September is all about fashion. With ‘fashion week’ making it’s way around the globe, the start of Autumn offers the public a sneak preview of the trends that will be gripping us in Spring / Summer 2012.
Fashion Week begins in New York on the 8th September 2011 where designers synonymous with the Big Apple, like Marc Jacobs, Donna Karan and Michael Kors will take to the catwalk. The following week it’s London Fashion Week. In the grand setting of Somerset House, Vivianne Westwood, PPQ, Mulberry and other great names in British Fashion, will share their vision for the fashion landscape in 2012. Next up is Milan, with Italian stalwarts like Prada, Gucci and Armani dazzling an international audience with their high fashion jinx. Fashion Week then makes it’s way to the French capital of Paris, where designers such as Dior, Celine and Chanel will wow the packed aisles with their spectacular threads. Tokyo and LA are on the schedule for Fashion Week this Autumn, however the ‘big four’ remain – New York, London, Milan and Paris.
Now’s the time to book your tickets for the various shows and start thinking about your outfit choices! Shade Station is here to help ensure you accessorise for the occasion! With our fabulous selection of cutting edge jewellery, beautiful watches and designer sunglasses, you’ll be spoiled for choice and undoubtedly the best accessorised bod at Fashion Week!
Armani, beautiful watches, chanel, designer sunglasses, Dior, Donna Karan, gucci, jewellery, London Fashion Week, Marc Jacobs, Michael Kors, Milan Fashion Week, New York Fashion Week, Paris Fashion Week, Prada
Here at Shade Station, we’re already preparing for the summer season and recently held an exciting photoshoot showcasing an array of some of the hottest sunglasses and watches that are either available to buy now or will be in stock over the next month. The photos will be up on the site soon, but we thought we’d show you a sneak peek at some of the images and the designs to look forward to this summer!
We had two models who did a superb job of making our sunglasses and watches look effortlessly stylish! First we had Marcus, who aside from being a model is also in the band The Council, and Erica who beautifully modelled a wide selection of looks ranging from Hollywood glamour inspired to boho chic.
The brands appearing in the shoot included Ray-Ban, Tom Ford, Prada, Gucci, Adidas, Diesel, DKNY and Chanel to name only a few and the creative themes we selected were perfect to represent a cool and laid-back summer vibe!
The key sunglass styles to look out for this season definitely include oversized designs (for both men and women) as seen within the Tom Ford, BVLGARI, Dior and Oliver Peoples collections, sporty, as demonstrated in the Carrera, Dragon and Oakley ranges and colourful and retro – including Ray-Ban, Jee Vice, Pucci and Marc by Marc Jacobs. For watches, you still can’t go wrong with glitzy and glamorous using Guess watches and Juicy Couture watches as the perfect examples, and also for the ladies, androgynous watches are a hot look, as seen in the collection of Fossil watches.
You’ll definitely be able to get a feel for the looks and trends when the pictures go live on our site but meanwhile, we hope you enjoy this exclusive behind-the-scenes peek at what’s to come this summer!
Bvlgari, Carerra, chanel, Dior, Dragon and Oakley, Erica, Fossil watches, gucci, Jee Vice, jewellery, LTD watches, Marc by Marc Jacobs, Marcus, Oliver Peoples, Prada, Pucci, Ray Ban, sunglasses, The Council, Tom Ford, watches
Summer is officially here, the sun is shining and we couldn’t be happier! With the warmer months comes the usual smorgasbord of amazing festivals to get your hedonistic thrills at. Whether you enjoy moshing at ‘Download’, country pursuits at ‘The Green Man’, teenage kicks at ‘V Festival’, fancy dress at ‘Bestival’, glamour at newbie ‘Vintage at Goodwood’ or the mystic of ‘Glastonbury’, you must ensure you’re dressed for the occasion.
Festivals, fashionable summer gear and cool sunglasses all go hand in hand. Maybe it’s the influence of Gaga or perhaps Dita Von Teese, but this summer is all about kooky and vintage. With styles from the Fifties and Sixties making a comeback, we predict this year’s festivals to be awash with vintage shaped sunglasses in a cat’s eye style or small round frames, oversized sunglasses in reds, greens and brown and retro-looking shades.
The festival season kicked off with April’s Coachella Festival in California, where a host of celebrities dazzled with their fashionable threads and on-trend sunglasses. Kelly Osborne was spotted wearing small round framed lilac sunglasses, Katy Perry went retro in angular black frames with a bold white stripe across the top, Dita Von Teese personified Fifties elegance in oversized brown sunglasses with graduated lenses and Kate Bosworth dressed to impress in classic Ray Ban Aviators.
Aviators and Wayfarers from Ray Ban transcend fashion and will always be popular and current. For classic sunglasses you can’t go wrong with either of these styles for festival frolicking. The same goes for oversized glam shades. Designers like Gucci, Bvlgari, Versace, D&G, MDG Sunglasses, Chanel and Pucci all have great sunglasses for summer goddess style. On the other hand if you’re a seasonal type of girl with a desire to look fabulous and ‘now’ – take a leaf from Kelly O’s book and opt for small round shades. This style was all over the spring / summer catwalks and looks great in pastel coloured frames teamed with a floral frock or playsuit. Or you may want to play the vintage diva with cats eye shaped sunglasses – again a strong trend on the catwalk this year. Look to brands like Prada and Marc Jacobs to achieve this look.
We’ve got our Big Chill tickets and our festival sunnies sorted. Now it’s just a case of praying for sunshine! Here’s hoping….
aviators, Bvlgari, chanel, D&G, Dita Von Teese, Festival Sunglasses, gucci, Kate Bosworth, Katy Perry, Kelly Osborne, Marc Jacobs, MDG sunglasses, Prada, Pucci, Ray Ban, sunglasses, Versace, Wayfarers
Yum… The new range of Gucci sunglasses at Shade Station are enough to make you wish you had access to SJPs bank account for a few hours (not that we don’t always!). Super sophisticated, on trend and fabulously oversized, Gucci sunglasses are the shade du jour of all the off-duty British girls in Hollywood. Two such stars are Kate Beckinsale and Catherine Zeta Jones who both regularly indulge in a little Gucci action, wearing styles 2985S and GG2995 respectively.
Gucci sunglasses frequently feature on the silver screen too… this years best actress Oscar winner Sandra Bullock, wore Gucci sunglasses style 3034 in the smash hit film The Blind Side and they’re also the choice for leading men like Tom Cruise and George Clooney.
Gucci is never far from the showbiz news… a recent collaboration with music producer Mark Ronson, has led to the development of a pop-up Trainer Store, Gucci Icon-Temporary, for which Ronson has designed a limited edition collection of trainers. The store, in Covent Garden, had its opening night last week and will remain in London until the end of May when it moves East to Japan.
Ladies Gucci sunglasses are famed for being glamorous, with touches of luxe. Although Gucci do dabble in aviator styles and smaller frames, it is the oversized sunglasses, which hide Hollywood peepers, that have proven most popular. Largely in black, brown and tortoiseshell Gucci sunglasses tend to have detailing on the arms, that make them stand-out from other luxury sunglasses brands… and they always have the famous interlocking double G’s which identify the Gucci label.
Catherine Zeta Jones, George Clooney, gucci, Gucci sunglasses, Kate Beckinsale, Ladies Gucci sunglasses, Mark Ronson, sunglasses, Tom Cruise
It may be freezing outside but the sun has made the occasional rare appearance. On these bright, happy happy days, sunglasses have been unearthed from dusty drawers and the world has seemed a perkier place. As Spring draws nearer, Shade Station for one are hoping to see a lot more of the sun. Now is the time to start looking at buying a new pair of shades – it never hurts to be optimistic!
We’ve got our eye on Gucci this week. Never mind the winners, at this years Oscar’s, Gucci was the big fashion name among the men. Recipient of the Best Actor award, Jeff Bridges wore top to toe Gucci, and other guy candy sporting Gucci at the Academy Awards were Mr Penelope Cruz, Javier Bardem, and ladies man and potential beau of Jennifer Aniston, Gerard Butler.
It’s clear that everyone loves a bit of Gucci and although we can’t afford a Gucci tux or indeed a Gucci frock we can afford a pair of Gucci sunglasses! Celebrity ladies who love Gucci sunglasses include; Angelina Jolie, Miley Cyrus, Jessica Simpson and Julia’s niece, Emma Roberts. The Gucci sunglasses collection for women is hot on glamorous oversized shades with black, grey and tortoiseshell frames and sexy aviators with both metal and coloured plastic frames. Gucci sunglasses for men don’t disappoint either, celebrity males fans include; Jamie Foxx, Tom Cruise and George Michael, among others!
So why not join us in our optimism and start looking for your perfect pair of sunglasses in preparation for the good times ahead!
Angelina Jolie, Emma Roberts, George Michael, Gerard Butler, gucci, Gucci sunglasses, Gucci sunglasses collection, Jamie Foxx, Javier Bardem, jeff Bridges, Jennifer Aniston, Jessica Simpson, Miley Cyrus, Oscars, perfect pair of sunnies, Shade Station, sunglasses, Tom Cruise
Tom Ford is a certainly a prominent name in the Fashion industry and before pursuing his own line, the designer was Creative Director of luxury Italian brand Gucci whereby he was responsible for putting the label back on the high fashion map after the company was close to bankruptcy. He then started a couture label of his own which includes the fantastically stylish collection of Tom Ford sunglasses.
Ford also likes to use his creative mind within his advertising campaigns which are notorious for their risqué and provocative nature, often using erotic imagery and nudity in order to create a buzz about his collections, accessories and fragrances.
However, Tom Ford this year decided that he wanted to channel his creative eye into the world of movies and as a previous actor and model himself, he certainly has experience in the movie industry. His new film which is entitled ‘A Single Man’ tells the story of a gay literature professor, played by British actor Colin Firth in 1962 in Los Angeles who is struggling to come to terms with the death of his lover in a society that is very much against gay relationships or more so, pretends that homosexuality doesn’t exist. Based on the book by Christopher Isherwood, the movie has received positive reviews claiming that the portrayal of the story has been directed by Ford in a sensitive and eloquent manner. The film is said not to be one that is based around homosexuality, but more about dealing with loss; a feeling and emotion that many people can relate to regardless of their sexuality. The glamorous screenings of ‘A Single Man’ have taken place this month and will hit the UK silver screens at the end of January 2010. The film is even rumoured to be on its way to earning a Golden Globe.
It definitely seems that there is no end to Ford’s talents and whilst he is keen to continue his work in the film industry, he is still a very prominent figure within the fashion world and is definitely going to continue designing. He actually claimed in a recent interview that the objective of both film and fashion is to inspire people and considers them to be very similar.
The collections of Tom Ford sunglasses are bold, sophisticated, beautiful and dramatic which is very much the essence of the Tom Ford style in general. With a range of oversized designs with retro inspired figure of eight slim style frames in addition to some highly stylish aviator sunglasses (including the legendary James Bond sunglasses!), these designs really give you that high fashion, polished look that will instantly make you look like the ultimate glamazon!
A Single Man, Christopher Isherwood, Colin Firth, Golden Globe, gucci, Los Angeles, sunglasses, Tom Ford, Tom Ford sunglasses
Gucci is one of the oldest and historic brands in the fashion industry and was founded by Guccio Gucci in 1906. Gucci began as a saddlery shop as Guccio had great craftsmanship skills, particularly in leather goods. He started out selling leather bags to horsemen in the 1920’s and then developed into producing luxury luggage as his clients prgressed to traveling via horseless carriages. In 1938 Guccio Gucci opened his first retail shop on the Via Condotti in Rome.
As a brand, Gucci is renowned for its interesting and unique designs and therefore has quite a diverse customer base all around the world due to its innovative products which now consist of clothing, shoes, accessories and sunglasses.
The collection of Gucci sunglasses capture every key trend and range from shield style sunglasses, rimless sunglasses which look incredibly stylish and contemporary and aviator sunglasses which resemble the look of the old and classic aviator’s glasses and also of course, the iconic oversized sunglasses.
All Gucci sunglasses incorporate some of the typical Gucci features such as the GG bamboo symbol and the colours vary from brown and black to red, green and beige. There is definitely an element of retro and vintage appeal to the style of Gucci sunglasses but with contemporary features such as colour - the new GG3100 sunglasses with their violet frames are a great example of this.
Gucci sunglasses are definitely not a plain and ordinary brand. The new GG1926 are a square style with off grey toned frames and gradient lenses and are incredibly unique, fashion forward and have a sporty appeal. Despite being a relatively simple style, the strong lines and definition of these sunglasses definitely create a statement and are the depiction of sophistication.
For a classic oversized style which ooze drama and glamour, the GG3069 jet black Gucci sunglasses with large oval frames and the classic Gucci ‘G’ logo on the arm hinge, are the perfect option and will compliment any outfit with their sleek looks and sophisticated style.
Detailing is a common feature of Gucci and the GG2827 oversized sunglasses in a beautiful textured grey colour incorporate a striking Gucci crest logo on the arm hinge.
If you are looking for a classic aviator style, the GG1905 with silver frames and grey lenses are sophisticated, stylish and probably one of the most versatile of all sunglass styles.
Despite sunglasses being primarily designed as an accessory to protect the eyes, classic designer brands such as Gucci are responsible for also making sunglasses the ultimate fashion statement and thus people are now fascinated by the innovative and visually exciting designs of Gucci sunglasses and the brand’s other collections. Due to the huge variety of sunglasses within the Gucci collection, you are sure to find a pair that will suit your personal style and inject glamour and elegance into your look. In terms of quality and function, Gucci sunglasses are made using the most innovative technologies and materials and the lenses ensure 100% Protection from harmful UVA/UVB rays, to fully protect your eyes.
There are a number of celebrities and fashion icons who are renowned for loving their Gucci sunglasses including Madonna, Victoria Beckham, Jessica Simpson and Kanye West. Gucci has that element of Italian style that cannot be replicated and the collection of sunglasses are exquisite, refined, timelessly on trend and dramatic.
G3100 sunglasses, GG1905, GG1926, GG2827, GG3069, gucci, Gucci sunglasses, Guccio Gucci, Jessica Simpson, Kanye West, Madonna, Rome, sunglasses, Via Condotti, Victoria Beckham
When you think of the brand name Prada, you immediately think of exquisite style and luxury. The company was founded almost 100 years ago and The House of Prada for many decades has been adored on a worldwide level for its simple and elegant creations.
The Prada label was started by designer Mario Prada in 1913. He designed and sold handbags, shoes, trunks, and suitcases in boutiques in Milan and had a number of customers across Europe and the US who favoured his simple yet luxurious and high quality style. When Mario was becoming too old to run the business, in 1978, Mario’s granddaughter, Miuccia Prada, took over the company and although she had no fashion credentials to her name and lacked formal experience on the industry, her sense and eye for fashion proved all the experience she needed.
The label was still mainly a leather goods manufacturer at that point, and unfortunately wasn’t proving very lucrative in comparison to years ago. Competition had arisen from other luxury fashion houses such as Gucci and therefore Miuccia recognised that the brand needed to create something that little bit more special and directed the Prada brand into the world of haute couture.
The classic Prada handbag launched in 1985 was the first item which really helped to raise the brand’s profile. Made using an incredibly simple design and black nylon, the handbag became an overnight sensation. Of course, when a brand creates a highly sought after ‘it’ product that isn’t affordable to the everyday shopper, it suddenly becomes more in demand and considered to be exclusive and a way of asserting both your style and financial status.
Moving from accessories to clothing, in 1989 Prada showcased on the runway its pret-a-porter collection which featured elegant, simple pieces that perfectly flattered the silhouette and that were made using luxurious fabrics. The collection was a huge hit among the fashion insiders and that is when the brand was really put on the map and became a fashion force to be reckoned with.
Prada today has that incredibly high end, luxurious appeal and most fashion lovers would dream to own something by the brand. It even inspired the name of the novel and hit film which was based on the editor of American Vogue Anna Wintour titled ‘The Devil Wears Prada’.
In the years since Prada’s escalation to fame, the style has definitely evolved but maintains the core simple style combined with the use of high quality cuts, fabrics and materials. The collection of Prada sunglasses are highly reflective of this and whilst designing frames that are on trend, the sunglasses also have that high end luxury appeal with the use of muted colours including browns, deep purple and tortoiseshell to keep the look demure and refined. Feminine and delicate features of some of the styles include wave shaped arms and butterfly shaped frames and the iconic and distinct Prada triangle logo is either positioned boldly on the arm hinge or written subtly on the side of the arms. It is this logo that has become quite the status symbol all over the world.
Prada sunglasses have that dramatic style appeal without looking too exaggerated – the essence is understated but with a confident and glamorous edge. The clean lines and fine attention to detail is evident in each and every pair. With a fabulous collection of oversized, aviator, classic, retro inspired and visor/wraparound Prada styles for men and women (in addition to some unisex styles), in a variety of stunning colours as well as the classic black, there is definitely a pair of Prada shades to compliment your fashion personality.
American Vogue, Anna Wintour., gucci, Mario Prada, Miuccia Prada, Prada, Prada sunglasses, The Devil Wears Prada, The House of Prada
Andy Murray, aviators, chanel, Cliff Richards, D&G, Federer, Grace Jones, gucci, Jonny Borrell, Jonny Lee Miller, Jude Law, Justin Timberlake, Prada, Pucci, Ray Ban sunglasses, sunglasses, sunnies, wayfarers. Ray Ban, Wimbledon
If you’re celebrity savvy like us you will have been watching all the action at the recent 2009 Cannes Film Festival with interest. The stars, the dresses, the parties and the gossip kept us entertained for at least a week!
Angelina and Brad put on a show of togetherness in answer to reports of an imminent split. Penelope Cruz braved the festival whilst suffering with flu. Twilight’s Robert Pattinson’s non-stop partying was widely reported. Surprise at the pairing of Hero’s Hayden Panettiere and T4’s Steve Jones, seen canoodling onboard David Furnish’s yacht for the duration of the festival. Paris Hilton and her beau Doug Reinhart courting the paps as usual and Mariah Carey promoting her new film ‘Precious’. As well as 2 films depicting the life of Mademoiselle Chanel and an appearance from Chanel‘s Creative Director, the unflappable Karl Lagerfeld, made for an exciting festival.
The French Riviera was awash with Hollywood Glitterati and the sun shone brightly, so unsurprisingly we were treated to a role call of the latest, most fashionable designer sunglasses as modelled by the A-Listers.
Police sunglasses were a popular choice amongst the men, with director Quentin Tarantino, rapper Neyo and the newly reformed Spandau Ballet all sporting various cool looking styles. Brad Pitt took to the Red Carpet for his movie ‘Inglourious Basterds’ wearing top to toe Tom Ford including a sharp looking pair of Tom Ford style aviators. Both Robert Pattinson and Orlando Bloom flew the flag for Ray Ban, with the Twilight star rocking some Ray Ban Clubmasters and Bloom wearing nothing but swimming shorts and a pair of Ray Ban Wayfarers.
German born Diane Kruger is rarely seen without her Ray Ban Wayfarers and Cannes was no exception this year. Eva Longoria turned up the heat with a sizzling pair of large red Gina sunglasses by Louis Vuitton accompanied by her husband, basketball player Tony Parker. Red head Julianne Moore was pictured wearing a stunning pair of oversized black Gucci sunglasses and singer Mariah Carey chose a fabulous pair of Roberto Cavalli sunglasses for her photo call. Closing this year’s festival was Chanel muse and actress Anna Mouglalis with her film ‘Coco Chanel & Igor Strvinsky’ wearing… Chanel sunglasses – bien sur!
Angelina, Anna Mouglalis, Brad Pitt, Cannes Film Festival 2009, chanel, David Furnish, Eva Longoria, Gina sunglasses, gucci, Hayden Panettiere, Julianne Moore, Karl Lagerfeld, Louis Vuitton, Mariah Carey, Neyo, Paris Hilton, Penelope Cruz, Quentin Tarantino, Ray Ban Clubmasters, Ray Ban Wayfarers, Robert Pattinson, shades, Spandau Ballet, Steve Jones, sunglasses, Tom Ford