Prada is one of the most iconic designer labels of all time and if you own a pair of Prada sunglasses, then you’re certainly in good company with the likes of Reese Witherspoon, Cheryl Cole, Anne Hathaway, Paris Hilton and George Clooney all regularly papped wearing their Prada shades.
Prada was actually founded almost a century ago and remains an incredibly sought after and desired label in the fashion industry, with the Prada sunglasses collection ranging from funky and modern to classically elegant and traditional in style.
If you’re looking for something more trend-inspired this season, then the sultry cat-eye inspired look is definitely a sunglass style that you need to be sporting. Prada’s exquisitely luxurious PR21NS Prada sunglasses are one of the latest styles added to the collection and with their thick winged frame, perfectly capture the sexy and feminine cat-eye look in true Prada form! The new PR24NS Prada sunglasses are also cat-eye influenced but with their defined and angled frame, infuse a more contemporary edge.
Retro and sporty frames are also a key look this season for guys and the new PR19NS Prada sunglasses for men will add an effortlessly cool, vintage edge to every look. The ‘chunky’ style frame tone keeps the sunglasses casual and relaxed but the fine detailing seen in the frame colour and upon the arm, perfectly infuses the sleek and high fashion Prada twist. If you prefer to go more classic, then the PR54IS Prada sunglasses are masculine and versatile whilst also boasting a hint of a sporty finish with their slightly oversized rectangular shaped lenses and carbon arms.
Every pair of Prada sunglasses possess timeless looks and the brand is so desired and renowned in the fashion arena that it will never be regarded as out of style. The Prada brand has a beautifully distinctive look that somehow manages to combine edgy, dramatic and unique with elegant, flawless and polished, which is why a pair of Prada sunglasses will make the ultimate style investment this season and beyond.
Anne Hathaway, Cheryl Cole, George Clooney, Paris Hilton, PR21NS Prada Sunglasses, PR24NS Prada Sunglasses, PR54IS Prada Sunglasses, Prada sunglasses, Reese Witherspoon, sunglasses
Police is the brand famed for courting some of Hollywood’s leading men. Bruce Willis, George Clooney and Antonio Banderas have all leant their names and good looks to the Police label. But it is Britain’s own king of cool David Beckham, that really catapulted the brand into the main stream fashion retail arena in the mid Noughties.
Police are slowly becoming a real lifestyle brand – as well as selling clothes, watches, accessories and sunglasses, they have begun selling prescription glasses, jewellery and scents. However it is their sunglasses that we are really interested in… and celebrities seem to agree. Beckham is often seen wearing Police shades and R&B singer Ne-Yo is also partial to Police sunglasses if his appearance at Cannes last year is anything to go by!
Shade Station sell a wide range of Police Sunglasses – from classic aviators to sporty wraparounds. To give you a little helping hand we thought we’d highlight a few of the hottest styles to wear this summer;
Summer wouldn’t be summer without a stylish pair of aviators. Police do the perfect pair in style S8333. Aviators need little introduction, they suit anyone and everyone and will always be fashionable. We say, if in doubt, always opt for aviators!
Police do retro too; you only have to look at style S1626 to know this. An oversized pair of Police sunglasses in tortoiseshell or black with plastic frames and graduated lenses, these funky shades will go down a treat in the park or whooping it up at a festival.
Style S8225 are slightly more reserved and subtle than the previous sunglasses, but will suit sporty men down to the ground. With a sleek style, thin metal frames and a jazzy triple striped arm, these sunnies will definitely keep you looking cool this summer.
Most Police sunglasses are unisex and designed with the fashionable, yet slightly erring on classic, in mind. If this sounds like you, then make sure you check out the latest range of Police sunglasses at Shade Station in time for the hot weather coming our way. (Fingers crossed!)
Antonio Banderas, Bruce Willis, David Beckham, George Clooney, Ne-Yo, Police shades, Police sunglasses, Police sunnies, sunglasses
Yum… The new range of Gucci sunglasses at Shade Station are enough to make you wish you had access to SJPs bank account for a few hours (not that we don’t always!). Super sophisticated, on trend and fabulously oversized, Gucci sunglasses are the shade du jour of all the off-duty British girls in Hollywood. Two such stars are Kate Beckinsale and Catherine Zeta Jones who both regularly indulge in a little Gucci action, wearing styles 2985S and GG2995 respectively.
Gucci sunglasses frequently feature on the silver screen too… this years best actress Oscar winner Sandra Bullock, wore Gucci sunglasses style 3034 in the smash hit film The Blind Side and they’re also the choice for leading men like Tom Cruise and George Clooney.
Gucci is never far from the showbiz news… a recent collaboration with music producer Mark Ronson, has led to the development of a pop-up Trainer Store, Gucci Icon-Temporary, for which Ronson has designed a limited edition collection of trainers. The store, in Covent Garden, had its opening night last week and will remain in London until the end of May when it moves East to Japan.
Ladies Gucci sunglasses are famed for being glamorous, with touches of luxe. Although Gucci do dabble in aviator styles and smaller frames, it is the oversized sunglasses, which hide Hollywood peepers, that have proven most popular. Largely in black, brown and tortoiseshell Gucci sunglasses tend to have detailing on the arms, that make them stand-out from other luxury sunglasses brands… and they always have the famous interlocking double G’s which identify the Gucci label.
Catherine Zeta Jones, George Clooney, gucci, Gucci sunglasses, Kate Beckinsale, Ladies Gucci sunglasses, Mark Ronson, sunglasses, Tom Cruise
Police sunglasses are an Italian brand with transatlantic appeal. Originally modelled on the shades worn by the Italian Police Force, Police sunglasses aimed to bottle and sell the distinct brand of cool the ‘Polizia’ sport. The label was launched in the early Eighties, when sunglasses made the progression from being a simple accessory to a major fashion accessory. The cult of Ray Ban probably helped launch hundreds of new eyewear brands during the boom of the Eighties!
Mirrored aviators were originally the staple of the Police brand, but now their portfolio has expanded to include variations on the aviator style and smart wraparound sunglasses. The majority of Police sunglasses sport sleek silver or black metal frames, with the Police logo on the arm and black or tinted brown lenses.
Police sunglasses have become know for their slick, uni sex style and their even slicker ad campaigns. With brand spokesmen like Bruce Willis, George Clooney, David Beckham and Antonio Banderas, they couldn’t fail to catch the public eye! These four very masculine stars each have qualities that appeal to men, yet at the same time have the ability to set a million women’s hearts racing. George Clooney’s charm, wit and suave looks helped elevate the Police brand in the early Noughties and then employing David Beckham at the height of his footballing fame, meant Police sunglasses really capitalised on their growing market share. With clever advertising and representation, Police sunglasses have hit their target audience right where it matters.
Antonio Banderas, aviators, Bruce Willis, David Beckham, George Clooney, Police aviators, Police eyewear, Police sunglasses, sunglasses
Police was founded in the early 1980’s and as the name of the brand suggests, it was inspired by the style of the eyewear as worn by the U.S Police. Police has progressed to become a hugely iconic brand, launched by the eye wear giant De Rigo and has become a worldwide fashion sensation, people loving the sophistication and effortless chic style the range of designs have to offer.
The range of Police sunglasses have a distinctively sporty edge but retain that every day sophistication, typical of Italian chic. The collections are never ostentatious, bold or too overstated but have a confident styling that keeps the designs sleek, streamlined, wearable, practical and incredibly stylish. The frames are designed to suit and flatter a wide range of face shapes and are extremely well constructed to ensure durability. The variety of frame materials and colours also mean that you can inject your own personal stamp on your look. The lenses within the Police collection tend to be more neutral and understated and thus perfectly they compliment the colour and style of the frames. This balance of edgy and classic retains the Police sophistication and wearability.
Most of the Police sunglasses designs are unisex and look equally great on and men and women. Police was originally geared towards men however and thus designed their range of sunglasses according to the male facial structure. Appreciating that male and female style has become more entwined over recent years, especially with accessories, Police have adpated the styles accordingly and are now worn by many women who favour that edgy yet sophisticated Police attitude that the brand is synonymous with. The sunglasses ultimately look masculine on men and funky yet chic on the girls.
The Police collection is incredibly stylish – here are a few styles to look out for this season-:
- S1594 – A classic wrap around style, these Police sunglasses have thick tortoiseshell frames and dark brown lenses with the ‘P’ Police logo on the arms. These sunglasses are are versatile and the dark brown tone adds something a little unique and different.
- S8296 – A super chic and streamlined pair of Police sunglasses, the sleek chrome frame and arms add a sophisticated edge to a sporty style. Perfect for that on-the-go Police attitude!
- S8182 – A retro inspired pair of Police sunglasses with a contemporary edge, this style is incredibly classic with oval shaped lenses and chic chrome wire frames. The slightly mirrored lenses add a modern edge. These shades are great for all occasions.
- S8194 – Typically Police! These dark and sporty but chic shield wrap around Police sunglasses convey attitude, confidence and charisma. The black frames and lenses also add a sense of mystery!
Police is very much associated with men such as David Beckham, George Clooney and Antonio Banderas, all of whom are regarded as handsome, charismatic, charming and talented. All of these iconic individuals have been ambassadors of Police and featured in the brand’s advertising campaigns. Of course, we can’t all look like the actors, sportsman and models featured in slick advertising campaigns but this certainly helps to create a sense of what the brand is all about and the image it portrays. The range of Police sunglasses due to their minimal and simplistic yet effective design features, look fantastic on most people and allow that effortlessly stylish attitude to be achieved by each individual in true Italian style. Police is ultimately a highly regarded, super sophisticated and respected brand and a pair of Police sunglasses will always remain a strong recommendation by the style experts, making for a long lasting investment.
Antonio Banderas, David Beckham, De Rigo, George Clooney, Police, Police sunglasses, S1594, S8182, S8194, S8296, sunglasses
Always renowned for being incredibly stylish and innovative, the designer label Police which produces clothing and accessories including watches, sunglasses and jewellery is an all round lifestyle brand that is favoured for its original Italian style but with that added European inspiration which is what makes it so popular all around the world. Police believes that people should be fashion lovers as opposed to fashion followers and rely on a unique and individual style that suits you regardless of trend or what is regarded as ‘in fashion’. Police has always maintained the idea that it designs it products based on individual street style inspired by passion, culture, occupations and the day to day elements which may influence your personal fashion. It has never tried to emulate what other brands are doing but instead has stuck to its own style which has ultimately made it as popular as it is today.
Police – the Background-:
Founded in the early 1980’s Police is highly regarded in the fashion industry, possessing that unique sense of Italian chic that cannot be replicated. The typical Police wearer oozes with self confidence, style and charisma and that is exactly what the brand aims to portray when designing the effortlessly cool products. Throughout the years, Police has extensively developed firstly launching its collection of sunglasses in 1983, fragrances in 1997, watches in 2003, jewellery in 2005, leather goods in 2007 and finally clothing in 2008 making it an all round brand with a huge range of lifestyle accessories.
Police – the Ambassadors-:
The most famous of all the Police icons and ambassadors is probably our very own David Beckham who was photographed in a Police advertising campaign sporting a pair of their wraparound sunglasses. The other ambassador was George Clooney who wore a pair of Police aviators representing a cool and chic look and Antonio Banderas is a further brand icon. Each of these men are testament to the theme and image of the Police brand and are renowned for their sense of style and of course being rather dashing in the looks department conveying a glamorous yet strong and masculine image for Police. The brand has also recently announced that it will be sponsoring Italian 21 year old Formula 2 driver Edoardo Piscopo who is tipped to be a rising star in the motor racing industry.
Police Watches – the Style-:
Police watches are designed for men and women who favour a chic and sophisticated style without looking that they are trying too hard. If you wear a Police watch, you are confident with your own dynamic style and tend not to follow fashion simply because something is regarded as on-trend. Many Police watches are chunky and feature stainless steel bands and striking dials with dual functions. Some also have black leather straps or black coated stainless steel which makes for an urban on-the-go look that easily takes your style from day to night. Police wearers are seen to be always on the go the range of watches are casual enough for daywear yet would still spruce up an evening outfit.
Police Sunglasses – the Style-:
Police Sunglasses were the first product launched by Police and provide the foundation on what the brand is based upon. The style has changed throughout the years with the design theme varying according to the era but has always maintained that effortlessly cool essence with sleek frames and striking designs. Police sunglasses move beyond fashion and style and are designed solely to flatter and inject an individual look. Ultimately they are designed to compliment a cosmopolitan lifestyle for people who can be described as trendy in a unique and off-beat way.
Police jewellery, like the watches and sunglasses also reflect that edgy, street style with unisex designs that definitely convey a dynamic sense of fashion. With silver and black colours heavily featured as well as dog tag and rope style designs, the range of Police jewellery is geared towards those who dare to be different and refuse to conform to trends for the sake of it. The Police brand definitely maintains a timeless appeal and will always be one of the primary contenders in the fashion industry.
David Beckham, Edoardo Piscopo, George Clooney, jewellery, Police, police jewellery, Police sunglasses, Police watches, sunglasses, watches
Fashion and style is a huge part of our everyday lives and culture and it can be easy to become obsessed with trends as we are constantly exposed to what we ’should’ be wearing each season. However, true style isn’t about whether you are adorned in the latest fashions but more about how you establish your own personal and unique style. It is always great to find a brand which constantly remains timelessly classic and stylish so that we don’t have to be trend obsessed in order to look good. The Police brand is a perfect example of this and the collection of Police watches never fail to impress and are effortlessly cool and fashionable. Police watches ultimately have a distinct attitude and make a true style statement about the wearer.
Police Watches – Worldwide Appeal
Police launched in 1983 in Italy, and despite having a true injection of raw Italian style, the brand also takes inspiration from American and European fashion, tastes, cultures and trends thus making it popular on a worldwide level. The Police style is timeless and it is now regarded as a trusted lifestyle brand. The famous faces featured in the Police advertising campaigns has also had a huge effect on the popularity of the brand and has certainly helped to boost the Police profile. Police watches were launched due to the popularity of the other products and staying true to the Police style, Police watches are cool, stylish and maintain a cosmopolitan appeal.
Police Watches – The Winner of ‘BE YOUNIQUE’ Campaign Announced Earlier this Year
Earlier this year, Police decided to launch a competition entitled ‘ BE YOUNIQUE’ whereby they were seeking a fresh new face to step into the shoes of past ambassadors such as David Beckham, Antonio Banderas and George Clooney and become the new face of Police. Wanting to find someone unique and unknown was the key as the brand wanted to transform young and ‘normal’ men and women with regular occupations and transform them into the new face of Police which the average public can identify with. That said, the brand of course was looking for someone very special who could successfully portray the desired image. The competition was hugely popular and the winner was announced earlier this month and Andrea Garbolino from Settimo Torinese will now be the new face of Police. Garbolino was chosen for his metropolitan style and sparky personality which is incredibly synonymous with the Police brand. The new campaign is set to be released in 2010 so make sure you keep your eyes peeled!
Police Watches – Your Own Style Statement
Police watches are renowned for their dynamic good looks and unique sense of style. If you wear a Police watch you certainly mean business and are one of those people who don’t have to try too hard to look stylish. Some new key styles to look out for include the new Ambassador watches with their sleek black dials and multi strand stainless steel straps and also the Attire in typical Police style is funky, striking and incredibly versatile. The new Nitro Police watches are noticeably bold with their prominent square dials and the new Frontier is fresh, sleek and ultra sophisticated. There is a wide array of choices whether you like your watch overstated or a little more classic and subtle. Whatever your fashion taste, there is definitely a chic Police watch that will compliment your style and personality.
Ambassador, Andrea Garbolino, Antonio Banderas, Attire, BE YOUNIQUE, David Beckham, Frontier, George Clooney, Nitro, Police, Police watches, watches
The iconic Police brand was launched in Italy in 1983 and has fast become an incredibly popular brand name across the world. Throughout the stages of the extensive brand timeline, as the popularity of Police has grown, it has launched further products accordingly and Police is now famous for its stylish and sophisticated range of sunglasses, fragrances, clothing, watches and accessories. Police was one of the first brands to make sunglasses a fashion statement, particularly during the 1980’s and it was their range of sunglasses that really put the brand on the map. Police watches were launched in 2003 and were representative of that same unique and innovative design geared towards individuals with a strong sense of their own style and didn’t conform to fashion and trends simply because something happens to be in fashion.
Police is synonymous with a confident and charismatic personality and has chosen a range of iconic actors, personalities and sportsman as representatives and ambassadors of the Police brand, all of whom have been photographed in stunning advertising campaigns wearing Police products. Between 1999 and 2000, Paolo Maldini, Bruce Willis, George Clooney and Antonio Banderas all lent their faces to Police. In recent years, David Beckham has been the male icon associated with Police. All of these men are recognised on a worldwide level and truly convey what the brand represents. They also of course portray a glamorous and masculine image and the pictures of George Clooney were primarily designed to capture the hearts of female fans and really brought his own individual style to the Police brand. Police has also recently announced that it will be sponsoring Italian 21 year old Formula 2 driver Edoardo Piscopo who is tipped to be a rising star in the motor racing industry and again, renowned for his handsome good looks.
Earlier this year, Police decided to become even closer to the consumer by launching a competition entitled ‘ BE YOUNIQUE’ whereby they were seeking a fresh new face to step into the shoes of the renowned past ambassadors and become the new face of Police. Wanting to find someone unique and unknown was the key as the brand wanted to transform young and ‘normal’ men and women with regular occupations and transform them into the new face of Police which the average public can identify with. That said, the brand of course was looking for someone very special who could successfully portray the desired image. The competition was hugely popular and the winner was announced earlier this month and Andrea Garbolino from Settimo Torinese will now be the new face of Police. Garbolino was chosen for his metropolitan style and vibrant personality which is incredibly typical of the Police brand. He will take part in a photo shoot in October which is set to launch as part of the brand’s 2010 international campaign.
Police watches are designed for men and women who favour a sleek and sophisticated style that comes from within their personality as opposed to simply what they wear. Police believes that your clothing and accessories should enhance your character and style and not define it. If you wear a Police watch, you are confident with your own dynamic style and your unique accessories reflect this. Many Police watches have a chunky aesthetic and feature stainless steel bands and striking dials with dual functions. Some also have black leather straps or black coated stainless steel which makes for an urban on-the-go look that easily takes you from day to night. Police wearers are seen to be always on the go the range of watches are casual enough for daywear yet would still spruce up an evening outfit. Italian style is very adaptable and the design of Police watches is very much of the same tone.
Some new Police watch styles to look out for include the Ambassador which is a classic and sophisticated men’s watch with a typical Police polished appeal and great for day-to-night. With a slim multi-strand strap and sleek black face, this watch has a timeless appeal and adds an element of class to your look. For something a little bolder, the Kerosine has a carbon coated black finish and a striking large electro plated dial which is the predominant feature and makes for the perfect statement watch. The Vantage Police watch is a unisex style and captures the chunky watch trend with a white finish and bold yet simply styled dial.
There is a fantastic selection of new Police watch styles to choose from, some more understated than others but all retaining that essence of unrivalled class, style and sophistication that is unique to the Police brand.
Ambassador, Andrea Garbolino, Antonio Banderas, BE YOUNIQUE, Bruce Willis, David Beckham, Edoardo Piscopo, George Clooney, Kerosine, Paolo Maldini, Police, Police watches, Vantage, watches
Police has been the advertising success story of the Noughties. Using superstars like David Beckham, George Clooney, Bruce Willis and Antonio Banderas, the Italian brand has boosted its popularity and global appeal to immense effect.
Prior to these incredibly successful marketing campaigns, Police was little known outside of Italy. However their ‘Poster Boys’ introduced men and women across the world to the Police way of accessorising. Police are arguably best known for their sunglasses and watches and neither line disappoint. Both are incredibly cool, stylish and contemporary.
Playing upon their brand name, the Police range of watches have suitably apt and involving names. Men’s models named ‘Patrol’, ‘Alert‘, ‘Rogue’, ‘Outlaw’ and ‘Trooper’, give a sense of masculinity and excitement to the meaty wristwear.
Police wristwear is designed for independent trendy men and women who enjoy standing out from the crowd and consciously avoid conformity. All pieces are built for action but are enveloped in a good looking, very tasteful exterior. The men’s range is entirely analogue and the straps are produced largely in leather or stainless steel. Throughout the collection, the watch faces are chunky and suitably muscly. Although there is less choice, the Women’s Police collection is highly covetable. Enjoying slimmer silhouettes and fresher colours, Police watches for women are a great choice for an active female who refuses to compromise on style.
Alert, Antonio Banderas, Bruce Willis, David Beckham, George Clooney, Outlaw, Patrol, Police, Police watches, Rogue, timepieces, Trooper, watches, wristwear
1983 marked the launch of Italian brand Police, the name of which was inspired by the eye protection worn by the U.S police. Police is an edgy brand and one which has successfully managed to remain classic yet futuristic, ever adapting and modern. The brand has a metropolitan appeal and perfect for those looking for something distinctive and of course, completely cool.
Police sunglasses remain as one of the contenders who are always at the height of fashion and their sunglasses range are effortlessly fashionable and expressive of the wearer’s unique style. The male collection places emphasis on sharp, vibrant designs which are classic yet in keeping with the latest fashion trends. The range features a variety of styles including aviators which provide a modern take on the 1980’s versions and are perfect for creating a sophisticated and cool look. If you are after a more sporty type vibe, Police have merged aluminium temples and dual-mirror lenses to create deeper tones and a more sporty mix of colour.
Police has become so iconic not only due to the products themselves, but also in their advertising campaigns and the choice of celebrities they have chosen to represent the brand. Over the years, we have seen Bruce Willis, George Clooney and of course, David Beckham as the faces of Police, all of whom are perfect male figures to portray the cool vibe and values of the Police brand – confidence, glamour and presence. The brand is perfect for those who prefer a more classic, clean cut style with a dynamic edge.
Bruce Willis, David Beckham, George Clooney, Police aviators, Police sunglasses