Gucci’s flagship London store at 18 Sloane Street was recently treated to a renovation to bring it in line with the brand’s contemporary 21st Century image. The new-look boutique was unveiled on the eve of the G20 meeting in April, as Alexandra Schulman, the editor of British Vogue threw a lavish dinner for Gucci’s creative director Frida Giannini. Guests and revelers included Sophie Dahl with fiancé Jamie Cullum, Claudia Schiffer, the Geldof sisters and Richard Ashcroft.
Just like their stores, Gucci’s campaigns are hitting more modern notes. Using a slew of hip stars to promote their fresh image, glossy Gucci ads have seen actress Clare Danes, popstar Rhianna and Brit model Lily Donaldson fly the glamorous Gucci flag.
Often going above and beyond her Gucci obligations, Rhianna in particular is a huge fan of the label. She is pictured regularly wearing Gucci and sporting the most up-to-date Gucci sunglasses. Other fans of Gucci sunglasses include Catherine Zeta-Jones, Kylie, Paris Hilton, Angelina Jolie, Madonna, Katherine Heigl and the beautiful Camilla Belle.
Often ostentatious Gucci sunglasses celebrate the label’s glitzy vibrant Italian heritage. Bold and strong with arresting detail on the arms, regularly incorporating the ‘G’ of the logo, Gucci shades are flash and fabulous. The new collection for 2009 is comprehensive and smart, using cut out detailing, hints of gold, hearts and baroque patterns. Colours are diverse, from black and tortoiseshell to red and white, there’s a shade for every fashionista. And the styles vary greatly too, from classic over-sized square and circular lenses and frames to blinged up aviators and a nod to the ever-popular ray-ban style.
Proving there’s still plenty of call for striking European style shades, Gucci have come up trumps with this season’s sunglasses collection and we urge you to unleash your inner diva and GO GUCCI!
Click here to visit our Gucci Sunglasses section
Tags:As we hurtle through summer, you can’t fail to notice the new Autumn / Winter trends popping up all around us – in the fashion glossies, on the high street and at red carpet events, but if you haven’t even been away on your summer hols yet, now’s the time to bag yourself a bargain in the sales. And what better way to get a good deal than to go online? No hassling through rails of cheap tat, trying to work out whether you can get an extra 10% discount off that cream ruffled shirt, especially now the lady next to you just put a dirty great footprint on the sleeve – all in a vain attempt to grab that animal print kaftan you had your beady eye on anyway! Oh no, the only way to sale-shop in the noughties is in cyberspace. Plus, with the credit crunch hot on our heels, there’s even more of an excuse to pile that make-believe basket high, because who knows if we’ll even be able to afford a holiday next year, let alone a pair of sunnies or a frock?
In fact, sale shopping online is so easy; you don’t even have to navigate away from this website before you
can start saving pounds (not pennies) on designer goods. It’d be rude not to, right? With labels like Dior, Bvlgari, D&G, Gucci, Tom Ford and Prada slashing prices left, right and centre, if you’re lucky, you might even find those purse strings will stretch enough to let you splash out on more than one pair of fashionista frames!
It’s not just us laymen who like to indulge in a little cut-price purchasing either and we can guarantee that whilst you’re searching for some last-minute holiday essentials, there’ll be a whole host of celebs discount digging at the same time. Just because they don’t often get snapped with their bright red SALE carriers, doesn’t mean they don’t relish a reduced rate! Now all you need to do is remember where you hid that ‘emergencies only’ credit card!
When it comes to fashion we all need a little inspiration from time to time. For us, the humble fashion follower, we have the trend setters to do most of the hard work in setting the scene for the lastest season’s fashions. However, even designers need the occasional muse, proof in the unmistakable 1950’s theme rocking the S/S08 runway.
The likes of Gucci have honoured the decade with their ‘rockabilly chic’ theme and Chanel have brought a hint of the Riviera with nautical designs that owe inspiration to the 1950’s and 1960’s sex kitten, thus taking us back in time to an era where looking perfectly polished and glamorous at all times was of the utmost importance. An era where leaving the house without those necessary final accessory details was a cardinal fashion sin, and so it’s never been a better time to ‘Think Pink’….. Come on girls, we’ve all recited that famous phrase from Grease in the pretence that we are as cool as Rizzo or as innocent as Sandra D, well now’s our chance to literally step into their shoes!
What’s more, the 1950’s saw our imagination take flight in the Fifties as we began to lose our inhibitions and embrace designs that had style and humour to match our lifted post-war spirits. At this time spectacles and sunglasses became much more than functional objects as wings and diamantes were used as decoration. So, come on, lets pay homage to our grandparents and ditch the plain and boring eyewear in favour of wild and wacky shaped frames, get your bling on with twinkling diamantes and be bold and brave with bright colours. But don’t forget the rule, its great to experiment but just make sure your chosen frames still make the most of your fabulous features!
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