DKNY Watches and Fossil Watches have become two of the most recognisable and coveted watch brands in the whole world; with backing from fashionistas and celebrities we can guarantee that they will take off over the Christmas period. DKNY is a brand completely synonymous with the pinnacle of fashion; spawned from the catwalks of New York, it has always been popular amongst classy and high-end ladies. DKNY Watches are designed to cater to this need and look great for the day as well as the perfect evening accessory. Whether you’re looking for a watch that is classic and timeless, unique and funky or sophisticated and elegant DKNY watches have a timepiece to suit your style preference!
Fossil Watches are best known for their vintage yet chic styling and with versatility that stretches from smart and sleek to sporty and casual, they would make a great gift for that special someone! As a brand, Fossil is distinguished in the art of watch-making; it’s superb styling is juxtaposed by using only the highest quality movements and their new releases for this season are destined to be show stoppers. Why not take a look at the full ranges by clicking the links in this blog?
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Here at Shade Station, we’re already preparing for the summer season and recently held an exciting photoshoot showcasing an array of some of the hottest sunglasses and watches that are either available to buy now or will be in stock over the next month. The photos will be up on the site soon, but we thought we’d show you a sneak peek at some of the images and the designs to look forward to this summer!
We had two models who did a superb job of making our sunglasses and watches look effortlessly stylish! First we had Marcus, who aside from being a model is also in the band The Council, and Erica who beautifully modelled a wide selection of looks ranging from Hollywood glamour inspired to boho chic.
The brands appearing in the shoot included Ray-Ban, Tom Ford, Prada, Gucci, Adidas, Diesel, DKNY and Chanel to name only a few and the creative themes we selected were perfect to represent a cool and laid-back summer vibe!
The key sunglass styles to look out for this season definitely include oversized designs (for both men and women) as seen within the Tom Ford, BVLGARI, Dior and Oliver Peoples collections, sporty, as demonstrated in the Carrera, Dragon and Oakley ranges and colourful and retro – including Ray-Ban, Jee Vice, Pucci and Marc by Marc Jacobs. For watches, you still can’t go wrong with glitzy and glamorous using Guess watches and Juicy Couture watches as the perfect examples, and also for the ladies, androgynous watches are a hot look, as seen in the collection of Fossil watches.
You’ll definitely be able to get a feel for the looks and trends when the pictures go live on our site but meanwhile, we hope you enjoy this exclusive behind-the-scenes peek at what’s to come this summer!
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Fossil was founded in 1984 as a watch making outfit, selling vintage inspired wristwear. Since then the company has expanded beyond imagination and not only design their own Fossil watches, accessories and clothing, but also hold licences to design and manufacture watches for very high end brands such as Michael Kors, Burberry and Armani.
Whether you’re seeking a delicate, bejewelled dress watch for a glamorous evening out, or you need a rugged, chunky timepiece for a weekend in the wilds, the Fossil watches range comfortably covers all bases.
It’s difficult to find a more exposed trend-setter than Blake Lively at the moment. Blake has been ‘papped’ about town showing off the same Square Silver White Face Watch with Tan Leather Strap from Fossil that she is regularly seen wearing in the hit TV show, Gossip Girl.
Followers of the latest movies and pop culture will doubtless be aware of the Collectibles range from Fossil, providing sought after memorabilia based on characters ranging from Star Wars to the latest Chronicles of Narnia blockbusters.
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The collection of Fossil watches are undoubtedly one of the most diverse ranges in the watch industry. Whether your style is vintage inspired, eclectic, sporty, contemporary or traditionally elegant, there is sure to be a Fossil watch to appeal.
The brand is constantly wowing us with their new designs and just in time for the festive season, there are a few that we feel definitely deserve a mention.
First up, we have the new CH2537 Fossil watch for men. This design is incredibly unique and ticks all the style and function boxes. The strap is a combination of brushed stainless steel and carbon coated stainless steel to create extra texture and dynamic. The round dial is then brown with vibrant time markers – providing a retro inspired look but with modern technical features including a sub dial chronograph and a date window.
For something that exudes elegance and glamour, the new ES2643 Fossil watch for ladies is the perfect option. Boasting a slim polished stainless steel bracelet strap, the centre of the strap and the exterior horizontal edges of the case are adorned in beautiful diamante stones. The Mother of Pearl toned dial then injects a luxe finish to this alluring design.
If you’re into your trend inspired accessories, then the new ES2436 Fossil watch for ladies is sure to appeal. Featuring a black polycarbonate bracelet strap, a diamante embellished bezel and a dial incorporating an eclectic fusion of green and purple merging colour tones, this watch is edgy and unusual but incredibly trendy and fashion forward.
Fossil watches are renowned in the industry for their high quality materials and mechanisms and are all priced extremely reasonably taking into account the unique designs and overall quality.
Definitely check out the entire Fossil watch collection as we’re sure you’ll find something that will catch your eye!
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Philippe Starck watches really can be placed in a niche of their own. The man behind the creations, Philippe Starck, is a renowned for his interior design work as well as being famous for his homeware items that move beyond the boundaries of conventional design.
The range of Philippe Starck watches are incredibly contemporary – some could even be described as futuristic and all boast minimal designs but with smooth contours and unique shapes and features. Each and every Philippe Starck watch is a showpiece that creates a statement and portrays original personal style!
There are some new Philippe Starck watch designs in at Shade Station, the first being the PH5036 watch which is a unisex style and features a stainless steel case and a black rubber strap. The ‘mystery’ dial which is sleekly contained within the main body of the watch is uniquely designed by Starck; displaying the logo at the fifteen minute marker and like the remainder of watch, the design is completely minimal. This watch also comes in white.
A further new design is the PH5039 Philippe Starck watch which boasts the same minimal mystery dial but with a white leather strap. This adds an ultra streamlined yet statement look on the wrist and is a great example of Starck’s ability to create something innovative and visually interesting –injecting that element of intrigue!
The last new design recently added to the collection is the PH1116 Philippe Starck watch. Definitely one of the more futuristic inspired watches, this style features a stainless steel case and a black rubber strap that sits like a band around the wrist but is slightly wider at the front section. The dial is digital and features a red LED display and the Starck logo is subtly positioned directly underneath.
Sometimes it is often refreshing to find a brand that completely moves away from current trends and what is regarded as ‘in fashion’ and instead focuses on its own unique and innovative style that makes the products incredibly distinctive, unusual and exciting. This is definitely the case with Philippe Starck watches and a great opportunity to experience a piece of this highly renowned designer’s work!
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Fossil watches are a sure favourite among many, with fans of the Fossil brand loving the highly varied and unique styles of watches available that vary from vintage influenced through to eclectic and unique in addition to a great selection of trend inspired options if you like to be on top of the fashion game!
Fossil regularly launches new and exciting styles and we have a stunning selection of new Fossil watches for you to kick off the autumn season.
An ultra bold, visually striking and statement Fossil watch for men is the new JR1202 watch. This design is masculine and very much on-trend with its carbon coated stainless steel case, black leather strap and prominent round dial. The description ‘industrial inspired’ springs to mind with this watch and it certainly has that wow factor appeal!
Something more demure for the ladies, the ES2681 Fossil watch is a further trend orientated style and appears similar the watches that are highly fashionable at the moment with polycarbonate bracelet straps. However, Fossil has adapted this look slightly and this watch instead of a polycarbonate or acetate strap, features a highly polished stainless steel bracelet strap along with a silver dial and a beautiful diamante embellished bezel. Though very chic due to the aesthetic style, this watch is incredibly adaptable and would look great teamed with your little black dress as well as glamming up a casual outfit of a jeans and blazer.
Fossil is the perfect brand if you are seeking a watch that is elegant and demure. The ES2654 ladies Fossil watch is a fine example of this; boasting a gold plated stainless steel ID style bracelet strap (balancing the elegant factor with edgy!) and a petite and minimally styled gold square dial. Gold is a must-have watch colour for autumn/winter but as it may not always appeal or suit every skin tone, the same watch is available in silver.
Another new design for the men and combining sporty with sophisticated, the CH2626 Fossil watch is an easy to wear style and is ultra versatile. With a sleek black leather strap and a round vibrant dial with an amalgamation of black, gold, red and silver accents, this watch also features three hand movement, sub dial chronograph and a date window. Statement without being too overstated!
Fossil is one of those brands that you can always rely on for great quality watches and flawless, unique and innovative style – always injecting its own quirky features with some watches more bold than others and therefore catering to as wide a range of style preferences as possible. Fossil watches are affordable and are highly respected for their fine quality materials, movements and all-round reliability.
Make sure you check out the new Fossil watch additions for autumn – we’re certain you’ll be spoilt for choice!
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The most striking factor about Fossil watches is that the collection always comprises of highly varied styles to appeal to a wide range of style preferences. From edgy to eclectic, elegant to sporty and everything in between, Fossil watches are creatively unique in style with surprising and exciting aesthetic features and are always renowned for their exceptional high quality.
There are some hot new Fossil watch styles to look out for this season with one of our personal favourites being the CE1004 Fossil unisex watch. White watches with ceramic bracelet straps are a huge look this season (in addition to being highly durable) and don’t think that they are just a summer style – many brands including Fossil have only just released their white watches with the intention of them going through to autumn/winter whereby the style will still be a strong look. This version also features gold accents for an ultra fresh look and incorporates sub dial date windows.
Fossil is great at fusing traditional or vintage looks with contemporary twists and the CH2559 Fossil watch for men is the perfect example of this. With a sleek brown leather strap, subtle brown stitching and a dial that boasts an antique quality but with modern functions including a date window and sub dial chronograph, this watch is a real statement piece and oozes sophistication!
Charm bracelets are big news on the accessories scene and Fossil have taken this idea and incorporated it into one of their new watch designs. The result is the ES2147 ladies Fossil watch which features doubled stranded chain links and a series of striking charms – some of which are embellished in diamante stones for extra dazzle and include hearts, flowers and keys. The petite round dial is positioned just off-centre and this watch is the perfect way to combine two accessories in one!
These are just three of the new styles to look out for, so make sure you check out the whole Fossil watch collection to see which design catches your eye. The great thing about Fossil is that due to its incredibly unique, detailed and creative styles, the watches have a completely timeless quality and are trendy and stylish yet able to transcend through the fashion seasons. Fossil watches are renowned in the industry and by customers for their high quality and individuality and are always guaranteed to impress in every way.
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If Fossil were personified it would be intrepid, rugged, outdoorsy and free-spirited. Inspired by nature, vintage and wholesome American living, this laid back lifestyle brand appeals to those who don’t take high fashion too seriously and value comfort over glitz.
Although the Fossil label encompasses many things, it is perhaps their watches that we know them best for in the UK. You won’t find extortionate pricing and masses of bling in the Fossil watch collection, but you will find a breadth of choice and simple and fun styles.
There are Fossil watches for men and women. Fossil men’s watches err on the right side of chunky, with lots of brown leather, aluminium linked bracelet styles and textured fabric straps. The majority of the men’s collection looks outdoorsy and casual, however there are a few smart wristpieces. Examples include; Fossil Watch FS4156 – a sleek, highly polished aluminium style with a stand out black face and a single diamante stone at 12’o clock and Fossil Watch CH2602 – a good looking style with a mesh bracelet strap, a large round face with chunky detailing and a chronograph.
Designer Phillip Starck has also created wristwear exclusively for Fossil. The Crystal Starck Digital PH1100 showcases the first transparent LCD watch face and looks contemporary, innovative and very stylish.
Fossil watches for women are a blend of rugged and sophisticated. There are many pieces with thick brown leather straps, some with floral detailing and exposed stitching, delicate wristwatches in highly polished aluminium and gold plate and chunky bracelet styles in hardened polycarbonate with a smattering diamante.
Overall, Fossil watches offer lots of choice at exceptionally attractive prices and in this current climate that’s nothing to be sniffed at!
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Whilst watches have always been an accessory that most of us wear on a daily basis for both fashion and functional purposes, the past year has seen the watch rise even further through the accessory ranks with various styles of watches often being featured on celebrities and the style pages as the prominent and key must-have item of the moment. Here are Shade Station our collection of brands and watch designs are continually growing and this summer, we have more options available than you ever thought imaginable. For 2010, the major key watch look is all about vibrant colour, texture, and pattern with many brands integrating this into their watch collection, but in their own unique style.
First up, sports brand Adidas is constantly impressing us with their array of sporty but distinctively trend inspired Adidas watches including the new triple coloured Seoul watches, the highly retro Taipei watches and of course, the ever popular Oddity Candy watches. Fusing all the functional elements of a sports watch including lap timers, alarms, lights and date displays with highly stylish looks that incorporate bold and vivid colours, in addition to highly on-trend pastel tones, Adidas is still a core brand that is affordable and accessible to everyone but with superb effect.
BCBG is one of the new brand additions to Shade Station and the collection of BCBG watches are certainly guaranteed to impress every glamazon! Experimenting with shape, definition and texture, these ladies watches combine style appeal drawn from France, Europe and America and are geared towards the modern woman who likes to keep in line with the ever evolving nature of fashion. With sleek straps and distinctively shaped diamante embellished dials, it is no surprise that BCBG watches are a hot favourite in Hollywood with the collection of watches including sports inspired – such as the Elite Sport, colourful and elegant – including the Elite design, in addition to jewellery inspired such as the Releve watch.
Calvin Klein is a further exciting new brand addition with a range of super sleek, streamlined and sophisticated watches for men and ladies. These watches boast minimal detailing but are incredibly statement with contemporary aesthetics allowing each and every watch to work with any outfit. The new Glam ladies watch for example, innovatively gives the illusion that the dial hands are positioned on the strap and the Delight boasts a distinctive double stranded bracelet strap and a bold oval dial but keeps the remainder of the design simple, yet highly effective. The Calvin Klein watches experiment with texture and remain classically stylish, representing the essence and theme of the vast fashion and accessory collections by highly renowned designer Calvin Klein.
Of course, D&G watches are still a firm favourite and continue to impress us with exciting new designs that vary from bold and eclectic including the Hoop-la watch, to elegant and glitzy with the aptly named Cannes watch, and even classically chic as demonstrated in the Texas watch. D&G is a key brand that always remains prominent in the fashion industry and with typical watch elements such as logo emblazoned straps and dials, the use of diamante stones and unique aesthetics, D&G always has something to offer every style preference.
Diesel watches are further favourite brand with a selection of striking colour inspired designs, all boasting superb and innovative functions. DKNY also has a choice of stunning new watches that perfectly convey the essence of summer with the ultra glamorous and fashionable gold and white toned NY4913 watch, the gold NY4876 watch and the jewellery inspired NY4873 DKNY watches.
If you are seeking a watch that incorporates intrinsic attention to fine detail, striking looks and a creative amalgamation of colour and pattern, Ed Hardy watches could be for you. With a beautiful collection of tattoo art inspired watches with dials including artistic images of mermaids, skulls and other key Ed Hardy logos, colour is a large focus in the new styles with the pastel pink toned Spectrum ladies watch and the vibrant turquoise VIP unisex watch in the offering and making for great statement and highly on-trend pieces.
Another favourite that continues to impress us is Fossil watches, with their fantastic selection that successfully match function, with stunning looks. Fossil is renowned for their range of watches featuring wide and statement leather cuff straps and the new JR1148 watch for men is a fine example of this with two metal studs either side of the dial to create a stylish but edgy look. Polycarbonate straps are currently a huge trend within the watch fashion industry and the new ES2437 watch for ladies includes a white polycarbonate bracelet strap in addition to a diamante embellished bezel and mother of pearl dial, creating a casual but glamorous finish and edge to the overall design. Fossil is one of the best brand options for offering an exceptionally diverse range of watches in terms of style and is also highly respected in the watch industry for its superb and flawless quality.
Guess watches are still one of our most popular brands and are loved for their glamorous and glitzy designs that remain highly chic and ultra sophisticated. The new colour inspired Rush Guess watches for men combine vibrant tones with trendy and durable polycarbonate bracelet straps and boast a sporty edge. The new ladies Prism watches also feature colourful polycarbonate straps and a diamante embellished bezel for the added glam factor. The new Clearly Guess ladies watch with its diamante embellished triangle Guess logo is also a popular new favourite, as is the new Cupcake ladies Guess watch with a sleek black croco leather strap.
Juicy Couture is a super exciting new brand to hit our shelves and a hot favourite among the style icons in sunny LA! Juicy Couture watches comprise of a selection of wonderfully feminine styles with colourful and vibrant polycarbonate and leather straps, charm embellished and delicately detailed dials, and bold, statement designs typical of the overall Juicy Couture style. Perfect for making a real fashion statement, the new HRH and Fairytale Juicy Couture watches are definitely two new styles to look out for from this highly trendy brand, and are ideal for every princess!
LTD watches hit the style scene with a bang in 2009 with the brand rapidly growing in popularity throughout 2010. The new colourful and bold Maximo watches are the most recent additions and are indeed as the brand name suggests, strictly limited to 150 watches per design. Favoured by the likes of Dizzee Rascal, Jameela Jamil and The Saturdays, make sure you get yours quick before they go!
Marc Ecko watches include a selection of wonderfully bold and bling inspired styles for summer 2010 with highly detailed and artistic dials and elegant, chic and statement finishes. A Marc Ecko watch definitely makes for the ultimate wow accessory and the collection possesses a luxurious, elite vibe that is instantly recognisable to the Marc Ecko brand.
The watches within the Michael Kors collection are one of the most refined, elegant and unique in the industry. For 2010, Kors has integrated his love of soft, autumnal tones and colours such as cream, brown, gold and bronze with trend inspired elements including polycarbonate straps and diamante embellished detailing. White watches are a key look of this season, and the new MK5270 Michal Kors ladies watch with its white polycarbonate strap and exquisite pink gold plated stainless steel case and diamante embellished bezel perfectly captures every essence of the white watch trend but with the added Michael Kors elegance, luxurious finish and refinement. The new colourful Michael Kors watches are also a high recommendation for this season and fuse trendy with exquisitely chic!
Nixon has increased even more in popularity throughout 2010 having been spotted on a number of celebrities and style icons in addition to becoming renowned in the gadget industry. The wide range of Nixon watches are particularly impressive and the vibrant unisex Time Teller P available in array of striking colours is perfect for summer and also reflects the child inspired watch trend that is also a big look this year as conveys a more fun and quirky approach to fashion!
For those of you who are seeking a highly functional watch designed for use on the high seas, Nautica is the ideal brand with their new range of excellent watches for summer 2010. With ultra sleek looks and functions including water resistance of up to 100 metres, sub dial displays and highly reliable and accurate quartz movement, Nautica watches look equally great in the boardroom as they do on the sea and consistently provide incredible functional ability.
For a watch that steps away from the norm and demonstrates technical and visual design that moves outside of the box, Philippe Starck watches are a great option and effectively convey the minimal, ‘clean’ and thought provoking attitude towards design that Starck is renowned for in his work. The new PH528 Philippe Starck watch with its matte black unique rubber strap, minimal mirrored dial and diamante embellished case boasts an incredibly sharp and defined aesthetic and looks fantastically chic and visually interesting upon the wrist.
The classically British brand Ted Baker has a fantastic new selection of watches for summer; some with a typically traditional aesthetic and style such as the men’s 1039, and others a little more fresh and contemporary such as the TE1044, also for men. With sleek leather straps featuring textured finishes, bold dials and the subtle but chic use of colour, the new range of Ted Baker watches are highly versatile and effectively compliment any outfit.
The above brands are just a selection we have here at Shade Station and others in our vast collection include the great British street style brand Bench watches, the traditional inspired Ingersoll watches, Ducati watches for all you motor enthusiasts, Firetrap watches, the sporty Nike watches, Tokyo Flash watches for unleashing your inner geek and Animal watches, Police watches, Superdry watches and Zodiac watches to name only a few more. Make sure you take a look at our dedicated watch page which lists each and every brand we stock.
At Shade Station we are always on the lookout for the latest brands and styles and regularly update our watch collections accordingly so that you can be assured you are selecting from only the best brands around in terms of style, trend appeal, function and quality. Make sure you read our regularly updated style blog so you are up to speed with what’s hot and new in and which brands and watches all the iconic fashion movers and shakers are wearing! You can also follow us on Twitter @shadestation for daily style and stock updates.
From all of us here at Shade Station, we wish you a very happy and stylish summer!
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Summer is finally here and what a great excuse to add a pair of sunglasses, a chic watch, a statement piece of jewellery or an accessory to your look to compliment your summer style! Yes, here at Shade Station we have more brands and styles than ever before for you to browse and enjoy.
Whilst many of us don’t have the opportunity or budget to completely update our wardrobe each season, the simple use of a glamorous pair of sunglasses, a uniquely styled watch or a statement piece of jewellery can completely transform and update your outfit, bringing it to the forefront of fashion and injecting hints of those key trends making you every inch the style icon!
So let’s take a look at what’s in the offering from Shade Station for the summer season. Sunglasses are certainly the most popular type of accessory in the summer months – for the obvious reason of protecting the eyes from UV rays, and also to inject a certain edge to your look. Any fashion lover will know that sporty chic or sports luxe is a huge key trend of the moment and a pair of sporty but fashionable sunglasses can make for an incredible accessory investment.
New to Shade Station, we have Adidas sunglasses with their collection of sporty, slick, sharp and super trendy sunglasses for men and women in a range of frame designs, combining high quality and flawless style with affordability. Arnette is one of our recent brand additions to Shade Station and are the ultimate sporting sunglasses with a strong attitude and sleek looks. Revo is a further sunglasses brand that has greatly impressed us with their range of chic yet fierce sunglasses which incorporate highly superior and functional polarized lenses for maximum eye protection and visual clarity. Prada Sport sunglasses are also on our sporty style radar this summer and the styles within this collection all feature the distinctive red line Prada Sport logo and are perfect for use during sports or for someone who enjoys and on-the-go lifestyle and also wants to look polished and stylish! Of course, Oakley is still one of our most popular sunglasses brands, renowned for their superior use of technical innovation, sharp style and intense attitude whereby only the very best is good enough. Be sure to check out the latest and greatest Oakley styles.
For those of you who like your sunglasses to portray the essence of glamour, elegance and sophistication, look no further than brands including the super sought after and luxurious Chanel. Chanel sunglasses feature exquisite design elements such as stunning hinge detailing, ultra feminine oversized frames in addition to a variety of other frame styles to choose from and are a lifetime investment. BVLGARI, Tom Ford, D&G and Fendi sunglasses are also perfect for all of you glamazons and we are also very excited to have recently announced the arrival of Jee Vice sunglasses; as seen in Sex and the City 2, and MDG sunglasses; the product of the Madonna and Dolce and Gabbana collaboration. Both of these new brands offer the ultimate in feminine and striking glamour and are designed to make a real style statement!
Summer 2010 is all about bold colour in the form of bright neons in addition to more understated pastel tones, so why not take the opportunity to have some fun with fashion and inject some vibrancy into your look! Many of the brands mentioned above have used colour as inspiration behind their latest styles and let’s not forget the range of eclectic Pucci sunglasses and the timelessly stylish Ray-Ban sunglasses who continue to surprise us every year with new colours and patterns incorporated into a variety of the key and classic designs. There are also a whole host of brand new Ray-Ban styles just launched so be sure to check the Ray-Ban page.
Our dedicated sunglasses page lists each and every brand aside from the ones listed above so make sure you take a look at the entire selection!
Watches aside from providing value in terms of function are actually one of the most fashionable accessories, constantly focused on in the style pages and trend blogs and can definitely add a sense of unique personality to your style. One of the prominent watch looks for summer 2010 is colour, texture and pattern and there are an incredible range of brands for you to choose from to fulfil this particular style. Adidas watches, LTD Watches, Diesel watches and Nixon watches all superbly capture the element of colour with an amalgamation of vibrant tones featured in their numerous watch styles. Some possess a sporty edge, others combine sport appeal with the high trend factor and some designs also feature a strong hint of retro appeal for a fun and style savvy finish that also conveys a playful attitude towards fashion.
Watches featuring polycarbonate bracelet straps are a major key look this summer and are often seen worn by the celebs and teamed with gold or silver jewellery for a contrasting edge to the look. The Michael Kors watches and Guess watches collections boast a fine selection of colourful watches with polycarbonate straps – the white versions in particular are perfect for a fresh and trend focused summer style and the addition of rose gold cases and diamante embellishments on the dial and/or the bezel add just the right sprinkling of the glam factor!
Juicy Couture is an exciting new watch brand to hit our shelves and is also a hot favourite among the style icons in sunny LA! Juicy Couture watches comprise of a selection of wonderfully feminine styles with colourful and vibrant polycarbonate and leather straps, charm embellished and delicately detailed dials, and bold, statement designs typical of the overall Juicy Couture style. Perfect for making a real style statement, Juicy Couture watches are perfect for every style princess!
Other brands in the offering include the British Ted Baker and street style inspired Bench, the luxurious and glamorous but masculine Marc Ecko watches, Ed Hardy watches with some incredibly vibrant and striking new styles boasting tattoo art dials and straps with intricate detailing, and the innovative Philippe Starck watches for something a little different from the norm! Ingersoll watches are perfect for those of you who favour the traditional aesthetic of a watch but are seeking one that integrates modern technology and functionality, Ducati watches for all you motor enthusiasts, Firetrap, the sporty Nike, Tokyo Flash watches for unleashing your inner geek and Animal, Police, Superdry, ultra fashionable and high quality Fossil watches and Zodiac watches to name only a few more. Make sure you take a look at our dedicated watch page which lists each and every brand we stock.
We were also proud to recently unveil or new Elite watch section which provides an array of finely chosen brands and watches that are designed for investment purposes and feature exceptional technical innovation, the incorporation of only the highest and rarest materials and all boast superior and flawless construction. The Elite brands carefully selected to be featured in this section include TechnoMarine watches, Perrelet watches, U-Boat watches, Welder watches, Versace watches and Meccaniche Veloci watches. Designed for people who maintain a passion for watches, some brands focus on a luxurious, refined and highly desirable aesthetic and others create their selection of watches with intense function in mind such as U-Boat watches and Meccaniche Veloci watches. That said, each watch within the Elite section can be described as a design and technical masterpiece so make sure you take a look at the Elite watch section to read about these ultra high end brands in greater depth.
Once we begin to enjoy the warmer weather, this often provides inspiration and a more care-free attitude towards experimenting with accessories to adapt and spice up our summer style. It is amazing how one look can be transformed into a number of different ones with additions of various pieces of jewellery – avoiding the need for a complete wardrobe overhaul every year! Bold and statement jewellery is currently a key trend this season, with statement pieces seen on the catwalks and the High Street and used to add depth, colour and creativity to your personal look.
Amore & Baci have some extremely fun, elegant, sassy and unique pieces within their jewellery collection. What is particularly innovative about this brand is that you can create your own personalised bracelet or necklace with the addition of cute, feminine, striking and sophisticated Amore & Baci charms – add as many or as few as you wish whenever you like. The brand also features a selection of super glamorous and statement cocktail rings boasting exquisite colours, patterns and diamante embellishments.
Guess has some wonderful summer inspired new additions to their jewellery range and have especially homed in on the feminine and cute charm bracelet trend which is huge for summer 2010. You can purchase the unique Guess bracelet and add as many or as little charms as you wish, ranging from strawberries, shoes, four leaf clovers and even lipsticks! Diamante embellished and logo emblazoned silver pieces are common within the Guess jewellery collection and this brand is perfect for every girly girl who likes to be ultra feminine but still convey a sophisticated and style savvy attitude to her look!
Venus Beads have some gorgeous boho chic style beaded bracelets incorporating vibrant colours such as turquoise, pink, red, blue violet and black. Wear two or three stacked for a high fashion look or go for an individual bracelet to add an effective pop of colour!
Other jewellery brands include the urban street inspired Black Dice, the statement and edgy Police and Diesel and a selection of feminine, elegant, colourful and boho inspired jewellery pieces by CC Skye and Miss Sixty.
So that provides the summer round up of sunglasses, watches and jewellery and don’t forget to also check out our fabulous range of goggles and lifestyle accessories by brands including Oakley, Dragon, Adidas, Electric, Von Zipper and East Pak.
As well as a whole host of fantastic products, we promise to keep you updated with new brand additions and styles as well as celebrity and designer news and gossip in our daily updated Style Blog. We also have a Twitter page, whereby you can follow us @shadestation for instant and regular Shade Station tweets.
We make it our top priority to provide you with as many renowned designer sunglasses brands, watch brands and products as possible, in addition to the lesser known and unique ones that have just hit the style scene. We aim to cater for a range of style personalities and budgets and can ensure that each and every brand is also stocked at Shade Station due to its notorious and proven high quality. We believe that everyone has a unique sense of fashion and the huge array of accessories in the offering therefore allows you to create a bespoke look to your summer style.
We hope you enjoy browsing our collections and from all of us here at Shade Station, we wish you a happy and stylish summer!
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