A Look at the New and Statement Diesel Watches
A Look at The Statement New Diesel Watches
One of the reasons why we love Diesel watches here at Shade Station is due to the vast range of style preferences that the brand appeals to. Some of the new Diesel watches are real show stoppers and in true Diesel style, remain totally unique yet will work with almost any look.
Here are a few of our favourites that are new to the Diesel offering this season. You may be looking for some inspiration for a Christmas gift, but I bet you’ll find these difficult to resist for yourself!
The first new Diesel watch that caught our eye, is the new DZ7188 unisex design. Perfect for those who like a burst of colour and a modern high-tech finish, this watch boasts a sleek brushed stainless steel strap, coloured function buttons and a multi-functional reversed digital display. This watch would look uber stylish for girls teamed with a feminine outfit to provide edge and contrast, whilst looking equally fashion forward with any look on the guys.
Next up is the Limited Edition DZ4187 Diesel watch for men, which is highly unique 
and special as has been released to celebrate the founder of Diesel, Renzo Rosso’s 55th birthday. This statement and aggressively styled design features a carbon coated stainless steel case, a green fabric strap and a bold dial displaying the ‘This Is My Time’ statement. If you’re already a fan of Diesel (and who isn’t!), this watch is a definitely worthy investment as the numbers produced are strictly limited.
For something particularly sleek whilst also being rugged and statement, the new DZ7179 Diesel watch for men, is a great choice, With defined and jagged edges, this model features a polished stainless steel bracelet strap for the slick factor and the dial also includes three time zones in addition to an analogue and digital display, therefore ticking all the function boxes! Diesel is a brand that is relevant 
on a global scale in terms of style and attitude and this is the perfect watch to convey this theme.
If you’re looking for the ideal accessory to show your timelessly stylish approach to fashion, a Diesel watch is just the thing you’ve been looking for. The three watches above are just a handpicked selection of the new Diesel watches available this season, and of course there are many others to browse through, so make sure you check out the entire range.
Diesel Launches Limited Edition ‘This Is My Time’ Watch
Diesel Watches Launches Limited Edition 'This Is My Time' Watch
Diesel is definitely one of the more unique fashion brands out there. People all around the world love the label for its creativity and dynamic and universal sense of style.
Each and every part of the Diesel collection embodies this theme and the Diesel watches collection is no different. Constantly impressing us with new and exciting designs that fuse vintage appeal with high tech functions and incredibly original styling, a Diesel watch will always inject the wow factor to every look.
The brand continually remains fresh and exciting and there is an array of fab new styles for this season. Many of which boast statement and rugged aesthetics whilst others are sleek, streamlined and colour inspired.
Perhaps the most special of the recent additions is the men’s Diesel watch named This Is My Time. This specific watch has been launched as a Limited Edition model and celebrates the founder of Diesel, Renzo Rosso’s 55th 
birthday. The bold and striking design is oversized (featuring an impressive 57mm carbon coated stainless steel case!) and has all the functions typical of a Diesel watch including a date window in addition to blacked out sub dials which adds extra definition and dynamic to the style.
The ‘This Is My Time’ statement is featured at the bottom centre of the dial and the watch also displays Rosso’s engraved signature. But be warned as this watch is produced in highly limited quantities, so once it’s gone it’s gone! Each This Is My Time watch also comes with its limited edition identification number and will eventually make a great collectors item.
There is also a fantastic selection of other Diesel watches to feast your eyes upon – the sleek D77179 for example with its rugged aesthetic, also features three time zones. This is a function that Diesel is renowned for including in its watches to represent its universal appeal.
The Diesel brand is edgy, it isn’t afraid to stand out, it always has the consumer’s main needs at heart and its products are consistently the best quality possible. Ultimately, a Diesel watch asserts some real style quality into your outfit and will always boast the latest technologies.
Show your Unique Style Personality with a Diesel Watch
Show your Unique Style Personality with a Diesel Watch
There are some brands that just continue to impress time after time and therefore once we discover the brand, we will continue to go back to it. Diesel is definitely a great example of this and is one of the fashion brands that consistently produce pieces that have a timeless quality – perfectly on trend and relevant to seasonal styles, but with its own unique stamp.
Diesel watches are one of the best staple accessories that you can own and regardless of which collection, year or season you purchase from, the watch will still look great in years to come. Of course, to keep the brand fresh and exciting, Diesel regularly launches new collections and watch styles and a new batch has now arrived here at Shade Station.
Diesel is famous for its bold and large watches – ultra statement but with the detailing sharp and sleek to make the watch versatile and sophisticated. The new DZ1343 Diesel watch for men features a wide brown leather strap and a prominent dial 
which immediately draws the attention. The detailing upon the dial is slick and neat with silver accents, the Diesel logo is presented on the right-hand side of the case and there is also a small date window. This Diesel watch is bold but chic and shows true style taste!
Colour is still a big trend though Diesel – always the fashion innovator, has historically produced selections of watches with the colour being the focal aesthetic feature. The new unisex DZ1351 watch has a sporty and casual appeal with a grooved red rubber strap (other colour versions are also available) with the dial in black with red accents to keep the style streamlined. Simple but definitely style effective and not too trend focused, this watch won’t be deemed ‘out of fashion’ in a season’s time!
The DZ1372 Diesel watch for men is a great example of how Diesel creatively puts its own stamp and personality into its watches. This st
yle features a brown textured leather strap and a round dial which is charcoal toned and with bold white coloured time markers on the right-hand side of the dial, with the remaining markers left understated. The overall design is simple but the desired statement effect is cleverly incorporated onto the dial – this is a typical Diesel style trait and what ultimately distinguishes it from other brands.
Diesel is renowned for its watches being made of only the highest quality materials and boasting fine craftsmanship. This therefore means that they are real investment watches that will never look dated. Diesel has created a fashion niche all of its own, keeping up with trends and injecting elements of them into its watches but refusing to religiously follow them.
So, why not go ahead and show your unique style personality with a Diesel watch?
Diesel ‘Be Stupid’ Ad Banned from Billboards
Diesel 'Be Stupid' Ad Banned from Billboards
Fashion label Diesel has always being notorious for its outspoken brand personality and ability to stand out from the crowd. However, it seems that Diesel may have gone a step too far with one of its recent advertising billboard campaigns which has now being banned from use.
The posters, which in fact, won a top award at the Cannes advertising festival, were banned due to the fear that they would encourage antisocial behaviour. The ads called ‘Be Stupid’ featured a woman flashing her breasts to a CCTV camera, and another of a woman opening her bikini bottoms to take a picture. We can certainly see why the ads have raised concern but you do have to admire Diesel’s bold attitude! The brand has stated that the ads were designed to convey “a very strong and unexpected image of femininity”.
However, luckily all i
s not lost and you can still see the ads for yourself as the Advertising Standards Authority (ASA) have allowed the ads to run in magazines including Grazia and Dazed & Confused but have banned them running on billboards as are of the view that they may be considered offensive and unsuitable for children in addition to potentially encouraging antisocial behaviour.
Whatever your opinion on the ad campaigns, one thing is for sure about Diesel; the brand is producing some amazing collections this season and in particular, the range of Diesel watches. The new styles are ultra stylish, slick and smart with some designs such as the unisex DZ1351 boasting a vibrant red finish and with that sporty but chic look that is one of the top watch trends of the moment but one that Diesel still manages to place its own dynamic stamp on. This watch style is also available in an array of other colours. The new DZ1343 for men has a similar style to the DZ1351 but with a brown leather strap and a square dial for a smart and slick finish and with the striking Diesel detailing on the dial.
The ‘Be Stupid’ Diesel ads may certainly be a little risqué but you have to admire the brand’s creative ability to dare to be different. Most importantly, Diesel always backs up its elaborate advertising campaigns with amazing products. The superior style and quality of Diesel watches consistently live up to the highest of expectations and are constantly on our style radar season after season. To see why, make sure you check out the full Diesel watch collection!
Shade Station Heads to the Clothes Show London
LTD Watches – A Hot Favourite!
On Saturday, despite the raging sunshine, fashion prevailed and we took the opportunity to head out to Earl’s Court in London to the Clothes Show event which saw a number of designer brands and boutiques on show in addition to designers and stylists providing their fashion pearls of wisdom.
The event also involved a Fashion Show in the main theatre which used the theme of fashion inspired by countries including France, Italy, USA and England and presented this with a fusion of music, a dance troupe and models which really made it more 
of an all-round performance as opposed to just a catwalk show. The show was full of energy, fantastic choreography and amazing outfits – all accessorised of course with sunglasses, watches and jewellery in some of the hot styles of the moment!
We were very pleased to see an array of our brands exhibiting their products including Ray-Ban, Zodiac, Fossil, Diesel, Superdry, Adidas, Guess and LTD Watches. The Ray-Ban Wayfarers were definitely a hit with the eager style spotters – particularly the new and revamped colourful versions. Guess watches and Guess jewellery were also proving incredibly popular. The watch look that all the fashionistas are sporting this season are white or light toned chunky watches – polycarbonate bracelet straps are a key look and especially with glitzy diamante embellishments to add that bit of sparkle to a casual yet statement watch! Check out this Guess Prism watch which is the perfect choice to
capture the desired look!
I could hardly get a glimpse at the LTD Watch stand which is testament to how popular these strictly limited watches are. LTD Watches are highly trend inspired and the particular model that definitely seems to be a must-have this summer is the Maximo LTD Watch; available in a variety of vibrant colours and boasting a sleek yet chunky aesthetic. The Maximo watches were selling fast so make sure you check out the range here and get yours before they all go!
So, that is the rundown of some of the key looks and styles that were prominent at the Clothes Show London event which also clearly demonstrated that accessories in general are a major look of summer 2010. All of the brands mentioned above are available here at Shade Station so make sure you take a look to see what ultra fashionable designs we have, and make this summer your most stylish one yet!
Assert Your Style Status with a Diesel Watch
The Diesel brand was founded in 1978 by Renzo Rosso and is regarded as an incredibly fashion forward, innovative and dynamic brand that is popular for its clothing, shoes and accessories, including the collection of Diesel watches. Diesel’s product ranges perfectly convey the strong brand identity and the collection of funky, edgy and super stylish watches are geared towards those who appreciate a unique sense of fashion.
Diesel has a strong presence in the fashion industry and this is due to the fact that the core team all understand the message that the brand aims to portray. When Renzo Rosso founded the brand, he wanted it to be a fashion innovator and thus broke barriers and went beyond conventional trends to create a niche in the market that other brands now try to replicate. The Diesel range, including Diesel watches are dynamic, adventurous and challenge trends, allowing people to express their style in their own unique way.
Diesel watches can definitely be described as refreshing; they combine contemporary and vintage styling and the recent additions also boast futuristic and sleek aesthetic features. Quirky, kooky and eclectic but in a way that isn’t too over the top, Diesel watches are one of the most exciting and cool accessories around.
Whatever your style, a Diesel watch will help to emphasise that and the various designs are the perfect way to sharpen up your look. Starting with the exclusive DZ7112 for example, if you like slick, charismatic and something incredibly unique, this futuri
stically styled men’s watch will definitely make you stand out from the crowd. With a minimal time display keeping the look streamlined and the multi strand gold plated stainless steel wide strap, this watch is a real show stopper.
Whilst Diesel is notoriously edgy and a little alternative, if you do favour a feminine look, fear not as the exclusive DZ5147 ladies watch is the perfect balance of elegant and cool. With a vibrant and striking scrunched purple leather strap and purple octagonal dial, this watch remains statement and bold but incredibly feminine.
Perhaps you are looking for something completely unique with high function on the agenda as well as great looks? For all style geeks, the DZ7102 Diesel watch with its three separate time movements and bold wide textured black leather strap is definitely one of those wow watches! With gold detailing, the aesthetic remains chic and sleek.
For something fresh and perfect for moving into spring, the unisex DZ7087 with its white leather strap and multifunctional digital dial with mirror electroplating detailing, this watch is incredibly sharp, sophisticated and really conveys Diesel attitude whilst being versatile and light toned, ideal for spring/summer.
The ranges of Diesel watches are extensive and whether your style is smart, classic, sophisticated, edgy, overstated or elegant, there is something that will appeal to you and inject that element of unique Diesel personality. Rosso wanted to create a brand that provided people with something alternative than what was ‘in fashion’ but that can also be mixed and matched no matter how trendy or quirky your style tends to be. Diesel is a highly respected brand and the simple addition of a Diesel watch will instantly lift your look and show that you have serious style!
Add an Edge to your Look with a Diesel Watch
When originally founded, Diesel was a brand that began designing clothes and is famous for its edgy and laid back style. The Diesel line now includes a great selection of watches which like the clothing and other Diesel accessories, are renowned for their bold, distinctive and statement style. Where Diesel watches are concerned, the design goes far deeper than a device to tell that time that looks good; they are designed to make a statement about your individual style, personality and what you are about and are geared towards the style conscious who are not afraid to stand out from the crowd!
What people love about Diesel is its ability to mix the style up to include retro and contemporary, classic and funky and raw an elegant. Diesel is unique as a brand as it successfully manages to experiment with different styles and trends and put them all together to create something completely innovative and visually eye catching. This is also why there is something for every style taste.
The Diesel watches range comprises of a wide variety of different colours and materials. The new and exclusive DZ1285 men’s watch for example, has a sleek smooth brown leather strap and a retro inspired sunray brown dial with silver and yellow detailing. This is an eclectic looking watch with a high style factor and a sophisticated finish. The new DZ7112 in contrast, has a distinctively futuristic finish with a gold plated multi strand bracelet strap 
and a multifunctional digital display. The ladies DZ5154 also captures the jewellery-esque trend with its pyramid and oval links in a bracelet style design, the sharp and defined lines keep the watch edgy and uinque. Diesel definitely has something for all occasions including more raw styled and rugged watches for casual wear through to elegant dress watches that can be teamed with your little black dress for nights out on the town – the DZ5160 ladies watch for example is stunning and feminine and incredibly statement with its jewel charms. In addition to the style appeal, function and quality is high on the agenda as all Diesel watches are manufactured using high grade stainless steel, tough mineral glass lenses and famously reliable quartz movements. All Diesel watches also have a water resistance of up to 30 metres so you can even look stylish by the poolside!
For something a little more exclusive, the Diesel Black Label is a new and very special range of Diesel watches. The Diesel Black label watch line offers some wonderfully sophisticated and perhaps more classic and mature styles – the DZ9034 men’s Black Label Diesel watch for example is incredibly chic and refined in style with its black and gold aesthetic and multifun
ctional detailed dial. This collection is slightly more expensive but make for investment watches which are meticulously crafted with only the highest quality materials and technologies.
Diesel is a brand which isn’t afraid to push design boundaries and many of the watches look great for all day and all night wear and can easily be incorporated into your look for a variety of occasions adding something unique and exciting to your look. Diesel is one of those brands that defies trends – a Diesel watch will never be regarded as out of fashion and will look edgy, elegant and super stylish for many seasons to come. A must have accessory for effortlessly cool but statement style!
The Dynamic Diesel Style, Sunglasses and Watches
The famous designer label Diesel was founded over 20 years ago by Italian designer Renzo Rosso and has grown rapidly to become an international fashion phenomenon based on innovative, exciting and highly stylish designs. The Diesel brand which creates casual clothing – most famously jeans, shoes and accessories including sunglasses and watches, has a huge number of stores all over the world.
When Rosso founded Diesel, he wanted the brand to be different and was prepared to take a risk as opposed to following existing fashion and jumping on the trend bandwagon. Rosso wanted to challenge current designs in the industry and provide an alternative to people who appreciated a unique style. Rosso believed that the brand would only evolve in the way he desired if he was inspired by a team of like-minded people and therefore he selected a team who worked hard to create a more dynamic, innovative, exciting and imaginative line of clothing. Rosso was considered a dream to work for as he gave his designers a free reign on their ideas, allowing them to be as open minded as they wish; the only creative brief being to design a collection that was geared towards people who like to reflect their 
individuality and independence through the way that they dress and wear what suits them as opposed to merely following trends.
Diesel became a fast success and people love the fact that the brand is a fashion leader. You will notice that the style has remained fairly continuous over the years proving that the brand is timeless – if you bought a pair of Diesel jeans five years ago, they will still look fantastic today and the same applies to Diesel accessories such as the collection of watches and sunglasses. Diesel is also renowned for its incredibly high quality products and cutting edge production methods. From the design development of the styles, the choice of fabrics and materials used, to the manufacturing methods and quality control, you can be assured that a Diesel product will be of the best quality possible.
The Diesel ‘trend’ is one that is regarded as applicable to everyone all around the world which is why the company also strongly believes in employing designers, marketers and retail assistants among many other roles, from all across the globe which encourages an unpredictable and varied take on fashion and creates an extremely inspirational environment to work in. This is definitely why the brand has become so dynamic and successful and it is often featured as a case study and used as an example of how other companies could be structured in order to be successful.
Diesel has an effortless yet polished style and when you wear a piece of Diesel clothing or don a pair of Diesel sunglasses, you instantly feel like you are expressing your own style without trying too hard. The collection of Diesel watches and Diesel sunglasses are a great way of injecting the Diesel spirit to your look. With cutting edge designs that will still look stylish in years to come and with cool features such as dual digital and analogue displays within the Diesel watch collection for example, Diesel is constantly creating fresh and innovative looks that are striking but that will work well with your existing wardrobe and enhance it as opposed to contradicting it for the sake of being different. Celebrity fans of Diesel include Jessica Simpson and Britney Spears and this is a brand that is definitely here to stay – perfect for those that work their own unique style!
The New Diesel Watches to Hit the Style Scene
Diesel is a brand that is loved all over the world and favoured for its unique sense of cutting edge and dynamic style. Diesel was founded in 1978 in Italy by Renzo Rosso and the range of clothing, shoes, accessories and watches have that exquisite sense of Italian style with a completely unconventional and cosmopolitan edge that makes it applicable to worldwide fashion. Diesel jeans are one of the most popular in the world as are designed to compliment a range of shapes and sizes and look effortlessly cool.
The collection of Diesel watches are very much in keeping with the remainder of the brand’s products and take inspiration from culture and of course fashion, style and trends that are popular on a global scale. Diesel watches are incredibly unique and range from more classic stainless steel models to highly original and eye catching eclectic and vibrant watches that have that innovative and cool Diesel stamp.
There are some fantastic new Diesel watch styles to look out for. Here is a rundown of some new exclusives that are sure to catch your eye-:
- DZ7111 – A men’s Diesel watch that has a futuristic aesthetic and minimal yet incredibly effective styling, this model features a dark carbon coated strap and case and a multi functional LED digital display which lights up in blue. This watch is the definition of cool and is extremely contemporary in style. It almost reminds me of something you would see in a futuristic action film! The gold plated version is also super slick!
- DZ7086 – A Diesel watch with brand attitude, this men’s style features a chic textured black wide leather strap and a funky LED digital display with a hologram image. Again this is a futuristic themed watch and definitely a statement accessory.
- DZ7109 – Now, if we’re going to talk ultra modern then this men’s Diesel watch is a prime example. With a super sleek and streamlined stainless steel bracelet strap with an electroplated mirrored face, the multi functional digital display lights up in red and looks absolutely striking on the wrist. A sure conversation piece!
- DZ5148 – Something for the ladies, this Diesel watch perfectly combines feminine with edgy. The scrunched black leather strap and chic octagonal dial with a beautiful blue mother of pearl toned finish is perfect for girls who like to be elegant but inject a sense of funky street style and refrain from being too ‘girly’.
These are just a selection of the new models to choose from and this season, Diesel have definitely adopted a futuristic feel to their range of watches which is very much in line with the geek chic appeal that has been very popular in 2009. Diesel watches ultimately offer something a little alternative from the norm with their cutting edge designs, clean lines, streamlined aesthetics and striking features. Of course, if you prefer something a little more typically classic, Diesel watches such as the DZ1244 or the DZ1253 are ideal and there really is something in the collection to suit all tastes. Diesel doesn’t need to be over to top because it represents a laid back and effortless style that looks best in that ‘thrown together’ type look.
There are many Diesel watches including models with chronographs, digital displays, leather and stainless steel straps, striking colours, and of course, the brand’s typical unique style. There are models created specifically for men and women in addition to unisex designs. A Diesel watch will defy seasonal trends and continue to look super stylish for years to come because the Diesel brand could be described as a trend all of its own and one that will always be ‘in fashion’.
Striking Diesel Jewellery
If you’re a fan of delicate silver or gold, sparkling gems and baubles or beads then we’re guessing Diesel jewellery probably isn’t for you. Comprised largely of large rubber bracelets in black, necklaces that bear a resemblance to dog tags, chunky silver rings and bracelets – the Diesel collection is worlds apart from the jewellery you would usually see on the shelves of your local dealer. Just like their cult denim and urban clotheswear, their jewellery and watches follow the particular design that has made the label the global phenomenon it is today.
Fans of Diesel include David Beckham and Kanye West, both international superstars who have the money to buy incredibly expensive clothes yet choose to wear the Italian brand due to the quality of the fabric and their cool edgy designs. Since the late Seventies Diesel have been captivating the ‘youth’ market with original clothes designs and now with the introduction of watches and jewellery they are expanding into a real lifestyle brand.
Shade Station stock a neat, capsule range of Diesel Jewellery which will particularly appeal to fans of the label, but also to those who enjoy accessorising in a bold and blatant fashion. Silver and black reign supreme in the Diesel jewellery collection and the simple Diesel logo is stamped or incorporated into the design to create a feature of it, in almost every piece. So if you like everyone to know exactly what labels you’re in to, then Diesel jewellery is the perfect way to accessorise! Although their jewellery is not cheap, it is certainly more affordable than their jeans and luckily for you Shade Station has a sale on and we’ve dropped the price of Diesel jewellery just in time for the Christmas rush!