Following a recent jaunt around London’s luxury west end (window shopping naturally), it became obvious that fluorescent clothing and accessories are one of the key looks this season. As lurid as it may sound, half the designers on New and Old Bond Street have said it’s so… DKNY, Micheal Kors, Hermes, Miu Miu and Dolce & Gabbana have all embraced the trend with eye popping day glo window displays. It’s not often that sunglasses are required on an overcast Spring evening, but the windows of W1 were awash with acid colours so bright, dark lenses were entirely necessary!
We draw the line at luminous clothing (some things are best kept in the Eighties) however we can totally get on board with accents of fluorescent colour, if fashion demands it! So how best to wear the acid look? Accessories – including bags, sunglasses, watches, jewellery and shoes, are your best bet (see recent pics of Sienna Miller in her neon shoes or The Saturdays in their LTD Watches). A flash of luminous colour ensures you’re up to date and embracing the trend, but doesn’t scream fashion victim.
This look is great for the summer and particularly successful at festivals. Designer neon sunglasses are fairly hard to come by and you tend to have to buy cheap to wear day-glo shades, but concessions can be made with this fad and colourful sunnies will cut the mustard too… Brands like Carrera and Diesel are perfect for a slice of colour popping. The ‘Thor’ Carrera sunglasses are particularly bright with frames in clear bright pink, purple and blue and a further look through the collection reveals exciting designs with an array of colourful lenses and styles. For a slightly more feminine approach, both Marc Jacobs and Pucci sunglasses, incorporate plenty of colour and look fashionable to boot.
When it comes to watches, no colour is bright enough or too acidic! Like a little piece of sunshine on your wrist, neon watches are playful and hugely on trend this summer. Sporty brands like Adidas, Baby G and Casio, use bright colours often throughout their collections and LTD watches are colour saturated. But for pure fluorescent adulteration new brand Gio-Goi watches is the answer! In shades of neon – green, pink, yellow, orange and blue – these bold watches embrace this seasons flouro trend to a tee!
So the moral is; Accessorise your outfits this Spring / Summer with bursts of fluorescent colour, rather than an all-over neon tan, to avoid looking like an Eighties reject!
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With summer on the way, a pair of sunglasses provides the essential accessory to protect your eyes and ensure that you look super stylish. Whether you prefer your sunglasses to be chic, sophisticated, super glamorous, sporty, or perhaps a combination of each style, we definitely have something that will appeal. With a huge array of designer brands to choose from, you need look no further than Shade Station when finding your perfect pair of sunglasses.
Carrera sunglasses are going to be huge this summer and we have already seen both Lady Gaga and Alicia Keys rocking a pair of Carreras in their recent music videos. With celebrities such as Kanye West and Paris Hilton also working the Carrera sunglass look, these retro sporty inspired sunglasses with vibrant coloured and fresh toned frames are effortlessly cool, great for everyday chic and offer something a little alternative.
A new exciting brand just added to our list is Pucci sunglasses . This designer label is famous for its vibrantly printed scarves with beautiful swirly, psychedelic style patterns and the brand has now launched a sunglasses range. Capturing the key trend of colour, the collection comprises of some wonderfully glamorous oversized retro style sunglasses with the iconic boho style Pucci pattern as well as block colours including stunning aqua tones as well as feminine violet and purple. The detailing incorporated into the Pucci sunglasses is also striking.
Next up we have the ever stylish and faithful Police sunglasses brand which with their understated yet effortlessly cool range, you will never fail to look chic and stylish. Police shades have also added some new styles to their collection which include sleek wraparound sunglasses, classic style sunglasses with narrow frames and aviators and even some retro oversized styles with a sporty edge. Great sunglasses for both the guys and girls!
Fendi is also a hot designer brand to look out for and following the launch of the new Fendi Chef handbag, the luxury brand thought it only fair to launch a pair of Fendi sunglasses to match – perfect for every fashionista! There are some wonderfully dramatic but elegant Fendi oversized sunglass styles with pretty embellishments such as a small flower positioned on the frame making for a delicate touch. Perfect for channelling a high fashion and polished edge.
Who could forget Prada? The ultimate in glamour, Prada sunglasses have some incredibly styles for both men and women ranging from classically oversized to cool aviators and some new geek chic styles with narrow lenses and thick frames. The Prada butterfly sunglasses which are nipped in at the centre are still a huge must-have for this season and add definition and a unique edge to your look – perfect for something that little bit different. In an array of vibrant colours as well as classic tones such as black and brown, Prada sunglasses tick every style box.
Prada Sport sunglasses are also a new addition and offer something a little more sports orientated and great for everyday on-the-go chic with understated classic styles complete with the vibrant Prada Sport logo. Wraparound sunglasses, visor style sunglasses, geek chic style sunglasses (thick frames and narrow lenses) and aviator sunglasses are the hot designs to look out for and perfectly capture that summer chic look with a casual edge.
Ray-Ban sunglasses never fail to be a hot favourite and the style icons cannot get enough of the revamped and on-trend colourful Wayfarers which are constantly seen when the sun comes out (and even when it doesn’t!). This season, Ray-Ban have also launched Limited Edition Wayfarers which of course, are only available for a limited amount of time and are going to be a firm style favourite this summer an sure to be seen at the music festivals. One of the most classic of all the Ray-Ban’s and one of the first styles of sunglasses to be launched is the Aviator RB3025 sunglass which is still going strong and a classic that has been adapted to incorporate various lens and frame colours but retaining the original edge that makes it so popular and again, a favourite among the celebrities!
For something ultra dramatic, glamorous and show stopping look no further than BVLGARI sunglasses. These sunglasses are always regarded as on trend due to their high fashion appeal that never fails to attract attention. Regularly spotted on the most chic of style icons and celebrities BVLGARI sunglasses are the depiction of luxury fashion. With intricately designed hinge detailing, embellishments that often stretch down the length of the arm and the incorporation of exquisite colours the collection of oversized and visor style BVLGARI sunglasses are timeless accessories.
Tom Ford is the man of the moment in both movies and fashion and his collection of Tom Ford sunglasses are wonderfully chic and glamorous. One particular style that will definitely turn heads is the oversized Nico Sunglass style – these sunglasses are creatively designed with a triangular style frame but as this season is all about going bold and as fashion is about creating a statement then why not give them a try and assert your own unique high fashion style! Other styles include the more classic and slim framed oversized styles as well as some super chic new aviators which are timeless sunglass classics.
Lady Gaga shot to stardom in 2009 and she is now one of the most famous ladies in pop, also noted for her unusual but amazing sense of fashion. Whilst off stage Lady Gaga can often be spotted working the latest designer shades and she was recently featured on the front cover of V Magazine in a pair of MMJ112 Marc Jacobs peel-off style sunglasses! The MMJ112 sunglasses are an oversized retro style and look incredibly funky and stylish in hot seasonal colours. These are sure to be a favourite this spring/summer along with the other oversized and aviator Marc Jacobs sunglass styles.
The famous Oakley sunglass brand never fails to surprise and impress with its highly innovative and stylish range of sunglasses, perfect for every sporting need. Some of the new releases including the O Rokr and Split Thump incorporate added high tech features such as an MP3 player and Bluetooth so you can listen to your favourite tunes and keep in touch whilst on the go! The new Oakley Conduct frame is an amazingly slick visor style with Oakley’s unique High Definition Optics for precise visual clarity and a chic and bold aesthetic style. The Oakley M Frame sunglasses capture the futuristic style appeal and feature innovative M shaped lenses for function, style and comfort and the new Oakley Hinder sunglasses are an oversized style for ladies with that distinct Oakley attitude with a high trend edge. Oakley is always at the forefront of eyewear technology and the brand’s sunglasses never fail to look sleek and streamlined and convey that the wearer really means business!
Other hot brands to look out for include the classically sophisticated Chanel sunglasses in addition to Dior sunglasses, Dolce & Gabbana sunglasses, Roberto Cavalli sunglasses, Gucci sunglasses and Armani sunglasses for a wide array of super glamorous sunglasses that make for the one faithful accessory that will remain stylish for seasons to come. D Squared sunglasses, Prada Sport sunglasses and Von Zipper sunglasses offer a fantastic range of sporty but cool sunglasses and are a hit among the extreme sport athletes and celebrities. For a classic touch of chic, look no further than Armani sunglasses, Roberto Cavalli sunglasses and for that injection of street style edginess, why not opt for a pair of innovatively designed Diesel sunglasses?
At Shade Station we are always on the lookout for the latest brands and styles and regularly update our sunglasses collections. Check out our style blog so you are up to speed with what’s hot and new in! Be sure to also check out our sales to get that sought after style at a fantastic price. Whatever style of sunglasses you opt for, or even if you are looking to try something new, we have all the latest and classic styles to ensure that we fulfil every sunglass style and function need.
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The famous designer label Diesel was founded over 20 years ago by Italian designer Renzo Rosso and has grown rapidly to become an international fashion phenomenon based on innovative, exciting and highly stylish designs. The Diesel brand which creates casual clothing – most famously jeans, shoes and accessories including sunglasses and watches, has a huge number of stores all over the world.
When Rosso founded Diesel, he wanted the brand to be different and was prepared to take a risk as opposed to following existing fashion and jumping on the trend bandwagon. Rosso wanted to challenge current designs in the industry and provide an alternative to people who appreciated a unique style. Rosso believed that the brand would only evolve in the way he desired if he was inspired by a team of like-minded people and therefore he selected a team who worked hard to create a more dynamic, innovative, exciting and imaginative line of clothing. Rosso was considered a dream to work for as he gave his designers a free reign on their ideas, allowing them to be as open minded as they wish; the only creative brief being to design a collection that was geared towards people who like to reflect their individuality and independence through the way that they dress and wear what suits them as opposed to merely following trends.
Diesel became a fast success and people love the fact that the brand is a fashion leader. You will notice that the style has remained fairly continuous over the years proving that the brand is timeless – if you bought a pair of Diesel jeans five years ago, they will still look fantastic today and the same applies to Diesel accessories such as the collection of watches and sunglasses. Diesel is also renowned for its incredibly high quality products and cutting edge production methods. From the design development of the styles, the choice of fabrics and materials used, to the manufacturing methods and quality control, you can be assured that a Diesel product will be of the best quality possible.
The Diesel ‘trend’ is one that is regarded as applicable to everyone all around the world which is why the company also strongly believes in employing designers, marketers and retail assistants among many other roles, from all across the globe which encourages an unpredictable and varied take on fashion and creates an extremely inspirational environment to work in. This is definitely why the brand has become so dynamic and successful and it is often featured as a case study and used as an example of how other companies could be structured in order to be successful.
Diesel has an effortless yet polished style and when you wear a piece of Diesel clothing or don a pair of Diesel sunglasses, you instantly feel like you are expressing your own style without trying too hard. The collection of Diesel watches and Diesel sunglasses are a great way of injecting the Diesel spirit to your look. With cutting edge designs that will still look stylish in years to come and with cool features such as dual digital and analogue displays within the Diesel watch collection for example, Diesel is constantly creating fresh and innovative looks that are striking but that will work well with your existing wardrobe and enhance it as opposed to contradicting it for the sake of being different. Celebrity fans of Diesel include Jessica Simpson and Britney Spears and this is a brand that is definitely here to stay – perfect for those that work their own unique style!
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Diesel sunglasses are very much representative of the edgy and funky Diesel style and the brand is popular all around the world due to its ability to combine high fashion style with a unique edge and sits between the high street and high end designer making it sought after yet accessible to many.
The 2009 sunglasses collection by Diesel is reflective of styles that are timeless; creatively fusing vintage retro with contemporary and futuristic. Many of the sunglasses incorporate colour and patterns and are incredibly striking in that true Diesel style. Diesel sunglasses are a statement accessory but one that defines individuality and works well with a number of looks regardless of how casual, smart, on trend or glamorous you like to look.
Here is a rundown of the latest new styles for the forthcoming season-:
DS0182-: Square style frames have been seen worn by a number celebrities in recent months and make for a more edgy and versatile look than the classic round or bug eyed oversized trend if perhaps you don’t favour this so much. With sleek and simple black frames and the Diesel logo positioned on the arm, these unisex shades have the ability to transform your look and have that retro sporty edge that is very much on trend but a little unique. This style also comes in tortoiseshell patterned and vibrant red with a black interior which adds definition and a bang on trend touch to the sunglasses.
DS0185-: Of course, the classic round oversized sunnies will forever remain a style staple for many of us ladies who like to recreate that Hollywood glamour and these Diesel ones are really quite special with a retro shape and a beautiful pink to clear fade effect. These sunglasses are unisex and would make for an edgy look on the guys and a super feminine and elegant look on the girls.
DS0186-: A further square style frame, these unisex sunglasses feature a stunning violet toned frame with a gold top bar and a thick gold line down the arms. These are incredibly fresh, current and will compliment a variety of looks. This style is the perfect autumn accessory and a great way to add some colour. This style is also available in black and turquoise.
Diesel is one of those brands that is consistently updating its collections and styles and is loved for its funky and edgy designs that suit a number of different style personalities. The great thing about Diesel sunglasses is that they work well with variety of looks and have longevity and timeless appeal. The new range of Diesel sunglasses are eye-catching and depict a fantastic combination of trend appeal, individuality and superior quality. The distinctive designs are a creative and innovative combination of vintage glamour with added contemporary twists and are a current hot favourite among a number of celebs and fashionistas.
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Founded in 1978 by Renzo Rosso, the Diesel brand has since become one of the most popular brands in the fashion industry and is renowned for its laid back, cool, yet sharp image. Rosso and his team of designers always aspired to become fashion innovators as opposed to catching on to trends and are certainly that little bit more edgy than the norm. Diesel quickly became a fashion leader and hence, you will often see other brands trying to emulate the Diesel style. Their methods of manufacturing their products are based highly on quality control and therefore every item is as high quality as you can get, and of course, reflects a sense of unique individual style.
For summer 2009, Diesel has a range of fabulously fresh and creative frames and styles. The new polished black Diesel shades with the silver logo on the arms are extremely cool and are a little bit sporty yet ooze style with that high fashion essence. The silver sunglasses with tortoiseshell features are smart and sophisticated and something a little bit different. Diesel also have a fantastic selection of sportier wrap around styles, aviators and the classic frames.
The great thing about Diesel sunglasses is that the frames are unisex. In order for the same pair of shades to look great on both men and women, they have to be skilfully crafted and of a style that suits both genders. Diesel captures this balance perfectly. The brand is one of the key looks for many super cool celebrities such as the Beckhams, Beyonce, Brad Pitt, Paris Hilton and Matt Damon. Diesel sunglasses are a way of portraying your style, in a subtle way that makes a big fashion statement. It also shows you are a true style innovator and not a follower!
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