Since 1984, Fossil has become one of the leaders in the watch industry, designing a range of watches that stretch from eclectic and edgy to classic and demure. There are a few hot additions to look out for which will be sure to see you launch into 2010 with a real piece of stylish arm candy!

Here is a rundown of some of the Fossil watches styles-:

Contemporary and Feminine-:

ES2440-: This is a new exclusive from Fossil. Designed for ladies who like to combine femininity with edgy and cool, this watch features a white polycarbonate strap, a diamante embellished bezel and a white and pink Mother of Pearl floral patterned dial. The feminine dial makes an effective contrast to the funky strap and the diamantes certainly inject a nice element of highly on trend bling!

Edgy and Statement-:

ES2157-: This style is for ladies and like the watch above, features a polycarbonate strap but in black. The round dial is also black and has a sub dial chronograph and a diamante embellished bezel. This watch is perfect for those who like a sophisticated look but with a trendy edge – the black tone of the watch also makes it a real statement accessory and versatile for a range of looks.

Innovative and Chic-:

ME1033-: One for the men, this Fossil style is perfect for those who like their style to represent a sense of combining vintage inspiration with a modern twist. The slim leather strap is sleek brown and the large rectangular dial has soft rounded edges and is a unique champagne tone displaying a power gauge and second sub dials in a striking design. The simple aesthetic draws the attention to the detail within the dial and this is definitely a watch that reflects a dynamic and thoughtful sense of style.

Classic and Smart-:

FS4156-: This men’s watch is timelessly stylish with its highly polished stainless steel bracelet strap with panelled links and ultra sleek black dial with a diamante positioned at the hour marker. Masculine with a sense of sophistication!

Something for Everyday-:

FS4458-: This men’s watch is incredibly versatile and practical for everyday use with its black leather strap and round black dial. Still retaining that typical Fossil individuality, the fine detail is evident with the heavy stitching featured on the outer edges of the strap and the funky design of the numbers on the dial.

These are just a handful of examples of the various styles from Fossil. If you are looking for something completely unique, the Philippe Starck watches range is also definitely worth a look with the watches comprising of futuristic aesthetics, dynamic designs and innovative technology. Fossil is a brand which always maintains great quality within its watches and exceptionally fine attention to detail. From a style perspective Fossil is always one of the hottest brands to be seen wearing and due to the fact that the watches combine vintage inspiration with modern twists, they are unique, striking and timelessly super stylish.

As well as creating a collection of beautiful and funky watches for men and women, Fossil is one of the most renowned watch manufacturers in the world. They are considered an exciting and innovative brand and most Fossil watches definitely have that wow factor that you want to see when buying a watch.

Where the Fossil Brand Began-:

Fossil was founded in 1984 and was actually the first American watch company who managed to achieve both fashion and function. Previously you would either find watches which looked great but were poor quality or made solely for function and didn’t look stylish upon the wrist. Fossil managed to combine the two yet sold their watches at prices which were very reasonable and affordable and attracted a wide range of customers of various ages and style tastes.

What’s Your Fossil Style?

If you look at the collection of Fossil watches you will notice the range is extremely eye catching, contemporary and funky. The male collection features watches with chunky leather straps such as the JR9999 and bold faces as well as some more low key and traditional styles including the FS4356. Many men love Fossil watches because they add a real sense of style and class to your look. For women, the ranges of Fossil watches are beautiful. Again, the designs are funky and some are very similar to the male styles if you’re not a girly girl but some of the super girly timepieces feature subtle diamantes in fresh colours such as pink and white including the new ES2440. These are perfect of you still like that chunky watch look with a hint of femininity. The boyfriend look however is very popular and if you can work the style confidently it is actually a timeless trend. Therefore Fossil have launched a range of boyfriend style watches which feature layered straps and a chunky aesthetic which have been adapted for women to suite their wrist such as the JR1008. If you don’t favour this style there are also some super dainty Fossil styles for girls which are again, hugely popular. The ES2276 is the perfect watch for ladies who like to keep their look demure and elegant. If you are looking for a watch which is eclectic and perhaps even a little eccentric, Fossil also caters for this style taste also. The brand likes to experiment with different designs and you are sure to find something that is reflective of your personal style.

The Fossil Exclusives -:

There is a wide selection of exclusive Fossil watches that are sure to catch your eye, all of which have that unique and innovative Fossil style. The ME1027 men’s watch with its brushed stainless steel bracelet strap and sleek black dial is incredibly striking as you can see the mechanism so of the watch via the automatic view window. The ME1032 men’s watch is extremely contemporary in style with its prominent black red and silver dial which even displays a power gauge. The ME1033 is similar in function with the viewable power gauge but has a more classic and traditional aesthetic with a brown leather strap and cream/champagne toned dial which gives it a more antique style look.

Fossil watches are a perfect investment and the brand is consistently updating its collection with new and innovative designs which are exciting to wear and inject something high quality, polished and unique to your look. The wide variety of styles means that a Fossil watch will make the perfect Christmas gift for any friend or family member or even as a stylish present to yourself!

For all of you tennis fans out there, you will almost certainly have been aware of the ATP World Tour Finals which have recently taken place at the O2 Arena in London this month. The event was one which attracted a number of iconic and highly renowned tennis players including Britain’s very own Andy Murray, many of whom may now be sporting a sleek Fossil watch following the gift awarding process.

The event was quite the grand affair with each player turning up in London at the venue last Friday November 20th suited and booted and greeted with some fantastic gifts which included luxury items such as headphones, sunglasses and even a selection of Fossil watches. Don’t sports folk have all the luck!

Tennis is after all, a sport which is associated with an elite class and events such as Wimbledon see all manner of posh frocks, suits and hats with a great emphasis being placed on attire. This particular tournament has a reputation and tradition for treating the players well which includes elaborate gifts, a lavish hotel stay opposite the Houses of Parliament and a river boat to escort them to the arena whereby the tournament takes place. Fossil watches were chosen as part of the gift as they represent this high class and sought after appeal.

The collection of Fossil watches is incredibly diverse and the brand is renowned for its exceptional high quality products and innovative designs. The new ladies ES2157 is an addition to look out for and is extremely contemporary with its highly polished black acetate strap and diamante embellished bezel for just the right level of bling to keep the watch sparkling and glam. Some of the more edgy and on trend cuff watches include the JR9999 men’s watch with its double layers and the BG1079 with a funky lightening effect dial. What people love about Fossil is that it caters for every style preference whether you are after trendy and funky, sparkly and glam or classic and sophisticated, this brand has it all. The AM4089 men’s watch for example with its polished stainless steel bracelet strap and slick black dial with diamante time markers is perfect for the man who likes a classy, versatile watch with something that little bit special and chic. Fossil tends to produce to a variety of key styles but then injects its own edge to keep the watches unique and special. The new ladies ES2440 is perfect for girly glamour with its diamante embellished bezel and stunning mother of pearl floral patterned dial but the white acetate straps keep the design edgy, funky and current.

Fossil is highly regarded and respected as a brand and has a solid reputation that stems back to 1984. The brand is notorious for being one of the leaders in the industry and its high quality manufacturing methods and materials are equally matched by the unique and striking aesthetic of the designs. It comes as no surprise that Fossil watches are therefore a perfect choice of gift to be awarded at high profile events such as the ATP World Tour Finals. Make sure you keep your eyes peeled on the players to see which Fossil watch they are sporting!