Zooey Deschanel for Oliver Peoples Sunglasses

We really are spoiling you this season with our array of new brand’s on the site and now there is a further sought-after label to add to our list!

Yes, we are very excited to tell you that Californian sunglasses brand Oliver Peoples will soon be hitting the Shade Station shelves. This brand is a huge favourite among the A Listers and so a great opportunity to rock the celeb look in true style this season.

The Oliver Peoples sunglasses brand was founded back in 1986 and is now one of the most desired in the celebrity and fashion industry. Nowadays there are so many brands to choose from, sometimes what also makes a brand popular and interesting aside from its products are the ways in which it advertises itself, and its ability to stray away from the norm. Oliver Peoples is definitely one of those more forward-thinking brands….

…Firstly, it refuses to brand any of its sunglass designs with logos. Instead, distinctive aesthetic detail can be found in the form of hinge plaques, textured and patterned arms, unusually sculpted frames and vivid and vibrant colour combinations and textures.

Secondly, Oliver Peoples doesn’t give out its sunglasses to celebrities. Ironically because of this, Oliver Peoples sunglasses are adored and worn by many celebrities including Angelina Jolie, who has even said that the Oliver Peoples brand is her number one sunglass style choice. Goes to show that labels aren’t everything! However, Oliver Peoples does use celebrities in its advertising campaigns but these often feature surprising celebrity combinations; the most recent being actor Elijah Wood and Shirley Manson – the lead singer of Garbage. This is certainly an unusual choice but perfectly represents the dynamic and unique feel to the collection. Actress and style icon Zooey Deschanel has also been featured in an Oliver Peoples ad, and designer collaborations include Paris couture house Balmain who teamed with Oliver Peoples and have now created two sunglasses collections.

The brand has become famous for its vintage inspired styles that are highly distinctive and take inspiration from all forms of culture including fashion, music, film and art. The collection includes a variety of super luxurious and glamorous styles ranging from chic aviators and dramatically oversized designs to rounded spectacle inspired models – all with the unique Oliver Peoples aesthetic twists and fusing unusual combinations of colours, patterns and textures.

The lack of branding is to convey that the collection has been developed with each and every individual in mind. You can easily express your own style and personality through a pair of Oliver Peoples sunglasses, which has also proven a popular touch to fans of the brand Miley Cyrus, Kate Beckinsale and Jennifer Aniston.

It’s easy for fashion to become all about designer labels and therefore Oliver Peoples sunglasses are a refreshing shift away from this, whilst still offering that exquisite and luxurious designer style.

We’ll let you know when this exciting collection arrives!