Prada Sport – The Ultimate Pair of Sports Fashion Shades
Prada is possibly one of the most renowned designer labels in the world and was founded in Milan in 1913 and began by designing and creating leather goods. In 1978 Miuccia Prada expanded the company into the world wide fashion house that it is today and Prada Sport which is sometimes referred to as ‘linea rossa’, meaning red line (because of the red line branding), is the sportier and lifestyle section of the Prada brand.
The Prada Sport brand was created because it wanted to bridge the gap between sport and fashion and entwine the two equally as often you find that one surpasses the other. Prada Sport is typically high fashion and retains the Prada glamour but has a distinctively sportier edge comprising of sports style shades such as visors and wrap-arounds as opposed to fashion classics such as the bug eyed Hollywood style oversized shades.
Prada Sport sunglasses are perfect for those who are after on-the-go style and are ideal for outdoor sports or physical activity. The collection varies b
etween vibrant and bold frames as well as classic and understated. A common aesthetic feature is the injection of Italian style and these are definitely sunglasses that ooze quality and high class with a laid back edge. Prada Sport sunglasses are have a strong design personality with strong and sleek lines and that effortless cool style.
Some new styles to look out for this season include the PS07HS which with their sleek visor/shield style lenses and wide arms with the red Prada Sport branding, look fantastic for on-the-go style. The new and ultra sophisticated PS531S Prada Sport visor sunglasses feature a highly stylish slim arm, again with the red branding. These are sporty but are simultaneously extremely glamorous. The PS501S sunglasses are reminiscent of an oversized and sporty aviator and have a slightly retro feel with graduated brown lenses and arms which curve at the ends. The PS52ES sunglasses are a wrap-around style and with their silver frames and jet black arms these are timelessly stylish sunglasses with that ready for anything sporty feel.
Of course, Prada Sport sunglasses as well as the style factor have superb function and provide full UV protection from the sun’s rays in addition 
to durable and robust frames and lenses which are designed to be comfortable for all day and everyday wear. The sunglasses are produced in Italy using only the best an innovative manufacturing techniques and as a brand in general Prada is highly regarded for its superb quality and refined materials used in each and every product.
Prada Sport sunglasses are fantastic for people who like to look stylish but want their sunglasses to suit and compliment an active lifestyle. With chic and streamlined aesthetics and a distinct edge, you will never fail to look sharp in a pair of these. With celebrities such as Brad Pitt and Eva Longoria rocking their Prada Sport shades, is just goes to prove how highly regarded they also are in the celebrity world.
Celebrity Sunglasses at Cannes 2009!
If you’re celebrity savvy like us you will have been watching all the action at the recent 2009 Cannes Film Festival with interest. The stars, the dresses, the parties and the gossip kept us entertained for at least a week!
Angelina and Brad put on a show of togetherness in answer to reports of an imminent split. Penelope Cruz braved the festival whilst suffering with flu. Twilight’s Robert Pattinson’s non-stop partying was widely reported. Surprise at the pairing of Hero’s Hayden Panettiere and T4’s Steve Jones, seen canoodling onboard David Furnish’s yacht for the duration of the festival. Paris Hilton and her beau Doug Reinhart courting the paps as usual and Mariah Carey promoting her new film ‘Precious’. As well as 2 films depicting the life of Mademoiselle Chanel and an appearance from Chanel‘s Creative Director, the unflappable Karl Lagerfeld, made for an exciting festival.
The French Riviera was awash with Hollywood Glitterati and the sun shone brightly, so unsurprisingly we were treated to a role call of the latest, most fashionable designer sunglasses as modelled by the A-Listers.
Police sunglasses were a popular choice amongst the men, with director Quentin Tarantino, rapper Neyo and the newly reformed Spandau Ballet all sporting various cool looking styles. Brad Pitt took to the Red Carpet for his movie ‘Inglourious Basterds’ wearing top to toe Tom Ford including a sharp looking pair of Tom Ford style aviators. Both Robert Pattinson and Orlando Bloom flew the flag for Ray Ban, with the Twilight star rocking some Ray Ban Clubmasters and Bloom wearing nothing but swimming shorts and a pair of Ray Ban Wayfarers.
German born Diane Kruger is rarely seen without her Ray Ban Wayfarers and Cannes was no exception this year. Eva Longoria turned up the heat with a sizzling pair of large red Gina sunglasses by Louis Vuitton accompanied by her husband, basketball player Tony Parker. Red head Julianne Moore was pictured wearing a stunning pair of oversized black Gucci sunglasses and singer Mariah Carey chose a fabulous pair of Roberto Cavalli sunglasses for her photo call. Closing this year’s festival was Chanel muse and actress Anna Mouglalis with her film ‘Coco Chanel & Igor Strvinsky’ wearing… Chanel sunglasses – bien sur!
Dive into Summer with D&G Sunglasses
Domenico Dolce and Stefano Gabbana know exactly how to create a stir. From their sexy designs and their sunglasses to their catwalk shows and adverts, the D&G impact is super and sensational. Known for the glamorous dresses they design and their big statement sunglasses, D&G have been wooing stylish men and women across the globe for over 20 years.
In recent years their advertising has taken centre stage, as their choice of models have wowed the public and been the basis for much admiration and discussion. You may be familiar with the name David Gandy. In 2006 he was recruited by D&G and has since been the face of D&G’s Light Blue fragrance, as well as taking to the catwalk for D&G every season. This delicious piece of eye-candy, originally from Essex, got women every wear hot under the collar as he posed seductively in a pair of white briefs and little else, to advertise the D&G scent.
In a clever ploy to tantalise the opposite sex, D&G’s next talking point came in the form of a pouting Marilyn-esque Scarlett Johansson, deployed to seduce men and win over women for the launch of their 2009 Cosmetics Collection – ‘The Make Up’. Chosen for her natural beauty, chameleon qualities and her sensual, provocative nature, Scarlett proved the perfect choice to front a glamorous D&G campaign.
And whilst Scarlett Johansson smolders on giant billboards and posters, celebrities get their D&G kicks in real life by wearing beautiful D&G dresses and hiding from the paps behind stunning D&G sunglasses. Celebrity stylist Rachel Zoe, big screen sirens Jessica Alba and Reece Witherspoon and actress Eva Longoria all enjoy wearing Dolce and Gabbana sunglasses and the current campaign shows supermodel Claudia Schiffer, relaxing on the beach in her marble-effect D&G sunglasses.
So take your lead from the A-List and invest in a pair of super duper D&G shades… Not only are they one of the most popular labels to be seen in this summer, Dolce and Gabbana sunglasses will make you look like a star!
Click here to visit our D&G sunglasses section
Pretty in Prada
Let’s face it, who doesn’t want to own a pair of Prada sunnies. Prada has become synonymous with style, elegance and good taste. Never knowingly over the top or excessive, Prada is always on trend and rarely puts a foot wrong.
One of last years hottest celebrity sunglasses trends were Prada’s Butterfly shades. At one time or another most of Hollywoods A-list could be seen sporting them. Nicole Ritchie, a big sunglasses fan, spent most of the summer in hers as did Paris Hilton and actress turned singer turned Anglophile Juliette Lewis. This year’s collection is all about smooth curves and wide frames in black and royal purple. The perennially popular aviator also gets an update for 2009 with a double bridged nose and an unusually wide arm. Eva Longoria has already been seen in this 56IS aviator style this year. While we’re yet to predict which style will prove a hit with the fickle fashionistas, you can bet your bottom dollar Prada will be adorning many a celeb face this summer.
Although Prada pre dates The First World War, (it was founded in 1913) it didn’t really enjoy commercial success until Miuccia Prada took over the company reins in 1978 and even then it wasn’t an overnight wonder. Having laid the groundwork throughout the Eighties, Prada finally came into it’s own in the early Nineties with the explosion of celebrity voyeurism, when just about every media darling was seen in Prada’s elegant threads. The ball kept on rolling and in 1998 the company launched their own line of sunglasses, which have proved popular with celebrities and ‘civillians’ alike. For all of us who covet a Prada piece but can’t quite (ok, not even nearly) stretch to over a grand for an item of clothing, their collection of eye wear means we can all own a little of the dream.