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Hot New Guess Watches – Now Here at Shade Station!

February 18, 2010
Posted by David

Ah the gorgeous Guess – the brand that depicts glitz, glamour, sophistication and all things chic! We are very excited to announce that we now have a fabulous selection of just in watches by Guess and we promise that these hot accessories will definitely not disappoint!

Predominantly a brand for ladies, a large number of these new Guess watches additions are also for men so the guys too can experience a piece of the super stylish Guess action.

Let’s take a look at some of the key new styles for this season…..

Gold is a huge trend heading into the spring/summer season and gold accessories and watches are sure to be adorning the arms of the most stylish fashionistas at Fashion Week. The new unisex Spectrum Guess watch with its gold bracelet strap and gold dial is the perfect way to add a sense of chic to your look and conveys a sophisticated image for the guys and more of an edgy, androgynous look for the girls. This style looks great teamed with classic white shirts and boyfriend blazers for example. If gold is not complimentary to your skin tone or perhaps isn’t to your taste, the same watch is also available in sleek silver.

The new Puzzle watch is also of a similar style but has added colour definition with a silver face and injects that element of Guess sparkle with a diamante embellished bezel. The multi strand bracelet strap also adds a highly trendy chunky look to the overall aesthetic.

Guys, for something ultra cool, versatile and classic with that Guess edge, the new Slim Guess watch with its highly polished stainless steel bracelet strap and black dial is a great option. With Roman numeral markers, this adds an extra sophisticated vibe to the watch and this is the perfect accessory to compliment and inject a polished edge to any outfit. The simplistic aesthetic also makes it timelessly stylish and a great investment watch.

Moving into the spring and summer and of course, the (hopefully!) warmer months, accessories should be light, fresh and colourful. The new ladies Mini Sprinkle Guess watch with its sleek white croco leather strap, colourful dial featuring numerous ‘G’ Guess logos and diamante embellished bezel ticks all the right style boxes. The watch has a small aesthetic but the diamantes and colours make this a statement watch and one which also has great versatility. The same watch is also available in black.

For something ultra statement, the new Guess Jumble G with its clip bracelet strap comprising of various sized jumbled  ‘G’ Guess logos and minimal dial has a bracelet-like aesthetic and is perfect if you are looking for that wow accessory! The new Queen of Hearts Guess watch with its chain bracelet strap and charm heat shaped dial is super feminine and the diamante embellished Guess logo also adds a strong hint of bling!

These are just a few examples of the new Guess watches styles that have just arrived at Shade Station and are certainly ones which will appeal to those who always like to look stylish with a hint of glamour but are seeking versatility in a watch with that unique Guess character. With highly on trend features such as diamante embellishments, striking aesthetics, gold and colour inspired options as well as more the more classic silver styles, there is definitely something that is sure to catch your eye and see through this season and beyond, in true Guess style!



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Put on a Show with DSquared!

February 16, 2010
Posted by David

The fashion label DSquared was founded in 1991 by Canadian identical twin brothers Dean and Dan Caten. The brothers decided that they wanted to relocate to an area which was more vibrant, fashion orientated and inspirational and therefore relocated to Milan to work on their designs and launch the brand. They showcased their men’s collection in 1994 which was very successful and in 2003, they felt confident that the DSquared style could transcend into women’s fashion and launched a women’s collection and also a men’s underwear collection. DSquared Eyewear is a new range launched in 2009 which comprises of men’s, ladies and unisex style sunglasses. Like the other collections, the style is very much bold and statement and designed to be noticed and worn with attitude.

DSquared is renowned for its highly energetic and impactful fashion shows that convey energy, innovation and sex appeal which is a general theme of the brand as a whole. A runway show in 2005 for example, ended with pop singer Christina Aguilera stripping male models of their clothes and in September 2007, the DSquared fashion show in Milan featured R&B singer Rihanna elaborately entering the stage in an American muscle car which was then followed by a runway walk presenting the collection. The DSquared catwalk shows are always the talk of Fashion Week and these are designers who dare to be bold and are always striving to create the next step in fashion as opposed to following.

DSquared sunglasses take much inspiration from the 1970s hip-hop culture and can therefore be described as very retro in appearance. Most of the designs are oversized but the brand experiments with different variations of the oversized look to create a completely different dynamic for each style. DSquared uses elements such as colour, shape and theme which ultimately makes one oversized style completely different from the next. One distinctive design choice which is evident in most of the sunglasses is the use of contrasting colours. Some of the designs feature a strong colour at the top half of the frame for example and a contrasting or transparent colour on the lower section. A selection of the men’s frames also vary between softer edge frames and in direct contrast, frames that incorporate sharp angles for a defined and statement look.

The DSquared sunglasses for ladies include dramatically oversized frames that are perfect for a high fashion look with angular and wide frames and big rounded lenses, which definitely adds a strong sense of glamour. Some are also slightly more sports orientated and incorporate more of a wraparound style but with the outside edges angled outwards to keep the look chic and sophisticated. The colours tend to be warm with the use of autumnal tones such as red and deep brown as well as brown and bronze tortoiseshell patterns. Knowing that classic black is a staple and highly versatile colour that never goes out of fashion, many of the sunglasses also feature black frames.

DSquared is a brand that coveys self confidence and is geared towards those who like to make a bold style statement and revel in the theme of exaggeration and drama. Celebrity fans of the DSquared brand include Naomi Campbell, Jennifer Lopez and Jessica Simpson, all of whom are renowned for their diva-esque style and personality!

DSquared is definitely the brand to be wearing into 2010!



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