Watches Style Update – Spring 2010

February 17, 2010
Posted by hopkins1

Watches make the perfect statement accessory and lucky for you, here at Shade Station we have a huge array of designer and brands to ensure that you find the perfect piece of arm candy. From classic and traditional, sleek and sporty, vibrant and eclectic and elegant and glamorous we have every style imaginable at a great range of budgets.

Let’s start with some new key style additions to the offering. First up we have the ultra trendy ES2157 Fossil watch style which with its black acetate strap, black dial and diamante embellished bezel, this is definitely one major watch trend to look out for. Watches can be feminine but edgy and the Fossil Watches brand is perfect at achieving the balance just right, always introducing highly stylish designs but injecting their own unique edge.

Diesel Watches is still a major player in the watch style scene and is renowned for its unique, eclectic and original designs that are completely unique to the brand. Diesel has some amazingly stylish new watches to look out for with wide straps – including rubber straps in some of the new additions which are very much on trend this season, bold dials and visually exciting detailing. Diesel watches for guys and girls tend to be bold and convey real statement style that works with a variety of looks.

DKNY is famous for conveying the essence of New York style in its products and the same applies with the amazingly stylish range of DKNY Watches. One particular new style that has us swooning is the NY4847  DKNY watch which captures every watch trend in a unique and striking design. With its translucent turquoise rubber strap and striking white dial this DKNY watch perfectly conveys the essence of spring and summer and will compliment your style and inject some vibrancy into your look. The brand has a great selection of other new watch styles with fresh white and aqua tones a common theme. Elegant, highly stylish, versatile and unique – DKNY watches definitely will not disappoint!

As this season is all about colour, Ed Hardy Watches are the perfect way to achieve this look with their stunningly striking tattoo inspired designs. With sleek straps (often cuff style) and unique tattoo designs including lions, skulls, fairies, butterflies among just a few of the Ed Hardy watch logos these watches are genuine works of art and really add visual interest and a certain LA edge to your look.

LTD Watches were huge in 2009 and what with JLS designing their own unique range called the JLS vs LTD towards the end of the year, the brand is set to be even more popular in 2010. Each watch is strictly limited, as the name suggests and these vibrant unisex styles are all about the colour factor! The new style which is set to be big this season is the Rolex style LTD Watch with its sleek bracelet strap – be quick though as each model is limited and once the style is gone, it’s gone so be sure you get yours fast!

Wenger watches are a new brand addition to Shade Station. With collections that are traditional, sporty or contemporary these are real investment watches with incredible function abilities. Tested in the Swiss Commando Raid, Wenger watches really go the distance and with such a great variety of aesthetic styles to choose from, you will definitely find a watch to suit. Perfect if you are looking for watch with something that little bit special.

Guess Watches is loved for its super elegant and glamorous watches that are feminine and chic and of course with that sexy edge that the brand is renowned for! A new Guess watch style is the Heart to Bling watch which perfectly captures the glitzy, glam trend with diamante embellished heart design on the dial. Guess watches also has some beautifully coloured and fresh tones for this season and are wonderfully sophisticated, fun and feminine.

Adidas watches are a great way to combine the two key seasonal trends of sporty and colourful and have some incredibly vibrant and funky new styles in an array of fresh and summery colours such as pink, blue, white, purple, green and yellow. With highly polished rubber straps, large multifunctional digital dials and of course, all at affordable prices, Adidas watches are always a firm favourite and have that high trend appeal that instantly lift your look.

Tsovet is also a new brand on the scene and these are incredibly unique and special watches that combine the vintage and contemporary in terms of the materials used in production and the watch technologies. With some strikingly beautiful designs, Tsovet watches are real statement pieces and make for the perfect investment watch when you are looking for something extra special. There are also some wonderfully feminine female designs in fresh colours such as white and gold.

The true British brand Ted Baker is also still a huge favourite and manages to combine its own unique style whilst injecting those key trends to keep the watches super stylish and fashionable. With an array of watches that incorporate bold colour and patterns as well as more understated silver watches, Ted Baker watches for this season typically feature beautifully colourful straps, perfect for a spring and summer look.

Michael Kors watches are great for those ladies who favour exquisite style and elegance and there are some wonderful trend inspired designs to look out for this season. Nude tones are highly on trend in 2010 and Michael Kors watches perfectly capture this with creams, fawns and browns a common feature as well as the stylish polycarbonate strap design such as the MK5197 with diamante embellished inner links – perfect for entwining high fashion and sparkly glamour!

Sporty attire and sporty style watches are huge this season and Japanese fashion inspired and a favourite of the celebs, Superdry Watches has recently launched the Superdry Sport collection and with their vibrantly coloured plastic straps including hot pink, blue, white and green with equally vibrant dials, these watches are definitely a great way to entwine sporty and colourful in one watch!

Bench Watches is a great brand for those of you who like skate, street and urban style and there are some fantastic new designs to look out for this spring. With typically wide leather straps and bold dials which prominently display the Bench watch logo, fresh light colours and true statement but effortlessly cool style is what the brand perfectly conveys.

Tendence Watches are a fabulous new brand to look out for and have been featured in a number of high profile style publications, favoured for their refined and exquisite aesthetic style and conveying the theme that everyone should stick to their own individual style and refrain from following trends simply because it is fashionable. Tendence watches therefore take their own inspiration when designing the watches which have a distinctively striking look with boldly featured numbers and detailing on the dials, wide straps and strong elements of colour in some styles.

These are just a few of the brands and styles to look out for and other favourites include extreme sport favourite Animal watches, the urban style inspired Black Dice watches, Nautica watches for every outdoor sportsman, innovative TX watches, glamorous and flirty Seksy watches, innovative and striking Oakley watches, classic Police watches, traditional Timex watches, and geek chic inspired Tokyo Flash watches with their watches that are designed to engage the brain and really make us think about the concept of telling the time! Be sure to check out our watch page for a full list of our exciting brands!

At Shade Station we are always on the lookout for the latest brands and styles and regularly update our watch collections accordingly. Check out our style blog so you are up to speed with what’s hot and new in! Be sure to also keep your eye on our sale items to get that sought after watch at a fantastic price. Whatever style of watch you are looking for or are seeking inspiration to try something new, we have all the latest and greatest watch brands and styles as well as the classic designs to ensure that you find your perfect watch!

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Add Some DKNY Watch Style into 2010!

February 9, 2010
Posted by Laura

It’s the mid January slump and what better way to brighten up the January blues than with an undated image! If you don’t fancy a wardrobe overhaul, the perfect place to start is with the addition of a few key accessories. DKNY watches make the ideal choice if you a looking for something that represents a chic, sophisticated, glamorous yet versatile image and there are some incredible styles available to appease every style personality.

Let’s take a look at some of the DKNY watches within the collection to compliment the following styles-:

Trendy, Casual and Cool

N4784-: This style is fantastic for those who like a casual yet glamorous look and a watch which perfectly takes you from day to night. Highly on trend, this ladies DKNY watch features key colours for this season heading into spring with its white plastic bracelet strap adding to the casual edge and gold detailing for the glam factor. Diamante embellishments are positioned around the gold toned bezel and this style of watch has regularly been spotted on the celebrities including Paris Hilton.

Sophisticated and Chic

NY3605-: This DKNY ladies watch is the perfect choice for ladies who favour a delicate style that can be worn in the day to add a dressed up edge to a work wardrobe and will also compliment an evening look out for drinks or social events. Featuring a silver bracelet strap with square links and simple rectangular dial, this watch is incredibly versatile and will work with any type of outfit.

Quirky and Eclectic

NY4358-: If you tend to go for more of a unique and quirky style and like to use your accessories as a way of adding a sense of fun and interest to your look, this DKNY watch is a great choice with its chain bracelet strap and series of charms. One of the charms features the dial face and the remaining charms are objects including a handbag, dog tag and a circular disc design; all designs typical of the DKNY style. This watch really represents the cosmopolitan essence of New York living and is incredibly striking on the wrist, combining a charm bracelet and watch in one accessory.

Girly and Feminine

NY4745-: If your style is feminine and cute then this DKNY watch with its baby pink strap and dial is a super stylish option. The design is still kept trendy and chic with the watch featuring a simple aesthetic with the pretty colour being the main focal point.

Sparkly and Glitzy

NY4411-: This DKNY watch with diamante slash style link detailing is perfect if you favour a sparkly look. This style will beautifully compliment your little black dress as well as dressing up a more casual evening look. The dial is petite and this watch is incredibly feminine but sophisticated, ultra glamorous and striking.

There are some amazing DKNY watch styles to choose from, all of which perfectly represent the New York style that the brand is favoured for. Where quick and versatile style is of the essence, DKNY watches take you from casual daytime to dressed up evening glam in an instant.

The perfect accessory to start your 2010 in true DKNY New York style!

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DKNY Watches – Made to Compliment Your Lifestyle

January 28, 2010
Posted by Laura

DKNY is one of the most popular and iconic designer brands of this era as it maintains an exclusive reputation yet is designed to be worn by everyone and anyone. Many designers gear their collections towards those who are perhaps more affluent than average but DKNY products are designed to be glamorous and stylish yet practical and wearable.

DKNY (Donna Karan New York) was founded in 1984 by Donna Karan herself. Over the past 25 years, the brand has continued to grow, along with its popularity and it has achieved a solid reputation for producing one of the most impressive, sophisticated and highly trendy range of clothing and accessories, all of which represent the fast paced lifestyle of New York. DKNY is renowned for its exceptional high quality, unique and innovative designs and pieces that can be worn by a variety of ages and style preferences.

DKNY watches are ultimately designed to be diverse and versatile. The current collection has watches that come in a wide variety of styles, shapes, and colours thus catering to range of fashion tastes and of course, lifestyles. The watches are crafted for everything including casual wear, everyday use, elegant occasions and stylish parties. Many of the watches can also be worn to compliment an array of different looks and are suitable for all occassions.

The collection of DKNY watches include styles specifically for men and women, in addition to a great range of unisex designs. Each and every watch is made to be super stylish, versatile, functional and practical whilst depicting the energy and vibrancy of New York. Taking inspiration from classic and contemporary designs and technology, DKNY watches combine features such as ultra modern round, oversized cases with classic and elegant bracelet straps whilst also incorporating the latest in digital technology. The watches ultimately unify the old and new, which is again very representative of the modern day fast paced life of New York City that is also loved for its classic image. DKNY watches embrace the latest trends but instead of trends dominating the design, they are subtly incorporated with elements such as classic colour. DKNY is famous for its versatile use of black and white but some watches also include colour including vibrant purples, blues, pinks and reds to provide a modern touch.

DKNY watches are designed to meet the needs of its customers which include the young and old, all of which have different lifestyles and fashion tastes. Whether your style suits a contemporary ceramic bracelet strap watch with a hint of bling or perhaps a more delicate jewellery inspired watch, there is a range to suit and fully compliment your look. A DKNY watch is one of those ever faithful and timelessly stylish accessories that you know will add that finishing touch to whatever look and style you are going for!

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The Latest from DKNY Watches!

December 31, 2009
Posted by Laura

Whenever Fashion Week comes to town, DKNY is label that is always at the forefront of the catwalks and events surrounding the twice yearly iconic occasion. The brand is renowned for its exceptional pieces which are favoured by a number of A List celebrities and DKNY watches as part of the range of accessories are timeless, elegant and have an appeal whereby anyone can wear one, feel fantastic and look great according to their own unique style.

When you purchase a DKNY watch, you can be assured that you have invested in something truly dynamic, and a quality product that can last a lifetime and continue to look super stylish throughout the years. From function, aesthetic form and technology, Donna Karan has successfully fused all the vital elements to create a collection of stunning watches that are affordable and accessible. With designs incorporating wide bands to narrow bands, from stainless steel to leather, the perfect DKNY watch for every style preference can be found, allowing everyone to experience the ultimate in designer style.

Here is a rundown of some of the latest and greatest styles from the DKNY watch collection-:

NY4783-: This ladies watch features a cool and edgy black ceramic bracelet strap and a jewel embellished bezel and silver dial. This is one of the more urban style watches and the diamantes and black strap make for a complimentary contrast between glitzy and funky. This watch also features a sub dial chronograph.

NY3493-: A pretty, feminine and demure ladies watch, this style boasts a sleek and dainty slim bracelet strap with square diamante inserts. The slim rectangular silver dial is understated with minimal detailing and subtly features the DKNY logo. Perfect for evening glamour!

NY4446-: Combining chic and sophisticated with a funky edge, this ladies watch features a silver bracelet strap with petite square diamante stones along the centre. Again, the silver dial remains understated to keep the focus on the pretty jewellery-like aesthetic of the watch.

NY4422-: Elegant dainty and with a unique design, this ladies watch has a double band twisted bracelet strap, of which the cross over sections above and below the dial are visible on the wrist. The small square dial is black.

NY3605-: Classic DKNY style, this ladies watch is incredibly versatile and will easily take you from day to night. With a silver bracelet strap with square links and a simple silver rectangular dial, this watch is feminine and sophisticated but not too over girly and great for understated glam!

The affordability of DKNY watches is also what makes them that much more appealing as not only is it great if you are on a budget but obtaining a piece of high end fashion be it clothing or accessories can instantly lift your outfit and add that perfect finishing touch in A List style! Watches in addition to being functional are one of the most popular accessories and can create a real style statement regardless of how over or understated the design may be. The collection of DKNY watches definitely offer that exceptional sought after style and convey a true sense of exquisite high fashion. The ultimate elegant accessory that will make for a timeless style investment.

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DKNY Watches – A Brand With Fast Paced Style

December 14, 2009
Posted by Laura

Donna Karan is the founder of DKNY and starting out independently in 1989, the brand was born consisting of clothing for women. Karan wanted to create capsule or wardrobe staple pieces that every lady could wear and feel glamorous and feminine in and that could also be versatile and constantly stylish to compliment a busy lifestyle. DKNY watches are very much representative of this same theme and thus have an elegant yet edgy appeal with a timelessly classic finish that makes them highly wearable for a number of looks and occasions.

Representing New York Lifestyle-: New York is an exciting, dynamic and bustling city always on the go and that is exactly what DKNY watches aim to represent. With cutting edge designs and styles, these watches can take you from day to night in an instant and are versatile in a way that they compliment both casual and dressy outfits.

Keeping Up With Technology -: In order to maintain a raised brand profile you must move with the times and technologies without compromising your already established style that customers love. Donna Karan earlier this year launched an iphone application which allows users to access information on the brand in an instant, again reflecting the essence of New York lifestyle whereby people tend to require information on an asap basis. This brings the brand closer to the customer and a very clever way of always ensuring you are keeping up with your target audience and that they are always reminded of your presence.

Something for every Style-: Whether you’re looking for a watch that is classic and timeless, classic, sophisticated, elegant, funky or bold, DKNY has a watch to suit your style preference. If you like sleek and chic stainless steel or diamante embellishments with the added glam factor, there is something for you. These watches are exceptionally renowned in the fashion industry and thus will always make a style statement, but by the same token they are durable, functional and reliable. Some key new styles to look out for include the NY4329 which with its ultra sleek soft white leather strap and multifunctional silver dial, this is definitely an elegant and feminine watch but with a hint of edginess and high trend appeal. The new NY4422 ladies watch is incredibly demure and dainty with a petite dial and double strand twisted bracelet strap. The new NY4446 ladies watch has the glamour appeal as well as having a funky edge with its polished stainless steel bracelet strap and a row of sunning diamante stones throughout the centre. The perfect piece to take you from day to night!

In addition to being super stylish, DKNY watches are also affordable with the designs varying between approximately £48 and £150 and are a great way of injecting a piece of the brand into your everyday style. The collection of DKNY watches are extremely diverse and there is certainly a design to compliment every style personality. These watches are built to last, are timelessly classic with that high trend edge and are designed and manufactured with their own unique appeal. DKNY watches are the perfect choice to opt for when you are seeking the ultimate best in style, durability, reliability and originality.

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The Spirit of the City – DKNY Watches

December 4, 2009
Posted by Laura

DKNY watches are one of the most fashion forward brands in the world and are designed to be versatile and highly wearable. With watches made for men and women, the brand gears its designs towards representing New York style, culture and trends and therefore DKNY watches are incredibly glamorous and able to transcend from day to night.

The face and skill behind the brand, Donna Karan strongly believes that fashion should be timeless and adaptable and therefore she makes the designs applicable for daywear, evening wear and any occasion in between. For a more casual look as opposed to glitzy glamour, the ladies NY4750 is the perfect option with a classically chic polished black slim strap and a sleek black rectangular dial. This watch will instantly polish your look and add an element of sophistication. There is also a beautiful and feminine baby pink new version of this same watch for something a little more girly! If you are looking for a watch with a splash of colour, the NY4387 is ideal with its slim deep red leather strap and D shaped dial which adds a nice unique touch. Many DKNY watches have easy to read faces with simply designed dials and make a bold statement whilst still being practical enough to live up to the wear and tear of everyday use. The men’s NY1424 for example features a chic black leather strap and large dial with easy to read yet highly sophisticated features.

If you are looking for something with a bit of sparkle, DKNY is the perfect brand for you and gets the balance just right with hints of glamour incorporated into smart and sleek designs. One watch which particularly stands out is the new NY4411 which with its diamante slash link style bracelet strap and petite dial is a stunning watch and will definitely add a pop of sparkle to your look. The new NY3493 ladies watch is very slim in style and features beautiful square diamante inserts which adds a sense of New York glamour to a classic and feminine style. In fact there are a number of strikingly elegant women’s watches often made with highly polished stainless steel metal and then accented with a spot of crystal sparkle for that hint of bling that every lady loves!

DKNY watches are definitely a great representation of sophisticated style and have that ability to make you feel instantly glamorous and chic which is also what Donna Karan aims to achieve throughout her entire collection. The brand strives to capture the essence of New York City, conveying the vibrancy and versatility of the people who live within it and the watches are designed to be mixed and matched with a variety of looks to make dressing for any occasion as easy as possible whether you are looking for bright and bold or glitzy and glamorous. DKNY watches are on the wish lists of the most style conscious individuals and will definitely see you through the forthcoming party season and beyond in true New York style.

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DKNY Watches: A Brand that Gives Something Back

November 17, 2009
Posted by Laura

Aside from being one of the most fashion forward and stylish brands in the world, DKNY is also renowned and respected for how it consistently supports charitable causes. The most recent charity event of which DKNY hosted was in support of the Multiple Sclerosis (MS) Society.

This is a disease which is close to the DKNY team as the Donna Karan UK support manager Marlo Donato Parmelee is a sufferer of MS and has documented her experience in a book of memoirs which describes her life building up to the diagnosis when she was aged 32.

At the exclusive event, Marlo unveiled her book which is titled ‘Awkward Bitch: My Life with MS’ at the flagship DKNY store in London’s Old Bond Street. The event included a champagne reception and a reading from the author who is a self confessed fashion obsessive. Ten percent of all proceeds went to the MS Society and the guests also enjoyed the opportunity to purchase some wonderful DKNY goodies including the new range of watches.

Donna Karan also recently released a special Chari-Tee t-shirt which celebrated the 20th birthday of DKNY and the profits from proceeds will go to the charity Operation Smile. Since its launch in 1982, the charity has restored the smiles to 130,000 children around the world. The celebrity ambassadors of Operation Smile include singer and actress Jessica Simpson, Without a Trace star Roselyn Sanchez and supermodel Molly Sims. This very special t-shirt is a white-on-black design made and drawn on by Donna Karan herself and is sure to be reflective of the same New York style as within the other collections.

The new range of DKNY watches are stunning and incredibly fashion forward with that true DKNY style which represents the essence of New York. The new

NY4745 ladies watch incorporates a gorgeous pink leather strap with a shiny polished finish. The dial is also pink and despite its simple aesthetic, this splash of colour injects a trendy edge but retains that DKNY individuality. This style and colour can be described as super feminine and cute but there is also a purple and black version if you prefer something a little less girly! The new NY4783 is also a new addition and with a back ceramic case and bracelet strap this ladies watch is funky and trendy but the beautiful diamante embellished bezel adds some sparkle and bling! The combination of glitzy and edgy is a style trait that DKNY watches capture perfectly.

DKNY watches have everything you could desire in a watch; innovation, great style, unique design and a high quality finish. The brand is also popular not only because of the product aesthetic but because it consistently gives to good causes and aims to help those in need. Donna Karan is very much at the forefront of the DKNY charitable work as it is something that she is incredibly passionate about. Channeling her skill for fashion design in such a positive way to help others is a great example of a truly inspiring brand.

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DKNY Watches: The Lady Behind DKNY

November 6, 2009
Posted by Laura

Donna Karan is the lady responsible for the iconic American brand DKNY and she maintained a passion for the fashion industry and design from a very young age. From the age of just fourteen, Karan was determined to realise her dream and ambitions and worked her way up the fashion ranks. The main stepping stone to her success was designing for Anne Klein until 1985 whereby with her late husband Stephan Weiss she founded her own label, DKNY. At first she became known for her line of elastic bodies and then word quickly spread about her Essentials line which was based on the concept of a capsule wardrobe and offered 7 easy and wearble pieces that every woman should have in her wardrobe. The Essentials line became a success and the seven pieces were extended to around 200 pieces.

The introduction of her DKNY collection in 1988 provided a great foundation for its growth. The label comprises of a contemporary, moderately priced and young yet sophisticated collection, reflective of the spirit of New York life. Innovation and inspiration is incredibly evident throughout the DKNY ranges and when designing her clothes and accessories, Donna Karan claims not have the top cawalk model in mind, but normal women like herself and thus this is why the lines are as popular as they are something every lady can look great in. Karan will only launch a piece if it looks on her and ultimately function and a ready to wear theme comes before the style.

DKNY watches are part of the incredible accessories collection and are very much representative of New York lifestyle which Karan likes to capture in all of her lines. New York is an exciting, dynamic and bustling city always on the go and that is exactly what DKNY watches aim to represent. With cutting edge designs and styles, these watches can take you from day to night in an instant and are versatile in a way that they compliment both casual and dressy outfits. People who live in New York often have a fast paced lifestyle and therefore their fashion needs to fit it with this accordingly which as a brand, DKNY has got spot on.

DKNY watches encapsulate the following attributes-:

-        Classic and timeless – the new NY3605 for example with its bracelet style multi link strap and sleek rectangular dial. Wonderfully versatile and stylish.

-        Sophisticated and elegant – such as the new NY4631 with its delicate cross over strap this is the perfect day to night accessory.

-        Funky and bold – the NY4660 with its chunky bangle style design and bold DKNY jewel embellished lettering is a definite statement watch.

DKNY has a timepiece to suit every style preference. If you like sleek and chic, or diamante embellishments with the added glam factor, there is something for you. The new NY4411 is a new DKNY watch has a sophiticated aesthetic but the diamante embellishments and interesting link shapes add a unique and glamorous edge.

These watches are exceptionally renowned in the fashion industry and will always make a style statement, but by the same token they are durable, functional and reliable. Many of the designs of DKNY watches are also unisex and look great on both men and women. If you are looking for added features in a timepiece some also incorporate timers, counters and underwater capabilities.

Aside from their beautiful and dynamic designs, DKNY watches are actually very affordable yet the manufacturing methods are unique to Donna Karan and a great deal of time is spent ensuring the quality is to the highest standard possible. DKNY watches are a great investment.

New York is an incredible city; brimming with history, culture, fashion, architecture, music and art and DKNY watches are the perfect representation of all of those elements. The collection of DKNY watches is extremely diverse and there is a design to suite every budget and style preference. These watches are built to last, look timelessly stylish and are designed and manufactured with their own unique appeal. DKNY watches are the perfect choice when you are seeking the ultimate best in style, durability, reliability and innovation.

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Dazzling DKNY watches

October 30, 2009
Posted by hopkins1

We’re constantly updating our designer watches and sunglasses collections at Shade Station, so there’s no need to ever look elsewhere or get bored with the selection - Which is exactly why we’re the UK’s largest independent online retailer of watches and sunglasses

One of the most recent collections to benefit from a fresh injection of wrist bling is the ever-popular DKNY ladies watches portfolio. Designed with the fabulous and glitzy in mind, DKNY watches are elegant and dazzling. A liberal use of diamante, polished platinum and dainty intricate bracelets lend the cluster its glamour… it’s no surprise Donna Karan is such a big deal in fashion circles, if her watch collection is anything to go by!

Using the essence of New York as the inspiration for her label DKNY, Donna Karan is one of the most celebrated contemporary female designers today. Actress Hillary Duff is the current ‘face’ of DKNY and her youth, vitality and love of fashion makes her the ideal spokesperson for the label.

Back to those new DKNY watches we were telling you about… With at least a dozen new wristpieces this autumn, there’s even more choice for wannabe DKNY lovers. The most alluring of the bunch are models NY3493 and NY4411. Both look far more expensive than their relatively small price tag suggests and both are sure to knock your socks off! NY3493 has a slim rectangular face with the DKNY logo subtly imbedded in it and a highly polished stainless steel linked bracelet with chunky diamante inserts all the way around it, making the entire piece look like a twinkling diamond bracelet. DKNY watch NY4411 looks almost vintage in style, with a rectangular face framed with classic diamante and a diamante studded slash link bracelet. The whole effect is very glamorous and ‘old Hollywood’.

It’s not only DKNY watches that are updated regularly though! Why not browse our new style Shade Station site to get the lowdown on what’s new, what’s hot and the coolest brands to be seen in this winter.

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DKNY watches are always in fashion!

October 17, 2009
Posted by sarah

So New York Fashion Week passed in a blaze and we’re now thoroughly ensconced within our own fashion moment, as London Fashion Week plays host to fashionistas from around the globe. Whilst London is known for showcasing fresh talent and obscure designers, New York cosies up with the big guns, including Calvin Klein, Ralph Lauren and DKNY. The latter, created by Donna Karan, takes its name from the city itself and the brand draws inspiration from the people, architecture, culture and vibe of the Big Apple.

DKNY is known for being feminine, youthful and sassy and the New York show didn’t disappoint. Embracing both the floral trend and fashion’s current flirtation with sharp shoulders, the models took to the runway in silk playsuits, flirty dresses, cropped trousers and cuffed shorts in an explosion of peonies, sequins and hot colours.

Just like their fabulous bi-annual collections, DKNY design pretty, classic, sparkly, elegant watches to be worn by women with an eye for fashion and good taste. Whether embellished with diamante, imprinted with the DKNY logo, worn with a linked bracelet, a bangle strap or chunky and proud, DKNY watches will ensure your arm is perfectly accessorised whatever the season.

Click here to visit our DKNY watches section

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