Style Update – Spring 2010
Spring is slowly but surely on its way and here at Shade Station we have a vast array of sunglasses, watches, jewellery and accessories to see that you step into the new season in ultimate fashion forward style!
Whilst many of us don’t have the opportunity or budget to completely update our wardrobe each season, the simple use of a glamorous pair of sunglasses, a uniquely styled watch or a statement piece of jewellery can completely transform and update your outfit, bringing it to the forefront of fashion and injecting hints of those key trends making you every inch the style icon!
So let’s take a look at what’s in the offering from Shade Station for the forthcoming season. Firstly, as the sun begins to finally shine, you are going to need a spectacular pair of sunglasses for safety and of course, style purposes. There are some incredible new brands to look out for in addition to a vast collection of new styles from the classic favourite brands.
One brand addition that we are pleased to announce is Burberry sunglasses. Famous for its iconic classic ‘Burberry Check’, this high end brand now has a superbly stylish range of sunglasses with the ever favourite oversized styles in addition to some more contemporary designs. Some of which incorporate the Burberry check pattern whereas others boast fresh spring colour nude tones (a top key trend this season) such as white, warm brown and fawn. The ultimate in feminine chic!
The next new sunglasses brand to look out for is Prada Sport sunglasses. Capturing the essence of the renowned Prada Italian style but adding a casual and sporty aesthetic, these sunglasses comprise of chic visor styles, wrap around and highly on trend geek chic style narrow and rectangular lenses with thick rimmed frames. Prada Sport sunglasses perfectly unite two key trends this season; colour and sport style with fresh white, red, and brown frames to choose from as well as classic colours and all incorporating the vibrant Prada Sport logo. Perfect for on-the-go-chic!
Marc Jacobs is hot on the fashion agenda and we have some incredibly stylish sunglasses to look out for by this ultra trendy and sought after brand. With dramatically oversized sunglasses to cool aviators, there are again a wide variety of designs to choose from for both men and women. Marc Jacobs sunglasses have a range of both colour and the always sophisticated black and the up to the minute shape will definitely allow you to fashionably stand out from the crowd!
Other brand favourites that we have added new sunglasses styles to include the ever chic and classic Chanel sunglasses which if you are the definition of a true glamour and style Queen, you won’t be able to resist! Fendi sunglasses, BVLGARI sunglasses, Gucci sunglasses and Dolce & Gabbana sunglasses and Dior sunglasses offer some incredibly sophisticated and vibrant high fashion orientated designs whilst Police sunglasses, Von Zipper sunglasses and Oakley sunglasses have some fantastic sports and lifestyle orientated styles capturing the ultimate in high function and great fashion. And who can forget the classic Ray-Ban brand? There are some amazing new Ray Ban sunglasses styles to look out for with modern twists on iconic styles such as the Wayfarer and Clubmaster in addition to some brand new fresh and contemporary designs. The limited edition Wayfarers with scenes such as the New York subway are a must for those at the cutting edge. For the ultimate in high tech innovation, Oakley has some incredible new sunglasses incorporating the latest lens technologies providing maximum eye protection and of course, conveying superb style. One of Shade Station’s favourite brands this summer for ladies is Pucci sunglasses. The colours, shapes and design are so perfect we defy any stylish lady not to be going gaga over them!
Watches are a fantastic accessory to capture a particular style and we have some great new models to keep your eye out for. Again, it is all about the colour this season with watches and the bolder and more vibrant the better! Brands that perfectly express this include the sporty but ultra trendy Adidas watches, Nixon watches, Black Dice watches and LTD Watches, D&G watches and Ed Hardy watches with their beautifully detailed tattoo art watches. Hot brands which have some fabulous new styles are DKNY watches for that spirit of New York style, Diesel watches for innovative edginess and Fossil watches for something completely unique but highly on trend. All of these brands offer a variety of watch styles and achieve a great balance between originality and high trend appeal. For something super elegant DKNY watches, Guess watches and Michael Kors watches have some wonderfully striking and feminine watches with diamante embellishments, bracelet straps, chic patterns and jewellery reminiscent aesthetics. Perhaps you are after something classic and traditional? If so, be sure to check out our ranges of Ingersoll watches, Tsovet watches, and Wenger watches.
Sporty watches are again very high on the trend agenda this season and brand which capture this look include Japanese fashion inspired Superdry (check out the Superdry Sport watches), Animal watches, Nautica watches, Timex watches and who can forget the sure sporting favourite Oakley watches with some cutting edge and innovative designs that will ensure you are top of your game!
Finally for that ‘geek chic’ appeal, be sure to take a look at our collection of Tokyo Flash watches with their exquisitely futuristic designs and cunning but clever methods of telling the time. Philippe Starck watches also has some visually exciting and minimal style models and the celebrity favourite Black Dice watches includes some ultra fashion forward and innovative styles.
When the weather begins to warm up and we’re no longer adorned in coats, scarves and gloves, jewellery is a fantastic way of conveying a unique sense of style and Shade Station has some beautiful, funky and edgy styles to look out for by key brands. Jewellery is going to be a huge trend this season, with statement pieces seen on the catwalks to perfectly compliment a chic summer look and add depth, colour and definition.
The hot new brand to look out for is Venus Beads which have some gorgeous boho chic style beaded bracelets incorporating vibrant colours such as turquoise, pink, red, blue violet and black. If feminine is your thing, look no further that Venus Beads with their wonderfully intricate patterned beads and subtle charms. Wear two or three stacked for a high fashion look or an individual bracelet will add just the right pop of colour to inject vibrancy into your look.
Amore & Baci have some extremely fun, elegant, flirty and unique pieces to catch your eye. With chunky colourful rings with beautiful patterns and diamante embellishments, cool charms in the designs of handbags, shoes and angels, what is unique about this brand is that you can create your own unique bracelet or necklace with the addition of charms – add as many or as few as you wish. If you are a girly girl with a sense of edginess and likes her jewellery to represent personality, this is a fantastic brand to opt for.
We also have some new street inspired pieces from Black Dice with a selection of cutting edge rings and dog tag style necklaces for man and ladies and Diesel, Police and D&G have also perfectly combined edgy with striking. Guess and CC Skye (a favourite of boho Queen Nicole Ritchie) also have some incredibly feminine and statement jewellery.
As well as a whole host of fantastic products, we promise to keep you updated with new brand additions and styles as well as celebrity and designer news and gossip via our daily updated Style Blog so you can be sure that you are well in the know about who is wearing what! We also have a Twitter page, whereby you can follow us @shadestation for instant and regular Shade Station and general fashion news.
Here at Shade Station we make it our top priority to provide you with as many designer sunglasses and watch brands and products as possible to cater to a range of style personalities and budgets – all of which have high quality in common. We believe that everyone has a unique sense of fashion and the huge array accessories in the offering allow you to create a bespoke look to your spring and summer style. We hope you enjoy browsing our website for that perfect accessory and from the whole team, we wish you a happy and of course, a stylish season ahead!
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The Two New Hot Guess Watches on the Style Scene!
The Background Behind Guess
Guess was quite possibly the brand that made our number one wardrobe staple item – the ever faithful jeans, as popular as they are today. When the Marciano brothers launched their line of blue jeans, the idea of wearing jeans suddenly became more glamorous and consequently became a huge trend that has stuck. Before Guess launched these blue jeans, denim was always regarded as simple daytime work wear and not at all perceived as stylish or sexy. When the Guess jeans hit the shelves and the celebrities were rarely seen without a pair, this was all about to change.
Therefore when Guess extended its product lines and launched its range of Guess watches, the new accessory soon became the hot item to own and this is still the case today. Guess watches are considered to be highly stylish and the numerous designs available are worn by celebrities all over the globe as the brand’s unique and sexy styles allow them to differ from other labels. The typical wearer of Guess is said to be the type of person who likes to look great and is fashion savvy but by the same token has the ability to set their own unique style.
Two New Styles to Look out for!
In order to celebrate its 25th birthday, Guess recently launched a range of super glamorous watches and now there are two fu
rther additions to look out for which are similar in style with a slim black leather strap and prominent round dial. The ladies Heart To Bling Guess watch with its black croco leather strap, diamante embellished bezel and heart dial also featuring a number of diamante stones is the ultimate in feminine sophistication and has that glamorous Guess edge but with a strong sense of sophistication. A must have for all bling lovers! The next new style is the ladies Question Bling watch, again with a black croco leather strap and diamante embellished bezel. This watch dial is striking black with the question mark Guess logo featured in diamante stones. These two new watches definitely have fantastic contemporary designs, edgy glam statement style and the ultimate wow factor!
Listening to the Consumer
Back in June 2009, Guess presented at the Fashion Piper Jaffray Annual Consumer Conference in New York which featured a panel comprised of teenagers. These teens were students who throughout the conference discussed a 
range of topics relating to the teen market including the latest trends in electronics, food, clothing and accessories. Using this first hand insight from their target consumer, Guess can then take any feedback, suggestions, needs and wants and incorporate this into their future designs. Listening to what your potential customers want from your band is essential in creating the right products and conferences such as this allow brands such as Guess to get their product and marketing strategies accurate and help them to design what customers really want.
Guess watches are a great way of accessorising your look with a beautiful and sparkling edge. The brand is super glamorous but has a reasonable price tag, allowing slightly younger customers to enjoy the Guess style. With many different styles available ranging from classic to dressy and everything in between, Guess watches also incorporate a hint of bling making them look wonderfully sexy, fun, youthful and stylish.
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Guess Watches – Add Some Sparkle to the New Year Ahead!
Guess watches were launched in 1983 and the collection comprises of designs specifically for men and women. The image of Guess is very relevant to the young and trend orientated and therefore Guess watches are also very representative of this with their high style appeal. The brand always pays close attention to current trends and combines this with the typical statement Guess glitz and glamour!
For women, the watches are sophisticated, chic, fun and glamorous and for men, the range of Guess watches boast masculine designs alongside cutting edge technology. Each watch is designed to compliment the look of trend focused individuals who like to use stylish accessories as a way of asserting their unique sense of fashion. Guess successfully combines a sense of all-American style with European fine detailing which is why the brand is so popular in a number of countries and relevant to numerous style personalities.
In 2009, Guess
watches celebrated 25 years of trading and are constantly reinventing designs which depict high trend appeal with strong hints of bling. The watches are also accessible to a range of budgets, renowned for their fantastic quality complimented by a fun, sexy and youthful aesthetic. The brand even launched an exclusive range of watches including the 25th Bling ladies watch to mark the occassion in true Guess style!
If you are a girly girl (think Paris Hilton!) then Guess watches are the perfect choice with their diamante embellishments and pretty and feminine designs enhanced with pops of colour including baby pink, blue, cream and gold as well as some watches featuring patterns on the sleek watch straps. The brand likes to combine girly and feminine styles with edgy injections to keep the watches on trend and versatile to wear with a variety of different looks. Some Guess watches also heavily feature the branding on the watch – either positioned on the dial or boldy embossed into the strap with diamantes which creates a fun, sexy and youthful look. If you prefer something a little understated and demure, there is a Guess watch to fulfil this style too with some designs wonderfully delicate, dainty and jewellery inspired.
For the men, the ranges of Guess watches are masculine, highly on trend and contemporary. With sleek slim straps either made of
leather or stainless steel, the dials features striking designs and many also incorporate multi functional sub dials. The Overdrive Guess watch with its grooved bezel also adds a dynamic edge and a unique element to the design.
With everything from sleek and sophisticated to fun and sexy, there is a Guess watch to suit every fashionista and compliment your look with that glitzy and glamorous touch that the Guess brand never fails to get just right.
Tags:guess, Guess Watches, Overdrive, Paris Hilton, Shade Station, watches, wristwear
Guess Watches: Guess Gives Something Back
We all know that Guess is one of the most glamorous, sexy and sparkly brands around, and their strikingly gorgeous range of watches are the perfect representation of this. However, behind the glossy advertisement campaigns, beautiful models and incredible products, Guess is actually a brand that strongly believes in giving back.
Over the past few years, Guess on numerous occasions has demonstrated that giving back is a core part of their brand philosophy and integrates this into the way they work. In 1994, The Guess Foundation was established and is dedicated to creating and encouraging positive change in the community. Contributing in a positive way to worthy causes and the environment is such an important element of Guess that was made part of the company’s mission statement and prompted the launch of GUESS for E.V.E.R. Programme (Employees Volunteering Energy/Expertise & Resources). This programme involved Guess employees gathering supplies
for victims of natural disasters, or purchasing toys for needy children during the holidays.
Very recently, Caroline and Olivia Marciano who are the teenage daughters of the owner of Guess Maurice Marciano saw a feature on the Oprah show about how Invisible Children supporters all around the world camped out for days until rescued by local media and powerful figures in order to raise awareness of the war in Uganda and to emphasise how children can go unseen for weeks leading to disastrous consequences. Marciano’s daughters persuaded their father to use Guess to help the cause and the end result was a unique line of Guess t-shirts and tanks for men and women, and 100 percent of the proceeds went to the Invisible Children organisation. The two girls led the project themselves and have done a superb job of spreading the word. Celebrities such as Rachel Bilson and Kristen Bell have been spotted sporting the charity t-shirt.
The Guess brand b
elieves that it has a responsibility to create an exciting, trendy, high quality and glamorous range of products for its customers whilst its employees are given the opportunity to volunteer in the community and support worthy causes. When you know a brand has good morals and is always proactive in giving back, this definitely makes you more emotionally attached to that brand. The range of Guess watches are stunning and comprise of a variety of glitzy and glamorous watches such as the new Mini Triangle Guess watch in addition to girly – the Willow and of course, elegant and classic – such as the G Hour. Whatever your style preference, there is a Guess watch to make you feel incredibly glam and feminine for every occasion.
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Guess Watches
If you’re old enough to remember the Eighties, you’ll undoubtedly have fond memories of the Guess label. With their glossy ad campaigns featuring beautiful models like Anna Nicole Smith and Claudia Schiffer and their cult denim designs, Guess appealed massively to both men and women. Fast forward 20 years and Guess are still holding their own in today’s fiercely competitive retail market.
Wristwear has been one of the Guess success stories of the Noughties. Designed with the glitzy and super feminine in mind, Guess watches dazzle in all the right ways. Sticking to what they know best, Guess have created a range of gorgeous, delicate, twinkling watches for women, that look sophisticated and expensive. With evocative names like ‘Stileto’, ‘Sparkle’, ‘Hourglass’, ‘Autograph’, ‘Martini’, Paparazzi’ and ‘Glitter’, it’s not hard to see where Guess draw their inspirations from. ‘Sex and the City’ anyone?!? Carrie and the girls would look just fine supping cocktails and partying ’til the wee hours accessorised with any one of Guess’s fabulous watches!
Perfect as a Christmas present, birthday present (hint hint boys) or simply a treat for yourself, a stylish Guess watch will add some sexy sparkle to your life.
And it’s not just women who get the Guess treatment; men also get a look in! Entirely in analogue and very suitable for the office or a night out, Guess watches for men go easy on the glitz and are simply designed with leather straps and large handsome fascias. Like their female counterparts the men’s Guess range of watches are named to appeal to the most masculine of men – take for example ‘Costal’, ‘Overdrive’, ‘Rush’ and ‘Altitude’.
So whether you’re male or female get cracking and check out Shade Station’s excellent collection of Guess watches – all very reasonably priced and itching to be bought!
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Dazzle with Guess Watches
Guess – The History
Guess first became famous when it was the brand that made the ever faithful jeans the number one wardrobe staple item. The brand was launched in California in 1981 by the Italian Marciano brothers. Now, in 2009 whereby jeans are a highly trendy everyday item of clothing, it is difficult to believe that they were actually quite unpopular. As soon as the brand launched their line of blue jeans, the item of clothing suddenly became more glamorous and consequently became a huge timeless trend. If you read books or magazines from the1980’s it will usually be the mention of Guess jeans that are related to high fashion and trend.
Acknowledging the popularity of the jeans, the Marciano brothers decided to extend the brand’s product lines and launched the first range of accessories which included Guess watches. The new accessory soon became the hot item to own. Guess watches are considered to be highly stylish and the numerous designs available are worn by celebrities all over the globe as the brand’s unique and sexy styles allow them to differ from other labels. The typical wearer of Guess is said to be the t
ype of person who likes to look great and is fashion savvy but by the same token has the ability to set their own unique style.
Guess – Giving Something Back
Guess is also renowned for giving back to the community, supporting humanity, and protecting the environment which is also why people are able to make a strong connection to the brand and highly respect its values. The Guess Foundation was established in 1994 and is dedicated to encouraging and facilitating positive change in the community. The brand awards money and often partners with worthy and charitable non-profit organisations to make a positive change.
Guess Watches – Celebrating the 25th Birthday
Guess watches are now 25 years old, and eager to celebrate in style, the brand has marked this special year by launching four new designs. These include the Mini Triangle Guess, watches, the aptly named Guess 25th Bling watches and the Clearly Guess watches. The celebration watches all cost under £110 making them budget friendly and are designed in typical Guess style featuring diamante-studded dials and a range of colourful leather straps. The watches are limited edition and thus special engravings have been etched onto the back of the watches making them future collector’s items.
Guess Watches – The Style
What people have always loved about Guess is its ability to remain stylish, youthful and glamorous with a sophisticated edge. With bold advertising campaigns featuring beautiful models dazzling in their Guess watches, this creates a sexy and fun association with the brand. The selection of watches are stunning and many of which incorporate the use of beautiful diamante embellishments such as the super feminine but funky Quiz Guess watch. All the styles have a girly edge; some more elegant with bracelet straps such as the Platform G, and some more trend focused such as the Gabby watch featuring a large round sparkling dial and a hot pink strap.
Today Guess is known as one of the most widely renowned clothing and accessory companies across the globe and adored for its innovative and fashion forward style. With an American foundation and European style influence, Guess is a brand that is highly wearable but makes you feel glamorous, sexy and stylish in your own unique way.
Guess watches are a great way of accessorising your look with a beautiful edge. The brand is super glamorous but has a reasonable price tag, allowing slightly younger customers to enjoy the Guess style. With many different designs available ranging from classic to dressy and everything in between, Guess watches also incorporate just the right hint of bling making them look wonderfully sexy, fun to wear and highly on trend.
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Tokyo Flash watches for the boys and Guess watches for the girls
It’s perhaps a little too early to mention the ‘C’ word (Christmas…), however there’s no harm in starting to think about it! We’ve got the perfect gifts at Shade Station for that special man or woman in your life… think of us as your little online helper.
Bound to impress any male, Tokyo Flash watches are among some of the most original wristwear on the market. Throwing convention aside, Tokyo Flash watches are futuristic, mind boggling and super cool. With LEDs, flashing lights, crazy patterns and a unique time-telling concept, these watches need to be seen to be believed. If your guy is a little leftfield, a gadget geek or simply likes to stand out from the crowd, a Tokyo Flash hi-tech watch is bang on the money. Each design comes with directions on how to read the time, as run of the mill numerals are given the heave ho and time is indicated by various coloured LEDs instead. Impressive to look at and fun to use, Tokyo Flash wristwear is the ultimate man-pleasing treat for Christmas!
Whilst the men like their flashy gadgets the majority of women like a feminine, elegant slip of a watch. Look no further than Shade Station for an incredible range of pulse-quickening designer watches. May we point you in the direction of Guess watches… a designer brand with a glamorous history of celebrity endorsement. Worn by the likes of Paris Hilton and modelled by Drew Barrymore and Claudia Schiffer among others, Guess watches are beautifully designed and make stunning accessories. Most Guess wristwear is produced in highly polished silver or gold plated stainless steel and is often studded with diamante or features a pretty patterned bracelet. Listen up boys, these popular watches are sure to be a hit with your better half and earn you brownie points well beyond the festive period!
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Guess Glitz and Glamour-Guess Watches
If you are looking for a bit of sparkle in a watch, look no further than Guess watches. The brand has recently celebrated its 25th anniversary and in order to celebrate have added a selection of stunning watches to their already glitzy and glamorous collection.
One of these new additions to look out for is the aptly named 25th Bling Guess watch. This watch perfectly captures every element that all bling lovers will adore and features a large round dial which is completely embellished in beautiful diamante stones and boldly features the Guess logo across the centre. Definitely a statement watch which will look great accessorised with that little black dress!
Guess watches are the perfect way to inject some glitzy sparkle into your 
look but retain a chic and sophisticated style with the use of classic designs, simple straps and elegant features. A further new style for this season is the stunning Gemini Guess watch with a slim and dainty strap and will look incredibly elegant on the wrist and despite being a smaller skinny styled watch, is an incredible statement piece with diamante stones and a sleek black face. Other gorgeous new 25th anniversary styles include the Mini Triangle Guess watches which are again, super glam.
As a brand, Guess is notorious for being stylish and the collection of ladies watches are incredibly feminine with that hint of classy sexiness that every lady needs to make her feel special. Guess watches are incredibly popular among celebrities and fashionistas and are stated to be most desired by style savvy women who favour glamorous fashion with that hint of fun. The party season is certainly not too far away and is a great excuse to add a bit of sparkle and bling to your look – why not opt for a Guess watch and make your own unique style statement!
Click here to visit our Guess Watches section
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Guess Watches – Sleek, Sexy and Sophisticated
The super cool, stylish and sexy brand Guess was founded back in the early 1980’s by the French Marciano brothers who favoured an exquisite yet fun and flirty style. First famous for its range of jeans which sold off the shelves in almost record time, the brand soon became hugely popular around the world. What is loved about Guess is that it represents all American style with European appeal.
Indeed, the Guess range soon extended to accessories and Guess watches are a favourite among many celebrities and fashionistas due to the fresh and innovative designs with that element of bling that every girl (or most) desires! Guess watches consist of a wide range of styles from casual to super sexy and everything in between. There are some wonderful new season styles which have recently launched including the demurely named Willow timepiece. Chic, sophisticated and with a real look of indulgence, this watch has a gold stainless steel dial with diamante embellishments and a tan croc leather styled band. This is definitely a statement watch which is sure to get you noticed (think Paris Hilton style!) but also comes in black and gold if you prefer something a little more neutral. The Mini Triangle Guess watch is extremely visually striking with a stark white dial and leather band and silver diamante stones around the perimeter of the face. This watch also features the classic Guess triangle logo on the dial and is a simple yet stunning design.
I absolutely adore anything girly, sparkly or pink so Guess is a personal favourite of mine as it is completely
in tune with my style. Fear not though as if you are perhaps prefer something edgy or funky and bling isn’t your thing then there are some gorgeous styles such as the new Altitude watch which perhaps appeals to a more urban sense of fashion. This is a men’s watch but would also look very cool and funky on girls.
Guess is definitely a fashion forward brand (just take a look at the sleek and sexy advertising campaigns) and the range of watches is extremely diverse but each model is still very much in keeping with the brand’s themes and values. Guess likes to really get inside the mind of the potential wearer and recognises that providing various styles for different preferences and personalities is absolutely essential. There are some gorgeous Guess watches to look out for this season and as ever, it is one of the hottest brands to be seen in!
Click here to visit our Guess Watches section
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Guess Watches-25 Years of Guess
American brand Guess launched their watch collection back in 1983 and designed a stunning range of timepieces with models specifically for men and women. Guess is now celebrating its 25th anniversary and keeping in line with the brand’s objective, Guess is continually launching new designs which appeal to stylish and fashion conscious individuals all over the globe.
What makes Guess so unique is their ability to come up with fresh and funky designs along with chic style and high quality manufacturing methods. Constant attention to new ideas and the latest design technologies means that Guess is always at the forefront of fashion and trends. Guess watches for women are typically feminine, fashionable and glam whereas the male watches are masculine and super stylish. The all-American style and finish combined with European fine attention to detail is what makes the brand so appealing on a global scale.
In order to celebrate 25 years, Guess has launched a limited edition timepiece which perfectly 
encapsulates the essence of glitz and glamour. The Autograph watch is a stunning bangle style with the Guess logo embellished across the bracelet and watch face in Swarovski crystals. The women’s watch is available in both silver and gold,
Guess definitely appeals to the younger shopper and the essence is sexy and fun yet sophisticated which is also reflected in the range of cool watches. Each year, the changes in the seasons are conveyed in the style of Guess Watches – keeping them ahead in both fashion and design. Guess is also so popular 25 years on because they represent original and fresh ideas, high end quality at affordable prices. With celebrities like Paris Hilton and Claudia Schiffer loving the Guess style, why not celebrate with the brand and purchase your very own piece of the glitz and glamour!
Click here to visit our Guess Watches section
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