Style Update – Summer 2010
Summer is finally here and what a great excuse to add a pair of sunglasses, a chic watch, a statement piece of jewellery or an accessory to your look to compliment your summer style! Yes, here at Shade Station we have more brands and styles than ever before for you to browse and enjoy.
Whilst many of us don’t have the opportunity or budget to completely update our wardrobe each season, the simple use of a glamorous pair of sunglasses, a uniquely styled watch or a statement piece of jewellery can completely transform and update your outfit, bringing it to the forefront of fashion and injecting hints of those key trends making you every inch the style icon!
So let’s take a look at what’s in the offering from Shade Station for the summer season. Sunglasses are certainly the most popular type of accessory in the summer months – for the obvious reason of protecting the eyes from UV rays, and also to inject a certain edge to your look. Any fashion lover will know that sporty chic or sports luxe is a huge key trend of the moment and a pair of sporty but fashionable sunglasses can make for an incredible accessory investment.
New to Shade Station, we have Adidas sunglasses with their collection of sporty, slick, sharp and super trendy sunglasses for men and women in a range of frame designs, combining high quality and flawless style with affordability. Arnette is one of our recent brand additions to Shade Station and are the ultimate sporting sunglasses with a strong attitude and sleek looks. Revo is a further sunglasses brand that has greatly impressed us with their range of chic yet fierce sunglasses which incorporate highly superior and functional polarized lenses for maximum eye protection and visual clarity. Prada Sport sunglasses are also on our sporty style radar this summer and the styles within this collection all feature the distinctive red line Prada Sport logo and are perfect for use during sports or for someone who enjoys and on-the-go lifestyle and also wants to look polished and stylish! Of course, Oakley is still one of our most popular sunglasses brands, renowned for their superior use of technical innovation, sharp style and intense attitude whereby only the very best is good enough. Be sure to check out the latest and greatest Oakley styles.
For those of you who like your sunglasses to portray the essence of glamour, elegance and sophistication, look no further than brands including the super sought after and luxurious Chanel. Chanel sunglasses feature exquisite design elements such as stunning hinge detailing, ultra feminine oversized frames in addition to a variety of other frame styles to choose from and are a lifetime investment. BVLGARI, Tom Ford, D&G and Fendi sunglasses are also perfect for all of you glamazons and we are also very excited to have recently announced the arrival of Jee Vice sunglasses; as seen in Sex and the City 2, and MDG sunglasses; the product of the Madonna and Dolce and Gabbana collaboration. Both of these new brands offer the ultimate in feminine and striking glamour and are designed to make a real style statement!
Summer 2010 is all about bold colour in the form of bright neons in addition to more understated pastel tones, so why not take the opportunity to have some fun with fashion and inject some vibrancy into your look! Many of the brands mentioned above have used colour as inspiration behind their latest styles and let’s not forget the range of eclectic Pucci sunglasses and the timelessly stylish Ray-Ban sunglasses who continue to surprise us every year with new colours and patterns incorporated into a variety of the key and classic designs. There are also a whole host of brand new Ray-Ban styles just launched so be sure to check the Ray-Ban page.
Our dedicated sunglasses page lists each and every brand aside from the ones listed above so make sure you take a look at the entire selection!
Watches aside from providing value in terms of function are actually one of the most fashionable accessories, constantly focused on in the style pages and trend blogs and can definitely add a sense of unique personality to your style. One of the prominent watch looks for summer 2010 is colour, texture and pattern and there are an incredible range of brands for you to choose from to fulfil this particular style. Adidas watches, LTD Watches, Diesel watches and Nixon watches all superbly capture the element of colour with an amalgamation of vibrant tones featured in their numerous watch styles. Some possess a sporty edge, others combine sport appeal with the high trend factor and some designs also feature a strong hint of retro appeal for a fun and style savvy finish that also conveys a playful attitude towards fashion.
Watches featuring polycarbonate bracelet straps are a major key look this summer and are often seen worn by the celebs and teamed with gold or silver jewellery for a contrasting edge to the look. The Michael Kors watches and Guess watches collections boast a fine selection of colourful watches with polycarbonate straps – the white versions in particular are perfect for a fresh and trend focused summer style and the addition of rose gold cases and diamante embellishments on the dial and/or the bezel add just the right sprinkling of the glam factor!
Juicy Couture is an exciting new watch brand to hit our shelves and is also a hot favourite among the style icons in sunny LA! Juicy Couture watches comprise of a selection of wonderfully feminine styles with colourful and vibrant polycarbonate and leather straps, charm embellished and delicately detailed dials, and bold, statement designs typical of the overall Juicy Couture style. Perfect for making a real style statement, Juicy Couture watches are perfect for every style princess!
Other brands in the offering include the British Ted Baker and street style inspired Bench, the luxurious and glamorous but masculine Marc Ecko watches, Ed Hardy watches with some incredibly vibrant and striking new styles boasting tattoo art dials and straps with intricate detailing, and the innovative Philippe Starck watches for something a little different from the norm! Ingersoll watches are perfect for those of you who favour the traditional aesthetic of a watch but are seeking one that integrates modern technology and functionality, Ducati watches for all you motor enthusiasts, Firetrap, the sporty Nike, Tokyo Flash watches for unleashing your inner geek and Animal, Police, Superdry, ultra fashionable and high quality Fossil watches and Zodiac watches to name only a few more. Make sure you take a look at our dedicated watch page which lists each and every brand we stock.
We were also proud to recently unveil or new Elite watch section which provides an array of finely chosen brands and watches that are designed for investment purposes and feature exceptional technical innovation, the incorporation of only the highest and rarest materials and all boast superior and flawless construction. The Elite brands carefully selected to be featured in this section include TechnoMarine watches, Perrelet watches, U-Boat watches, Welder watches, Versace watches and Meccaniche Veloci watches. Designed for people who maintain a passion for watches, some brands focus on a luxurious, refined and highly desirable aesthetic and others create their selection of watches with intense function in mind such as U-Boat watches and Meccaniche Veloci watches. That said, each watch within the Elite section can be described as a design and technical masterpiece so make sure you take a look at the Elite watch section to read about these ultra high end brands in greater depth.
Once we begin to enjoy the warmer weather, this often provides inspiration and a more care-free attitude towards experimenting with accessories to adapt and spice up our summer style. It is amazing how one look can be transformed into a number of different ones with additions of various pieces of jewellery – avoiding the need for a complete wardrobe overhaul every year! Bold and statement jewellery is currently a key trend this season, with statement pieces seen on the catwalks and the High Street and used to add depth, colour and creativity to your personal look.
Amore & Baci have some extremely fun, elegant, sassy and unique pieces within their jewellery collection. What is particularly innovative about this brand is that you can create your own personalised bracelet or necklace with the addition of cute, feminine, striking and sophisticated Amore & Baci charms – add as many or as few as you wish whenever you like. The brand also features a selection of super glamorous and statement cocktail rings boasting exquisite colours, patterns and diamante embellishments.
Guess has some wonderful summer inspired new additions to their jewellery range and have especially homed in on the feminine and cute charm bracelet trend which is huge for summer 2010. You can purchase the unique Guess bracelet and add as many or as little charms as you wish, ranging from strawberries, shoes, four leaf clovers and even lipsticks! Diamante embellished and logo emblazoned silver pieces are common within the Guess jewellery collection and this brand is perfect for every girly girl who likes to be ultra feminine but still convey a sophisticated and style savvy attitude to her look!
Venus Beads have some gorgeous boho chic style beaded bracelets incorporating vibrant colours such as turquoise, pink, red, blue violet and black. Wear two or three stacked for a high fashion look or go for an individual bracelet to add an effective pop of colour!
Other jewellery brands include the urban street inspired Black Dice, the statement and edgy Police and Diesel and a selection of feminine, elegant, colourful and boho inspired jewellery pieces by CC Skye and Miss Sixty.
So that provides the summer round up of sunglasses, watches and jewellery and don’t forget to also check out our fabulous range of goggles and lifestyle accessories by brands including Oakley, Dragon, Adidas, Electric, Von Zipper and East Pak.
As well as a whole host of fantastic products, we promise to keep you updated with new brand additions and styles as well as celebrity and designer news and gossip in our daily updated Style Blog. We also have a Twitter page, whereby you can follow us @shadestation for instant and regular Shade Station tweets.
We make it our top priority to provide you with as many renowned designer sunglasses brands, watch brands and products as possible, in addition to the lesser known and unique ones that have just hit the style scene. We aim to cater for a range of style personalities and budgets and can ensure that each and every brand is also stocked at Shade Station due to its notorious and proven high quality. We believe that everyone has a unique sense of fashion and the huge array of accessories in the offering therefore allows you to create a bespoke look to your summer style.
We hope you enjoy browsing our collections and from all of us here at Shade Station, we wish you a happy and stylish summer!
Jewellery Style Update – Spring 2010
Jewellery is a simple but incredibly effective way of instantly bringing an outfit to life. A great bracelet, statement necklace or an edgy pair of earrings can make your look relevant to current trends and really inject a sense of personality and character into your style. As summer is also on the way, this provides a great opportunity to really experiment with the different jewellery options and add colour, depth and a sense of imagination to your look.
Here at Shade Station, we have a selection of beautiful, cool, timeless and edgy styles to look out for by key designer brands. One massive trend for spring/summer 2010 is colour and when the sun is shining, a splash of colour is the perfect way to lift our appearance and mood. One of our fabulous new brands to look out for is Venus Beads which have some gorgeous boho chic style beaded bracelets incorporating vibrant colours such as turquoise, pink, red, blue violet and black. If feminine is your thing, look no further that Venus Beads with their wonderfully intricate patterned beads and subtle charms. Wear two or three stacked for a high fashion look or an individual bracelet will add just the right pop of colour to inject vibrancy into your look.
Amore & Baci beads are a further key brand and have some extremely fun, elegant, flirty and unique pieces to catch your eye. What is great about this brand is that you can create your own unique bracelet or necklace with the addition of charms – add as many or as few as you wish according to how bold or subtle you like to be. Cool charms within the collection include handbags, shoes and angels. Large cocktail or statement rings are the perfect way to add instant glamour and instantly make you feel more polished and sophisticated. Amore & Baci have an incredible ring collection which will continue to look great season after season and incorporate stunning colours such as turquoise, pink, blue, red, green and cream as well as beautiful patterns and the addition of diamante stones.
Guess Jewellery has also introduced a stunning collection of jewellery including earrings, charm bracelets and necklaces and colourful leather cuff bracelets for an edgy but feminine look. Guess is renowned for sparkle and glitz and common aesthetic features throughout the jewellery range includes diamante embellished fun and flirty charms and logos. Perfect if you like your jewellery to represent a girly but sophisticated and chic style.
Combining boho style with tribal, Roberto Cavalli Jewellery captures these trends perfectly with tusk style charms features on leather thong necklaces, gold chain charm bracelets, key shaped pendants, and turquoise tones entwined with gold and silver tones. The jewellery tends to boast a chunky style aesthetic, but incorporates delicate features to balance and soften the look and make it statement but wonderfully feminine and demure.
We also have some new street inspired pieces from Black Dice Jewellery with a selection of cutting edge rings and dog tag style necklaces for men and ladies and Diesel Jewellery, Police Jewellery and D&G Jewellery have also perfectly combined edgy with striking. CC Skye (a favourite of boho Queen Nicole Ritchie) also have some beautifully feminine and statement jewellery as do Miss Sixty. DKNY Jewellery is also a firm favourite with its cutting edge and strong but ultra chic range of necklaces, rings, bracelets and earrings with charm features and pretty diamante embellishments for the added glam factor.
Make sure you keep your eye on our style blog which provides updates on new brands in stock and key styles to look out for, as seen on the celebs. The perfect item of jewellery can make you feel incredibly special and is a great way of injecting an element of colour, sparkle, edginess or elegance into your summer look.
DKNY Jewellery – The Essence of New York Living
The DKNY jewellery range captures the same essence as that of the Donna Karan clothing and accessories collection; it is reflective of the charisma, energy, architecture and culture of New York and of course, is highly stylish, trendy, funky, and can easily be transcended from day to night.
Donna Karan designs her collections to look great on women of all shapes and sizes – in fact, she will only design clothes that she herself would wear. Her Essentials range and her line of elastic bodysuits gained fast popularity and raised her profile as a credible and stylish designer. The DKNY collection now includes jewellery, watches and accessories.
When Donna Karan began designing her collection, she based the idea around the concept of a capsule wardrobe and created seven easy pieces that could be mixed and matched and worn for a variety of events and occasion – this was called the Essentials range. People liked this because it became easy for them to put outfits together and offered them a form of affordable and adaptable style that would last and look great for years. The range of DKNY jewellery is designed with the same philosophy in mind that it can be worn to compliment a variety of different looks. A DKNY ring can look equally great when worn to office as it does with a little black dress for a swanky party.
The collection of DKNY jewellery comprises of a selection of rings, necklaces, earrings and bracelets, all of which are interesting and un
ique in style and look incredibly trendy in that timeless DKNY fashion.
Here is a summary of the main features within the new DKNY jewellery collection
- DKNY rings – bold, organic and chunky, bulky designs which also incorporate the DKNY logo. The new NJ1306 is a great example of this and also features diamante embellishments on the DKNY lettering.
- DKNY necklaces – with designs featuring edgy and funky dog tags – the NJ1218 for example, and pendants – the stunning NJ1321 features a double strand chain with a selection of beautiful floral pendants with stones and diamantes. The new NJ1314 features a simple silver strand necklace and the DKNY lettering as separate pendants.
- DKNY earrings – with funky drop style features such as the NJ1356. This pair incorporates diamante studded open circles in various sizes as well as smaller ball style pearls. Incredibly striking and elegant
- DKNY bracelets – Cuff style bangles are a key trend and the NJ1315 bracelet with its wide aesthetic and prominent DKNY lettering logo is a fantastic statement piece. For something slightly delicate the NJ1056 bracelet with interlinking slim bangles and small charm attachment is dainty and incredibly feminine. Charms are also very fashionable and the new NJ1161 bracelet with its heavy looking chain and charms such as a heart shaped key makes for the perfect balance of elegant but funky. Some of the charms featured on the DKNY bracelets even include objects such as handbags, shoes and cocktail glasses – very New York!
The range of DKNY jewellery perfectly summarises what the brand represents – it is stylish, sexy, edgy, glamorous and incredibly versatile with a true flavour of New York city culture, fashion and lifestyle.
DKNY – The Essence of New York
DKNY jewellery is most renowned for its strong dimensions and edgy appeal. The pieces truly portray New York living – an urban feel with a chic twist that never seems to go out of fashion. In fact, New York is where the various designs and styles take inspiration from – the skyscrapers, energy and raw appeal of the city is perfectly represented in the sexy and sleek jewellery range.
Bracelets and rings are the primary focus and all feature a striking steel finish in both silver and gold. One piece which stands out in particular is the twin ring secured by padlock charms. The fantastic and versatile element of this is that the rings can be detached and worn separately. The charm also injects a girly, youthful feel. All the pieces are defined in architectural shapes and detailed and embellished with diamantes which make for an uber glamorous look. The high polished ion plated steel ring is adorned with beautiful diamantes and is the ultimate if you are looking to add glitz and
glamour – and let’s face it, who isn’t!
DKNY have struck the balance perfectly and have created a versatile range which is sophisticated yet modern with funky features such as charms and of course, the famous DKNY logo. The logo, symbols and diamante stones featured on the jewellery again reflects the essence of New York and the collection is designed to be feminine, sexy and elegant. It comes as no surprise that celebrities such as Victoria Beckham, Madonna and Rachel Bilson are all fans of this ever trendy jewellery range!