shadestation lifestyle section

Sunglasses Fit For Royalty

May 3, 2011
Posted by sarah

Screen shot 2011-04-28 at 12.53.48

With all the hype surrounding the Royal nuptials of Prince William and Kate Middleton this week, we thought it would be interesting to throw some light on the sunglasses the Royal family favour.

On the whole the young royals are a fairly sporty and active lot, especially Zara Phillips who represents Great Britain in showjumping and is of course engaged to England rugby player, Mike Tindall. Both Princes are keen footballers, skiers and fine polo players and Kate Middleton is well known for her love of sport, whilst Princess Beatrice became the first member of the royal family to run the London marathon last year.

Screen shot 2011-04-28 at 12.57.15Naturally active types gravitate towards sunglasses designed for optimum sports performance, so it’s no surprise that the Royals are often seen wearing Oakley sunglasses. Prince Harry is frequently photographed with a pair of Oakley sunglasses either on his face or perched on his cap and Prince William has been snapped skiing in Cloisters with Kate Middleton, wearing Oakley Straight Jacket sunglasses.

The blue-blooded girls tend to mix and match, favouring oversized sporty wrap around shades for casual and then large glamorous sunglasses for best. Zara Phillips is particularly fond of wrap around sunglasses and Oakley do a similar style to the ones Zara wears, called ‘Miss Conduct’ in their Active range. Kate Middleton is a fan of black oversized shades, any of which can be found amongst the designer ranges on Shade Station. Chanel and Dolce & Gabbana both design great sunglasses that Kate would love…. Rumour has it that Miss Middleton may be opting for an Alexander McQueen wedding dress for her big day, so fans of the Princess-to-be, may like to check out the Alexander McQueen sunglasses range too!

Screen shot 2011-04-28 at 13.16.27Prince Andrews daughters, Beatrice and Eugenie are also conscientious style setters, both preferring classic, but oh so stylish Ray Ban Aviator sunglasses.

With the Met Office forecasting rain in London this Friday, it’s doubtful we’ll see any Royals wearing sunglasses… however we’ll be equally happy checking out the fabulous outfits on display and Kate’s amazing wedding dress!

Sunglasses Style Update – Spring 2010

February 10, 2010
Posted by David

With summer on the way, a pair of sunglasses provides the essential accessory to protect your eyes and ensure that you look super stylish. Whether you prefer your sunglasses to be chic, sophisticated, super glamorous, sporty, or perhaps a combination of each style, we definitely have something that will appeal. With a huge array of designer brands to choose from, you need look no further than Shade Station when finding your perfect pair of sunglasses.

Carrera sunglasses are going to be huge this summer and we have already seen both Lady Gaga and Alicia Keys rocking a pair of Carreras in their recent music videos. With celebrities such as Kanye West and Paris Hilton also working the Carrera sunglass look, these retro sporty inspired sunglasses with vibrant coloured and fresh toned frames are effortlessly cool, great for everyday chic and offer something a little alternative.

A new exciting brand just added to our list is Pucci sunglasses . This designer label is famous for its vibrantly printed scarves with beautiful swirly, psychedelic style patterns and the brand has now launched a sunglasses range. Capturing the key trend of colour, the collection comprises of some wonderfully glamorous oversized retro style sunglasses with the iconic boho style Pucci pattern as well as block colours including stunning aqua tones as well as feminine violet and purple. The detailing incorporated into the Pucci sunglasses is also striking.

Next up we have the ever stylish and faithful Police sunglasses brand which with their understated yet effortlessly cool range, you will never fail to look chic and stylish. Police shades have also added some new styles to their collection which include sleek wraparound sunglasses, classic style sunglasses with narrow frames and aviators and even some retro oversized styles with a sporty edge. Great sunglasses for both the guys and girls!

Fendi is also a hot designer brand to look out for and following the launch of the new Fendi Chef handbag, the luxury brand thought it only fair to launch a pair of Fendi sunglasses to match – perfect for every fashionista! There are some wonderfully dramatic but elegant Fendi oversized sunglass styles with pretty embellishments such as a small flower positioned on the frame making for a delicate touch. Perfect for channelling a high fashion and polished edge.

Who could forget Prada? The ultimate in glamour, Prada sunglasses have some incredibly styles for both men and women ranging from classically oversized to cool aviators and some new geek chic styles with narrow lenses and thick frames. The Prada butterfly sunglasses which are nipped in at the centre are still a huge must-have for this season and add definition and a unique edge to your look – perfect for something that little bit different. In an array of vibrant colours as well as classic tones such as black and brown, Prada sunglasses tick every style box.

Prada Sport sunglasses are also a new addition and offer something a little more sports orientated and great for everyday on-the-go chic with understated classic styles complete with the vibrant Prada Sport logo. Wraparound sunglasses, visor style sunglasses, geek chic style sunglasses (thick frames and narrow lenses) and aviator sunglasses are the hot designs to look out for and perfectly capture that summer chic look with a casual edge.

Ray-Ban sunglasses never fail to be a hot favourite and the style icons cannot get enough of the revamped and on-trend colourful Wayfarers which are constantly seen when the sun comes out (and even when it doesn’t!). This season, Ray-Ban have also launched Limited Edition Wayfarers which of course, are only available for a limited amount of time and are going to be a firm style favourite this summer an sure to be seen at the music festivals. One of the most classic of all the Ray-Ban’s and one of the first styles of sunglasses to be launched is the Aviator RB3025 sunglass which is still going strong and a classic that has been adapted to incorporate various lens and frame colours but retaining the original edge that makes it so popular and again, a favourite among the celebrities!

For something ultra dramatic, glamorous and show stopping look no further than BVLGARI sunglasses. These sunglasses are always regarded as on trend due to their high fashion appeal that never fails to attract attention. Regularly spotted on the most chic of style icons and celebrities BVLGARI sunglasses are the depiction of luxury fashion. With intricately designed hinge detailing, embellishments that often stretch down the length of the arm and the incorporation of exquisite colours the collection of oversized and visor style BVLGARI sunglasses are timeless accessories.

Tom Ford is the man of the moment in both movies and fashion and his collection of Tom Ford sunglasses are wonderfully chic and glamorous. One particular style that will definitely turn heads is the oversized Nico Sunglass style – these sunglasses are creatively designed with a triangular style frame but as this season is all about going bold and as fashion is about creating a statement then why not give them a try and assert your own unique high fashion style! Other styles include the more classic and slim framed oversized styles as well as some super chic new aviators which are timeless sunglass classics.

Lady Gaga shot to stardom in 2009 and she is now one of the most famous ladies in pop, also noted for her unusual but amazing sense of fashion. Whilst off stage Lady Gaga can often be spotted working the latest designer shades and she was recently featured on the front cover of V Magazine in a pair of MMJ112 Marc Jacobs peel-off style sunglasses! The MMJ112 sunglasses are an oversized retro style and look incredibly funky and stylish in hot seasonal colours. These are sure to be a favourite this spring/summer along with the other oversized and aviator Marc Jacobs sunglass styles.

The famous Oakley sunglass brand never fails to surprise and impress with its highly innovative and stylish range of sunglasses, perfect for every sporting need. Some of the new releases including the O Rokr and Split Thump incorporate added high tech features such as an MP3 player and Bluetooth so you can listen to your favourite tunes and keep in touch whilst on the go! The new Oakley Conduct frame is an amazingly slick visor style with Oakley’s unique High Definition Optics for precise visual clarity and a chic and bold aesthetic style. The Oakley M Frame sunglasses capture the futuristic style appeal and feature innovative M shaped lenses for function, style and comfort and the new Oakley Hinder sunglasses are an oversized style for ladies with that distinct Oakley attitude with a high trend edge. Oakley is always at the forefront of eyewear technology and the brand’s sunglasses never fail to look sleek and streamlined and convey that the wearer really means business!

Other hot brands to look out for include the classically sophisticated Chanel sunglasses  in addition to Dior sunglasses, Dolce & Gabbana sunglasses, Roberto Cavalli sunglasses, Gucci sunglasses and Armani sunglasses for a wide array of super glamorous sunglasses that make for the one faithful accessory that will remain stylish for seasons to come. D Squared sunglasses, Prada Sport sunglasses and Von Zipper sunglasses offer a fantastic range of sporty but cool sunglasses and are a hit among the extreme sport athletes and celebrities. For a classic touch of chic, look no further than Armani sunglasses, Roberto Cavalli sunglasses and for that injection of street style edginess, why not opt for a pair of innovatively designed Diesel sunglasses?

At Shade Station we are always on the lookout for the latest brands and styles and regularly update our sunglasses collections. Check out our style blog so you are up to speed with what’s hot and new in! Be sure to also check out our sales to get that sought after style at a fantastic price. Whatever style of sunglasses you opt for, or even if you are looking to try something new, we have all the latest and classic styles to ensure that we fulfil every sunglass style and function need.

Madonna Gets Domestic for Dolce & Gabbana! Dolce & Gabbana Sunglasses.

January 7, 2010
Posted by Laura

The latest news on the Dolce & Gabbana front is that the iconic pop star and actress Madonna is the new face of their most recent advertising campaign shot by celebrity photographer Steven Klein. The campaign shows a series of black and white photos that feature Madonna in the kitchen and taking on a stereotypical role of a voluptuous housewife carrying out somewhat boring tasks such washing the dishes, preparing lettuce, and digging into a bowl of pasta.

The ad is heavily influenced by Italian Neorealism cinema and is to promote the brand’s luxury spring/summer 2010 collection. Including the new Dolce & Gabbana sunglasses range.

Despite the fact that Madonna is one of the most famous women in the world which of course will add more interest to the campaign, she is also provides a very symbolic reason as to why she should be starring in these ads. She is perhaps portraying the ‘Material Girl’ in a more domestic form and presenting a completely different side to her character which she portrays to the public as fiercely independent and definitely not your average housewife! It also shows Madonna eating pasta which again, is something that we believe probably isn’t in her usual diet regime as the star is famous for her macrobiotic diet. The ad definitely conveys Madonna in a whole new light and she has always been a huge fan of the luxury brand.

The Dolce & Gabbana ad is typical of the brand’s elaborate and sophisticated campaigns whereby high-fashion advertorial photography is used and the audience is sometimes unclear as to what exact product is being sold. The images will be featured in the Italian version of Vanity Fair this week.

As a brand, the Dolce & Gabbana collection is incredibly glamorous and designed to create a huge style statement. The range of Dolce & Gabbana sunglasses is simply stunning and there are some incredibly chic new styles to look out for which range from the DG4057 unisex retro inspired sporty frames (the pink pair are super feminine!) to the dramatically oversized unisex DG4075 frames which are available in a variety of colours and  patterns. Again, these sunglasses are retro inspired with their more square shaped lenses and reminiscent of Hollywood glamour. The new DG4059 unisex frames are also uniquely visually striking with the frames bending slightly inwards towards the arms and the arms then designed in a subtle wave style.

Dolce & Gabbana is a vibrant brand but one that always remains sophisticated and refined. Features such as interesting frame designs and the use of colour and patterns are ways in which the brand adds something that little more different and edgy and really creates a high fashion and polished look that instantly makes you feel like a star!