Here at Shade Station we are proud to work closely with our brands and last night saw us team up with Welder Watches for a very swanky press event in London’s ever popular area of Soho! This event was to celebrate the launch of their brand new Exclusive Welder K24 Watches which are going to be only available right here at Shade Station for 2 months. We had an amazing turn out from press and plenty of big wigs in the Watch and Fashion industries all of which absolutely loved the watch and only had amazing things to say about the event. Luckily, I had the privilege of attending and getting some pretty awesome video footage for you guys too (see video below)!
This exclusive press launch was held at Pewtree Anderson & Gold Art Gallery in Soho and was beautifully decorated with abstract and striking paintings by established artist David Coffield. These paintings added a touch of class to the whole event and were interspersed with Welder’s own inimitable artwork depicting these stunning K24 Watches. The Exclusive Welder K24 Watches are designed to look worn and have an overall vintage feel to them; scratches and a distressed appearance are added in the production process and blend Welder’s heritage and future seamlessly. They all feature reinforced stainless steel cases to protect the efficient and futuristic Miyota movement inside, a movement which watch insiders believe is way ahead of it’s time. This relates perfectly then to Welder Watches‘ newest slogan; “Since 2075″ which is said to represent their ‘future ready’ watches! All of these watches feature a 3 dimensional face which is layered to represent the multi-dimensional nature of space and time and the connection between them and Welder Watches. As you will see from the images and exclusive video footage, their straps are rugged yet incredibly comfortable for all day wear and have been specifically designed to incorporate the look and general feel of each individual watch in the range.
We are also giving one of you guys out there to win one of these amazing Welder Watches! Entering couldn’t be simpler, just head on over to our Facebook page to see details and to get a look at the full exclusive range.
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A new year brings a brand new range of Oakley Sunglasses and what a year it is lining up to be already! Combinations of classic revamps and awesome new styles make for a season to remember for Oakley and here at Shade Station we like to ensure that you get the inside scoop before anyone else. Oakley are always pushing the boundaries and taking their sunglasses ‘Beyond Reason’, however there are a couple of models in this range which go above and beyond even this; styles such as Plaintiff Squared, Offshoot, Jupiter Factory Lite and News Flash are all thrown into the spotlight while new ladies sunglasses such as Given, Obsessed and LBD support the already innovative and expansive women’s collection.
Lets start by looking at the Oakley Plaintiff Squared Sunglasses, a pioneering twist on the Plaintiff – Oakley’s rendition of the classic teardrop shaped ‘Aviator’ style sunglasses. The first noticeable difference is the lenses and as you will see; the change of shape gives them a whole new persona. This ’squaring off’ technique makes them suit the vast majority of head and face shapes and Oakley’s patented three-point fit system means that they will always fit! Made from the incredibly strong yet flexible C-5 Metal Alloy material, the Oakley Plaintiff Squared Sunglasses are set to really take off in 2013.
In the Autumn of 2012 we were treated to the release of the Oakley Big Taco Sunglasses, a larger framed sunglass which has a shed load of personality. This year Oakley have taken the Big Taco and moulded it into the Oakley Offshoot Sunglasses; they feature a shield lens and give the user an amazing field of view and visual clarity. As with all Oakley Sunglasses they feature patented Plutonite lenses which are made from a polycarbonate compound specifically designed to be tough yet optically correct. Oakley call this technology HDO or High Definition Optics, this means that light is not distorted as it passes through the lenses and you will have perfect vision at all times – completely eliminating those annoying ’sunglass headaches’!
For us however the most exciting new release has to be the Oakley Jupiter Factory Lite Sunglasses, which are in fact a UK exclusive right here at Shade Station! Made from real Carbon Fibre and CNC machined aluminum, they are ultra-lightweight yet amazingly durable and have been tooled with tolerances of just 0.0005″! Oakley have fitted the frames with Twin Shock Hinges which were inspired by the leaf springs of professional racing machines and their flexible titanium alloy ensures a comfortable fit while providing a degree of hyper-flexing when necessary. On top of this, they have also been engineered with Unobtanium components on the arms to keep them secure on your head at all times. Unobtanium is Oakley’s patented rubber and is made from a compound which actually grips to your head the more it gets wet; allowing you to exert yourself and still have peace of mind that your sunglasses will stay put.
Taking a closer look at the new Oakley ladies sunglasses, it is clear to see that they have honed in on the all important trend and styling element; utilising ideas from the more fashion focused sunglass brands and combining them with their own innovative technology. One of the most exciting new styles are the Oakley News Flash Sunglasses which take a classic shape and given it a complete overhaul; adding striking temple designs and shapes to give the News Flash Sunglasses that added dimension. Colours are used to fantastic effect with multi-toned frames and conveniently practical lenses. The Oakley News Flash Sunglasses are made from Oakley’s patented O Matter frame material; a compound which is incredibly strong yet durable and which is tested to the same degree as industrial strength eyewear!
Much like the Oakley Daisy Chain Sunglasses, the Oakley Given Sunglasses use the classic ‘Aviator’ shape lenses to devastatingly wonderful effect. The thin C-5 Alloy frames feature beautiful temple designs and the multi-toned frames appeal to even the most discerning lady! Oakley have not really been known for their stylish women’s sunglasses, but this year they have certainly put this right. The Oakley Given Sunglasses also feature the amazing Plutonite lenses and these are 100% UVA, UVB and UVC protective which provides complete protection for your eyes in even the strongest sunlight. Unlike many other lenses, the UV protection is not added via a coating, but is actually built into the lenses meaning that even if they get scratched or chipped your eyes will still be safe as houses!
Last but not least we come to the Oakley Obsessed Sunglasses and Oakley LBD Sunglasses, these styles are designed to be for the more fashion conscious lady and feature beautifully thin arms, trendy colourways and interesting temple designs. Unobtanium ear stem ends are Oakley’s injection of innovation on these ranges and make them undeniably more practical than other brands looking to vie for the top fashion stakes this year.
Here at Shade Station we like to showcase the best new sunglasses and it is safe to say that Oakley are going to really take the limelight this season. Make sure you follow us on Facebook and Twitter for daily updates…Happy New Year everyone!
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The Oakley Jupiter Factory Lite Sunglasses are the pinnacle of Oakley’s already groud-breaking technology and we are officially the only UK supplier to have them. Made from real Carbon Fibre and CNC machined aluminium, they are ultra-lightweight yet amazingly durable and have been tooled with tolerances of just 0.0005″! Oakley have fitted the frames with Twin Shock Hinges which were inspired by the leaf springs of professional racing machines, and their flexible titanium alloy ensures a comfortable fit while providing a degree of hyper-flexing when necessary. Oakley Sunglasses’ unique and patented three-point fit system ensures that they will fit the vast majority of head sizes and shapes making them the perfect sunglass for all occasions.
Oakley have fitted the Jupiter Factory Lites with their innovative HDO lenses which are completely optically correct and stop refraction of light through the lens. This means that you will no longer get those horrible ’sunglass headaches’ and you will have perfect vision right up to your peripheral; making them an invaluable addition to any suitcase this year. Made from a patented Plutonite compound, these lenses are 100% UVA, UVB and UVC protective and unlike many other sunglasses, this is not just attached as a filter meaning that even if the sunglasses get scratched your eyes will still be completely covered!
This exclusive range is now in stock in some colours and the rest will be with us in Spring 2013 and don’t forget; you wont find them anywhere else!
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The Oakley Frogskins are synonymous with the stone cold cool of the classic 80’s style, however with the new Acid range, it is safe to say that Oakley have kicked the boat out a bit. Due to their exclusive nature; the new Acid Tortoise Frogskins from Oakley are amongst the most sought after sunglasses for this summer! You only have to look at these limited edition ‘funglasses’ to see why they are so popular; the striking colour scheme, the classic retro shape and most importantly the 21st Century Oakley eyewear technology. They are positively brimming with spec, designed to ensure the user is comfortable, their eyes are protected from harmful UV rays and they look cool whilst wearing them.
Oakley Sunglasses lenses are completely UVA, UVB and UVC protective, meaning that even if the lenses get scratched your eyes will not be harmed. This is due to the plutonite material that the lenses are made from, it’s patented material make-up means that it is unlike any other lens material in the world. Oakley’s XYZ Optic technology means that light is never refracted through the lens and therefore your eyes will not strain to see through the lenses either. Easy to see then why people choose Oakley Frogskins over similar styles.
The new Acid range is available in five different colours with different lenses in each – all are available to view in our Oakley Frogksins section. A great feature of the new Acid Frogskins is that all of the colours have an Iridium coating on the lenses; this is the mirrored finish that really takes them from regular styles to absolute show stoppers! The inventive finishes such as Emerald Iridium, Ruby Iridium and the Fire Iridium mean that the majority of light is refelected away from the lenses, making vision clearer, sharper and more comfortable for the user.
Oakley have made this a very limited edition range and once the stock is gone…it’s gone. This is your chance to own a piece of sunglass history; whether you are an avid Oakley collector or someone who just wants a statement piece for this summer. Either way, the Oakley Acid Frogskins are available from us here at Shade Station and are not to be missed!
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If you’re a regular reader of our blogs you’ll know how much we love LTD watches. Ltd watches are the ultimate summer watch. Designed in a spectrum of bright, funky colours these on trend watches have ‘summer fun’ written all over them. As predicted the stars have caught the Ltd Watch ‘bug’ and this month’s T4 on the Beach in Weston-Super-Mare saw a host of celebrities sporting them.
Bonkers favourite, Dizzee Rascal, performed to an audience of thousands wearing his Ltd watch, as did Scotsman Calvin Harris and Girls Aloud pretenders, The Saturdays.
The beauty of Ltd watches is their exclusivity. Every style is on a limited run (hence the name) and no more than 150 copies are made in each colour – so you can own a virtually unique timepiece. Because the designs change so often it means new colours are constantly released, so there’s always plenty of choice for Ltd lovers! New colours to hit Shade Station are violet, green and red. The violet Ltd watch would look fabulous with a yellow skirt or trousers – contrast your colours to great effect!
Ltd watches are perfect for injecting a dose of colour. They lift an ordinary outfit and single the wearer out as being a fearless fashion-forward individual. For the ultimate summer wristwear you’ll be hard pushed to find anything as cool and fresh as Ltd watches and at an amazing £49 you can go wild!
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