Superdry is a homegrown label thats sphere of influence stretches across the world. Within 8 years it has developed from a company selling just four T-shirts to a global lifestyle brand endorsed by superstar celebrities. The design ethos of the brand draws influences from both American and Japanese fashion and the two styles are combined with a vintage edge.
Owner, James Holder stands by his unorthodox formula for success, “if someone tells us something is a trend, we go completely the opposite way…”. This courageous attitude has paid dividends, as the Superdry clothing and Superdry watches ranges have attracted many a celebrity patron, from the trend-forging Beckhams to the young starlets of the British pop scene, including The Saturdays and Pixie Lott. The cast of smash hit tv show Glee are also fans of the designs of this retro street-wear label.
Superdry clothes are functional and modern, but benefit from a clever ‘lived-in’ look. This lucrative and popular style has been infused into their watch collection and Superdry watches retain a ’street’ element. With chunky designs, vintage logos and a durable quality, Superdry watches have a very practical appeal.
Shade Station stock a great range of Superdry wristwatches for both men and women at extremely affordable prices.
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