Fossil Watches – Your Own Unique Vintage Style
Fossil Watches-What Vintage are you?
As well as creating a collection of beautiful and funky watches for men and women, Fossil is one of the most renowned watch manufacturers in the world. They are considered an exciting and innovative brand and many of the Fossil watches have that wow factor that you want to see when investing in a watch.
If you look at the collection of Fossil watches you will notice the range is extremely eye catching, contemporary and funky. The male collection features watches with chunky leather straps and bold faces as well as some more low key, smart and traditional styles. Many men love Fossil watches because they add a real sense of style to your look without being too over the top or elaborate. For women, the ranges of Fossil watches are beautiful and combine that with an added sense of edginess. Again, the designs are funky and some are very similar to the male styles if 
you’re not a girly girl but some of the super girly timepieces feature subtle diamantes in fresh colours such as pink and white. These are perfect of you still like that chunky watch look with a hint of femininity. The boyfriend look is very popular and Fossil have a superb range of boyfriend style watches which feature oversized dials and straps which has been adapted for women to fit their wrists. If you are looking for a watch which is eclectic and perhaps even a little eccentric, Fossil also caters for this style taste also. The brand likes to experiment with different designs and you are sure to find something that is reflective of your personal style.
As a brand, Fossil is a great example of moving beyond conventional trends and processes and has always being keen to try new and innovative ideas as opposed to playing it safe. Fossil were the first watch manufacturer to design a fully functional PDA watch which was actually quite unsuccessful from a sales perspective. Instead of standing defeated, this allowed Fossil to understand what consumers really wanted and therefore they had a more specific idea of what types of designs to create. It was this almost trial and error way of working which has led to the brand becoming so successful today and it is now of course, one of the largest watch manufacturers in America.
Fossil has a strong belief that each person has their own past, present, a significant time, a person and a place that inspires their imagination and makes them unique. Fossil watches also represent this theme and the various styles are classic, but with contemporary twists which makes for a sense of modern vintage style. Fossil successfully takes inspiration from the mid-century modern art and architecture and combines this with the designs and fashion from today which appeal to current consumers. The final product is therefore extremely unique and representative of emerging trends. The collection of Fossil watches are incredibly trendy but retain that vintage appeal that can really convey your own personality and inspiration.
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Fossil Watches – The Fashion Forward Investment
Watches are one of those accessories that you want to be a staple piece that defy trends and compliment a variety of looks. A timelessly stylish watch is an effective and worthwhile investment and can enhance your personal style in the simplest form. Fossil watches were founded in 1984 and the purpose of the brand was to create watches that people from a wide range of fashion and financial backgrounds could wear and enjoy, appropriate to their personal style and budget.
The collections of Fossil watches are varied and unique in the sense that the aesthetic designs are incredibly different from one another. The quality and high standards of manufacturing always remains consistent however, which is why the brand is also favoured on a global scale proving that great quality doesn’t have to break the budget. The durability of Fossil watches make them an attractive and worthy investment and the brand prides itself on combining affordability with fantastic and unique style.
Fossil watches can be applied to a number of looks for a variety of occasions. Let’s take a look at some of the styles that you may opt for.
Casual and Everyday Use-:
ES2439-: This is a contemporary and highly on trend design by Fossil for ladies and features a white polycarbonate bracelet strap and round dial with striking black, white and diamante detailing in a floral style pattern. This is a great everyday watch but also adds an element of high style glam factor that will sharpen up the most casual of looks.
Classic and Sophisticated-:
FS4352-: Something for the men, this Fossil style features a sleek brown textured leather strap and large rectangular cream dial with the Fossil logo. Smart, chic and the perfect option for a staple watch that can take you from day to night and compliment any look.
Edgy and Trendy-:
JR1008-: This cuff style Fossil watch for ladies captures a 2009/10 key trend with the masculine look and features a wide brown leather strap with a distressed finish and a layered section where the dial is placed. This is a great option if you like your style to represent and edgy and cool vibe. These cuff style Fossil watches are also available in men’s styles.
Something a little Different-:
If quirky and eclectic is a little more your style, the exclusive ME1033 men’s Fossil watch is the perfect choice. With its brown leather strap 
and statement dial whereby you can see the mechanisms of the watch in the form of a power gauge, the aesthetic style of the watch provides an antique appeal and the design innovation certainly adds a unique area of interest. If you prefer something a little more contemporary looking, this style is also available in silver with a black dial.
Sporty-:
For those of you who like your watch to match a sporty on-the-go lifestyle, Fossil has a great selection of watches to compliment this. The ME1012 men’s watch for example with its smoke ion-plated strap and silver dial with multiple time displays, conveys attitude, confidence, charisma and perfect for smartening up a sporty look.
Of course, there are many other styles ranging from glamorous and elegant to under or overstated and there is definitely a Fossil watch that will suit your personal style and encourage you to try out others! Fossil watches are the ultimate versatile accessory and the brand is regarded as highly on trend and also renowned for its exceptional high quality and innovation in terms of design.
The perfect investment accessory for 2010!
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Watches Style Update – Spring 2010
Watches make the perfect statement accessory and lucky for you, here at Shade Station we have a huge array of designer and brands to ensure that you find the perfect piece of arm candy. From classic and traditional, sleek and sporty, vibrant and eclectic and elegant and glamorous we have every style imaginable at a great range of budgets.
Let’s start with some new key style additions to the offering. First up we have the ultra trendy ES2157 Fossil watch style which with its black acetate strap, black dial and diamante embellished bezel, this is definitely one major watch trend to look out for. Watches can be feminine but edgy and the Fossil Watches brand is perfect at achieving the balance just right, always introducing highly stylish designs but injecting their own unique edge.
Diesel Watches is still a major player in the watch style scene and is renowned for its unique, eclectic and original designs that are completely unique to the brand. Diesel has some amazingly stylish new watches to look out for with wide straps – including rubber straps in some of the new additions which are very much on trend this season, bold dials and visually exciting detailing. Diesel watches for guys and girls tend to be bold and convey real statement style that works with a variety of looks.
DKNY is famous for conveying the essence of New York style in its products and the same applies with the amazingly stylish range of DKNY Watches. One particular new style that has us swooning is the NY4847 DKNY watch which captures every watch trend in a unique and striking design. With its translucent turquoise rubber strap and striking white dial this DKNY watch perfectly conveys the essence of spring and summer and will compliment your style and inject some vibrancy into your look. The brand has a great selection of other new watch styles with fresh white and aqua tones a common theme. Elegant, highly stylish, versatile and unique – DKNY watches definitely will not disappoint!
As this season is all about colour, Ed Hardy Watches are the perfect way to achieve this look with their stunningly striking tattoo inspired designs. With sleek straps (often cuff style) and unique tattoo designs including lions, skulls, fairies, butterflies among just a few of the Ed Hardy watch logos these watches are genuine works of art and really add visual interest and a certain LA edge to your look.
LTD Watches were huge in 2009 and what with JLS designing their own unique range called the JLS vs LTD towards the end of the year, the brand is set to be even more popular in 2010. Each watch is strictly limited, as the name suggests and these vibrant unisex styles are all about the colour factor! The new style which is set to be big this season is the Rolex style LTD Watch with its sleek bracelet strap – be quick though as each model is limited and once the style is gone, it’s gone so be sure you get yours fast!
Wenger watches are a new brand addition to Shade Station. With collections that are traditional, sporty or contemporary these are real investment watches with incredible function abilities. Tested in the Swiss Commando Raid, Wenger watches really go the distance and with such a great variety of aesthetic styles to choose from, you will definitely find a watch to suit. Perfect if you are looking for watch with something that little bit special.
Guess Watches is loved for its super elegant and glamorous watches that are feminine and chic and of course with that sexy edge that the brand is renowned for! A new Guess watch style is the Heart to Bling watch which perfectly captures the glitzy, glam trend with diamante embellished heart design on the dial. Guess watches also has some beautifully coloured and fresh tones for this season and are wonderfully sophisticated, fun and feminine.
Adidas watches are a great way to combine the two key seasonal trends of sporty and colourful and have some incredibly vibrant and funky new styles in an array of fresh and summery colours such as pink, blue, white, purple, green and yellow. With highly polished rubber straps, large multifunctional digital dials and of course, all at affordable prices, Adidas watches are always a firm favourite and have that high trend appeal that instantly lift your look.
Tsovet is also a new brand on the scene and these are incredibly unique and special watches that combine the vintage and contemporary in terms of the materials used in production and the watch technologies. With some strikingly beautiful designs, Tsovet watches are real statement pieces and make for the perfect investment watch when you are looking for something extra special. There are also some wonderfully feminine female designs in fresh colours such as white and gold.
The true British brand Ted Baker is also still a huge favourite and manages to combine its own unique style whilst injecting those key trends to keep the watches super stylish and fashionable. With an array of watches that incorporate bold colour and patterns as well as more understated silver watches, Ted Baker watches for this season typically feature beautifully colourful straps, perfect for a spring and summer look.
Michael Kors watches are great for those ladies who favour exquisite style and elegance and there are some wonderful trend inspired designs to look out for this season. Nude tones are highly on trend in 2010 and Michael Kors watches perfectly capture this with creams, fawns and browns a common feature as well as the stylish polycarbonate strap design such as the MK5197 with diamante embellished inner links – perfect for entwining high fashion and sparkly glamour!
Sporty attire and sporty style watches are huge this season and Japanese fashion inspired and a favourite of the celebs, Superdry Watches has recently launched the Superdry Sport collection and with their vibrantly coloured plastic straps including hot pink, blue, white and green with equally vibrant dials, these watches are definitely a great way to entwine sporty and colourful in one watch!
Bench Watches is a great brand for those of you who like skate, street and urban style and there are some fantastic new designs to look out for this spring. With typically wide leather straps and bold dials which prominently display the Bench watch logo, fresh light colours and true statement but effortlessly cool style is what the brand perfectly conveys.
Tendence Watches are a fabulous new brand to look out for and have been featured in a number of high profile style publications, favoured for their refined and exquisite aesthetic style and conveying the theme that everyone should stick to their own individual style and refrain from following trends simply because it is fashionable. Tendence watches therefore take their own inspiration when designing the watches which have a distinctively striking look with boldly featured numbers and detailing on the dials, wide straps and strong elements of colour in some styles.
These are just a few of the brands and styles to look out for and other favourites include extreme sport favourite Animal watches, the urban style inspired Black Dice watches, Nautica watches for every outdoor sportsman, innovative TX watches, glamorous and flirty Seksy watches, innovative and striking Oakley watches, classic Police watches, traditional Timex watches, and geek chic inspired Tokyo Flash watches with their watches that are designed to engage the brain and really make us think about the concept of telling the time! Be sure to check out our watch page for a full list of our exciting brands!
At Shade Station we are always on the lookout for the latest brands and styles and regularly update our watch collections accordingly. Check out our style blog so you are up to speed with what’s hot and new in! Be sure to also keep your eye on our sale items to get that sought after watch at a fantastic price. Whatever style of watch you are looking for or are seeking inspiration to try something new, we have all the latest and greatest watch brands and styles as well as the classic designs to ensure that you find your perfect watch!
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Style Update – Spring 2010
Spring is slowly but surely on its way and here at Shade Station we have a vast array of sunglasses, watches, jewellery and accessories to see that you step into the new season in ultimate fashion forward style!
Whilst many of us don’t have the opportunity or budget to completely update our wardrobe each season, the simple use of a glamorous pair of sunglasses, a uniquely styled watch or a statement piece of jewellery can completely transform and update your outfit, bringing it to the forefront of fashion and injecting hints of those key trends making you every inch the style icon!
So let’s take a look at what’s in the offering from Shade Station for the forthcoming season. Firstly, as the sun begins to finally shine, you are going to need a spectacular pair of sunglasses for safety and of course, style purposes. There are some incredible new brands to look out for in addition to a vast collection of new styles from the classic favourite brands.
One brand addition that we are pleased to announce is Burberry sunglasses. Famous for its iconic classic ‘Burberry Check’, this high end brand now has a superbly stylish range of sunglasses with the ever favourite oversized styles in addition to some more contemporary designs. Some of which incorporate the Burberry check pattern whereas others boast fresh spring colour nude tones (a top key trend this season) such as white, warm brown and fawn. The ultimate in feminine chic!
The next new sunglasses brand to look out for is Prada Sport sunglasses. Capturing the essence of the renowned Prada Italian style but adding a casual and sporty aesthetic, these sunglasses comprise of chic visor styles, wrap around and highly on trend geek chic style narrow and rectangular lenses with thick rimmed frames. Prada Sport sunglasses perfectly unite two key trends this season; colour and sport style with fresh white, red, and brown frames to choose from as well as classic colours and all incorporating the vibrant Prada Sport logo. Perfect for on-the-go-chic!
Marc Jacobs is hot on the fashion agenda and we have some incredibly stylish sunglasses to look out for by this ultra trendy and sought after brand. With dramatically oversized sunglasses to cool aviators, there are again a wide variety of designs to choose from for both men and women. Marc Jacobs sunglasses have a range of both colour and the always sophisticated black and the up to the minute shape will definitely allow you to fashionably stand out from the crowd!
Other brand favourites that we have added new sunglasses styles to include the ever chic and classic Chanel sunglasses which if you are the definition of a true glamour and style Queen, you won’t be able to resist! Fendi sunglasses, BVLGARI sunglasses, Gucci sunglasses and Dolce & Gabbana sunglasses and Dior sunglasses offer some incredibly sophisticated and vibrant high fashion orientated designs whilst Police sunglasses, Von Zipper sunglasses and Oakley sunglasses have some fantastic sports and lifestyle orientated styles capturing the ultimate in high function and great fashion. And who can forget the classic Ray-Ban brand? There are some amazing new Ray Ban sunglasses styles to look out for with modern twists on iconic styles such as the Wayfarer and Clubmaster in addition to some brand new fresh and contemporary designs. The limited edition Wayfarers with scenes such as the New York subway are a must for those at the cutting edge. For the ultimate in high tech innovation, Oakley has some incredible new sunglasses incorporating the latest lens technologies providing maximum eye protection and of course, conveying superb style. One of Shade Station’s favourite brands this summer for ladies is Pucci sunglasses. The colours, shapes and design are so perfect we defy any stylish lady not to be going gaga over them!
Watches are a fantastic accessory to capture a particular style and we have some great new models to keep your eye out for. Again, it is all about the colour this season with watches and the bolder and more vibrant the better! Brands that perfectly express this include the sporty but ultra trendy Adidas watches, Nixon watches, Black Dice watches and LTD Watches, D&G watches and Ed Hardy watches with their beautifully detailed tattoo art watches. Hot brands which have some fabulous new styles are DKNY watches for that spirit of New York style, Diesel watches for innovative edginess and Fossil watches for something completely unique but highly on trend. All of these brands offer a variety of watch styles and achieve a great balance between originality and high trend appeal. For something super elegant DKNY watches, Guess watches and Michael Kors watches have some wonderfully striking and feminine watches with diamante embellishments, bracelet straps, chic patterns and jewellery reminiscent aesthetics. Perhaps you are after something classic and traditional? If so, be sure to check out our ranges of Ingersoll watches, Tsovet watches, and Wenger watches.
Sporty watches are again very high on the trend agenda this season and brand which capture this look include Japanese fashion inspired Superdry (check out the Superdry Sport watches), Animal watches, Nautica watches, Timex watches and who can forget the sure sporting favourite Oakley watches with some cutting edge and innovative designs that will ensure you are top of your game!
Finally for that ‘geek chic’ appeal, be sure to take a look at our collection of Tokyo Flash watches with their exquisitely futuristic designs and cunning but clever methods of telling the time. Philippe Starck watches also has some visually exciting and minimal style models and the celebrity favourite Black Dice watches includes some ultra fashion forward and innovative styles.
When the weather begins to warm up and we’re no longer adorned in coats, scarves and gloves, jewellery is a fantastic way of conveying a unique sense of style and Shade Station has some beautiful, funky and edgy styles to look out for by key brands. Jewellery is going to be a huge trend this season, with statement pieces seen on the catwalks to perfectly compliment a chic summer look and add depth, colour and definition.
The hot new brand to look out for is Venus Beads which have some gorgeous boho chic style beaded bracelets incorporating vibrant colours such as turquoise, pink, red, blue violet and black. If feminine is your thing, look no further that Venus Beads with their wonderfully intricate patterned beads and subtle charms. Wear two or three stacked for a high fashion look or an individual bracelet will add just the right pop of colour to inject vibrancy into your look.
Amore & Baci have some extremely fun, elegant, flirty and unique pieces to catch your eye. With chunky colourful rings with beautiful patterns and diamante embellishments, cool charms in the designs of handbags, shoes and angels, what is unique about this brand is that you can create your own unique bracelet or necklace with the addition of charms – add as many or as few as you wish. If you are a girly girl with a sense of edginess and likes her jewellery to represent personality, this is a fantastic brand to opt for.
We also have some new street inspired pieces from Black Dice with a selection of cutting edge rings and dog tag style necklaces for man and ladies and Diesel, Police and D&G have also perfectly combined edgy with striking. Guess and CC Skye (a favourite of boho Queen Nicole Ritchie) also have some incredibly feminine and statement jewellery.
As well as a whole host of fantastic products, we promise to keep you updated with new brand additions and styles as well as celebrity and designer news and gossip via our daily updated Style Blog so you can be sure that you are well in the know about who is wearing what! We also have a Twitter page, whereby you can follow us @shadestation for instant and regular Shade Station and general fashion news.
Here at Shade Station we make it our top priority to provide you with as many designer sunglasses and watch brands and products as possible to cater to a range of style personalities and budgets – all of which have high quality in common. We believe that everyone has a unique sense of fashion and the huge array accessories in the offering allow you to create a bespoke look to your spring and summer style. We hope you enjoy browsing our website for that perfect accessory and from the whole team, we wish you a happy and of course, a stylish season ahead!
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Step into 2010 in True Fossil Style!
Since 1984, Fossil has become one of the leaders in the watch industry, designing a range of watches that stretch from eclectic and edgy to classic and demure. There are a few hot additions to look out for which will be sure to see you launch into 2010 with a real piece of stylish arm candy!
Here is a rundown of some of the Fossil watches styles-:
Contemporary and Feminine-:
ES2440-: This is a new exclusive from Fossil. Designed for ladies who like to combine femininity with edgy and cool, this watch features a white polycarbonate strap, a diamante embellished bezel and a white and pink Mother of Pearl floral patterned dial. The feminine dial makes an effective contrast to the funky strap and the diamantes certainly inject a nice element of highly on trend bling!
Edgy and Statement-:
ES2157-: This style is for ladies and like the watch above, features a polycarbonate strap but in black. The round dial is also black and has a sub dial chronograph and a diamante embellished bezel. This watch is perfect for those 
who like a sophisticated look but with a trendy edge – the black tone of the watch also makes it a real statement accessory and versatile for a range of looks.
Innovative and Chic-:
ME1033-: One for the men, this Fossil style is perfect for those who like their style to represent a sense of combining vintage inspiration with a modern twist. The slim leather strap is sleek brown and the large rectangular dial has soft rounded edges and is a unique champagne tone displaying a power gauge and second sub dials in a striking design. The simple aesthetic draws the attention to the detail within the dial and this is definitely a watch that reflects a dynamic and thoughtful sense of style.
Classic and Smart-:
FS4156-: This men’s watch is timelessly stylish with its highly polished stainless steel bracelet strap with panelled links and ultra sleek black dial with a diamante positioned at the hour marker. Masculine with a sense of 
sophistication!
Something for Everyday-:
FS4458-: This men’s watch is incredibly versatile and practical for everyday use with its black leather strap and round black dial. Still retaining that typical Fossil individuality, the fine detail is evident with the heavy stitching featured on the outer edges of the strap and the funky design of the numbers on the dial.
These are just a handful of examples of the various styles from Fossil. If you are looking for something completely unique, the Philippe Starck watches range is also definitely worth a look with the watches comprising of futuristic aesthetics, dynamic designs and innovative technology. Fossil is a brand which always maintains great quality within its watches and exceptionally fine attention to detail. From a style perspective Fossil is always one of the hottest brands to be seen wearing and due to the fact that the watches combine vintage inspiration with modern twists, they are unique, striking and timelessly super stylish.
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What’s Your Fossil Watch Style?
As well as creating a collection of beautiful and funky watches for men and women, Fossil is one of the most renowned watch manufacturers in the world. They are considered an exciting and innovative brand and most Fossil watches definitely have that wow factor that you want to see when buying a watch.
Where the Fossil Brand Began-:
Fossil was founded in 1984 and was actually the first American watch company who managed to achieve both fashion and function. Previously you would either find watches which looked great but were poor quality or made solely for function and didn’t look stylish upon the wrist. Fossil managed to combine the two yet sold their watches at prices which were very reasonable and affordable and attracted a wide range of customers of various ages and style tastes.
What’s Your Fossil Style?
If you look at the collection of Fossil watches you will notice the range is extremely eye catching, contemporary and funky. The male collection features watches with chunky leather straps such as the JR9999 and bold faces as 
well as some more low key and traditional styles including the FS4356. Many men love Fossil watches because they add a real sense of style and class to your look. For women, the ranges of Fossil watches are beautiful. Again, the designs are funky and some are very similar to the male styles if you’re not a girly girl but some of the super girly timepieces feature subtle diamantes in fresh colours such as pink and white including the new ES2440. These are perfect of you still like that chunky watch look with a hint of femininity. The boyfriend look however is very popular and if you can work the style confidently it is actually a timeless trend. Therefore Fossil have launched a range of boyfriend style watches which feature layered straps and a chunky aesthetic which have been adapted for women to suite their wrist such as the JR1008. If you don’t favour this style there are also some super dainty Fossil styles for girls which are again, hugely popular. The ES2276 is the perfect watch for ladies who like to keep their look demure and elegant. If you are looking for a watch which is eclectic and perhaps even a little eccentric, Fossil also caters for this style taste also. The brand likes to experiment with different designs and you are sure to find something that is reflective of your personal style.
The Fossil Exclusives -:
There is a wide selection of exclusive Fossil watches that are sure to catch your eye, all of which have that unique and innovative Fossil style. The ME1027 men’s watch with its brushed stainless steel bracelet strap and sleek black dial is incredibly striking as you can see the mechanism so of the watch via the automatic view window. The ME1032 men’s watch is extremely contemporary in style with its prominent black red and silver dial which even displays a power gauge. The ME1033 is similar in function with the viewable power gauge but has a more classic and traditional aesthetic with a brown leather strap and cream/champagne toned dial which gives it a more antique style look.
Fossil watches are a perfect investment and the brand is consistently updating its collection with new and innovative designs which are exciting to wear and inject something high quality, polished and unique to your look. The wide variety of styles means that a Fossil watch will make the perfect Christmas gift for any friend or family member or even as a stylish present to yourself!
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Fossil Watches – The Gift Choice at the ATP World Tour Finals
For all of you tennis fans out there, you will almost certainly have been aware of the ATP World Tour Finals which have recently taken place at the O2 Arena in London this month. The event was one which attracted a number of iconic and highly renowned tennis players including Britain’s very own Andy Murray, many of whom may now be sporting a sleek Fossil watch following the gift awarding process.
The event was quite the grand affair with each player turning up in London at the venue last Friday November 20th suited and booted and greeted with some fantastic gifts which included luxury items such as headphones, sunglasses and even a selection of Fossil watches. Don’t sports folk have all the luck!
Tennis is after all, a sport which is associated with an elite class and events such as Wimbledon see all manner of posh frocks, suits and hats with a great emphasis being placed on attire. This particular tournament has a reputation and tradition for treating the players well which includes elaborate gifts, a lavish hotel stay opposite the Houses of Parliament and a river boat to escort them to the arena whe
reby the tournament takes place. Fossil watches were chosen as part of the gift as they represent this high class and sought after appeal.
The collection of Fossil watches is incredibly diverse and the brand is renowned for its exceptional high quality products and innovative designs. The new ladies ES2157 is an addition to look out for and is extremely contemporary with its highly polished black acetate strap and diamante embellished bezel for just the right level of bling to keep the watch sparkling and glam. Some of the more edgy and on trend cuff watches include the JR9999 men’s watch with its double layers and the BG1079 with a funky lightening effect dial. What people love about Fossil is that it caters for every style preference whether you are after trendy and funky, sparkly and glam or classic and sophisticated, this brand has it all. The AM4089 men’s watch for example with its polished stainless steel bracelet strap and slick black dial with diamante time markers is perfect for the man who likes a classy, versatile watch with something that little bit special and chic. Fossil tends to produce to a variety of key styles but then injects its own edge to keep the watches unique and special. The new ladies ES2440 is perfect for girly glamour with its diamante embellished bezel and stunning mother of pearl floral patterned dial but the white acetate straps keep the design edgy, funky and current.
Fossil is highly regarded and respected as a brand and has a solid reputation that stems back to 1984. The brand is notorious for being one of the leaders in the industry and its high quality manufacturing methods and materials are equally matched by the unique and striking aesthetic of the designs. It comes as no surprise that Fossil watches are therefore a perfect choice of gift to be awarded at high profile events such as the ATP World Tour Finals. Make sure you keep your eyes peeled on the players to see which Fossil watch they are sporting!
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Philippe Starck For Fossil – True Design Innovation
Fossil likes to keep their watch collections exciting and is constantly reinventing their designs to keep up with style and cultural trends. The brand is so popular because the watches are very fashion forward; capturing key trends such as the layered look or the ceramic strap look for example but remain true to the unique raw Fossil style and quality.
To really inject a style shake up, Fossil have also teamed up with iconic designer Philippe Starck who has created a superb range of watches for the brand, all of which are great examples of dynamic innovation and have a minimal and futuristic aesthetic.
Philippe Starck is quite the legendary designer and his work ranges from laying out restaurants and hotels to designing chairs and toothbrushes. The designer looks at everyday objects and likes to play around with funky designs and turn them into a w
ork of art. His recent collaboration with Fossil has led to a collection of sleek watches that have a typical Starck architectural influence.
The Philippe Starck watch collection comprises of a range of digital and analogue watches for Fossil and experiments with a minimal and elegant look with a hint of futuristic styling. The new and exclusive Philippe Starck O Ring Digi watch is a new addition and has a sleek stainless steel bracelet strap with the focal point being an LCD dial – the central section of the dial is open to create ring effect. The exclusive Palidrome PH6000 is incredibly streamlined and minimal with a white leather strap and a white Starck dial with barely any detailing. This is definitely a striking watch and a conversation piece! The new unisex Glitz Digi is a beautiful watch with a white rubber strap and a diamante embellished case to add some glitz and glamour. The dial has a multi module digital display. This watch is also available in black.
The Philip
pe Starck watches are a great addition to the collection and definitely add something completely unique; Fossil likes to use the influence of architecture within their designs and Starck was the perfect designer choice as his work typically turns everyday objects into statements. His fascination with architecture has been a strong influence in the design of the Fossil watches as each and every one is sleek and streamlined and experiments with colours to add definition. His minimal yet effective watch designs are incredibly striking and are of course timelessly stylish as they are unique to Starck’s inspiration.
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Fossil Watches – The New Styles by the Great Brand
Fossil was founded in 1984 and was the first American watch manufacturing company who created watches that were fashionable, stylish and functional. Previously you would either find watches which looked aesthetically great but compromised on quality or made solely for function and therefore didn’t look attractive or stylish on the wrist. Fossil managed to combine the two yet sold their watches for prices which were very reasonable and affordable to a wide range of potential consumers. The range of Fossil watches when first launched however, were considered to be high end luxury accessories and only available in the prestigious department shops. The range is far more accessible today however and Fossil has extended their line to include other accessories including handbags and sunglasses.
The collection of Fossil watches is a combination of funky and eye catching, contemporary and classic. The male collection features timepieces which capture key trends such as chunky leather straps and bold faces such as the BG1079 as well as some more low key and traditional styles including the classic style FS4458. For women, the ranges of Fossil watches are both beautiful and edgy and there are a selection of gorgeous new styles including the ES2440 which has an on trend white polycarbonate strap and a stunning Mother of Pearl floral patterned face. If you favour a more girly and feminine look, these new styles are perfect and the rest of the collection also features a selection of super girly timep
ieces feature subtle diamantes in fresh colours such as pink and white. If you prefer something a little more edgy, Fossil also cater for this style preference and hence there are a selection of Fossil watches which have a chunky look with a hint of femininity. The boyfriend look however is very popular and if you can work the style confidently it is actually a timeless trend which never fails to express your personality and edgy style. Therefore Fossil have launched a range of boyfriend style watches which feature an oversized dial which has been adapted for women to suite their wrist. A great example of this is the JR1008. If you are looking for a timepiece which is eclectic and perhaps even a little eccentric, Fossil also caters for this style taste also with incredibly unique designs such as the ES1742 which is very much a bracelet style watch. The brand likes to experiment with different designs and you are sure to find something that is reflective of your personal style.
As a brand, Fossil is a great example of moving beyond conventional trends and processes and has always being keen to try new and innovative ideas. The brand has also collaborated with other iconic designers such as Philippe Starck who is famous for his unique chair desk, furniture and interior designs and has injected a whole new essence to the Fossil watch collection. The collection of Philippe Starck watches for Fossil are completely original and have a futuristic appeal with a streamlined aesthetic and minimal styling but great features. The exclusive PH5017 is a great example of this and has the appearance of a chunky panelled bracelet.
Fossil is one of the highest quality watch brands in the industry and the company is also responsible for manufacturing a selection of incredibly high end watches on behalf of other brands. Highly on trend with a selection of different designs to cater for all style preferences, Fossil watches are definitely a great investment watch and will look stylish and act as your favourite statement accessory for years to come.
Tags:Fossil BG1079, Fossil ES1742, Fossil ES2440, Fossil FS4458, Fossil JR1008, Fossil PH507, Fossil watches, Philippe Starck, watches
Diggin’ Fossil
Fossil are perhaps best known for the quirky tins in which their branded wristwear is sold. These novel tins have created a buzz for Fossil since the company began repackaging their watches in 1989 – to such an extent that they almost threaten to overshadow the wristwear itself. The tins have become highly collectible and are traded in markets and antique shops around the world. The graphic design teams that create them have won countless awards and there’s even been a coffee table book published in the humble tin’s honour.
All this for a watch?! What is clear is that when you buy a Fossil watch you are entering into the history books and at the same time acquiring your very own collectible product from the get go!
Fossil watches have a vintage, irreverent style – designed with creativity and humour which extends throughout their collections. The company’s tag line is “What vintage are you?” pointing to the fact that the brand have a timepiece to suit everybody’s style and taste.
Not just a pretty (watch) face, or the sum of their tins (sorry!), Fossil have been approached by 
a number of big name luxury brands to create licensed watch lines for them. These include Adidas, Burberry, Diesel, DKNY, Armani, Michael Kors and Marc by Marc Jacob, all of whom Fossil now design, manufacture and distribute for. It is very apparent therefore that Fossil’s own watches are made by the very best in the business and are of the highest quality. This is further backed up by celebrity designer collaborations. Fossil’s current partnership with Philippe Starck, a media darling and the visionary designer who transformed major hotels across the globe is a coup for the brand and just goes to show how innovative and appealing Fossil watches really are.
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Tags:Adidas, Armani, Burberry, Diesel, DKNY, Fossil, Fossil watches, Marc by Marc Jaob, Micheal Kors, Philippe Starck