagance and classy in so many ways.